Welcome!

@CloudExpo Authors: AppNeta Blog, Carmen Gonzalez, Pat Romanski, JP Morgenthal, Yeshim Deniz

Related Topics: Microservices Expo, Java IoT, PowerBuilder, Microsoft Cloud, Agile Computing, @CloudExpo, CRM

Microservices Expo: Article

How Should CIOs Engineer the New Social Enterprise?

What is social enterprise software anyway?

As we know, Chief Information Officers are generally ‘change and upheaval averse' because it is, after all, mostly prudent to resist change. With change comes risk, new user training, new integration challenges and a bottom line with increased cost. But new social enterprise trends cannot be brought to bear without taking the necessary steps that form Business Process re-Engineering (BPE) and its associated evils.

If process re-engineering within the commercial space has indeed developed a bad name, this may be down to the fluffier of the fluffy management consultants who operate in this space. The serious, non-fluffy and very real process of moving to new social enterprise platforms is now a very pressing challenge for many CIOs (and CEOs) who realize that they must adapt to the new way of working practices if they are to optimize efficiency.

What Is Social Enterprise Software Anyway?
The kind of social business tools we are focusing on in this new zone of work practice include:

  • Blogs and microblogs
  • Wikis, knowledge banks and databases
  • Workflow activity tracking tools
  • Forums for community discussion
  • Tagging and bookmarking tools
  • Content recommendation and also people recommendation engines

Stuart McRae is executive collaboration evangelist at IBM, so that basically makes him a social enterprise software tool missionary devoted to explaining why this new obligation to change working practices is so important. The move to social enterprise tools is a bit like the email adoption boom of the early '90s he says. "Comments like ‘we'll never use email' gave way to conversations where CEOs asked their CIOs ‘why do all of my peers have an email address on their business card, but I don't?' - the concept of leveraging social media and networking for internal and external conversations is clearly Crossing the Chasm (in Geoffrey Moore's words), even if it is not yet mainstream."

Dominant Social Manifestations
McRae argues that the cultural, behavioral and organizational changes that will be the dominant manifestations of social business are only just now starting to appear.

We can look back at the last decade of the previous century and see that a massive change in our work methods brought about by the arrival of email was just one of a number of coincidental developments that drove new organizational models in every business vertical.

"[Email] combined with wide area networks, laptops, mobile phones, videoconferencing, mass air transportation and acceptance of English as a common language for business turned work into something you did from anywhere, not somewhere you went. [There has also been a] shift to services industries as the engine of growth and to globalization as the dominant organizational trend in business," said IBM's McRae.

He further argues that today, social media (and ultimately new social enterprise practices) are integrating with the proliferating use of mobile devices, cloud computing, analytics on Big Data and more besides. These factors will now coalesce and be amplified by (in all probability suggests McRae) a congruent set of "non-IT" trends like the emergence of major new world super-economies and mega-cities, low-cost airlines and high speed trains, rural broadband and true "always on" networks.

McRae's Seven Pillars of Social Enterprise Wisdom
For Stuart McRae there are seven pivotal stages, factors and facets of making social enterprise a success and these points may indeed form a checklist that CIOs should now be aiming to target.

#1 - Social enterprise is not a pilot. This is not a rehearsal and firms should realize that the progression to adopt these new tools is an imperative.

#2 - Senior stakeholders (and of course by that we generally mean employees) within the organization need to buy in to the social enterprise mindset and lead by example. It is not an "option" to use social enterprise tools; it is part of the job.

#3 - Closely linked to point #2 is the stipulation that social enterprise tools must be embedded at the heart of work for every user, i.e., social is not something you do as well as work, social is something you do as part of the way you work at the core.

#4 - We need social enterprise to flourish in an environment where there are no silos of excluded individuals so it must be open to all. The only caveat here is that grouped control of certain discussions where a need for confidentiality arises can still be managed. Everyone from the receptionist (or this may be the CEO's personal executive assistant) to the sales director has to get involved.

#5 - There must be integration with the way people work today, i.e., plug ins for Internet Explorer and Microsoft Word, to allow users to blog or integrate with social channels right from the application that they are already used to using. McRae notes that this is core to IBM's product portfolio in this space.

#6 - The firm must continually monitor and look for obstacles that might impede or slow down social enterprise adoption and eradicate and remove these hindrances when they are identified.

#7 - A social firm will need to create and build communities of champions that record their success and barriers as they carry out their own idea generation. Ideas need to pass through a process of (i) suggestion (ii) discussion (iii) voting and (iv) graduation.

Note: It's important to remember that outgoing and gregarious sales directors are often excellent external communicators, but very poor when it comes to their internal messaging. For this reason, the receptionist may win over the sales director in terms of social enterprise champion.

How Do We Get Truly Social?
"In many organizations, successful use of social tools is happening today when small groups of employees with a common pain point figure out how to address them by finding a suitable social platform and focusing on their problem, not the tool. While the choice of a poor tool will prevent success, you will not hear about those projects - just the ones that succeed - and there the selected tool only needs to be ‘good enough' for the specific problem in hand," said McRae.

Social business practices and the wider development of social enterprise platforms and tools by major IT vendors from IBM but also Box, Cisco Systems, Citrix Online, Google, Microsoft, salesforce.com and Yammer are already having a major impact upon the way we work. We, the users, are driving these trends through our own preferences for using tools such as Twitter and Facebook in the mainstream outside of the workplace.

There will be a need to agree upon and implement acceptable levels of net-based etiquette to corral and control our use of social enterprise tools. But as IBM's McRae insists upon asking, "Isn't all etiquette social anyway?" It can't be that hard to be social, can it?

This post first appeared on CIO Enterprise Forum here.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"Storage is growing. All of IDC's estimates say that unstructured data is now 80% of the world's data. We provide storage systems that can actually deal with that scale of data - software-defined storage systems," stated Paul Turner, Chief Product and Marketing Officer at Cloudian, in this SYS-CON.tv interview at 17th Cloud Expo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Cloud Expo, Inc. has announced today that Aruna Ravichandran, vice president of DevOps Product and Solutions Marketing at CA Technologies, has been named co-conference chair of DevOps at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
In his session at @ThingsExpo, Steve Wilkes, CTO and founder of Striim, will delve into four enterprise-scale, business-critical case studies where streaming analytics serves as the key to enabling real-time data integration and right-time insights in hybrid cloud, IoT, and fog computing environments. As part of this discussion, he will also present a demo based on its partnership with Fujitsu, highlighting their technologies in a healthcare IoT use-case. The demo showcases the tracking of patie...
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software securi...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business. Though, IoT is far more complex than most firms expected with a majority of IoT projects having failed. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, Chief IoTologist at Wipro, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology portfolios and business models to adopt and leverage IoT. He will delve in...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facing...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo 2017. The @DevOpsSummit at Cloud Expo New York will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and @DevOpsSummit at Cloud Expo Silicon Valley will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Stratoscale, the software company developing the next generation data center operating system, exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016.Stratoscale is revolutionizing the data center with a zero-to-cloud-in-minutes solution. With Stratoscale’s hardware-agnostic, Software Defined Data Center (SDDC) solution to store everything, run anything and scale everywhere, IT is empowered to take control of their data ce...
Addteq is one of the top 10 Platinum Atlassian Experts who specialize in DevOps, custom and continuous integration, automation, plugin development, and consulting for midsize and global firms. Addteq firmly believes that automation is essential for successful software releases. Addteq centers its products and services around this fundamentally unique approach to delivering complete software release management solutions. With a combination of Addteq's services and our extensive list of partners,...
Tricky charts and visually deceptive graphs often make a case for the impact IT performance has on business. The debate isn't around the obvious; of course, IT performance metrics like website load time influence business metrics such as conversions and revenue. Rather, this presentation will explore various data analysis concepts to understand how, and how not to, assert such correlations. In his session at 20th Cloud Expo, Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Sys...
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...