|By DedicatedNOW Blog||
|February 1, 2013 11:36 AM EST||
Incoming Traffic! We Have Incoming Traffic!
Traffic. In our Internet-centric world, traffic is almost the end-all be-all of conversions. Just as if you ran a small mom and pop grocer establishment, getting people in the door is more than half the battle. Incoming traffic to a website is the equivalent of customers entering your mom and pop shop. The more traffic – the more customers you have – coming in and viewing your merchandise, the more you have a chance of making a good profit. But let’s say getting people in the door isn’t your problem. Let’s say, your problem is handling all of the traffic coming into your site because you just created the single greatest service on the market today. Whatever you created – a never ending energy supply – is having such an impact on the market that you can’t keep people from entering your store and ripping all the merchandise from the shelves. In this equation, your online website, due to all the increased traffic, might experience downtime. Your site, like your store, due to the overwhelming demand, might falter causing you to loss business and suffer a large reputation hit.
It goes without saying, but when you have lots of customers – tons of traffic – the last thing you need is for your website to fail. Due to this, you need to understand the concept of server load balancing and more importantly, how it can save you from experiencing a hard hit to your sales and reputation.
What is Load Balancing?
Load balancing, sometimes called Server Load Balancing or Network Load Balancing, is the process of distributing incoming traffic across multiple virtual machines (VM’s) to ensure your machine – by extension your website – does not fail under peak traffic influxes. Think of server load balancing as an experiment in breaking water surface tension. In this hypothetical experiment, you place five lily pads on top of a stagnate surface of water. Following placement, to test the surface tension which allows the lily pads to continue floating, you begin to place small pebbles on one of the four pads. As you add more weight to the one pad it begins to show signs of breaking and sinking. Due to the growing weight, the pad is still floating but the surface tension of the water is slowly breaking. You can see signs of this from the middle of the pad dipping further into the water. Finally, after enough pebbles are placed on the pad, it slips below the surface of the water. However, if this process were to play out again wherein you placed equal amount of pebbles on each pad as opposed to one, all pads would stay afloat without any failure. This is load balancing. Spreading load, spreading incoming traffic across multiple servers to ensure each servers uptime.
But What if My VM Does Fail Under Increased Duress?
Fail safe. Remember that word when it comes to server load balancing and network load balancing. The truth of the matter is sometimes, regardless of precaution, your server – your website – might fail. Maybe your traffic spikes quickly enough that the pebble experiment doesn’t hold water anymore (sorry, little pun there). In this situation, traffic spikes so quickly that although load balancing is taking place, one of your VM’s fail. In this cause, server load balancing acts as a fail safe to keep your website up and running. In the case of VM failure, server load balancing transfers incoming traffic to the remaining servers under the aforementioned load balancing method. As mentioned by our Dedicated Server page,
“Solutions deployed with DedicatedNOW use a host of advanced services to ensure that your hardware and network environment scales to whatever user load you may require. Load Balancing enhances redundancy by distributing the load on a single server across multiple servers. Should you experience hardware failure on one server, our load balancing solution will push your visitors and processes to a redundant server to keep your website online. Clustering works in tandem with load balancing by coordinating the resources of several servers, for use in a single application (i.e. hosting a database-driven website). DedicatedNOW is expert at delivering high-availability infrastructure aimed at providing the maximum in redundancy and reliability.”
Never Ending Energy
Bringing this full circle, your newly developed never ending energy supply – cold fusion – has just hit the market and customers are pounding down the doors to get their hands on it. By utilizing scalable load balancing solutions for your dedicated server hosting needs, you won’t have to worry about your customers being locked out of your ecommerce website due to spiking traffic. With network load balancing (spreading out your traffic over a network) and server load balancing (spreading your traffic across multiple VM’s) you can supply your cold fusion to the world without downtime worry.
And now, if you don’t mind, we have to go fish out a few lily pads from our in house science experiment tank. We love everything Web Hosting and Cloud Hosting but truth be told, we are large nerds who love nothing more than safety glasses and beakers. Until next time.
Want to Know More?
Learn more about Dedicated Servers vs. Virtual Private Servers.
Learn more about the Importance of Domain Names in Web Hosting.
Learn more about Web Hosting Mistakes.
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
May. 28, 2016 09:00 PM EDT Reads: 2,551
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
May. 28, 2016 07:00 PM EDT Reads: 1,252
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 28, 2016 07:00 PM EDT Reads: 1,953
SYS-CON Events announced today BZ Media LLC has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and Commercial Drone markets.
May. 28, 2016 07:00 PM EDT Reads: 3,596
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
May. 28, 2016 06:45 PM EDT Reads: 2,863
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
May. 28, 2016 04:30 PM EDT Reads: 909
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
May. 28, 2016 04:00 PM EDT Reads: 1,681
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
May. 28, 2016 03:30 PM EDT Reads: 2,021
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
May. 28, 2016 02:00 PM EDT Reads: 645
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
May. 28, 2016 02:00 PM EDT Reads: 2,927
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
May. 28, 2016 02:00 PM EDT Reads: 1,370
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 28, 2016 01:00 PM EDT Reads: 2,003
IoT generates lots of temporal data. But how do you unlock its value? How do you coordinate the diverse moving parts that must come together when developing your IoT product? What are the key challenges addressed by Data as a Service? How does cloud computing underlie and connect the notions of Digital and DevOps What is the impact of the API economy? What is the business imperative for Cognitive Computing? Get all these questions and hundreds more like them answered at the 18th Cloud Expo...
May. 28, 2016 01:00 PM EDT Reads: 2,344
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
May. 28, 2016 12:00 PM EDT Reads: 569
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
May. 28, 2016 11:00 AM EDT Reads: 4,057
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
May. 28, 2016 11:00 AM EDT Reads: 1,417
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
May. 28, 2016 10:45 AM EDT Reads: 1,626
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.
May. 28, 2016 10:30 AM EDT Reads: 1,403
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
May. 28, 2016 10:00 AM EDT Reads: 538
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
May. 28, 2016 09:45 AM EDT Reads: 2,271