Welcome!

@CloudExpo Authors: Patrick Hubbard, Elizabeth White, Pat Romanski, Liz McMillan, William Schmarzo

Blog Feed Post

Mobile Devices, Management Structures and SMAC, Part 3

I just finished a book titled Social Business By Design by Dion Hinchcliffe and Peter Kim.  I recommend this book to anyone interested in the impact SMAC (social, mobile, analytics and cloud) is going to have on your industry, market and company.  Mobile devices have empowered social networking platforms for both consumers and the enterprise.  The SMAC stack is shaking up retailing, banking, healthcare, media, government, insurance, etc.  Industries that are primarily about information will experience the biggest initial impacts of this transformation.
Figure 1.

One of the insights I gained from this book is the impact social enterprise collaboration tools and internal social networking platforms can have on management structures.  In Figure 1, a typical hierarchical organizational chart is depicted.  Ideas and innovations that come from the people at the bottom of the chart, where most people are, have a great deal of trouble moving up and it can take a long time to move up.  At each level there is a gatekeeper.   This gatekeeper, has his/her own agendas, political considerations, priorities, limited time, poor memory, and communication challenges.  Many good ideas and innovations simply die with these gatekeepers.  The potential economic costs due to inefficient and slow communications in this model is enormous.  Just think about how many innovations, good ideas and problems could be quickly solved if the right people with the right knowledge could be instantly notified and involved.

In Figure 2 you have a simple illustration of an organizational chart when a social networking site, or social enterprise collaboration platform is involved.  Anyone can share an idea with the entire group.  The idea can be openly discussed, debated and voted on.  Innovations and ideas get their fair consideration.  In this model, the power in the organization is not dependent on the gatekeepers and titles people have had bestowed upon them, but with those that have the best ideas and answers.

The people with the best ideas and a willingness to share in social networking environments gain a reputation and credibility that raises their social power, or as one social media vendor calls it "Klout."  The power structure changes when information is in an open social democracy.

SAP's SCN (SAP Community Network) is an example of the power of social networking and collaboration tools in use.  Here is a description of its purpose and value as described in the book Social Business By Design, "The goal was to enlist customers and other interested parties to come together online and share ideas and solve problems. In this way SAP could engage and mobilize the people who were smartest about using its products in the field. Customers could then work together directly and exchange valuable knowledge."

Note that many problems SAP users have, can be more quickly and efficiently resolved by other users on the network.  This helps the end user, and reduces support costs on SAP.  It is a win-win.  The more time that goes by, the larger the database of answers and useful content grows which just increases its value for the entire community.

SAP is one of the first companies to identify specific ROIs from implementing social collaboration platforms.  Again from the book Social Business By Design, "SAP cites SCN for improving customer retention, creating efficiency, and driving top-line growth and revenue."

Let's now reflect on the role of mobile devices in this process.  In days gone by, the people with the power were those "in" the corporate office. Those actually physically in the building.  Slow and tightly controlled communications that followed the hierarchy of the organizational chart meant often the powerful needed to be in the room where data was available and decisions were made.  However, in today's mobile and social world, where the most knowledgable people, and those with the most "social" power and influence in the company are often traveling and spending their time with customers, prospects and partners, mobile access to important data, social networks and collaboration sites enable them to continue to provide value to the company and to the community from anywhere.

Mobile technologies are enabling the abstraction of power from a management hierarchy, or a building location to wherever there are the best ideas and people are willing to share them.  That means the corporate power structures have now been digitized, mobilized and socialized.  If you want to be somebody in the company, you will need to be somebody on the social networks.

Enterprise mobile vendors must now add to their portfolio's tools and APIs that will enable them to connect with and support social enterprise collaboration and social networking sites.  They must think beyond just delivering business process specific mobile apps, and now integrate with the larger social enterprise collaboration strategy and conversation happening in companies.

Read Part 1 of this series here.
Read Part 2 of this series here.
*************************************************************
Kevin Benedict, Head Analyst for SMAC, Cognizant
Read The Future of Work
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated Senior Analyst at Cognizant's Center for the Future of Work, SAP Mentor Alumnus, speaker, writer, and mobile and digital strategies expert. He is a popular keynote speaker, and in the past three years he has shared his insights into mobile and digital strategies with companies in 17 different countries. He has over 30 years of experience working with enterprise applications, and he is a veteran mobile industry executive. He wrote the Forward to SAP Press' bestselling book on enterprise mobility titled Mobilizing Your Enterprise with SAP, and he has written over 3,000 articles.

@CloudExpo Stories
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
SYS-CON Events announced today that CHEETAH Training & Innovation will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CHEETAH Training & Innovation is a cloud consulting and IT training firm specializing in improving clients cloud strategies and infrastructures for medium to large companies.
"Tintri focuses on the Ops side of the DevOps, which basically is pushing more and more of the accessibility of the infrastructure to the developers and trying to get behind the scenes," explained Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
SYS-CON Events announced today that TMC has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo and Big Data at Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. Learn how we can help you reach your marketing goals.
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
"We focus on composable infrastructure. Composable infrastructure has been named by companies like Gartner as the evolution of the IT infrastructure where everything is now driven by software," explained Bruno Andrade, CEO and Founder of HTBase, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...