|By Marketwired .||
|January 31, 2013 04:46 PM EST||
PHILADELPHIA, PA -- (Marketwire) -- 01/31/13 -- Philly.com, the most popular news web site in Philadelphia, announced today an exclusive partnership with Dialsmith resulting in the immediate debut of Slidermetrix, providing Philly.com visitors the opportunity to score (philly.com/rateitnow) their favorite Super Bowl commercials in real-time. Philly.com will be able to provide users, and visitors to the site, cumulative scoring for the most popular and favorite moments from all of the Super Bowl advertisements rated over time. Highlights will then be posted on Philly.com on Super Bowl Sunday, February 3 and Monday, February 4.
"The investment spent on creative advertisements broadcasted each year during the Super Bowl have become a major part of the spectacle, making the event a true programming experience," said Lexie Norcross, Director of Interstate General Media, parent company of Philly.com. "Now Philly.com is first in providing an online destination where our users and new visitors to the site can register their opinions of these advertisements in a way that the whole world can view their real-time reaction."
"Super Bowl advertisements are always the talk of the country, and now Philly.com is providing our audience the chance to talk back, in real-time, by scoring their favorite ads and comparing their preferences with those of their friends and other Philly.com users," said Matt Romanoski, Executive Producer of Sports, Philly.com. "We anticipate a tremendous response and believe this will make every Super Bowl party more interactive and entertaining for everyone. We can then use this social rating service approach to determine the most popular moment of all the ads, which promises to be fascinating."
"Philly.com visitors will be the first ever to rate Super Bowl ads moment-to-moment and see how their real-time ratings compare to other viewers," said David Paull, Founder and CEO of Dialsmith. "We're excited that Philly.com chose Slidermetrix to power this project and look forward to a long-term partnership in providing unique and engaging experiences, like this one, that their visitors and fans will really enjoy."
Dialsmith's unique technology allows groups of online users to rate anything that takes place over time and to determine the most (and least) interesting moments. "Everyone at Philly.com is excited to team up with Dialsmith on this exclusive project," said Steve Alessi, Vice President, Digital Advertising and General Manager of Philly.com. "We are always looking for new and innovative methods that provide our audience a voice to express their interests and views. Slidermetrix provides a real-time approach that strikes us as highly engaging and that we feel will be embraced by new and existing Philly.com users and advertisers. Most importantly, we can see how this approach to ratings can be integrated into other features on Philly.com and will continue discussions with Dialsmith regarding those possibilities."
With between 7.5 and 9 million monthly visitors, Philly.com is the most popular news web site in the Philadelphia region. It features stories from The Philadelphia Inquirer, Philadelphia Daily News, and a wide array of original content.
About Interstate General Media
Interstate General Media LLC is the parent company of Philadelphia Media Network (PMN), publisher of The Philadelphia Inquirer, Philadelphia Daily News, Philadelphia SportsWeek and Philly.com. With its multiple brand platforms and integrated print and digital products, PMN is the region's largest media network and the industry's technological leader and innovator. Philadelphia Media Network publications reach an average weekly audience of 2.1 million adults -- more than the combination of the three early evening television news shows or the combination of those radio stations ranked in the top five during morning drive-time programming.
Slidermetrix is a Software as a Service (SaaS) application that adds moment-to-moment rating capabilities to embedded online video. Through the Slidermetrix application, a fully customizable slider is added below a video allowing viewers to continuously rate it as they watch. Real-time feedback is captured for display back to the viewer or for use in research and/or reporting. For online publishers, Slidermetrix creates a unique and interactive experience that increases viewer engagement and drives metrics for increased ad revenues. For market and media researchers, Slidermetrix offers a fast, cost-effective approach to market test recorded video content. For more information or to view a demo, visit www.slidermetrix.com.
Dialsmith is a Portland, Oregon-based technology company that develops products and services for research, audience engagement and live event scoring. We are pioneers in the development of tools for capturing and displaying continuous and moment-to-moment feedback and are the worldwide marketers, sellers and service providers for Perception Analyzer, Perception Analyzer Online, ISX Scoring and Slidermetrix. For more information, visit www.dialsmith.com.
(o) 503/505-6276, (c) 503/860-6626
Vice President, External Relations
Interstate General Media LLC
(o) 215/854-5640, (c) 202/494-0450
Events and PR Representative, External Relations
Interstate General Media LLC
(o) 215/854-5790, (c) 609/313-5603
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 27, 2016 12:00 PM EDT Reads: 2,209
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 27, 2016 12:00 PM EDT Reads: 1,919
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
May. 27, 2016 12:00 PM EDT Reads: 469
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 27, 2016 12:00 PM EDT Reads: 1,619
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
May. 27, 2016 10:45 AM EDT Reads: 2,152
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
May. 27, 2016 10:30 AM EDT Reads: 2,186
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 27, 2016 10:30 AM EDT Reads: 1,341
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
May. 27, 2016 10:00 AM EDT Reads: 3,095
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,319
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 27, 2016 10:00 AM EDT Reads: 1,307
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
May. 27, 2016 10:00 AM EDT Reads: 2,383
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 27, 2016 10:00 AM EDT Reads: 1,292
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 27, 2016 09:45 AM EDT Reads: 1,046
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will look at the present state of cloud from the C-level view, and how great companies and rock star executives can use cloud computing to meet their most ambitious and disruptive business ...
May. 27, 2016 09:45 AM EDT Reads: 2,180
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 27, 2016 09:45 AM EDT Reads: 284
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
May. 27, 2016 09:00 AM EDT Reads: 2,110
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 27, 2016 09:00 AM EDT Reads: 1,887
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 27, 2016 09:00 AM EDT Reads: 2,426
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
May. 27, 2016 09:00 AM EDT Reads: 1,961
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
May. 27, 2016 08:45 AM EDT Reads: 1,119