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@CloudExpo Authors: Pat Romanski, Elizabeth White, Liz McMillan, Esmeralda Swartz, Victoria Livschitz

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NTTBP Selects Aruba Networks’ Wireless LAN Solution for New Wi-Fi Cloud Service

Mobile World Congress, Hall, 8.1, Stand F13––Aruba Networks, Inc. (NASDAQ:ARUN), a leading provider of next-generation network access solutions for the mobile enterprise, today announced that NTT BroadbandPlatform, Inc. (NTTBP), a subsidiary of NTT that specializes in wireless LAN (WLAN) and other wireless broadband businesses, has selected Aruba’s WLAN solution as the infrastructure for its new high quality, groundbreaking “Wi-Fi Cloud Service.” The new Wi-Fi Cloud Service powers Seven Spots, one of the largest Wi-Fi services in Japan provided by a retail company.

The recent explosion in smart phones and tablets and the increasing amount of information contained on and shared by such devices is causing a huge surge in the amount of traffic on 3G and LTE lines. Service providers are therefore looking to Wi-Fi platforms like those from Aruba to help offload some of this traffic and improve the overall network environment. In addition, service providers, retailers and other organizations can use these Wi-Fi platforms to deliver finely-tuned content such as targeted advertisements and special programming in locations like coffee houses, retail outlets and restaurants.

The new Wi-Fi Cloud Service uses the unlicensed 2.4GHz and 5GHz ranges to enable “carrier-free” or carrier-agnostic high-speed communication. This means that end users can access the service irrespective of their wireless carrier. With the Wi-Fi Cloud Service, retail businesses, facilities such as hospitals, travel hubs such as train stations and airports, and even cities are able to provide their customers and visitors with free Internet service, an area portal and targeted content delivery.

NTTBP selected Aruba for its Wi-Fi Cloud Service because the Aruba WLAN solution combines high-performance access points (APs) with a mobility controller capable of unifying the management of wired and wireless access networks. Aruba’s context-aware architecture allows highly granular access policy management based on user, device, application or location. This capability, combined with the ability to monitor mobile users and devices, is what enables retailers and other organizations to deliver profitable, value-added services such as custom advertising and exclusive content in their facilities. Also of interest was Aruba’s ability to greatly simplify the deployment of very large scale distributed networks while delivering high reliability, security and performance, and an optimized RF environment.

NTTBP’s Wi-Fi Cloud Service powers Seven Spots, a free Wi-Fi service by Seven & i Group. Seven and i Group runs convenience stores, supermarkets and restaurants in 16 countries and regions worldwide. The Seven Spots service offers free high-speed Internet service as well as exclusive content and special services at over 10,000 Seven-Eleven Japan, Ito-Yokado, Sogo & Seibu and Denny’s locations throughout Japan. Because Seven Spots is a carrier-agnostic service, customers that have contracts with mobile carriers other than NTT, such as Softbank and KDDI, and visitors from other countries, can register with Seven Spots and enjoy the service on any on Wi-Fi device, including smartphones, tablets and the Nintendo-DS gaming device.

The Wi-Fi Cloud Service can be used for docomo WiFi provided by NTT DOCOMO, Inc. and FLET'S SPOT provided by NIPPON TELEGRAPH and TELEPHONE EAST CORPORATION.

“A recent summary of NTT Group’s business plans for the next few years details how Wi-Fi platforms will be strengthened as the ‘third access’ after fixed and mobile access,” said NTTBP President Tadao Kobayashi. “We already have a plan to increase the number of base stations that function as Wi-Fi spots to 120,000 by March 2013, and we expect the Wi-Fi platform to further expand. Wi-Fi Cloud Service offers Internet service and leads to new businesses such as content delivery platforms, e-book distribution and the provision of collected marketing information.”

“With overseas deployment of Wi-Fi Cloud Service as well as applications in business, we will continue offering highly convenient network environments generated by connecting hotspots with the traffic lines of our daily life,” continued Kobayashi. “Aruba’s wireless infrastructure was the only solution we evaluated that met the exacting requirements of this innovative new service offering. Their robust, reliable and easy to manage WLAN solutions meet our needs as well as those of our managed services customers.”

“The Seven Spot deployment is an excellent illustration of how NTT and Aruba make the Wi-Fi offering easy, cost-effective and valuable for retailers like Seven and i,” said Dominic Orr, CEO of Aruba Networks. “NTTBP installs the Aruba APs and controllers and then conducts all the ongoing management and troubleshooting of the equipment, while Aruba’s advanced WLAN technology enables retailers and other organizations to offer high quality Internet access and value-added content that draws customers into their locations.”

About Aruba Networks

Aruba Networks is a leading provider of next-generation network access solutions for the mobile enterprise. The company’s Mobile Virtual Enterprise (MOVE) architecture unifies wired and wireless network infrastructures into one seamless access solution for corporate headquarters, mobile business professionals, remote workers and guests. This unified approach to access networks enables IT organizations and users to securely address the Bring Your Own Device (BYOD) phenomenon, dramatically improving productivity and lowering capital and operational costs.

Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, Africa and Asia Pacific regions. To learn more, visit Aruba at For real-time news updates follow Aruba on Twitter and Facebook, and for the latest technical discussions on mobility and Aruba products visit Airheads Social at

© 2012 Aruba Networks, Inc. Aruba Networks’ trademarks include the design mark for AirWave, Aruba Networks®, Aruba Wireless Networks®, the registered Aruba the Mobile Edge Company logo, the registered AirWave logo, Aruba Mobility Management System®, Mobile Edge Architecture®, People Move. Networks Must Follow®, RFProtect®, Green Island®. All rights reserved. All other trademarks are the property of their respective owners.

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