Welcome!

@CloudExpo Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Liz McMillan, XebiaLabs Blog

News Feed Item

Financial Services Firms Help Create a New Generation of Savvy Investors With Gamification From Bunchball

Some of the Largest Global Institutions and Firms Such as Kapitall and Wall Street Survivor Bet on Bunchball Nitro(TM) to Engage and Inspire New Investors to Learn How to Build Portfolios, Grow Their Skills, and Benefit From Financial Planners

NEW YORK, NY -- (Marketwire) -- 02/05/13 -- LOYALTY IN BANKING AND FINANCIAL SERVICES 2013

Core News Facts:

  • Bunchball, the pioneer and market leader in gamification, today announced that a growing number of financial services companies are relying on Bunchball's popular gamification platform to attract and retain members and clients, and in the process turn Wall Street newcomers into capable, savvy investors.
  • A range of companies, from start-ups to one of the five largest banks in the United States, have deployed Bunchball's acclaimed Nitro™ platform to drive sales and memberships, attract and retain customers, build brand awareness and loyalty, and motivate employees to reach crucial productivity milestones.
  • Using Bunchball Nitro, financial services firms are employing motivational techniques -- like goal-setting, real-time feedback, competition, virtual rewards, and leveling up -- to encourage customers to learn more about investing, acquire the skills needed to build successful portfolios, and learn the advantages of using expert financial planning services. Among Bunchball's financial services customers are:
    • Kapitall, which provides an online investing platform and is free to join and explore. In a gamified environment that features points, missions, levels and more, users earn Kapitall Koins and badges for completing tutorials and consuming other financial education content, and for trading and analyzing companies. The site helps beginners test-drive investing and grow their skills by letting them trade practice portfolios, and provides tools to help new users and amateur investors understand and select stocks. Users may also open a free brokerage account and begin trading immediately. As they progress through the gamified experience, users can redeem Kapitall Koins for virtual assets, real-world prizes like movie tickets, and access to content. Special programs, including a 2012 Summer Olympics promotion that awarded Koins for every medal won by Team USA, encourage daily logins and ongoing participation.
    • Wall Street Survivor, the first the first guided, mentored and fully socially integrated financial education site. Wall Street Survivor partnered with Bunchball to offer a series of engaging, rewarding missions that guide users through a range of stock market concepts, from portfolio basics to investment strategies. Aimed at millennials who consider themselves novice investors, the gamified Wall Street Survivor experience motivates users to engage with a stock market simulator with quizzes and rewards. Users earn badges for making trades and completing missions and quizzes, with rewards going to those whose virtual portfolios earn the highest returns.
  • Bunchball's Nitro is the world's most widely deployed and scalable gamification platform, serving up to 70 million unique users and 2.3 billion actions each month. Nitro enables organizations to create compelling, meaningful experiences that engage customers, partners and employees.

Quotes:

Attributable to Rory Olson, CEO, Wall Street Survivor
"Using Bunchball Nitro to gamify the Wall Street Survivor experience has been easy and effective, thanks in part to Bunchball's superior usability and features. Last year, we set out to reinvent the financial education market through deep engagement and social connectivity, and Bunchball Nitro has proven to be an exceptionally successful part of that campaign. With Bunchball's help, we're creating a community of market-savvy Survivors who are learning to trade stocks like a professional."

Attributable to Serge Kreiker, Co-founder and Chief Technology Officer, Kapitall
"Back in 2008, we had a thought: why not use the gaming experience to break the traditional online investing mold? Ever since then, we've built the first and only online investing platform and brokerage for the rest of us. And while certain aspects of Kapitall.com have always been designed to be engaging and game-like, we recently decided to bring the engaging power of game play to more aspects of our user experience. With Bunchball Nitro, we've been able to connect fully with users from the moment they register, while motivating them to learn more, trade more, and make more of their experience as Kapitallists. With Bunchball, our members gain a fuller, more satisfying perspective on investing, and we gain a proven tool that helps us nurture more customers, deliver more services and help more people."

ABOUT BUNCHBALL:
Bunchball is the market leader and visionary in gamification. Powering the Engaged Enterprise, Bunchball enables organizations to improve business performance throughout their ecosystem by creating highly active and loyal customers, employees, and partners. Bunchball's comprehensive suite of innovative cloud-based solutions empowers companies to engage and motivate, leading to improved employee productivity, customer loyalty and ROI. Bunchball's world-class customers include Adobe, HP, Cisco, Warner Bros., Comcast, LiveOps, VMware and Hasbro. Based in Silicon Valley, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, and Correlation Ventures. For more information, visit www.bunchball.com, our blog at www.gamification.com, or follow @bunchball.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2220825
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2220828

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
910Telecom exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and exchanges.
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Zerto exhibited at SYS-CON's 18th International Cloud Expo®, which took place at the Javits Center in New York City, NY, in June 2016. Zerto is committed to keeping enterprise and cloud IT running 24/7 by providing innovative, simple, reliable and scalable business continuity software solutions. Through the Zerto Cloud Continuity Platform™, organizations can seamlessly move and protect virtualized workloads between public, private and hybrid clouds. The company’s flagship product, Zerto Virtual...
Some people worry that OpenStack is more flash then substance; however, for many customers this could not be farther from the truth. No other technology equalizes the playing field between vendors while giving your internal teams better access than ever to infrastructure when they need it. In his session at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will talk through some real-world OpenStack deployments and look into the ways this can benefit customers of all sizes....
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
As businesses adopt functionalities in cloud computing, it’s imperative that IT operations consistently ensure cloud systems work correctly – all of the time, and to their best capabilities. In his session at @BigDataExpo, Bernd Harzog, CEO and founder of OpsDataStore, will present an industry answer to the common question, “Are you running IT operations as efficiently and as cost effectively as you need to?” He will expound on the industry issues he frequently came up against as an analyst, and...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
Who are you? How do you introduce yourself? Do you use a name, or do you greet a friend by the last four digits of his social security number? Assuming you don’t, why are we content to associate our identity with 10 random digits assigned by our phone company? Identity is an issue that affects everyone, but as individuals we don’t spend a lot of time thinking about it. In his session at @ThingsExpo, Ben Klang, Founder & President of Mojo Lingo, discussed the impact of technology on identity. Sho...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, New York, and 21st International Cloud Expo, which will take place in November in Silicon Valley, California.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, looked at differ...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...