Welcome!

Cloud Expo Authors: Elizabeth White, Liz McMillan, Roger Strukhoff, Patrick Carey, Greg Akers

Blog Feed Post

Mobile Operator Managed Mobility Services a $100 Billion Market Opportunity in US and Western Europe

Potential Cost savings of $60 Billion for Enterprise Customers of Managed Mobility Services Enabled by Small Cells Systems

San Jose, California, February 6, 2013 SpiderCloud Wireless, Inc., a leading provider of scalable small cell Enterprise Radio Access Network (E-RAN) systems to mobile operators, today announced the results of a research study by Exact Ventures that demonstrate a $100 billion emerging market opportunity for mobile operators in providing mobility services for enterprise customers. The research shows that enterprises can save 35% a year by adopting such operator-delivered managed and hosted services.

SpiderCloud worked with Exact Ventures, an analyst firm focused on technology market intelligence, to undertake a detailed market analysis of the managed mobility services opportunity for enterprise businesses of 100 to 4999 employees in the United States and European Union. The resulting report, "Enterprise Mobility Services: Market Opportunity for Mobile Service Providers", uncovers a $100 billion market opportunity for mobile operators in Enterprise Mobility Services, driven by key trends in computing and telecommunications: mobility and the accompanying need for Bring-your-own-device (BYOD) policies and control; cloud computing; and the emergence of enterprise small cell systems that enable telecommunications services beyond coverage and capacity.

The report looks at how mobile operators can leverage the mobile ecosystem and small cell systems to enable in-building coverage, capacity and services. The findings show that enterprise customers can save over $160 billion in capital expenditure (CapEx) by adopting operator-delivered hosted and managed services for mobility, unified communications (UC), secure access to applications, device management and integration of cloud and telephony (PBX), as well as new context-aware and location-based services. According to the research by Exact Ventures, moving to enterprise mobility services provided by a mobile operator would save an enterprise the equivalent of $264 per user annually - 35% net saving compared to an equivalent CapEx investment.

"The business market is vital for Mobile Network Operators (MNO) and with enterprise IT teams under constant pressure to do more with smaller budgets and fewer resources, the opportunity for trusted mobility services is tremendous," said Greg Collins, principal analyst at Exact Ventures. "Until now, there has been little reason for enterprise customers to have a relationship with MNOs beyond minutes and mobile devices. Small Cell systems that go beyond coverage and capacity can open up new business models for MNOs while also helping enterprise customers save significantly on CapEx and OpEx," he continued.

"The analysis highlights the 2014 and beyond capital expenditures and resources savings that can be realized by enterprises that outsource in-building mobile services to their MNO, transitioning to a per-user/month operating expenditure model," Ronny Haraldsvik, CMO, SpiderCloud commented. "But first, MNOs must solve the in-building coverage and capacity problem that exist for enterprises and prove that the mobile ecosystem can deliver cloud and application services with an in-building system," he added.

The market analysis highlights a number of opportunities for mobility services operators can offer, including:

Hosted Unified Communications
Unified Communications (UC) refers to a set of real-time communications services such as instant messaging, presence information, telephony and video conferencing, as well as non-real-time communication services like e-mail, SMS, voicemail and fax. UC is not necessarily a single product, but is often a set of products that provides a consistent unified user interface and user experience across multiple devices and media types.

Security: Cloud-based Web Filtering
Enterprises increasingly employ cloud-based web filtering as a way to monitor and control website access and usage to enhance productivity and improve security by protecting against malware and spyware.

Mobile Device Management (MDM)
Mobile device management entails lifecycle management of both company and employee provided mobile devices to manage and secure enterprise data and access.

Compliance Services
Many industries are subject to regulatory record keeping requiring documentation of all communications within an organization. In conjunction with other cloud-based telecommunications services, operators can centralize the collection, storage and reporting of such data, helping customers relieve costs and adhere to regulatory or best-practice compliance.

Wi-Fi-as-a-Service
Wi-Fi-as-a-Service for Enterprises is the delivery of enterprise-focused services such as secure internal and guest Wi-Fi. Where the operator is already installing small cells with Wi-Fi, it can offer its business customers Wi-Fi access when the opportunity is available.

Context-Aware (or Location-Based) Services
Context or Location-Aware services can offer enterprises a large array of use cases.
The opportunity to leverage the very sophisticated mobile network location capabilities in Small Calls and extend them into the macro network creates unique opportunities to innovate enterprise business systems in ways that have never been easily available.

The market analysis "Enterprise Mobility Services: Market Opportunity for Mobile Service Providers" by Exact Ventures is available by request for mobile network operators, media and analysts. Request your copy from SpiderCloud Wireless at http://www.spidercloud.com/eaventures

Scalable Small Cell Systems for Enterprise Deployments by Mobile Operators
SpiderCloud is the first company to offer a true multi-mode access system with 3G, LTE/4G and dual-band Wi-Fi for reliable mobile services indoors for enterprise customers of any size, called an Enterprise Radio Access Network (E-RAN). The E-RAN system consists of a Services Node (SCSN) that can control over 100 self-organizing and multi-access 3G, Wi-Fi and LTE/4G small cells that can be installed in just days using an enterprise-Ethernet Local Area Network (LAN) as managed service by a mobile operator's network. In addition to providing reliable coverage and capacity, the E-RAN with the Services Node includes an Applications Programming Interfaces (API). The API inside the Services Node provides trusted connections to the Radio Nodes and a logical view into all devices on the E-RAN, to enable secure services to any mobile device on the network.

One E-RAN can deliver unprecedented capacity and coverage to over 10,000 connected smartphones and tablets, with just one connection to the mobile operator's core network. The scalable system architecture simplifies deployment and overall network configuration for mobile operators as they address pent-up demand for reliable mobile services from enterprise and large venue customers.

About SpiderCloud Wireless
SpiderCloud Wireless develops breakthrough, small-cell network platforms that allow mobile operators to deliver unprecedented cellular coverage, capacity and smart applications to enterprises. Wall Street Journal ranked SpiderCloud #5 in its "Top 50 Start-Ups" in the "The Next Big Thing" report. SpiderCloud Wireless is based in San Jose, California and is backed by investors Charles River Ventures, Matrix Partners, Opus Capital and Shasta Ventures. SpiderCloud Wireless is a registered trademark and SmartCloud a trademark of SpiderCloud Wireless, Inc. © 2013 SpiderCloud Wireless, Inc. For more information visit http://www.spidercloud.com/ and follow the company on Twitter http://twitter.com/spidercloud_inc

Media Contacts
AxiCom PR
Gemma Greene
+44 208 392 4079
[email protected]

Ronny Haraldsvik
SpiderCloud Wireless
[email protected]
+1 831 224 5043

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

Cloud Expo Breaking News
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.