Welcome!

Cloud Expo Authors: Liz McMillan, Hovhannes Avoyan, Yeshim Deniz, Shelly Palmer, David H Deans

Related Topics: SOA & WOA, Java, PowerBuilder, .NET, Web 2.0, Cloud Expo, CRM

SOA & WOA: Article

How Should CIOs Engineer the New Social Enterprise?

What is social enterprise software anyway?

As we know, Chief Information Officers are generally ‘change and upheaval averse' because it is, after all, mostly prudent to resist change. With change comes risk, new user training, new integration challenges and a bottom line with increased cost. But new social enterprise trends cannot be brought to bear without taking the necessary steps that form Business Process re-Engineering (BPE) and its associated evils.

If process re-engineering within the commercial space has indeed developed a bad name, this may be down to the fluffier of the fluffy management consultants who operate in this space. The serious, non-fluffy and very real process of moving to new social enterprise platforms is now a very pressing challenge for many CIOs (and CEOs) who realize that they must adapt to the new way of working practices if they are to optimize efficiency.

What Is Social Enterprise Software Anyway?
The kind of social business tools we are focusing on in this new zone of work practice include:

  • Blogs and microblogs
  • Wikis, knowledge banks and databases
  • Workflow activity tracking tools
  • Forums for community discussion
  • Tagging and bookmarking tools
  • Content recommendation and also people recommendation engines

Stuart McRae is executive collaboration evangelist at IBM, so that basically makes him a social enterprise software tool missionary devoted to explaining why this new obligation to change working practices is so important. The move to social enterprise tools is a bit like the email adoption boom of the early '90s he says. "Comments like ‘we'll never use email' gave way to conversations where CEOs asked their CIOs ‘why do all of my peers have an email address on their business card, but I don't?' - the concept of leveraging social media and networking for internal and external conversations is clearly Crossing the Chasm (in Geoffrey Moore's words), even if it is not yet mainstream."

Dominant Social Manifestations
McRae argues that the cultural, behavioral and organizational changes that will be the dominant manifestations of social business are only just now starting to appear.

We can look back at the last decade of the previous century and see that a massive change in our work methods brought about by the arrival of email was just one of a number of coincidental developments that drove new organizational models in every business vertical.

"[Email] combined with wide area networks, laptops, mobile phones, videoconferencing, mass air transportation and acceptance of English as a common language for business turned work into something you did from anywhere, not somewhere you went. [There has also been a] shift to services industries as the engine of growth and to globalization as the dominant organizational trend in business," said IBM's McRae.

He further argues that today, social media (and ultimately new social enterprise practices) are integrating with the proliferating use of mobile devices, cloud computing, analytics on Big Data and more besides. These factors will now coalesce and be amplified by (in all probability suggests McRae) a congruent set of "non-IT" trends like the emergence of major new world super-economies and mega-cities, low-cost airlines and high speed trains, rural broadband and true "always on" networks.

McRae's Seven Pillars of Social Enterprise Wisdom
For Stuart McRae there are seven pivotal stages, factors and facets of making social enterprise a success and these points may indeed form a checklist that CIOs should now be aiming to target.

#1 - Social enterprise is not a pilot. This is not a rehearsal and firms should realize that the progression to adopt these new tools is an imperative.

#2 - Senior stakeholders (and of course by that we generally mean employees) within the organization need to buy in to the social enterprise mindset and lead by example. It is not an "option" to use social enterprise tools; it is part of the job.

#3 - Closely linked to point #2 is the stipulation that social enterprise tools must be embedded at the heart of work for every user, i.e., social is not something you do as well as work, social is something you do as part of the way you work at the core.

#4 - We need social enterprise to flourish in an environment where there are no silos of excluded individuals so it must be open to all. The only caveat here is that grouped control of certain discussions where a need for confidentiality arises can still be managed. Everyone from the receptionist (or this may be the CEO's personal executive assistant) to the sales director has to get involved.

#5 - There must be integration with the way people work today, i.e., plug ins for Internet Explorer and Microsoft Word, to allow users to blog or integrate with social channels right from the application that they are already used to using. McRae notes that this is core to IBM's product portfolio in this space.

#6 - The firm must continually monitor and look for obstacles that might impede or slow down social enterprise adoption and eradicate and remove these hindrances when they are identified.

#7 - A social firm will need to create and build communities of champions that record their success and barriers as they carry out their own idea generation. Ideas need to pass through a process of (i) suggestion (ii) discussion (iii) voting and (iv) graduation.

Note: It's important to remember that outgoing and gregarious sales directors are often excellent external communicators, but very poor when it comes to their internal messaging. For this reason, the receptionist may win over the sales director in terms of social enterprise champion.

How Do We Get Truly Social?
"In many organizations, successful use of social tools is happening today when small groups of employees with a common pain point figure out how to address them by finding a suitable social platform and focusing on their problem, not the tool. While the choice of a poor tool will prevent success, you will not hear about those projects - just the ones that succeed - and there the selected tool only needs to be ‘good enough' for the specific problem in hand," said McRae.

Social business practices and the wider development of social enterprise platforms and tools by major IT vendors from IBM but also Box, Cisco Systems, Citrix Online, Google, Microsoft, salesforce.com and Yammer are already having a major impact upon the way we work. We, the users, are driving these trends through our own preferences for using tools such as Twitter and Facebook in the mainstream outside of the workplace.

There will be a need to agree upon and implement acceptable levels of net-based etiquette to corral and control our use of social enterprise tools. But as IBM's McRae insists upon asking, "Isn't all etiquette social anyway?" It can't be that hard to be social, can it?

This post first appeared on CIO Enterprise Forum here.

More Stories By Adrian Bridgwater

Adrian Bridgwater is a freelance journalist and corporate content creation specialist focusing on cross platform software application development as well as all related aspects software engineering, project management and technology as a whole.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Latest Stories
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.
The 15th International Cloud Expo has just expanded its conference program, to bring together Cloud Computing, APM, APIs, Security, Big Data, Internet of Things, DevOps and WebRTC at one location. Cloud Expo is the single show where delegates and technology vendors can meet to experience and discuss the entire world of the cloud. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to learn about the latest technology developments and solutions.
SYS-CON Events announced today that Bsquare Corporation, a leading enabler of smart connected systems, has been named “Bronze Sponsor” of SYS-CON's Internet of @ThingsExpo, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Bsquare is a global leader of embedded software solutions. We enable smart connected systems at the device level and beyond that millions use every day and provide actionable data solutions for the growing Internet of Things (IoT) market. We empower our world-class customers with our products, services and solutions to achieve innovation and success.
SYS-CON Events announced today that NuoDB, Inc., the leader in webscale distributed database technology, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. NuoDB was launched in 2010 by industry-renowned database architect Jim Starkey and accomplished software CEO Barry Morris to deliver a webscale distributed database management system that is specifically designed for the cloud and the modern datacenter.