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MicroStrategy Positioned in the "Leaders" Quadrant of 2013 Magic Quadrant for Business Intelligence and Analytics Platforms Report

-- Evaluation Based on Completeness of Vision and Ability to Execute

TYSONS CORNER, Virginia, Feb. 13, 2013 /PRNewswire/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) and mobile software, today announced that it has been positioned by Gartner, Inc. in the "Leaders" quadrant in the 2013 "Magic Quadrant for Business Intelligence and Analytics Platforms" report.(1)

According to Gartner, the dominant theme of the market in 2012 was that data discovery became a mainstream BI and analytic architecture. Increasingly, Gartner sees more organizations building diagnostic analytics that leverage critical capabilities, such as interactive visualization, to enable users to drill more easily into the data to discover new insights.  Furthermore, Gartner believes "this emphasis on data discovery from most of the leaders in the market — which are now promoting tools with business-user-friendly data integration, coupled with embedded storage and computing layers (typically in-memory/columnar) and unfettered drilling — accelerates the trend toward decentralization and user empowerment of BI and analytics, and greatly enables organizations' ability to perform diagnostic analytics."

A copy of the Gartner report is available, compliments of MicroStrategy, at

In 2013, MicroStrategy delivered a bold set of innovative solutions and critical capabilities for its Business Analytics, Mobile App Platform, and Cloud offerings.

MicroStrategy Reinforces its Enterprise-Scale Pedigree With Innovations in Visual Exploration, Dashboards, Big Data and Business Analytics

In July 2012, MicroStrategy unveiled MicroStrategy 9.3™, the latest version of its core business intelligence platform. MicroStrategy 9.3 includes dozens of powerful new capabilities and improvements to Visual Insight, MicroStrategy's data discovery software, increased support for advanced analytics from 'R' — an open source language for predictive analysis — and improved connectivity to Hadoop®.  In addition, MicroStrategy 9.3 delivers a high speed "Google-like" search experience and introduces an innovative administration product, MicroStrategy System Manager™, for automating manual, multi-step processes.  Taken together, these enhancements help ensure that business people can receive critical business information at the right time for making better business decisions.

In November 2012, MicroStrategy certified its integration with the Amazon Redshift data warehouse service.  Launched by Amazon Web Services (AWS), Amazon Redshift is a cloud-based analytical data warehouse service designed to deliver high performance analytics for data warehouse and Big Data applications.

MicroStrategy Offers Advanced Mobile Capabilities

In January 2012, MicroStrategy announced the general availability of MicroStrategy 9.2.1m for customers to build information-driven mobile apps for iPhone®, iPad®, and Android™ devices. MicroStrategy 9.2.1m contains over a dozen new capabilities that further enhance MicroStrategy-powered mobile apps. The new capabilities include support for offline mobile transactions, intelligent offline caching, and a secure mobile content management system — all resulting in a richer user-experience.

In April 2012, MicroStrategy unveiled a new version of MicroStrategy Mobile™ that delivers enhanced integration with Apple's AirPlay® feature. This capability extends MicroStrategy Mobile wirelessly onto conference room screens, encouraging spontaneous conversations rather than static slide presentations. When MicroStrategy Mobile users "mirror" their business apps onto screens, the device becomes a data remote-control, letting the user discuss the data on the screen while controlling it wirelessly from an Apple device. For more information, visit:

MicroStrategy Extends Leadership in Cloud BI Offering

MicroStrategy continued to establish itself as a leader in Cloud-based business analytics.  During 2012, customers on its MicroStrategy Cloud Platform ran over 2 million reports per week through the Company's innovative BI in the cloud service.

MicroStrategy Cloud™ builds on the analytic, visualization, and mobile capabilities of MicroStrategy 9.3 and offers customers a turnkey business analytics solution, including infrastructure, data hosting, ETL, and BI technologies. The MicroStrategy Cloud service also includes expert resources to manage and monitor the systems. Customers of all sizes have found value in the MicroStrategy Cloud service through improved business agility, lower cost, and lower financial and operational risks.

MicroStrategy Unveils Express, an Innovative Software-as-a-Service (SaaS) Offering

In October 2012, MicroStrategy announced the general availability of MicroStrategy Express™, enabling any businessperson — regardless of technical skill — to access and analyze data on his own, and deploy powerful data-driven web and mobile intelligence apps to thousands of users within days.  Express combines the simplicity and flexibility of a cloud-based solution with the analytical depth, performance and scalability of world-class business intelligence.  Business people can access on-premises and cloud-based data rapidly and securely, and explore it using powerful and intuitive data visualizations.  They can design and share mobile apps without writing a line of code.  They can build boardroom-quality dashboards using pixel-perfect editing capabilities, and automatically publish personalized documents to any number of recipients.  To try the service, visit

In 2012, MicroStrategy delivered numerous technology innovations for its Wisdom, Alert, and Usher product offerings.

Wisdom: In July 2012, MicroStrategy announced the availability of MicroStrategy Wisdom Professional™, a market intelligence application that can explore the demographics, interests, activities, and preferences of nearly 20 million Facebook users in the Wisdom dataset. MicroStrategy Wisdom Professional provides businesses with intelligence to improve a wide range of marketing activities including brand management, consumer promotions, media buying, location planning, competitive analysis, business development, and social media marketing.  To sign up for a free trial of MicroStrategy Wisdom Professional, visit:

Alert: MicroStrategy Alert is a cloud-based platform that lets retailers deploy a branded mobile commerce app in a matter of weeks, without the high cost and delay of developing an application from scratch and maintaining it on their own. By integrating with a retailer's customer data system, marketing assets and social channels, Alert-powered apps can include a broad range of functionality, including a native storefront, store and product locators, digital receipts, and loyalty features. In addition, Alert offers other innovative capabilities, such as targeted promotions, peer-to-peer gifting, and detailed analytics on commercial activity and customer usage. In January 2013, West-Coast based specialty retailer Tilly's launched a state-of-the-art mobile commerce app, powered by MicroStrategy's Alert Mobile Commerce Platform, providing its customers with an enhanced experience of the Tilly's brand.  Features include access to exclusive Tilly's content, a streamlined mobile shopping experience, and wallet functionality that allows personalized promotions and receipts.  To see what Alert can do for other brands in only a matter of weeks, visit:

Usher: MicroStrategy Usher™ is a mobile identity network that offers businesses a more convenient and secure alternative to physical IDs, keys, and cards.  It also provides a more effective way to manage the workforce, improve customer service, and reduce the threat of cyber-attacks. To download Usher, visit:

"We believe our consistent position in the Leaders quadrant over the past five years underscores our commitment to quality, performance and innovation," said MicroStrategy President Paul Zolfaghari.  "As significant demand for visual data discovery functionality has developed over the past few years, MicroStrategy has not only been keenly focused on perfecting our visual data discovery product, MicroStrategy Visual Insight, but we have also renewed our dedication to increasing the usability and ease-of-use of the entire platform overall."

(1)Gartner "Magic Quadrant for Business Intelligence and Analytics Platforms" by Kurt Schlegel, Rita L. Sallam, Daniel Yuen, Joao Tapadinhas, February 5, 2013.

About the Magic Quadrant

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About MicroStrategy

Founded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software, including the MicroStrategy Business Intelligence (BI) Platform™, the MicroStrategy Mobile Platform™, and MicroStrategy Applications™. The Company offers its technologies for deployment in customer data centers and as proprietary cloud services.  The MicroStrategy BI Platform enables leading organizations to analyze vast amounts of data and distribute business insight throughout the enterprise. The MicroStrategy Mobile Platform lets organizations rapidly build enterprise-caliber mobile applications needed to mobilize business processes and information. MicroStrategy Applications are a set of application services designed to help enterprises deploy mobile commerce and loyalty services, build mobile identity and cyber security services, as well as generate real-time insights into consumer preferences.  MicroStrategy Cloud™ allows enterprises to deploy MicroStrategy BI apps and mobile apps more quickly and with lower financial risk than with traditional on-premises solutions. To learn more about MicroStrategy, visit and follow us on Facebook ( and Twitter (

MicroStrategy, MicroStrategy Business Intelligence Platform, MicroStrategy Mobile, MicroStrategy Mobile Platform, MicroStrategy Applications, MicroStrategy Cloud, MicroStrategy 9.3, MicroStrategy System Manager, MicroStrategy Express, MicroStrategy Wisdom Professional, and MicroStrategy Usher are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.


Warren Getler
MicroStrategy Incorporated
[email protected]

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