|By Marketwired .||
|January 30, 2013 08:00 AM EST||
LONDON -- (Marketwire) -- 01/30/13 -- CISCO LIVE -- Cisco (NASDAQ: CSCO) today released findings from two global studies that provide a vivid picture of the rising security challenges that businesses, IT departments and individuals face, particularly as employees become more mobile in blending work and personal lifestyles throughout their waking hours.
Despite popular assumptions that security risks increase as a person's online activity becomes shadier, findings from Cisco's 2013 Annual Security Report (ASR) reveal that the highest concentration of online security threats do not target pornography, pharmaceutical or gambling sites as much as they do legitimate destinations visited by mass audiences, such as major search engines, retail sites and social media outlets. In fact, Cisco found that online shopping sites are 21 times as likely, and search engines are 27 times as likely, to deliver malicious content than a counterfeit software site. Viewing online advertisements? Advertisements are 182 as times likely to deliver malicious content than pornography.
Security risks rise in businesses because many employees adopt "my way" work lifestyles in which their devices, work and online behavior mix with their personal lives virtually anywhere -- in the office, at home and everywhere in between. The business security implications of this "consumerization" trend are magnified by a second set of findings from the Cisco Connected World Technology Report (CCWTR), which provides insight into the attitudes of the world's next generation of workers, Generation Y. According to the study, most Generation Y employees believe the age of privacy is over (91%), but one third say that they are not worried about all the data that is stored and captured about them. They are willing to sacrifice personal information for socialization online. In fact, more Generation Y workers globally said they feel more comfortable sharing personal information with retail sites than with their own employers' IT departments -- departments that are paid to protect employee identities and devices.
As Generation Y graduates from college and enters the workforce in greater numbers, they test corporate cultures and policies with expectations of social media freedom, device choice, and mobile lifestyles that the generations before them never demanded. As the first chapter of the Connected World Technology Report indicated in December, Gen Y is constantly checking social media, email and text updates, whether it's in bed (3 of 4 surveyed globally), at the dinner table (almost half), in the bathroom (1 of 3), or driving (1 of 5). That lifestyle is entering work environments in greater numbers, spotlighting the future of work and how companies must consider competing for the next wave of talent. Unfortunately, what the security studies show is the next-generation workforce's lifestyles are also introducing security challenges that companies have never had to address on this scale.
- Android malware encounters grew 2,577 percent over 2012. (ASR)
- However, mobile malware represents only 0.5 percent of total Web malware encounters. (ASR)
- These trends become especially significant considering the smartphone is the No.1 device among Gen Y workers over laptops, PCs and tablets (CCWTR)
Web Malware Encounters by Country
In 2012, there was significant change in the global landscape of where users encountered Web malware. China dropped from being the second-most malware-stricken country in 2011 to the sixth spot last year. Scandinavian countries, such as Denmark and Sweden, experienced greater numbers of Web malware encounters, climbing the world ranking to the third and fourth spots, respectively. The United States retained the top spot with 33 percent of the world's Web malware encounters. (ASR)
1. United States 33.14% 2. Russian Federation 9.79% 3. Denmark 9.55% 4. Sweden 9.27% 5. Germany 6.11% 6. China 5.65% 7. United Kingdom 4.07% 8. Turkey 2.63% 9. Netherlands 2.27% 10. Ireland 1.95%
- Spam volume dropped 18 percent from 2011 to 2012, with spammers working "banker's hours" for a 25 percent drop in spam over the weekend. (ASR)
- In 2012, the majority of spam was sent during the workweek -- Tuesday was the heaviest spam day of the year. (ASR)
- India is the top source of spam worldwide, with the U.S. moving from sixth in 2011 to second in 2012. Korea, China and Vietnam round out the top five. (ASR)
- The top spoofed brands involve prescription drugs like Viagra and Cialis and luxury watches like Rolex and Omega. (ASR)
- Spammers maximize the ROI of their efforts, targeting real-world events with specific and short-lived campaigns. (ASR)
- January-March: Windows software, which coincided with the release of the Microsoft Windows 8 consumer preview.
- February-April: Tax software during U.S. tax season.
- January-March and September-December: Professional networks like LinkedIn, correlated with the desire for a career change during the beginning and end of the year.
- September-November: Cellular providers around the release of the Apple iPhone 5.
Cisco considered the business implications of these and other threat statistics by examining the attitudes and behavior of always-on, on-demand Gen Y employees.
- Although most Gen Y respondents do not trust websites to protect personal information (75 percent), such as credit card and personal contact details, their lack of confidence does not deter their online behavior, gambling that they will not be compromised. This puts a large amount of pressure on companies when these individuals take risks online with work devices on corporate networks. (CCWTR)
- Fifty-seven percent of Gen Y is comfortable with their personal information being used by retailers, social media sites, and other online properties if they will benefit from the experience. (CCWTR)
IT Policy Compliance
- Nine of 10 (90 percent) IT professionals surveyed said they have a policy governing the use of certain devices at work, yet only two of five Gen Y respondents said they were aware of such a policy. (CCWTR)
- To make matters worse, four out of five Gen Y respondents who were aware of IT's policies said they do not obey those policies. (CCWTR)
- IT professionals know that many employees don't follow the rules, but they don't understand how prevalent it is: More than half (52 percent) of IT professionals globally believe their employees obey IT policies, but nearly 3 out of 4 (71 percent) of the Gen Y workforce say that they don't obey policies. (CCWTR)
- Two of three (66 percent) Gen Y respondents globally said IT has no right to monitor their online behavior, even if that behavior is conducted using company-issued devices on corporate networks. (CCWTR)
- The aversion to employer IT monitoring was greater than the aversion Gen Y respondents had to retail sites monitoring their online behavior. In other words, Gen Y is less averse to complete strangers at retail sites monitoring their activity than their own employers' IT teams -- teams that are there to protect them and their companies' information. (CCWTR)
The Internet of Everything & Security's Future
Looking ahead, the Internet of Everything represents the largest online trend today. As more people, things and devices connect to the Internet, more data from more places will be introduced across corporate and service provider networks, which open up new vulnerabilities and a need for more sophisticated security approaches.
- Exponentially more machine-to-machine (M2M) connections are coming online each day, leading to a proliferation of endpoints that extend far beyond mobile devices, laptops and desktops to an "any-to-any" scenario in which any device can connect to any cloud to any application across any network.
- By 2020, with an Internet open to an estimated 50 billion things, the number of connections balloons to more than 13 quadrillion (specifically, 13,311,666,640,184,600). Adding just one more "thing" (50 billion + 1) will increase the number of potential connections by another 50 billion.(1)
- These new connections generate data in motion that needs to be protected in real time as it is evaluated for actionable insights through the network and before it's compromised and causes irreparable damages.
- For network security professionals, the focus becomes content-neutral plumbing -- shifting from the endpoint and the periphery to the network.
- John N. Stewart, senior vice president, chief security officer, Global Government and Corporate Security, Cisco
"Each year, the security threats and defenses change as a result of one another. The Cisco Annual Security Report is our expert research, highlighting global threat patterns and trends. When combined with findings from the Cisco Connected World Technology Report and how the next-generation workforce views security, there are unique, troubling and informative correlations and conclusions. Today, we live a blended work-personal life. The hackers know this, and the security threats that we encounter online such as embedded Web malware while visiting popular destinations like search engines, retailers, social media sites and smartphone/tablet apps no longer threaten only the individual; they threaten our organizations by default. This year's ASR highlights this and other trends while providing the hard data, and ideas, for how we should be approaching security today."
About the Studies
The Cisco 2013 Annual Security Report highlights the most important security trends of the year and provides tips and guidance to keep enterprise technology environments more secure. The Cisco Connected World Technology Report magnifies the threats outlined in the security report.
The third annual Cisco Connected World Technology Report was commissioned by Cisco and conducted by InsightExpress, an independent market research firm based in the United States. The global study consists of two surveys: one focused on college students and young workers 18 to 30 years old, and the second focused on IT professionals across a range of industries globally. Each survey includes 100 respondents from each of 18 countries, resulting in a pool of 3,600 respondents. The 18 countries are the United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea and Australia.
- Read the Cisco 2013 Annual Security Report
- Visit website: Cisco Connected World Technology Report
- Read about the acquisition of Cognitive Security from Christopher Young, senior vice president of the Security and Government Group, Cisco
- View video: Cisco's John N. Stewart, senior vice president, chief security officer, Global Government and Corporate Security, on Information Security: Understanding a Global Picture in a Local Context
- For additional research on consumer shopping behavior read the January 14, 2013, Cisco press release: Eight Out of 10 Consumers Shop Through Bits and Bytes
- View video: Gen Y and Technology
- Learn about: The Internet of Everything
- Read Data in Motion insights
- Join the security conversation on Twitter by following @CiscoSecurity. You can like Cisco Security on Facebook at http://facebook.com/ciscosecurity
- Learn more: Cisco Platform Blog
- Read Cisco Blogs
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.
RSS Feed for Cisco: http://newsroom.cisco.com/rss-feeds
(1) How the Internet of Everything Will Change the World... for the Better
Embedded Video Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215015
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215013
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2215017
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo, moderated by Ashar Baig, Research ...
Oct. 25, 2014 11:45 AM EDT Reads: 1,786
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
Oct. 25, 2014 10:00 AM EDT Reads: 1,629
StackIQ offers a comprehensive software suite that automates the deployment, provisioning, and management of Big Infrastructure. With StackIQ’s software, you can spin up fully configured big data clusters, quickly and consistently — from bare-metal up to the applications layer — and manage them efficiently. Our software’s modular architecture allows customers to integrate nearly any application with the StackIQ software stack.
Oct. 25, 2014 10:00 AM EDT Reads: 1,719
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Oct. 25, 2014 08:00 AM EDT Reads: 1,692
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at Internet of @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, will discuss how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money! Speaker Bio: ...
Oct. 24, 2014 09:30 PM EDT Reads: 1,300
Compute virtualization has been transformational, yet security policy implementation and enforcement has lagged behind in agility and automation. There are a number of key considerations when implementing policy in private and hybrid clouds. In his session at 15th Cloud Expo, Holland Barry, VP of Technology at Catbird, will discuss the impact of this new paradigm and what organizations can do today to safely move to software-defined network and compute architectures, including: How normal ope...
Oct. 24, 2014 07:00 PM EDT Reads: 1,495
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Oct. 23, 2014 11:45 PM EDT Reads: 2,661
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
Oct. 23, 2014 07:45 PM EDT Reads: 1,661
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
Oct. 23, 2014 06:15 PM EDT Reads: 1,692
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Oct. 23, 2014 05:45 PM EDT Reads: 1,611
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
Oct. 22, 2014 09:00 PM EDT Reads: 1,540
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Oct. 22, 2014 01:00 PM EDT Reads: 1,551
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Oct. 22, 2014 12:00 PM EDT Reads: 1,575
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
Oct. 22, 2014 11:45 AM EDT Reads: 1,609
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Oct. 22, 2014 07:00 AM EDT Reads: 1,697
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
Oct. 21, 2014 09:00 PM EDT Reads: 1,532
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
Oct. 21, 2014 08:45 PM EDT Reads: 1,485
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
Oct. 21, 2014 06:00 PM EDT Reads: 1,599
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
Oct. 21, 2014 05:15 PM EDT Reads: 1,676
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
Oct. 21, 2014 01:45 PM EDT Reads: 1,642