Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...| By Marketwire . | Article Rating: |
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| February 5, 2013 01:36 PM EST | Reads: |
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SAN FRANCISCO, CA -- (Marketwire) -- 02/05/13 -- Thismoment, the leading enterprise solution for digital brand experience creation, distribution and management, today announced the industry's first custom, third-party brand channel implementation utilizing YouTube's new responsive design technology.
Google today released details about the new custom brand channel architecture, code named "Hitchhiker." Hitchhiker delivers a strategic shift from a traditional, fixed width iFrame interface to a responsive template, allowing brand channels to automatically adapt to different devices and screens for the highest quality viewing and engagement experiences.
The official YouTube blog post supporting the announcement is live, and a new informational channel called "onechannel" (YouTube.com/onechannel), describing the technical changes and offering example links, has launched. Although the formal conversion of all brand channels to Hitchhiker will be completed during the summer, a number of sample channels are live to showcase and tease the new format. Thismoment's Distributed Engagement Channel ("DEC"), the web-based platform that has enabled more custom YouTube brand channels than any other solution, is the first to leverage these exciting new responsive capabilities for an advertiser with 'Deep Like Troy,' featuring pro football player Troy Polamalu. To experience these capabilities, navigate here and simply change the size of your browser window. The content and functionality will dynamically adjust to fit the new resolution.
"The front-end code for 'Deep Like Troy' was developed in conjunction with Resource Interactive and integrated into our DEC platform. This was a great test of our new responsive framework. We're very excited to complete production on our responsive design studio tools and get them into our customers' hands next quarter," said Ankarino Lara, Founder and Chief Product Officer. "We of course are also very proud to be featured as the platform powering the only advertiser sponsored, and the only non-Google, responsive brand channel in the onechannel preview."
YouTube is poised to take a market leading position with users as multimedia content viewing behaviors and device usage shift. Chris McGarry, VP of Product Marketing, observed, "Second and third screens are becoming the new default video viewing platforms, and mobile already represents 25% of YouTube's daily traffic. YouTube's embrace of responsive design is a big win all around, as Google and their brand advertising partners can now capitalize on the substantial mobile audience tuning into brand content and engagement experiences."
Today's news closely follows Thismoment's addition of new YouTube analytics enhancements, Google+ posting and scheduling features, and LinkedIn page and group management upgrades. This further exemplifies Thismoment's innovation with channel partners and commitment to empowering marketers to distribute transformational brand experiences.
About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit www.thismoment.com.
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Julie Galla
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Published February 5, 2013 Reads 1,166
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Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...May. 24, 2013 11:00 AM EDT Reads: 993 |
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In his session at the 12th International Cloud Expo, Dave Eichorn, Global Data Center Practice Head at Zensar, will share a case study describing how a utility services company handled the migration of its Microsoft platform to the cloud. Challenged with the time-consuming task of opening operations out of temporary offices, this company struggled with the need to simultaneously access data that was accumulated from a vast amount of data-intensive jobs. Zensar migrated the company’s application ...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface.
OpenStack powers some of the most widely-used SaaS app...
You're getting pitched every day from your legacy enterprise software and hardware vendors about "cloud." They're doing an amazing job of convincing your CIO and CTO about what cloud is and how you should use it. The reality is they're defending their shrinking market share and keeping you on the legacy treadmill for as long as they can by selling you solutions that aren't "cloud."
In her session at the 12th International Cloud Expo, Niki Acosta, Cloud Evangelista for Rackspace, will talk thro...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
Many have heard of OAuth but are unsure of how it might apply to their business.
In his session at the 12th International Cloud Expo, Alistair Farquharson, CTO of SOA Software, will describe how OAuth can be used to facilitate certain business models and simplify the sharing of private data.
Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software A...
At pennies per virtual machine-hour, the economics of cloud computing are both compelling and daunting to replicate. Whether you are building your own cloud infrastructure, building a public cloud or choosing a cloud service, there are key strategy and technology decisions that make the difference between success and failure.
In his General Session at the 12th International Cloud Expo, Jason Waxman, VP in the Intel Architecture Group and general manager of the Cloud Platforms Group within Inte...
“Social, mobile, analytics and cloud can’t be looked at as distinct technology trends; they are facets of the same movement and an everyday reality for consumers and businesses alike,” said Craig Sowell, IBM VP of SmartCloud Marketing, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This means that businesses need to start looking at trends as one: cloud is the delivery, analytics is the unique insight, social is a shareable service, and mobile is the ubiquitous access.”
...
New, "Super-Sized" 4-Day Cloud Computing Bootcamp is a brief introduction to cloud computing carefully created and devised to help you keep up with evolving trends like Big Data, PaaS, APIs, Mobile, Social and Data Analytics. Solutions built around these topics require a sound cloud computing infrastructure to be successful while assisting customers harvest real benefits from this transformational change that is happening in the IT ecosystem.
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