Click here to close now.

Welcome!

Cloud Expo Authors: Carmen Gonzalez, Roger Strukhoff, Michael Jannery, Bart Copeland, Srinivasan Sundara Rajan

Blog Feed Post

Netbiscuits Launches Device Context Service Driving The Future Of HTML5 To Native User Experiences For Global Brands

  • Netbiscuits' Device Context Service, now available through a cloud-delivered solution, helps companies deliver native-like experiences on the mobile web using HTML5 in combination with information and context for device, browser, network and user parameters

  • A core part of Netbiscuits award-winning solution, provided for over 12 years for companies including eBay and Coca-Cola, Device and Context Service has been opened up for brands to access directly, through standard APIs or using Open Source frameworks like jQuery

London, UK - 25 February, 2013 - Netbiscuits, the global leader in software solutions for adaptive web development, today announced the launch of its Device and Context Service, enabling brands to seamlessly deliver a consistent mobile web with native app like experience to customers using HTML5.

Device Context Service is a cloud-based device detection and intelligence service. It combines device and server-side information to provide the most accurate and detailed profile of the connecting device, enabling more targeted content and the best possible customer experience.

The combination of device specific capabilities, contextual and user-related device information and HTML5 technology enables brands to deliver a mobile web experience comparable to native apps but one accessible to every user, regardless of device. Now Enterprises can build a Universal Web strategy that uses the same web application for PC to Smart Phone to Tablet yet delivering a customised presentation layer based on device information. This saves companies development time and cost, is more scalable and easier to manage content change while delivering a superior user experience customers and employees expect from mobile.

The enterprise-grade Device Context Service will play a key role in driving innovation on the mobile web, enabling the creation of next generation mobile websites and hybrid apps whilst accelerating the move towards a truly universal web.

"The consumerisation of IT means that customers and employees now have higher expectations than ever on application user experiences. Previously this was only possible with native apps based on proprietary device OS solutions. But this is not cost effective for large companies to build or manage across all the devices available. HTML5 is the standard enterprises are using to move away from native mobile apps but to truly deliver a native experience, you also need access to device information and context to ensure every customer receives a consistent yet bespoke to device capabilities web experience." Daniel Weisbeck, Chief Officer of Marketing and Product Strategy.

The Device Context Service functionality has been a core part of Netbiscuits' end-to-end offering for the last 12 years but with this release for the first time the platform has been opened up for direct access by brands via open web standards along with new features to simplify and speed up access to device information.

It is now accessible using any web framework employed by an enterprise. This dramatically reduces the speed of deployment for large scale mobile websites accessible to any device.

For every device connecting to a website or application, the service captures anonymous device-specific information based on fixed and now new dynamic parameters delivering contextual data of device capabilities and use at given points in time. This intelligence about device functionality, browser, OS, and user behaviour means mobile experiences are optimised for a user's device, leading to greater customer loyalty, higher conversion rates and increased revenue.

"The web today has become central to the customer relationship and brands have to adapt to continuously evolving demands. What was once an excellent experience has quickly become simply acceptable, and the plethora of devices used by a global, or even regional, customer base to connect with brands is growing at an exponential rate," said Weisbeck.

"Devices used to connect with brands are exploding globally so it is crucial brands provide a consistent experience across every device," says Nicholas McQuire, Vice President Mobile Enterprise Strategies Research at IDC. "Their customers expect nothing less and will be increasingly unforgiving of sub-standard experiences on mobile devices."

Research has shown that a poor user experience can have a significant impact on business performances, with even a one second increase in load time negatively affecting page views (-11%), customer satisfaction (-16%) and conversions (-7%)[1]. As a result, the ability to deliver content appropriate to both the device, such as a smartphone or feature phone, or even connection type and the amount of memory available, is vital in driving brand loyalty, transactions, and user uptake.

Delivering the Right Experience at the Right Time
Hosted on Netbiscuits' cloud platform, the Device Context Service is based on a comprehensive database of profiles for connected devices and use cases. This creates intelligent profiles to deliver the most appropriate presentation layer and content for every device, based on both the technical specifications of each device in addition to manual testing by Netbiscuits.

With simple integration with open standards at its core, the Device Context Service supports the most common web development tools, enabling fast and cost-effective development using existing in-house skills and assets. Device Context Service features include: jQuery plug-in; web services APIs, Java integration client; and an Apache module.

"The strategic and business benefits of a consistent user experience on mobile devices are clear, however the creation of native applications is neither a cost nor time effectively delivery method. As a result the mobile web is quickly becoming the primary medium via which people interact with brands," continued Weisbeck. "Brands need to recognise that customers engage with them using different methods at different times of day, with different context, and that these differences require an adapted experience. A one-size-fits-all approach is unacceptable and we will see any companies taking this approach to the mobile web simply fail to engage their customers."

To complement this new service, Netbiscuits also announced today the launch of a new image converter solution built with mobile in mind. The tool works seamlessly with the Device Context Service to identify exact media types supported by the given device, from simple image formats such as PNG and JPEG and seamlessly converts content from one source file to the appropriate format and size.

Additional Support for Web Payment Privacy
Netbiscuits has also announced today it has been certified as compliant to the Payment Card Industry Data Security Standard (PCI DSS). Developed by the founding payment brands of the PCI Security Standards Council, this organisation helps facilitate the broad adoption of consistent data security. As a result, Netbiscuits ecommerce customers can continue to guarantee the safety and security of their customers' sensitive data to the highest standards.

[1] Source : http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

-ENDS-

About Netbiscuits
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits' cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit http://www.netbiscuits.com/

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@CloudExpo Stories
Containers and microservices have become topics of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 16th Cloud Expo at the Javits Center in New York June 9-11 will find fresh new content in a new track called PaaS | Containers & Microservices Containers are not being considered for the first time by the cloud community, but a current era of re-consideration has pushed them to the top of the cloud agenda. With the launch ...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, will analyze a range of cloud offerings (IaaS, PaaS, SaaS) and discuss the benefits/challenges of migrating to each of...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, will explain the best practices of continuous testing at high scale, which is r...
SYS-CON Events announced today Arista Networks will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Arista Networks was founded to deliver software-driven cloud networking solutions for large data center and computing environments. Arista’s award-winning 10/40/100GbE switches redefine scalability, robustness, and price-performance, with over 3,000 customers and more than three million cloud networking ports depl...
HP and Aruba Networks on Monday announced a definitive agreement for HP to acquire Aruba, a provider of next-generation network access solutions for the mobile enterprise, for $24.67 per share in cash. The equity value of the transaction is approximately $3.0 billion, and net of cash and debt approximately $2.7 billion. Both companies' boards of directors have approved the deal. "Enterprises are facing a mobile-first world and are looking for solutions that help them transition legacy investme...
SYS-CON Events announced today that Open Data Centers (ODC), a carrier-neutral colocation provider, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place June 9-11, 2015, at the Javits Center in New York City, NY. Open Data Centers is a carrier-neutral data center operator in New Jersey and New York City offering alternative connectivity options for carriers, service providers and enterprise customers.
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The explosion of connected devices / sensors is creating an ever-expanding set of new and valuable data. In parallel the emerging capability of Big Data technologies to store, access, analyze, and react to this data is producing changes in business models under the umbrella of the Internet of Things (IoT). In particular within the Insurance industry, IoT appears positioned to enable deep changes by altering relationships between insurers, distributors, and the insured. In his session at @Things...
SYS-CON Media announced that IBM, which offers the world’s deepest portfolio of technologies and expertise that are transforming the future of work, has launched ad campaigns on SYS-CON’s numerous online magazines such as Cloud Computing Journal, Virtualization Journal, SOA World Magazine, and IoT Journal. IBM’s campaigns focus on vendors in the technology marketplace, the future of testing, Big Data and analytics, and mobile platforms.
Even as cloud and managed services grow increasingly central to business strategy and performance, challenges remain. The biggest sticking point for companies seeking to capitalize on the cloud is data security. Keeping data safe is an issue in any computing environment, and it has been a focus since the earliest days of the cloud revolution. Understandably so: a lot can go wrong when you allow valuable information to live outside the firewall. Recent revelations about government snooping, along...
In his session at DevOps Summit, Tapabrata Pal, Director of Enterprise Architecture at Capital One, will tell a story about how Capital One has embraced Agile and DevOps Security practices across the Enterprise – driven by Enterprise Architecture; bringing in Development, Operations and Information Security organizations together. Capital Ones DevOpsSec practice is based upon three "pillars" – Shift-Left, Automate Everything, Dashboard Everything. Within about three years, from 100% waterfall, C...
PubNub on Monday has announced that it is partnering with IBM to bring its sophisticated real-time data streaming and messaging capabilities to Bluemix, IBM’s cloud development platform. “Today’s app and connected devices require an always-on connection, but building a secure, scalable solution from the ground up is time consuming, resource intensive, and error-prone,” said Todd Greene, CEO of PubNub. “PubNub enables web, mobile and IoT developers building apps on IBM Bluemix to quickly add sc...
Data-intensive companies that strive to gain insights from data using Big Data analytics tools can gain tremendous competitive advantage by deploying data-centric storage. Organizations generate large volumes of data, the vast majority of which is unstructured. As the volume and velocity of this unstructured data increases, the costs, risks and usability challenges associated with managing the unstructured data (regardless of file type, size or device) increases simultaneously, including end-to-...
The excitement around the possibilities enabled by Big Data is being tempered by the daunting task of feeding the analytics engines with high quality data on a continuous basis. As the once distinct fields of data integration and data management increasingly converge, cloud-based data solutions providers have emerged that can buffer your organization from the complexities of this continuous data cleansing and management so that you’re free to focus on the end goal: actionable insight.