|By DedicatedNOW Blog||
|February 1, 2013 11:36 AM EST||
Incoming Traffic! We Have Incoming Traffic!
Traffic. In our Internet-centric world, traffic is almost the end-all be-all of conversions. Just as if you ran a small mom and pop grocer establishment, getting people in the door is more than half the battle. Incoming traffic to a website is the equivalent of customers entering your mom and pop shop. The more traffic – the more customers you have – coming in and viewing your merchandise, the more you have a chance of making a good profit. But let’s say getting people in the door isn’t your problem. Let’s say, your problem is handling all of the traffic coming into your site because you just created the single greatest service on the market today. Whatever you created – a never ending energy supply – is having such an impact on the market that you can’t keep people from entering your store and ripping all the merchandise from the shelves. In this equation, your online website, due to all the increased traffic, might experience downtime. Your site, like your store, due to the overwhelming demand, might falter causing you to loss business and suffer a large reputation hit.
It goes without saying, but when you have lots of customers – tons of traffic – the last thing you need is for your website to fail. Due to this, you need to understand the concept of server load balancing and more importantly, how it can save you from experiencing a hard hit to your sales and reputation.
What is Load Balancing?
Load balancing, sometimes called Server Load Balancing or Network Load Balancing, is the process of distributing incoming traffic across multiple virtual machines (VM’s) to ensure your machine – by extension your website – does not fail under peak traffic influxes. Think of server load balancing as an experiment in breaking water surface tension. In this hypothetical experiment, you place five lily pads on top of a stagnate surface of water. Following placement, to test the surface tension which allows the lily pads to continue floating, you begin to place small pebbles on one of the four pads. As you add more weight to the one pad it begins to show signs of breaking and sinking. Due to the growing weight, the pad is still floating but the surface tension of the water is slowly breaking. You can see signs of this from the middle of the pad dipping further into the water. Finally, after enough pebbles are placed on the pad, it slips below the surface of the water. However, if this process were to play out again wherein you placed equal amount of pebbles on each pad as opposed to one, all pads would stay afloat without any failure. This is load balancing. Spreading load, spreading incoming traffic across multiple servers to ensure each servers uptime.
But What if My VM Does Fail Under Increased Duress?
Fail safe. Remember that word when it comes to server load balancing and network load balancing. The truth of the matter is sometimes, regardless of precaution, your server – your website – might fail. Maybe your traffic spikes quickly enough that the pebble experiment doesn’t hold water anymore (sorry, little pun there). In this situation, traffic spikes so quickly that although load balancing is taking place, one of your VM’s fail. In this cause, server load balancing acts as a fail safe to keep your website up and running. In the case of VM failure, server load balancing transfers incoming traffic to the remaining servers under the aforementioned load balancing method. As mentioned by our Dedicated Server page,
“Solutions deployed with DedicatedNOW use a host of advanced services to ensure that your hardware and network environment scales to whatever user load you may require. Load Balancing enhances redundancy by distributing the load on a single server across multiple servers. Should you experience hardware failure on one server, our load balancing solution will push your visitors and processes to a redundant server to keep your website online. Clustering works in tandem with load balancing by coordinating the resources of several servers, for use in a single application (i.e. hosting a database-driven website). DedicatedNOW is expert at delivering high-availability infrastructure aimed at providing the maximum in redundancy and reliability.”
Never Ending Energy
Bringing this full circle, your newly developed never ending energy supply – cold fusion – has just hit the market and customers are pounding down the doors to get their hands on it. By utilizing scalable load balancing solutions for your dedicated server hosting needs, you won’t have to worry about your customers being locked out of your ecommerce website due to spiking traffic. With network load balancing (spreading out your traffic over a network) and server load balancing (spreading your traffic across multiple VM’s) you can supply your cold fusion to the world without downtime worry.
And now, if you don’t mind, we have to go fish out a few lily pads from our in house science experiment tank. We love everything Web Hosting and Cloud Hosting but truth be told, we are large nerds who love nothing more than safety glasses and beakers. Until next time.
Want to Know More?
Learn more about Dedicated Servers vs. Virtual Private Servers.
Learn more about the Importance of Domain Names in Web Hosting.
Learn more about Web Hosting Mistakes.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 28, 2016 03:15 PM EDT Reads: 1,378
SYS-CON Events announced today that Impiger Technologies will exhibit in Booth #109 at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Impiger Technologies is a world-class, enterprise software product engineering company specializing in Mobile Application Development, Cloud Applications, Microsoft Technology Solutions, Web Technology and Telecom Services. Impiger Technologies helps enterprises improve busi...
Oct. 28, 2016 03:00 PM EDT Reads: 423
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 28, 2016 02:30 PM EDT Reads: 1,249
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
Oct. 28, 2016 02:15 PM EDT Reads: 1,016
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 28, 2016 02:15 PM EDT Reads: 4,020
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 28, 2016 02:00 PM EDT Reads: 4,696
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 28, 2016 02:00 PM EDT Reads: 1,219
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
Oct. 28, 2016 02:00 PM EDT Reads: 2,950
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 28, 2016 01:45 PM EDT Reads: 1,716
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 28, 2016 01:30 PM EDT Reads: 5,177
In the 21st century, security on the Internet has become one of the most important issues. We hear more and more about cyber-attacks on the websites of large corporations, banks and even small businesses. When online we’re concerned not only for our own safety but also our privacy. We have to know that hackers usually start their preparation by investigating the private information of admins – the habits, interests, visited websites and so on. On the other hand, our own security is in danger bec...
Oct. 28, 2016 01:15 PM EDT Reads: 750
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 28, 2016 01:15 PM EDT Reads: 8,655
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Oct. 28, 2016 01:00 PM EDT Reads: 3,725
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Oct. 28, 2016 01:00 PM EDT Reads: 2,418
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...
Oct. 28, 2016 01:00 PM EDT Reads: 786
[session] Empowering Enterprise Security with the IoT By @SecureChannels | @ThingsExpo #IoT #IIoT #M2M #API
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Oct. 28, 2016 12:52 PM EDT Reads: 249
Enterprises have been using both Big Data and virtualization for years. Until recently, however, most enterprises have not combined the two. Big Data's demands for higher levels of performance, the ability to control quality-of-service (QoS), and the ability to adhere to SLAs have kept it on bare metal, apart from the modern data center cloud. With recent technology innovations, we've seen the advantages of bare metal erode to such a degree that the enhanced flexibility and reduced costs that cl...
Oct. 28, 2016 12:45 PM EDT Reads: 758
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
Oct. 28, 2016 12:30 PM EDT Reads: 646
[session] Bert Loomis and AI in the Cloud By @IBMCloud | @CloudExpo #AI #Cloud #DigitalTransformation
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, will discuss the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They will also review two "free infrastruct...
Oct. 28, 2016 12:30 PM EDT Reads: 324
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 28, 2016 12:15 PM EDT Reads: 1,306