Welcome!

@CloudExpo Authors: Stefan Bernbo, Elizabeth White, Pat Romanski, ManageEngine IT Matters, Liz McMillan

Blog Feed Post

Netbiscuits Launches Device Context Service Driving The Future Of HTML5 To Native User Experiences For Global Brands

  • Netbiscuits' Device Context Service, now available through a cloud-delivered solution, helps companies deliver native-like experiences on the mobile web using HTML5 in combination with information and context for device, browser, network and user parameters

  • A core part of Netbiscuits award-winning solution, provided for over 12 years for companies including eBay and Coca-Cola, Device and Context Service has been opened up for brands to access directly, through standard APIs or using Open Source frameworks like jQuery

London, UK - 25 February, 2013 - Netbiscuits, the global leader in software solutions for adaptive web development, today announced the launch of its Device and Context Service, enabling brands to seamlessly deliver a consistent mobile web with native app like experience to customers using HTML5.

Device Context Service is a cloud-based device detection and intelligence service. It combines device and server-side information to provide the most accurate and detailed profile of the connecting device, enabling more targeted content and the best possible customer experience.

The combination of device specific capabilities, contextual and user-related device information and HTML5 technology enables brands to deliver a mobile web experience comparable to native apps but one accessible to every user, regardless of device. Now Enterprises can build a Universal Web strategy that uses the same web application for PC to Smart Phone to Tablet yet delivering a customised presentation layer based on device information. This saves companies development time and cost, is more scalable and easier to manage content change while delivering a superior user experience customers and employees expect from mobile.

The enterprise-grade Device Context Service will play a key role in driving innovation on the mobile web, enabling the creation of next generation mobile websites and hybrid apps whilst accelerating the move towards a truly universal web.

"The consumerisation of IT means that customers and employees now have higher expectations than ever on application user experiences. Previously this was only possible with native apps based on proprietary device OS solutions. But this is not cost effective for large companies to build or manage across all the devices available. HTML5 is the standard enterprises are using to move away from native mobile apps but to truly deliver a native experience, you also need access to device information and context to ensure every customer receives a consistent yet bespoke to device capabilities web experience." Daniel Weisbeck, Chief Officer of Marketing and Product Strategy.

The Device Context Service functionality has been a core part of Netbiscuits' end-to-end offering for the last 12 years but with this release for the first time the platform has been opened up for direct access by brands via open web standards along with new features to simplify and speed up access to device information.

It is now accessible using any web framework employed by an enterprise. This dramatically reduces the speed of deployment for large scale mobile websites accessible to any device.

For every device connecting to a website or application, the service captures anonymous device-specific information based on fixed and now new dynamic parameters delivering contextual data of device capabilities and use at given points in time. This intelligence about device functionality, browser, OS, and user behaviour means mobile experiences are optimised for a user's device, leading to greater customer loyalty, higher conversion rates and increased revenue.

"The web today has become central to the customer relationship and brands have to adapt to continuously evolving demands. What was once an excellent experience has quickly become simply acceptable, and the plethora of devices used by a global, or even regional, customer base to connect with brands is growing at an exponential rate," said Weisbeck.

"Devices used to connect with brands are exploding globally so it is crucial brands provide a consistent experience across every device," says Nicholas McQuire, Vice President Mobile Enterprise Strategies Research at IDC. "Their customers expect nothing less and will be increasingly unforgiving of sub-standard experiences on mobile devices."

Research has shown that a poor user experience can have a significant impact on business performances, with even a one second increase in load time negatively affecting page views (-11%), customer satisfaction (-16%) and conversions (-7%)[1]. As a result, the ability to deliver content appropriate to both the device, such as a smartphone or feature phone, or even connection type and the amount of memory available, is vital in driving brand loyalty, transactions, and user uptake.

Delivering the Right Experience at the Right Time
Hosted on Netbiscuits' cloud platform, the Device Context Service is based on a comprehensive database of profiles for connected devices and use cases. This creates intelligent profiles to deliver the most appropriate presentation layer and content for every device, based on both the technical specifications of each device in addition to manual testing by Netbiscuits.

With simple integration with open standards at its core, the Device Context Service supports the most common web development tools, enabling fast and cost-effective development using existing in-house skills and assets. Device Context Service features include: jQuery plug-in; web services APIs, Java integration client; and an Apache module.

"The strategic and business benefits of a consistent user experience on mobile devices are clear, however the creation of native applications is neither a cost nor time effectively delivery method. As a result the mobile web is quickly becoming the primary medium via which people interact with brands," continued Weisbeck. "Brands need to recognise that customers engage with them using different methods at different times of day, with different context, and that these differences require an adapted experience. A one-size-fits-all approach is unacceptable and we will see any companies taking this approach to the mobile web simply fail to engage their customers."

To complement this new service, Netbiscuits also announced today the launch of a new image converter solution built with mobile in mind. The tool works seamlessly with the Device Context Service to identify exact media types supported by the given device, from simple image formats such as PNG and JPEG and seamlessly converts content from one source file to the appropriate format and size.

Additional Support for Web Payment Privacy
Netbiscuits has also announced today it has been certified as compliant to the Payment Card Industry Data Security Standard (PCI DSS). Developed by the founding payment brands of the PCI Security Standards Council, this organisation helps facilitate the broad adoption of consistent data security. As a result, Netbiscuits ecommerce customers can continue to guarantee the safety and security of their customers' sensitive data to the highest standards.

[1] Source : http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

-ENDS-

About Netbiscuits
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits' cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit http://www.netbiscuits.com/

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@CloudExpo Stories
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor – all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...