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@CloudExpo Authors: Cloud Best Practices Network, Kevin Jackson, Elizabeth White, Liz McMillan, Pat Romanski

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Arxan Technologies Presents Next Generation Mobile App Attacks at Apps World North America 2013

Protecting the App Economy Requires a Rigorous Understanding of Key App Integrity Risks and Threats, Says CTO

SAN FRANCISCO, CA -- (Marketwire) -- 02/07/13 -- Arxan Technologies, the industry-leading provider of software security solutions that protect the global App Economy, announced today that Kevin Morgan, chief technology officer and vice president of engineering, will be a featured speaker at Apps World North America, the conference and expo that examines the new technologies, markets and channels driving innovation across the apps ecosystem: TV apps, gaming apps, web and cloud apps, HTML5 and automotive industry infotainment.

Arxan will also be exhibiting at the conference (booth # 121) which takes place today through Feb. 8 at Moscone Center West in San Francisco. The company will be demonstrating its Mobile Application Integrity Protection Suite which employs a multi-layer, defense-in-depth security approach to protect the mobile enterprise. In today's mobile environment, apps are exposed to next generation hacking attacks such as reverse-engineering, tampering, insertion of malware, repackaging, fraud, intellectual property theft, and piracy which can adversely affect revenue, business models and brand integrity.

Morgan will speak on the topic of "Mobile app security: myths, risks and recommendations" Feb. 7 at 4:10 p.m. PT in the Enterprise Zone, and will be joined by Domingo Guerra, president and founder, of Appthority and John Fellows, CTO, Kaazing. During the session, the expert panelists will discuss the state of security for mobile apps as mega trends such as BYOD for diverse operating systems continue to define a distinct threat landscape. Morgan will address next generation application risks that hackers launch on the mobile computing platform which compromise the overall integrity of an application. Mobile hackers target an enterprise's customized security logic, jailbreak/root detection, authentication, and proprietary algorithms that are critical components of their mobile app.

Enterprises are broadening their approach to meet the requirements of a robust mobile app security landscape. For instance, mobile app security must include comprehensive and complementary security layers comprised of app integrity protection, mobile device management (MDM) and mobile app management (MAM) to yield a strong defense.

The proliferation of mobile devices has created an app-centric global marketplace, ushering in the App Economy that is driving innovation, new business models, and revenue streams across all industries such as mobile financial services, digital entertainment, gaming, and automotive. Gartner expects 45 billion app downloads, as of the close of 2012, and for these to generate revenue of $15 billion. By 2016, it expects those figures to rise to 305 billion apps and $74 billion.

The growth in the App Economy has also led to new attack vectors and threats for which mitigation strategies are necessary to protect IP from theft, fraud, malware invasion and tampering. Arxan's App Integrity Protection Platform provides automated defend, detect and react capabilities by deploying various security techniques (called Guards) such as obfuscation, checksum or anti-debug directly into the software code of each app to protect binaries against discovery and compromise. The technology delivers resilient app integrity and defends against tampering and reverse-engineering of code and IP in a durable and proven manner which does not impact source code, application functioning or the development process.

To schedule a meeting with Arxan at Apps World North America 2013, please e-mail [email protected].

ABOUT ARXAN TECHNOLOGIES:
Arxan Technologies Inc. protects the App Economy with the world's strongest and most deployed application integrity protection platform. Arxan's application integrity protection is an integral part of end-to-end application security required for distributed environments such as mobile and tablet apps, packaged or embedded software, and any software running in untrusted environments. Arxan's unique, patented Guarding technology protects the integrity of applications against hacking attacks, such as reverse-engineering, tampering, insertion of malware/exploits, repackaging, intellectual property theft, fraud and piracy. Arxan-protected applications are in production on over 200 million devices by leading Fortune 500 organizations in high-tech, ISV, financial services, media, gaming, and other industries. The Guarding technology proactively protects sensitive or high-value applications by defending, detecting, alerting, and reacting to hacking attacks through a threat-based, customizable approach to yield self-defending and tamper-proof apps. Arxan Technologies is headquartered in the United States with global offices in EMEA and APAC. For more information, please visit www.arxan.com.

Follow us @Arxan or http://www.linkedin.com/company/arxan-technologies

Arxan: Protecting the App Economy™. Share your thoughts on application protection using hashtag #protectyourapps

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