Click here to close now.




















Welcome!

@CloudExpo Authors: Automic Blog, Mike Kavis, Liz McMillan, Pat Romanski, Don MacVittie

News Feed Item

Plunkett's E-Commerce & Internet Business Almanac 2012: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Plunkett's E-Commerce & Internet Business Almanac 2012: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

http://www.reportlinker.com/p01027654/-Plunketts-E-Commerce--Internet-Bu...

PLUNKETT'S E-COMMERCE & INTERNET BUSINESS ALMANAC 2012

Key Features:

• Industry trends analysis, market data and competitive intelligence

• Market forecasts and Industry Statistics

• Industry Associations and Professional Societies List

• In-Depth Profiles of hundreds of leading companies

• Industry Glossary

• Buyer may register for access to search and export data at Plunkett Research Online

Pages: 631Statistical Tables Provided: 15Companies Profiled: 442Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.

-How is the industry evolving?

-How is the industry being shaped by new technologies?

-How is demand growing in emerging markets and mature economies?

-What is the size of the market now and in the future?

-What are the financial results of the leading companies?

-What are the names and titles of top executives?

-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the E-Commerce & Internet Business

1) Introduction to the E-Commerce & Internet Business

2) Booking Travel Over the Internet Continues Sizzling Growth

3) Apple's iPod Revitalizes the Music Industry/Amazon and MySpace Follow Suit

4) Tablet and Ultrabook Sales Soar

5) Internet Film and TV Content Grows/Netflix Evolves to Focus on Online Delivery

6) User Generated Content Drives Social Media and Generates Ad Revenues

7) Health Information Research Remains a Leading Use of the Internet

8) Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges

9) Amazon Gains Market Share

10) Online Advertising Becomes More Targeted, Nears 20% of Total Advertising Market

11) Targeted Online Advertising and Social Network Advertising Boost Revenues

12) Banks See Rapid Growth in Online Banking

13) Insurance Direct Selling and E-Commerce Grows

14) Wi-Fi is Pervasive and Indispensable

15) Broadband Market Nears 1 Billion Users

16) Fiber-to-the-Home Gains Traction

17) U.S. Broadband Connections Rank Behind Other Nations

18) Cloud Computing, Software as a Service (SaaS) Point the Way to the Future

19) VOIP Use Soars and Threatens to Revolutionize Telecom

20) Telecommunications Move Online Including Unified Communications, Telepresence

21) Security Needs Flourish/Firefox and Google Chrome Grow

22) Carriers Eliminate Unlimited Access Plans for Smartphones and Landlines, Up Profit Potential

23) 3G Cellular Systems, Including EV-DO, Are Enhanced/HSPA+ Offers High Speed Competition to 4G

24) LTE Offers 4G High-Speed Platforms, Competes with WiMAX

25) Virtual Worlds Open Up New Revenue Sources

26) Social Media Privacy Concerns Plague the Industry

27) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention

28) HTML5 to Make Web Pages More Interactive

29) Chinese Consumers Go Online as the World's Biggest Internet Market Soars

E-Commerce & Internet Business Statistics

1) E-Commerce & Internet Business Overview

2) Estimated Quarterly U.S. Retail Sales, Total & E-Commerce: 1st Quarter 2003-2nd Quarter 2011

3) E-Commerce Industry, U.S., Quarterly Revenue: 2010-2011

4) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue &

Expenses, U.S. 2007-2011

5) Internet Access Technologies Compared

6) Number of Business & Residential High Speed Internet Lines, U.S.: 2004-2011

7) Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2006-2010

8) Demographics of Internet Users by Sex, Age, Race, Community Type, Income & Education: May 2011

9) Common Internet Activities, U.S.

10) Common Daily Internet Activities, U.S.

11) Top 10 Websites, U.S.: January 2012

12) Top 10 Retail Industry E-Commerce Sites, U.S.: January 2012

13) Top 10 Social Networking Websites, U.S.: January 2012

14) Leading Search Engines, U.S.: January 2012

15) eBay Quarterly & Annual Statistics: 2007-2011

Table of Contents

PLUNKETT'S E-COMMERCE & INTERNETBUSINESS ALMANAC 2012CONTENTSA Short E-Commerce & Internet Business Glossary xIntroduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the E-Commerce & Internet Business 71) Introduction to the E-Commerce & Internet Business 82) Booking Travel Over the Internet Continues Sizzling Growth 103) Apple's iPod Revitalizes the Music Industry/Amazon and MySpace Follow Suit 124) Tablet and Ultrabook Sales Soar 145) Internet Film and TV Content Grows/Netflix Evolves to Focus on Online Delivery 146) User Generated Content Drives Social Media and Generates Ad Revenues 177) Health Information Research Remains a Leading Use of the Internet 188) Bricks, Clicks and Catalogs Create Synergies While Online Sales Growth Surges 199) Amazon Gains Market Share 2010) Online Advertising Becomes More Targeted, Nears 20% of Total Advertising Market 2111) Targeted Online Advertising and Social Network Advertising Boost Revenues 2312) Banks See Rapid Growth in Online Banking 2313) Insurance Direct Selling and E-Commerce Grows 2414) Wi-Fi is Pervasive and Indispensable 2615) Broadband Market Nears 1 Billion Users 2716) Fiber-to-the-Home Gains Traction 2817) U.S. Broadband Connections Rank Behind Other Nations 2918) Cloud Computing, Software as a Service (SaaS) Point the Way to the Future 3019) VOIP Use Soars and Threatens to Revolutionize Telecom 3120) Telecommunications Move Online Including Unified Communications, Telepresence 3321) Security Needs Flourish/Firefox and Google Chrome Grow 3422) Carriers Eliminate Unlimited Access Plans for Smartphones and Landlines, Up ProfitPotential 3623) 3G Cellular Systems, Including EV-DO, Are Enhanced/HSPA+ Offers High SpeedCompetition to 4G 3724) LTE Offers 4G High-Speed Platforms, Competes with WiMAX 3825) Virtual Worlds Open Up New Revenue Sources 3926) Social Media Privacy Concerns Plague the Industry 3927) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 4028) HTML5 to Make Web Pages More Interactive 4029) Chinese Consumers Go Online as the World's Biggest Internet Market Soars 41Chapter 2: E-Commerce & Internet Business Statistics 42E-Commerce & Internet Business Overview 43Estimated Quarterly U.S. Retail Sales, Total & E-Commerce: 1st Quarter 2003-2nd Quarter 2011 44E-Commerce Industry, U.S., Quarterly Revenue: 2010-2011 45Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:Estimated Revenue & Expenses, U.S. 2007-2011 46Internet Access Technologies Compared 47Number of Business & Residential High Speed Internet Lines, U.S.: 2004-2011 48Percent of Home Broadband Adoption Across Population Subgroups, U.S.: 2006-2010 49Demographics of Internet Users by Sex, Age, Race, Community Type, Income & Education:May 2011 50Common Internet Activities, U.S. 51Common Daily Internet Activities, U.S. 52Top 10 Websites, U.S.: January 2012 53Top 10 Retail Industry E-Commerce Sites, U.S.: January 2012 54Top 10 Social Networking Websites, U.S.: January 2012 55Leading Search Engines, U.S.: January 2012 56eBay Quarterly & Annual Statistics: 2007-2011 57Chapter 3: Important E-Commerce & Internet Business Contacts 58(Addresses, Phone Numbers and Internet Sites)Chapter 4: THE E-COMMERCE 450Who They Are and How They Were Chosen 86Industry List, With Codes 87Index of Companies Within Industry Groups 89Alphabetical Index 100Index of Headquarters Location by U.S. State 104Index of Non-U.S. Headquarters Location by Country 108Index by Regions of the U.S. Where the Firms Have Locations 109Index of Firms with International Operations 119Individual Data Profiles on Each of THE E-COMMERCE 450 124Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 568Index by Subsidiaries, Brand Names and Selected Affiliations 570

Companies Mentioned

1-800 Contacts Inc1-800-Flowers.Com Inc24/7 Real Media Inc3 Suisses360buy.comA B Watley Group IncAbout IncAboveNet IncAccenture plcActive Media Services IncAcxiom CorpAcxiom Digital IncAdobe Systems IncAdStar IncADTRAN IncAdvanced Book Exchange Inc (AbeBooks)Aegis LtdAffiliated Computer Services IncAG Interactive IncAirbnb IncAkamai Technologies IncAKQA IncAlcatel-LucentAlibaba.com LtdAlibris IncAlloy IncAlpheus CommunicationsAmadeus IT Group SAAmazon.com IncAmerica Movil SAB de CVAmerican Greetings CorpAncestry.com IncAngie's List IncAOL IncApollo Group IncApple IncAriba IncArista Networks IncARTISTdirect IncAsk.comASOS plcAT&T IncAtos Origin SAAttachmate CorporationAudible IncAuthorize.Net Holdings IncAutobytel IncAutomatic Data Processing IncAutonomy Corp plcAvaya Government Solutions IncAvaya IncAxway IncB2W-Companhia Global Do VarejoBackCountry.comBaidu.com IncBand Digital IncBankrate IncBarnesAndNoble.com IncBidz.com IncBlackboard IncBlockbuster LLCBloomberg LPBlue Coat Systems IncBlue Dingo DigitalBlue Nile IncBluefly IncBMC Software IncBoingo Wireless IncBorland Software CorporationBottomline Technologies IncBoursoramaBox.net IncBridgepoint Education IncBrightcove IncBroadVision IncBuy.com IncCA Inc (CA Technologies)Cableuropa SAUCablevision Systems CorpCareerBuilder IncCBS Interactive IncCDC CorporationCDNow IncCellco Partnership (Verizon Wireless)CenturyLink IncCharles Schwab Corp (The)Charter Communications IncCheck Point Software Technologies LtdChina Mobile Communications CorporationChina Mobile LimitedChinaCache International Holdings LtdChoiceStream IncCiena CorpCincinnati Bell IncCisco Systems IncClearwire CorpCobalt Group (The)Cogent CommunicationsComcast CorpCoremetrics IncCorey McPherson NashCorning IncCortal Consors SACoStar Group IncCotendo IncCoupons IncCox Communications IncCrackle IncCraigslist IncCritical Mass IncCrowdcast IncCtrip.com International LtdCURRENT Group LLCCyber Communications IncCyberSource CorpDell IncDeltathree IncDemand Media IncDeNa Co LtdDialogDigg IncDigital River IncDigital Sky Technologies (DST)Digitas IncDIRECTVDow Jones & Co IncDropboxDrugstore.com IncDun & Bradstreet Corp (The, D&B)E*Trade Financial CorporationEarthLink IncEasyAsk InceasyGroupEasyLink Services International CorporationeBay IncECI Telecom LtdECollege.comEDGAR Online InceHarmony IncEHealth IncElavon IncElectronic Arts IncE-LOAN IncE-machitown Co LtdEmbarcadero Technologies IncEMC CorpeMusic.com IncEnterasys Networks IncEntrust IncePals IncEpocrates IncEquinix IncEtsy IncEvernote CorporationEveryday Health IncExpedia IncExperian AmericasExperian Cheetahmail IncF5 Networks IncFacebook IncFactSet Research Systems IncFandango IncFibertech Networks LLCFireclick IncFirst Data CorpFiserv IncForeSee Results IncForrester Research IncFreshDirect LLCFriendster IncFrontier Communications CorporationFry's Electronics IncFundtech LtdGartner IncGenexGlam Media IncGlobal Crossing LtdGlobal Payments IncGo Daddy Group IncGoingon Networks IncGoogle IncGrand Canyon Education IncGree IncGroupon IncGSI Commerce IncHackett Group Inc (The)Hallmark Cards IncHarmonic IncHealthStream IncHomeAway IncHoover's IncHotels.com LPHotwire IncHuawei Technologies Co LtdHulu LLCIAC/InterActiveCorpIBM Global Business Services (GBS)ICrossing Incimc2InfoGROUP IncInfoSpace IncInfosys Technologies LtdING DIRECT Investing IncInteractive Data CorporationInternap Network Services CorpInternational Business Machines Corp (IBM)Internet America IncInternet Brands IncInternet Capital Group IncInternet Initiative Japan IncIntraLinks Holdings IncIntuit Financial ServicesIntuit InciPayment InciVillage Incj2 Global IncJDA Software Group IncJDS Uniphase CorporationJoostJuniper Networks IncKAYAK Software CorporationKDDI CorpKDDI CorpKewill Systems plcKeynote Systems IncKIT digital IncLadders (The)LastMinute.comLBi International NVLendingTree LLCLevel 3 Communications IncLiberty Global IncLiberty Interactive CorpLife Quotes IncLifeLock IncLinden LabLinkedIn CorpLinkShare CorporationLionbridge Technologies IncLiquidnet Holdings IncLivePerson IncLiveWorld IncLivingSocial IncLookSmart LtdLoopt IncLyris IncMacquarium Intelligent CommunicationsMakeMyTrip LimitedManhattan Associates IncMapQuest.com IncMarchex IncMarketLive IncMarketWatch IncMcAfee IncMECMediaPlatform IncMicrosoft CorpMICROS-RetailMixi IncMktg IncMobile Telesystems OJSCModusLink Global Solutions IncMonster Worldwide IncMoreVisibility.com IncMove IncMovieTickets.com IncMP3.com IncMySpaceNapster IncNaviSite IncNBC Universal LLCNet2Phone IncNet-A-Porter LLCNetApp IncNetEase IncNetflix IncNetrics IncNetScout Systems IncNetSuite IncNeuLion IncNeuStar IncNew York Times Co (The)Newegg IncNews CorpNHN CorpNIC IncNovell IncNTT DoCoMo IncOcado LtdOclaro IncOneSource Information Services IncOnline Resources CorpOnstream Media CorporationOpen Text CorpOpenTable IncOpenwave Systems IncOracle CorpOrbitz Worldwide IncOverstock.com IncOzon.ruPayPal IncPeapod LLCPegasus Solutions IncPerficient IncPerformics IncPhotobucket CorpPinterestPriceline.com IncPrimus Telecommunications Group IncProgress Software CorpProvide Commerce IncQ Interactive IncQuest Software IncRackspace Hosting IncRadware LtdRakuten IncRealNetworks IncRealPage IncRed Hat IncRedEnvelope IncReed Elsevier Group plcRegister.com IncRenren IncResponsys IncRetail Decisions plcReturn Path IncRightNow Technologies IncRogers Communications IncRogue Wave Software IncRSA Security IncRue21 IncS1 CorporationSabre Holdings CorpSabre Travel NetworkSalesForce.com IncSalon Media Group IncSAP AGSapient CorporationSAVVIS IncScene7 IncSciQuest IncScottrade IncScripps Networks InteractiveSelectica IncShanda Interactive Entertainment LimitedShaw Communications IncShopping.com LtdShutterfly IncSiemens AGSINA CorporationSK Telecom Co LtdSkype Technologies SASohu.com IncSonicWALL IncSopra Group SASpotify LtdSprint Nextel CorpStamps.com IncStudent Advantage LLCSugarCRMSupport.com IncSurveyMonkey IncSycamore Networks IncSymantec CorpSymphony Technology GroupSystemax IncTata Consultancy Services (TCS)TD Ameritrade Holding CorpTech Data CorpTelecomunicaciones de Puerto Rico IncTelefonica Europe plcTelenor ASATelephone and Data Systems Inc (TDS)Tellabs IncTencent Holdings LtdTeracentTeradata CorporationTerra Networks GroupTerremark Worldwide IncTerreStar CorpTheStreet.com IncThomson ReutersTIBCO Software IncTime Warner Cable IncT-Mobile InternationalT-Mobile USA IncTocquignyTotal System Services Inc (TSYS)Track Data CorpTradeStation Group IncTravelocity.com LPTravelport LimitedTravelzoo IncTrend Micro IncTripAdvisor IncTRX IncTucows IncTwitter IncUnited Internet AGUnited Online IncUniversity of Phoenix Inc (The)US Interactive IncUshahidi IncUTStarcom IncValueClick IncVASCO Data Security International IncVeriFone Systems IncVerio IncVeriSign IncVerizon Communications IncVerticalResponse IncVibrant Media IncVimeo LLCVimpelCom LtdVitaCost.com IncVodafone Group plcVonage Holdings CorpWalt Disney Company (The)WatchGuard Technologies IncWeb.com Group IncWebEx Communications IncWebloyalty.com IncWebMD Health CorpWebMedia Brands IncWestell Technologies IncWhitePages IncWikimedia FoundationWindstream CorporationWine.com IncWipro LtdWorkday IncXO Group IncXO Holdings IncYahoo! IncYandex NVYelp IncYesMail.com IncYOOX SpAYouku.com IncYouTube LLCZappos.com IncZillow IncZuora IncZynga Inc

To order this report:: Plunkett's E-Commerce & Internet Business Almanac 2012: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companies

Contact Clare: [email protected]

US:(339) 368 6001

Intl:+1 339 368 6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...