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@CloudExpo Authors: Elizabeth White, Rene Buest, Liz McMillan, William Schmarzo, Pat Romanski

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Brainsonic choisit CDNetworks pour accélérer et simplifier le contenu en médias enrichis auprès des utilisateurs finaux du monde entier

CDNetworks, seul réseau multinational de diffusion de contenu possédant une expertise locale et une infrastructure en Chine, a été choisi par le fournisseur de contenu numérique SaaS Brainsonic. Les solutions d'accélération Web et média de CDNetworks servent à diffuser du contenu numérique de marques locales et mondiales sur le Web pour cibler rapidement et efficacement les consommateurs, quelle que soit leur situation géographique.

« CDNetworks est le fournisseur de réseau de diffusion de contenu de choix pour nos clients, car il offre un service fiable et de haute qualité ainsi que des services avancés, tels que des serveurs DNS GeoIP et dans le nuage », a déclaré Julien Fauvel, directeur commercial de la division Plates-formes chez Brainsonic. « Avec CDNetworks, Brainsonic offre une solution fluide pour un tiers du coût engagé par un client s'il choisissait son propre fournisseur de réseau de diffusion de contenu. Nous sommes heureux de faire faire des économies à nos clients tout en maintenant une qualité de service élevée. »

Établie en 2003, Brainsonic emploie plus de 120 personnes à Paris, en France, où se trouve son siège. En combinant vidéo, réseaux sociaux et télévision, Brainsonic fournit des solutions de marketing et de communications numériques à plus de 200 sociétés, notamment L’Oréal, Boucheron, Lanvin, Dell, Inra, Radio France, Groupama et EDF.

La demande en contenus en médias enrichis directs localisés et diffusés via plusieurs plates-formes, interfaces, périphériques et formats numériques est en augmentation, et les clients de Brainsonic nécessitaient un réseau de diffusion de contenu qui prenne en charge les pointes de demande (plus de 1 000 utilisateurs en simultané), qui offre des performances et une disponibilité élevées et dont l'évolutivité soit aisée pour maximiser son impact. En outre, de nombreuses marques (par exemple dans le secteur du luxe, des vins et spiritueux, de la santé, etc…) s'intéressent à l'Asie. Un réseau solide de diffusion de contenu disposant d'une forte présence dans des pays tels que la Chine était donc essentiel.

Les solutions logicielles de Brainsonic devaient en parallèle s'intégrer parfaitement au service de réseau de diffusion de contenu afin de pouvoir offrir une solution centralisée qui permette aux utilisateurs de gérer et de publier en toute facilité leurs actifs numériques, notamment leurs photos, vidéos et documents.

Dans l'avenir, Brainsonic élargira le nombre des services qu’elle utilise par l'ajout à la combinaison d'un équilibreur de charge CDNetworks dans le nuage. Brainsonic disposera ainsi de la souplesse nécessaire pour gérer sa stratégie de diffusion de contenu en spécifiant des règles de diffusion de contenu basées sur des conditions et des cibles utilisateur en temps réel.

Jeff Kim, président et directeur de l’exploitation chez CDNetworks pour la région Amériques/EMOA a déclaré : « L'expertise locale et les points de présence de CDNetworks sur six continents, y compris des marchés émergents, offre une accélération Web et média aux clients à l'échelle mondiale. L'accélération Web de CDNetworks permet à des sociétés comme Brainsonic de diffuser des applications et du contenu rapidement et en toute fiabilité aux utilisateurs du monde entier à partir du nuage ou de l’infrastructure centralisée. L'expérience utilisateur qui en découle est sans pareil. »

À propos de Brainsonic

Brainsonic offre des solutions numériques orientées vers l'engagement avec rendement du capital investi à des entreprises afin de soutenir leurs stratégies de marketing et de communication par l’intermédiaire de vidéos, réseaux sociaux et de nouveaux écrans intégrés. Brainsonic est une « agence mixte » qui met une combinaison de compétences éditoriales, créatives et techniques au service des plates-formes logicielles et de diffusion. Pour de plus amples informations, veuillez consulter : http://www.brainsonic.com

À propos de CDNetworks

CDNetworks permet l'accélération du nuage à l'échelle mondiale. Notre mission consiste à transformer l'Internet en un réseau de diffusion d'applications sécurisé, fiable, évolutif et extrêmement performant. La position unique de CDNetworks en tant que seule CDN multinationale à disposer d'une expertise et d'une infrastructure en Chine, en Russie et sur d'autres marchés émergents, nous permet d'être des partenaires de confiance sur les marchés locaux, tout en servant d'experts éminents en matière d'expansion sur les marchés mondiaux. Accélérant plus de 17 500 sites Web et services mondiaux dans le nuage sur ses 140 PoP, CDNetworks sert une clientèle axée sur les affaires électroniques dans les secteurs, tels que la finance, les voyages, le commerce électronique, la gestion de l'apprentissage, la technologie de pointe, la fabrication et les médias. CDNetworks sert ses entreprises clientes depuis plus de 13 ans et compte des bureaux aux États-Unis, en Corée, en Chine, au Japon et au Royaume-Uni. Pour en savoir plus, veuillez consulter : http://www.cdnetworks.com

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