Click here to close now.

Welcome!

Cloud Expo Authors: Pat Romanski, Carmen Gonzalez, Elizabeth White, Liz McMillan, John Wetherill

News Feed Item

Prädiktive Analysen von KXEN tragen zur Unterstützung einer smarten Obama-Kampagne bei

KXEN, der führende Anbieter von prädiktiven Analysen für Gewerbekunden, verkündete heute, dass das Analytikteam von Obama for America (OFA) InfiniteInsight® von KXEN im Rahmen seiner prädiktiven Analytikplattform verwendet, das bei der Wahl einen strategischen Vorteil lieferte.

In Bezug auf Veränderungen ging das Kampagnenteam von Obama for America mit gutem Beispiel voraus. Bei der Kampagne wurden Daten und Analysen verwendet, um bessere Entscheidungen zu treffen und die Kampagne so effizient und produktiv wie möglich zu gestalten. „Wir werden jede einzelne Sache bei dieser Kampagne erfassen“, so Jim Messina, Kampagnenmanager von Obama for America.*

Hochgradig gezielte Kampagnen

Das Analytikteam entschied sich für InfiniteInsight® von KXEN als eines der Tools der prädiktiven Analytikplattform für die Prozessmodellierung. Rayid Ghani, Chefwissenschaftler des Analytikteams, leitete die Implementierung des prädiktiven Analytiktools von KXEN.

„Wir hatten nun alle Daten, die wir zur effektiveren und gezielteren Interaktion mit unseren Unterstützern verwenden wollten – von Fundraising bis hin zur Anwerbung von Freiwilligen. Wir wussten, dass digitale Kanäle wie E-Mail, unsere Website und soziale Medien 2012 von entscheidender Bedeutung sein würden, aber wir benötigten die von KXEN bereitgestellte Flexibilität und Schnelligkeit, um die Online-Herausforderung mit enorm großen und sich stets verändernden Datensätzen zu skalieren.“

Durch die flexible und prädiktive Modellierung von KXEN konnten Wähler und Freiwillige im Rahmen der Kampagne mit aktuellen Online- und Offline-Daten gezielt anvisiert werden. Dieser Ansatz ermöglichte OFA, die Kampagne unter Einbeziehung von E-Mail und sozialen Medien wie Facebook und Twitter zu leiten.

Die erfolgreiche Mittelbeschaffung der Kampagne wurde durch prädiktive Modelle zur Verbesserung von Häufigkeit und Zeitpunkt unterstützt, um höhere Spenden zu erzielen. Weitere spezifische Beispiele:

  • Durch prädiktive Modelle optimierte Fundraising-Kampagnen führten zu höheren Spenden.
  • Prädiktive Erkenntnisse entdeckten und verdeutlichten überzeugbare Wählersegmente.
  • Die Aufforderung an Unterstützer, sich mit ihren Facebook-Accounts in die Obama-Kampagne einzuloggen, ermöglichte OFA, Informationen und Bereiche zu personalisieren und Personen zu bewegen, sich als Freiwillige zu melden, sich zu registrieren bzw. die Wahl mit zu gestalten.

„Die zeitgerechten und genauen durch KXEN bereitgestellten Erkenntnisse führten zu einem effektiveren und schnelleren Targeting und letztendlich zu einer größeren Anzahl von Stimmen“, so Ghani.

„Wir sind hoch erfreut, dass wir an der ersten größeren Verwendung von prädiktiven Analysen bei einer bedeutenden Kampagne beteiligt waren. Heute wenden sich intelligente Menschen Daten und Analysen zu, um bessere Entscheidungen zu treffen und effizientere Organisationen zu leiten. Die OFA-Kampagne ist ein hervorragendes Beispiel, wie dies in der Praxis funktioniert“, erklärte John Ball, CEO von KXEN.

* “Inside the Secret World of the Data Crunchers Who Helped Obama Win,” von Michael Scherer, Time, 7. November 2012.

Unterstützer

Weitere Informationen über KXEN und InfiniteInsight® sind verfügbar:

Über KXEN

KXEN revolutioniert prädiktive Analysen, mit denen Unternehmen eine bessere Entscheidungsfindung in Hinblick auf enorme Datenmengen erhalten. Das auf patentierten Innovationen basierte Flaggschiffprodukt des Unternehmens InfiniteInsight® und die reine cloud-basierte Plattform Cloud Prediction™ liefern quantitative Verbesserungen in puncto Geschwindigkeit und Flexibilität, um den Kundenlebenszyklus bis ins letzte Detail zu optimieren – dazu gehören Akquisition, Cross-Selling, Up-Selling, Kundenbindung und Next-Best-Activity. Die Lösungen von KXEN bewähren sich im Einsatz bei über 500 Unternehmen, wie u. a. bei AAA, Allegro, Bank of America, Barclays, Belgacom, CBS Interactive, ING Direct, Lowe’s, Meredith Corporation, Mobilink, Overstock.com, PT XL Axiata, RealNetworks, Rhapsody, Rockwell, Rogers, Sears, Shutterfly, Stage Stores, U.S. Cellular oder Vodafone, indem sie hervorragende Prognosen und schier unendliche Erkenntnisse ermöglichen. KXEN hat seinen Geschäftssitz im kalifornischen San Francisco sowie Außenstellen in den USA, in Paris und in London.

Die Ausgangssprache, in der der Originaltext veröffentlicht wird, ist die offizielle und autorisierte Version. Übersetzungen werden zur besseren Verständigung mitgeliefert. Nur die Sprachversion, die im Original veröffentlicht wurde, ist rechtsgültig. Gleichen Sie deshalb Übersetzungen mit der originalen Sprachversion der Veröffentlichung ab.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
17th Cloud Expo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises a...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
In this scenarios approach Joe Thykattil, Technology Architect & Sales at TimeWarner / Navisite, presented examples that will allow business-savvy professionals to make informed decisions based on a sound business model. This model covered the technology options in detail as well as a financial analysis. The TCO (Total Cost of Ownership) and ROI (Return on Investment) demonstrated how to start, develop and formulate a business case that will allow both small and large scale projects to achieve...
The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for applica...
The Workspace-as-a-Service (WaaS) market will grow to $6.4B by 2018. In his session at 16th Cloud Expo, Seth Bostock, CEO of IndependenceIT, will begin by walking the audience through the evolution of Workspace as-a-Service, where it is now vs. where it going. To look beyond the desktop we must understand exactly what WaaS is, who the users are, and where it is going in the future. IT departments, ISVs and service providers must look to workflow and automation capabilities to adapt to growing ...
The speed of product development has increased massively in the past 10 years. At the same time our formal secure development and SDL methodologies have fallen behind. This forces product developers to choose between rapid release times and security. In his session at DevOps Summit, Michael Murray, Director of Cyber Security Consulting and Assessment at GE Healthcare, examined the problems and presented some solutions for moving security into the DevOps lifecycle to ensure that we get fast AND ...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
After a couple of false starts, cloud-based desktop solutions are picking up steam, driven by trends such as BYOD and pervasive high-speed connectivity. In his session at 15th Cloud Expo, Seth Bostock, CEO of IndependenceIT, cut through the hype and the acronyms, and discussed the emergence of full-featured cloud workspaces that do for the desktop what cloud infrastructure did for the server. He also discussed VDI vs DaaS, implementation strategies and evaluation criteria.
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Building low-cost wearable devices can enhance the quality of our lives. In his session at Internet of @ThingsExpo, Sai Yamanoor, Embedded Software Engineer at Altschool, provided an example of putting together a small keychain within a $50 budget that educates the user about the air quality in their surroundings. He also provided examples such as building a wearable device that provides transit or recreational information. He then reviewed the resources available to build wearable devices at ...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
With the arrival of the Big Data revolution, a data professional is expected to master a broad spectrum of complex domains including data processing, mathematics, programming languages, machine learning techniques, and business knowledge. While this mastery is undoubtedly important, this narrow focus on tool usage has divorced many from the imagination required to solve real-world problems. As the demand for analysis increases, the data science community must transform from tool experts to "data...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading in...
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The emergence of cloud computing and Big Data warrants a greater role for the PMO to successfully manage enterprise transformation driven by these powerful trends. As the adoption of cloud-based services continues to grow, a governance model is needed to orchestrate enterprise cloud implementations and harness the power of Big Data analytics. In his session at Cloud Expo, Mahesh Singh, President of BigData, Inc., discussed how the Enterprise PMO takes center stage not only in developing the app...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo – to be held June 9-11, 2015, at the Javits Center in New York City, NY – is now accepting Hackathon proposals. Hackathon sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem. At Cloud Expo 2014 Silicon Valley, IBM held the Bluemix Developer Playground on November 5 and ElasticBox held the DevOps Hackathon on November 6. Both events took place on the expo fl...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective ...