@CloudExpo Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Roger Strukhoff

Blog Feed Post

Server Load Balancing

Incoming Traffic! We Have Incoming Traffic!

Traffic. In our Internet-centric world, traffic is almost the end-all be-all of conversions. Just as if you ran a small mom and pop grocer establishment, getting people in the door is more than half the battle. Incoming traffic to a website is the equivalent of customers entering your mom and pop shop. The more traffic – the more customers you have – coming in and viewing your merchandise, the more you have a chance of making a good profit. But let’s say getting people in the door isn’t your problem. Let’s say, your problem is handling all of the traffic coming into your site because you just created the single greatest service on the market today. Whatever you created – a never ending energy supply – is having such an impact on the market that you can’t keep people from entering your store and ripping all the merchandise from the shelves. In this equation, your online website, due to all the increased traffic, might experience downtime. Your site, like your store, due to the overwhelming demand, might falter causing you to loss business and suffer a large reputation hit.

It goes without saying, but when you have lots of customers – tons of traffic – the last thing you need is for your website to fail. Due to this, you need to understand the concept of server load balancing and more importantly, how it can save you from experiencing a hard hit to your sales and reputation.

What is Load Balancing?

Load balancing, sometimes called Server Load Balancing or Network Load Balancing, is the process of distributing incoming traffic across multiple virtual machines (VM’s) to ensure your machine – by extension your website – does not fail under peak traffic influxes. Think of server load balancing as an experiment in breaking water surface tension. In this hypothetical experiment, you place five lily pads on top of a stagnate surface of water. Following placement, to test the surface tension which allows the lily pads to continue floating, you begin to place small pebbles on one of the four pads. As you add more weight to the one pad it begins to show signs of breaking and sinking. Due to the growing weight, the pad is still floating but the surface tension of the water is slowly breaking. You can see signs of this from the middle of the pad dipping further into the water. Finally, after enough pebbles are placed on the pad, it slips below the surface of the water. However, if this process were to play out again wherein you placed equal amount of pebbles on each pad as opposed to one, all pads would stay afloat without any failure. This is load balancing. Spreading load, spreading incoming traffic across multiple servers to ensure each servers uptime.

But What if My VM Does Fail Under Increased Duress?

Fail safe. Remember that word when it comes to server load balancing and network load balancing. The truth of the matter is sometimes, regardless of precaution, your server – your website – might fail. Maybe your traffic spikes quickly enough that the pebble experiment doesn’t hold water anymore (sorry, little pun there). In this situation, traffic spikes so quickly that although load balancing is taking place, one of your VM’s fail. In this cause, server load balancing acts as a fail safe to keep your website up and running. In the case of VM failure, server load balancing transfers incoming traffic to the remaining servers under the aforementioned load balancing method. As mentioned by our Dedicated Server page,

“Solutions deployed with DedicatedNOW use a host of advanced services to ensure that your hardware and network environment scales to whatever user load you may require. Load Balancing enhances redundancy by distributing the load on a single server across multiple servers. Should you experience hardware failure on one server, our load balancing solution will push your visitors and processes to a redundant server to keep your website online. Clustering works in tandem with load balancing by coordinating the resources of several servers, for use in a single application (i.e. hosting a database-driven website). DedicatedNOW is expert at delivering high-availability infrastructure aimed at providing the maximum in redundancy and reliability.”

Never Ending Energy

Bringing this full circle, your newly developed never ending energy supply – cold fusion – has just hit the market and customers are pounding down the doors to get their hands on it. By utilizing scalable load balancing solutions for your dedicated server hosting needs, you won’t have to worry about your customers being locked out of your ecommerce website due to spiking traffic. With network load balancing (spreading out your traffic over a network) and server load balancing (spreading your traffic across multiple VM’s) you can supply your cold fusion to the world without downtime worry.

And now, if you don’t mind, we have to go fish out a few lily pads from our in house science experiment tank. We love everything Web Hosting and Cloud Hosting but truth be told, we are large nerds who love nothing more than safety glasses and beakers. Until next time.

Want to Know More?

Learn more about Dedicated Servers vs. Virtual Private Servers.

Learn more about the Importance of Domain Names in Web Hosting.

Learn more about Web Hosting Mistakes.

Read the original blog entry...

More Stories By DedicatedNOW Blog

DedicatedNOW is committed to providing highly reliable services that are unmatched in the industry. All its tools and resources are designed keeping the users in mind.

@CloudExpo Stories
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of bus...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve fu...