@CloudExpo Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez

Related Topics: @BigDataExpo, Microservices Expo, Microsoft Cloud, Containers Expo Blog, @CloudExpo, Apache, SDN Journal

@BigDataExpo: Blog Feed Post

Customized, Intelligent, Vertical Applications – the Future of Big Data?

What if there was an easy and automated way to define new data sources, create new algorithms

Lets assume that your entire organization had access to the following building blocks:

  • Data: All sources of data from the enterprise (at rest and in motion)
  • Analytics: Queries, Algorithms, Machine Learning Models
  • Application Business Logic: Domain specific use-cases / business problems
  • Actionable Insights: Knowledge of how to apply analytics against data through the use of application business logic to produce a positive impact to the business
  • Infrastructure Configuration: High scalable, distributed, enterprise-class infrastructure capable of combining data, analytics, with app logic to produce actionable insights

Imagine if your entire organization was empowered to produce data-driven applications tailored specifically for your vertical use-cases?

Data-Driven Vertical Apps

You are a regional bank who is under heavier regulation, focused on risk management, and expanding your mobile offerings. You are seeking ways to get ahead of your competition through the use of Big Data by optimizing financial decisions and yields.

What if there was an easy and automated way to define new data sources, create new algorithms, apply these to gain better insight into your risk position, and ultimately operationalize all this by improving your ability to reject and accept loans?

You are a retailer who is being affected by the economic downturn, demographic shifts, and new competition from online sources. You are seeking ways of leveraging the fact that your customers are empowered by mobile and social by transforming the shopping experience through the use of Big Data.

What if there was an easy and automated way to capture all customer touch points, create new segmentation and customer experience analytics, apply these to create a customized cross-channel solution which integrates online shopping with social media, personalized promotions, and relevant content?

You are a fixed line operator, wireless network provider, or fixed broadband provider who is in the middle of convergence of both services and networks, and feeling price pressures of existing services. You are seeking ways to leverage cloud and Big Data to create smarter networks (autonomous and self-analyzing), smarter operations (improving working efficiency and capacity of day-to-day operations), and ways to leverage subscriber demographic data to create new data products and services to partners.

What if there was an easy and automated way to start by consuming additional data across the organization, deploy segmentation analytics to better target customers and increase ARPU?

It Starts With The "Infrastructure Recipe"

Ok. You are a member of the application development team. All you have to do is create a data driven application "deploy package". It's your recipe of what data sources, analytics, and application logic needed to insert into this magical cloud service which produces your industry and use-case specific application. You don't need to be an analytics expert; you don't need to be a DBA; an ETL expert; let alone a Big Data technologist. All you need is a clear understanding of your business problem and you can assemble the parts through a simple-to-use "recipe" which is abstracted from the details of the infrastructure used to execute on that recipe.

Any Data Source

Imagine an environment where your enterprise data is at your fingertips. No heavy ETL tools, no database exports, no Hadoop flume or sqoop jobs. Access to data is as simple as defining "nouns" in a sentence. Where your data lives is not a worry. You are equipped with the magic ability to simply define what the data source is and where it lives and accessing it is automated. You also care less whether the data is some large historic volume living in a relational database or whether it is real-time streaming event data.

Analytics Made Easy

Imagine a world where you can pick from literally thousands of algorithms and apply them to any of the above data sources in part or in combination. You create one algorithm and can apply it to years of historic data and/or a stream of live real-time data.  Also, imagine a world where configuring your data in a format that your algorithms can consume is made  seamless. Lastly, your algorithms execute on infrastructure in a parallel, distributed, highly scalable way. Getting excited yet?

Focus on Applications With Actionable Insights

Now lets embody this combination of analytics and data in a way that can actually be consumed and acted upon. Imagine a world where you can produce your insights and report on them with your BI tool of choice. That's kind of exciting.

But what's even more exciting is the ability to deploy your insights operationally through an application which leverages your domain expertise and understanding of the business logic associated with the targeted use-case you are solving against. Translation - you can code up a Java, Python, PHP, or Ruby application which is light, simple, and easy to build/maintain. Why? Because the underlying logic normally embedded in ETL tools, separate analytics software tools, MapReduce code, NoSQL queries, and stream processing logic is pushed up into the hands of application developer. Drooling yet? Wait, it gets better.

Big Data, Cloud, and The Enterprise

Lets take this entire programming paradigm and automate it within an elastic cloud service purpose built for the organization with the ability to submit your application "deploy packages" to be instantly processed without having to understand the compute infrastructure and, better yet, without having to understand the underlying data analytic services required to process your various data sources in real-time, near real-time, or in batch modes.

Ok...if we had such an environment, we'd all be producing a ton of next-generation applications.....data-driven, highly intelligent, and specific to our industry and use-cases.

I'm ready...are you?

Read the original blog entry...

More Stories By Jim Kaskade

Jim Kaskade is Vice President and General Manager, Big Data & Analytics, at CSC. Prior to that he was CEO of Infochimps. Before that he served as SVP and General Manager at SIOS Technology, a publicly traded firm in Japan, where he led a business unit focused on developing private cloud Platform as a Service targeted for Fortune 500 enterprises. He has been heavily involved in all aspects of cloud, meeting with prominent CIOs, CISOs, datacenter architects of Fortune 100 companies to better understand their cloud computing needs. He also has hands-on cloud domain knowledge from his experience as founder and CEO of a SaaS company, which secured the digital media assets of over 10,000 businesses including Fortune 100 customers such as Lucasfilm, the NBA, Sony BMG, News Corp, Viacom, and IAC. Kaskade is also one of the Top 100 bloggers on Cloud Computing selected by the Cloud Computing Journal.

@CloudExpo Stories
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.