|By Cloud Best Practices Network||
|February 10, 2013 03:00 PM EST||
To best capture the primary value of Cloud Computing I always recommend looking at the scenario of a new entrepreneur launching their online business.
The Cloud has made entrepreneurism itself more accessible to more people, lowering the barrier to entry by lowering the costs it takes to launch a new online venture by a magnitude, while simultaneously improving the quality of the apps you can produce, and how quickly you can produce them.
Of course this benefit isn’t limited to startup entrepreneurs – Harnessing the Cloud to grow online sales is obviously a success that any and all businesses would enjoy, and doing it faster and cheaper is equally smart for all of them.
In my view there is no Cloud provider who better supports and exploits this trend than Google.
Certainly while Amazon is recognized as the IaaS (Infrastructure as a Service) leader, where they have huge depth of scale in this field, Google can be characterized more by breadth of offering.
This also highlights the key distinctions between the layers of IaaS, PaaS and SaaS and how this relate to the process of rapidly developing and launching new online ventures.
Amazon is indeed hard to beat for the raw compute power that developers want when they have custom coded an app all by themselves, but this is not the only way to achieve the goal.
The effect of ‘standing on the shoulders of giants’ is best exploited when you consider PaaS (Platform as a Service), and it’s especially important to this scenario because it emphasizes reusing what is already available to build your new product, rather than trying to hand-code it all from scratch.
In short why spend all of your investment money on developing technology that is already to hand, when in instead you can assemble ‘lego bricks’ quicker and more effectively, and then concentrate your funding on marketing and acquiring customers.
The power of this approach is demonstrated through a few great examples:
- In this blog they analyze how Google Apps has been used to develop a mobile sales voucher system in Africa. This explains how all the PaaS component parts have been used to build a point of sale system, using services such as ’Fetch URL’ to exchange messages with mobile networks and send text alerts.
- Streak CRM is a powerful example because as well as also using this same approach they are also working through Google as their route to market, embedding a CRM tool into the very popular GMail tool. They make the critical point that the PaaS approach is how you “use the best tool for the job” and how your own product can be as big as the modules you are basing it on – For example they are leveraging the Prediction API to embed this intelligence into the CRM service, making smart recommendations for how users can file their emails.
- In Scaling SongPop and Building Scalable Games they describe how the platform scale and raw utility like storage can be harnessed for large scale ventures in social and gaming applications.
It`s all about Google UC
This platform approach can be applied to a number of sectors in a highly disruptive manner.
One key industry we will focus on in upcoming blogs is UC: Unified Communications.
As this diagram shows, the evolution of this is to ‘Social Communications and Collaboration‘, a scenario that Google is ideally positioned for.
The real strength of the Google play is the ability to develop for the end-to-end experience: The Google suite extends right down to the browser (Chrome) where some plug-ins at that end might be the real lynch pin to a killer business model.
For example in this month`s Entrepreneur magazine they report on how a startup called Crowdcall is enjoying massive growth simply by having a conference call service that calls you, rather than you dialing in. It also taps your Linkedin contacts to automate the dialing.
That’s such a simple idea but a killer app one that is driving growth of 100% a month!
This end to end capability is very nicely demonstrated in this presentation recently delivered to the Toronto Google Developer Group, introducing the role of ‘Google Cloud End Points‘ in the process of developing apps for Android mobile devices.
Of course this highlights what a wealth of talent is available in this area in Toronto, so if you would like to explore how your venture idea can be built on the shoulders of giants, stay tuned for upcoming CCN events.
If you want to dive more directly into exploring how your business could harness Google Cloud, check out my announcement about joining Canada’s leading integrator in this field, and we can meet to brainstorm…
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Jan. 17, 2017 07:45 AM EST Reads: 5,877
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Jan. 17, 2017 07:00 AM EST Reads: 6,761
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
Jan. 17, 2017 06:00 AM EST Reads: 1,120
"Plutora provides release and testing environment capabilities to the enterprise," explained Dalibor Siroky, Director and Co-founder of Plutora, in this SYS-CON.tv interview at @DevOpsSummit, held June 9-11, 2015, at the Javits Center in New York City.
Jan. 17, 2017 05:45 AM EST Reads: 3,502
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive ad...
Jan. 17, 2017 05:30 AM EST Reads: 1,527
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
Jan. 17, 2017 05:15 AM EST Reads: 9,333
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Jan. 17, 2017 04:15 AM EST Reads: 1,787
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
Jan. 17, 2017 03:45 AM EST Reads: 3,380
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
Jan. 17, 2017 03:45 AM EST Reads: 2,712
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Jan. 17, 2017 03:45 AM EST Reads: 3,525
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
Jan. 17, 2017 03:15 AM EST Reads: 6,227
While many government agencies have embraced the idea of employing cloud computing as a tool for increasing the efficiency and flexibility of IT, many still struggle with large scale adoption. The challenge is mainly attributed to the federated structure of these agencies as well as the immaturity of brokerage and governance tools and models. Initiatives like FedRAMP are a great first step toward solving many of these challenges but there are a lot of unknowns that are yet to be tackled. In hi...
Jan. 17, 2017 02:15 AM EST Reads: 3,756
With the proliferation of both SQL and NoSQL databases, organizations can now target specific fit-for-purpose database tools for their different application needs regarding scalability, ease of use, ACID support, etc. Platform as a Service offerings make this even easier now, enabling developers to roll out their own database infrastructure in minutes with minimal management overhead. However, this same amount of flexibility also comes with the challenges of picking the right tool, on the right ...
Jan. 17, 2017 01:45 AM EST Reads: 5,217
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jan. 17, 2017 12:45 AM EST Reads: 6,021
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Jan. 16, 2017 11:45 PM EST Reads: 4,210
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
Jan. 16, 2017 09:00 PM EST Reads: 7,455
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Jan. 16, 2017 08:45 PM EST Reads: 4,582
The proper isolation of resources is essential for multi-tenant environments. The traditional approach to isolate resources is, however, rather heavyweight. In his session at 18th Cloud Expo, Igor Drobiazko, co-founder of elastic.io, drew upon his own experience with operating a Docker container-based infrastructure on a large scale and present a lightweight solution for resource isolation using microservices. He also discussed the implementation of microservices in data and application integrat...
Jan. 16, 2017 06:45 PM EST Reads: 3,495
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, reviewed the current landscape of Dev...
Jan. 16, 2017 05:00 PM EST Reads: 4,035
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at Logz.io, will explore the value of Kibana 4 for log analysis and will give a real live, hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He will examine three use cases: IT operations, business intelligence, and security and compliance. This is a hands-on session that will require participants to bring their own laptops, and we will provide the rest.
Jan. 16, 2017 03:30 PM EST Reads: 4,834