Welcome!

Cloud Expo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Kira Makagon, Sematext Blog

News Feed Item

Devicescape Amenity Wi-Fi Network on Track to Reach 100 Million Locations

Curated Virtual Network of High-Quality Hotspots Delivering Massive Capacity-Reach

SAN BRUNO, CA -- (Marketwire) -- 02/06/13 -- Devicescape today announced that its Curated Virtual Network (CVN) of amenity Wi-Fi hotspots -- the largest in the world -- doubled during 2012 and is expected to grow from 12 million access points today to 100 million by the end of 2017. Spurred by Devicescape's patented Curator machine-learning technology and a growing list of mobile operator customers, device partners, and active subscribers, the company modeled the CVN's future size by analyzing growth patterns in conjunction with a detailed multi-country study including, but not limited to, the deployed-device-to-CVN-access-point discovery ratio, open versus secured hotspot ratios and the pace and actual growth in the number of amenity Wi-Fi hotspots occurring worldwide.

Just in the past six months, mobile operators Republic Wireless, U.S. Cellular, Cincinnati Bell, Bouygues Telecom and Flash Wireless, and device partners Intel and Microsoft have signed on to benefit from Devicescape's rapidly expanding CVN. By leveraging the Devicescape CVN and the Wi-Fi Offload Service, the operators have been able to expand the capacity-reach of their network footprint virtually overnight and elevate the end-user experience to offer far more data to their customers at the lowest possible cost of delivery. Microsoft and Intel have also endorsed the Devicescape service by offering breakthrough connectivity solutions to their customers. Powered by Devicescape CVN data, Microsoft already launched the Data Sense application for Windows Phone 8 devices being used exclusively by Verizon in the U.S.

"Amenity Wi-Fi is an irreversible mega-trend and, increasingly, mobile operators are adding it to their heterogeneous network strategies," said Dave Fraser, CEO of Devicescape. "As more venue owners offer complimentary Wi-Fi to their customers, operators have identified Wi-Fi as a key asset that can help elevate customer experience, magnify their mobile network and serve as a platform for offering new, creative services."

As Devicescape continues to work with operators to identify the most efficient ways to deliver data services, the company has recognized the need for services that go beyond Wi-Fi offload to address wireless operators' unique network needs. Devicescape's next generation Curator Service comprises three elements: the Curator Service Platform, Curator Client for automatic Intelligent Network Selection and the world's largest Curated Virtual Network of Wi-Fi hotspots. The combination of these three elements makes it possible to both elevate the customer experience and magnify the capacity-reach of their network by more than ten times.

"Mobile operators need a public Wi-Fi strategy," said Sue Rudd, Director of Service Provider Analysis at Strategy Analytics. "As operators look for ways to integrate Wi-Fi into their heterogeneous network strategies, they need not only to automate and simplify the connection to the biggest network of all -- the vast network of Wi-Fi hotspots that have already been built as an amenity for consumers -- but also to ensure that their subscribers go only to those that deliver a good Quality of Experience (QoE). Devicescape's Curator Service offers operators an opportunity to do both today."

The Curator Service addresses a growing trend of delivering an "always best connected" experience over heterogeneous networks, including macro-cellular and small cells with Wi-Fi. The curation process carefully and dynamically selects the best network based on operator polices and end-user preferences, effectively delivering a customized CVN for each operator. The Curator Service is distinguished from the earlier Offload Service based on more advanced Curator QoE techniques, intelligent radio management based on user behavior and network conditions, and algorithms for optimizing high-quality secure and open Wi-Fi connections.

"Moving into 2013, we expect to see significant international growth as operators around the globe strategize the best options to capitalize on mobile data demand and consider the ongoing challenge of retaining and growing a customer base that has ever increasing expectations for service availability, quality, and affordability," said Fraser.

During the past two years, the CVN grew tremendously to capacity-reach levels far surpassing any other single wireless network in the world. In countries such as the U.S., where Devicescape customers have large-scale deployments, the CVN already exceeds 10 million access points and shows no signs of slowing down. In other countries, such as many in Europe where trials are transitioning to deployments, the CVN count has already hit impressive levels. Based on the trajectory and consumer uptake experienced in the more mature regions and adjusted for each individual country based on local growth patterns, Devicescape anticipates these numbers will catapult ahead as the number of active users will quickly rise and discover (identify and select) the widely available amenity Wi-Fi. Over the next year, Devicescape plans to expand aggressively in Europe and a few other select regions. The company predicts that by the end of 2017 the total number of European hotspots in the CVN will stand at 26 million; the percentage outside the U.S. will stand at 74%.

Devicescape will be exhibiting at Mobile World Congress in Barcelona at Stand 2A105 in Hall 2 from February 25-28, 2013. The company's Curator Service has been shortlisted for the GSMA's 2013 Global Mobile Awards for "Best Cloud Based Technology for Mobile"; winners will be announced at the show on Tuesday, February 26. For more information or to book a briefing with Devicescape to view demonstrations of the Curator Service at the show, please contact [email protected]. Follow Mobile World Congress and Devicescape's activity on Twitter at @GSMA and @Devicescape and through the official hashtag, #MWC13.

About Devicescape
Devicescape moves beyond Wi-Fi Offload and uniquely combines intelligent network selection with the world's largest curated virtual network of high-quality Wi-Fi hotspots. This enables mobile operators to magnify their capacity-reach and elevate the "always best connected" experience. Headquartered in San Bruno, California, Devicescape is privately held by leading venture capital companies including Kleiner Perkins Caufield& Byers, August Capital, JAFCO Ventures, and Enterprise Partners. For more information go online to www.devicescape.com.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2221563

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Inquiries
Americas:
Caitlin Mattias
Engage PR for Devicescape
+1 510-748-8200 x203
Email Contact

Europe:
Joe McNamara
EML Wildfire
+44 (0)208 408 8000
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@CloudExpo Stories
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.