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@CloudExpo Authors: Dana Gardner, Liz McMillan, John Mancini, Pat Romanski, Roger Strukhoff

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IceWEB CFO, Mark Lucky, Discusses Recurring Revenue Stream from IceBOX Services

IceWEB, Inc.- (OTCBB:IWEB), an award winning Unified Data Storage appliance provider for cloud and virtual environments and its innovative IceBOX highly secure, infinitely scalable Private Cloud solution as well as other Cloud Services, today announced comments made by the Company’s CFO, Mark Lucky, on new product offerings which address cloud security issues and the Company’s revenue model.

“Icebox is a new service offered by IceWEB that allows business, education and government organizations to utilize a private cloud to securely backup and share files within their organization. Icebox provides organizations with an enterprise-grade cloud collaboration solution that addresses the concerns that organizations have in using consumer-oriented technologies for business, by providing control over confidential or critical information, and providing for compliance and governance of proprietary information. It is the alternative to consumer-oriented products such as Dropbox that require data to be stored on 3rd party servers. There are many companies out there that are looking to follow IBM’s lead in banning unsecure cloud collaboration tools in favor of offerings just like IceBOX” said Mark Lucky, IceWEB CFO.

“The Icebox product offering has created a paradigm shift in the way that IceWEB does business. The Icebox product uses a subscription model that creates a recurring revenue stream. This model complements our existing hardware business, as many of our Icebox customers also have data storage needs which require IceWEB data storage hardware appliances as a component of their data storage solution.”

“Not all revenue is created equal. The more predictable and steady that revenue is, the more valuable it becomes. As we add new customers we are creating an annuity of cash flow. This will allow us to allocate more of our limited resources to growing our business rather than on trying to acquire enough new or repeat business just to hit the same revenue level that we did in prior periods. This predictability of revenue lowers our risk profile, and we expect that this recurring revenue will become an increasing share of our overall revenue.”

“In addition, this subscription-based model provides a way for us to reach out to our customers more frequently and build a more loyal customer base. Icebox is built to scale as we grow out our customer base, and has created a more collaborative environment for us, enabling us to create an ecosystem of partners and additional revenue opportunities,” Lucky concluded.

About IceWEB : For more information please call 800-465-4637 or visit www.iceweb.com. To become part of the Company's e-mail list for industry updates and press releases, please send an e-mail [email protected].

This press release may contain forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. In some cases you can identify those so-called "forward looking statements" by words such as "may," "will," "should," "expects," "plans," "targets," "believes," "anticipates," "estimates," "predicts," "potential," or "continue" or the negative of those words and other comparable words. These forward looking statements are subject to risks and uncertainties, product tests, commercialization risks, availability of financing and results of financing efforts that could cause actual results to differ materially from historical results or those anticipated. Further information regarding these and other risks is described from time to time in the Company's filings with the SEC, which are available on its website at: http://www.sec.gov. We assume no obligation to update or alter our forward-looking statements made in this release or in any periodic report filed by us under the Securities Exchange Act of 1934, as amended, or any other document, whether as a result of new information, future events or otherwise, except as otherwise required by applicable federal securities laws.

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