|By RealWire News Distribution||
|February 26, 2013 03:03 AM EST||
Netbiscuits' Device Context Service, now available through a cloud-delivered solution, helps companies deliver native-like experiences on the mobile web using HTML5 in combination with information and context for device, browser, network and user parameters
A core part of Netbiscuits award-winning solution, provided for over 12 years for companies including eBay and Coca-Cola, Device and Context Service has been opened up for brands to access directly, through standard APIs or using Open Source frameworks like jQuery
London, UK - 25 February, 2013 - Netbiscuits, the global leader in software solutions for adaptive web development, today announced the launch of its Device and Context Service, enabling brands to seamlessly deliver a consistent mobile web with native app like experience to customers using HTML5.
Device Context Service is a cloud-based device detection and intelligence service. It combines device and server-side information to provide the most accurate and detailed profile of the connecting device, enabling more targeted content and the best possible customer experience.
The combination of device specific capabilities, contextual and user-related device information and HTML5 technology enables brands to deliver a mobile web experience comparable to native apps but one accessible to every user, regardless of device. Now Enterprises can build a Universal Web strategy that uses the same web application for PC to Smart Phone to Tablet yet delivering a customised presentation layer based on device information. This saves companies development time and cost, is more scalable and easier to manage content change while delivering a superior user experience customers and employees expect from mobile.
The enterprise-grade Device Context Service will play a key role in driving innovation on the mobile web, enabling the creation of next generation mobile websites and hybrid apps whilst accelerating the move towards a truly universal web.
"The consumerisation of IT means that customers and employees now have higher expectations than ever on application user experiences. Previously this was only possible with native apps based on proprietary device OS solutions. But this is not cost effective for large companies to build or manage across all the devices available. HTML5 is the standard enterprises are using to move away from native mobile apps but to truly deliver a native experience, you also need access to device information and context to ensure every customer receives a consistent yet bespoke to device capabilities web experience." Daniel Weisbeck, Chief Officer of Marketing and Product Strategy.
The Device Context Service functionality has been a core part of Netbiscuits' end-to-end offering for the last 12 years but with this release for the first time the platform has been opened up for direct access by brands via open web standards along with new features to simplify and speed up access to device information.
It is now accessible using any web framework employed by an enterprise. This dramatically reduces the speed of deployment for large scale mobile websites accessible to any device.
For every device connecting to a website or application, the service captures anonymous device-specific information based on fixed and now new dynamic parameters delivering contextual data of device capabilities and use at given points in time. This intelligence about device functionality, browser, OS, and user behaviour means mobile experiences are optimised for a user's device, leading to greater customer loyalty, higher conversion rates and increased revenue.
"The web today has become central to the customer relationship and brands have to adapt to continuously evolving demands. What was once an excellent experience has quickly become simply acceptable, and the plethora of devices used by a global, or even regional, customer base to connect with brands is growing at an exponential rate," said Weisbeck.
"Devices used to connect with brands are exploding globally so it is crucial brands provide a consistent experience across every device," says Nicholas McQuire, Vice President Mobile Enterprise Strategies Research at IDC. "Their customers expect nothing less and will be increasingly unforgiving of sub-standard experiences on mobile devices."
Research has shown that a poor user experience can have a significant impact on business performances, with even a one second increase in load time negatively affecting page views (-11%), customer satisfaction (-16%) and conversions (-7%). As a result, the ability to deliver content appropriate to both the device, such as a smartphone or feature phone, or even connection type and the amount of memory available, is vital in driving brand loyalty, transactions, and user uptake.
Delivering the Right Experience at the Right Time
Hosted on Netbiscuits' cloud platform, the Device Context Service is based on a comprehensive database of profiles for connected devices and use cases. This creates intelligent profiles to deliver the most appropriate presentation layer and content for every device, based on both the technical specifications of each device in addition to manual testing by Netbiscuits.
With simple integration with open standards at its core, the Device Context Service supports the most common web development tools, enabling fast and cost-effective development using existing in-house skills and assets. Device Context Service features include: jQuery plug-in; web services APIs, Java integration client; and an Apache module.
"The strategic and business benefits of a consistent user experience on mobile devices are clear, however the creation of native applications is neither a cost nor time effectively delivery method. As a result the mobile web is quickly becoming the primary medium via which people interact with brands," continued Weisbeck. "Brands need to recognise that customers engage with them using different methods at different times of day, with different context, and that these differences require an adapted experience. A one-size-fits-all approach is unacceptable and we will see any companies taking this approach to the mobile web simply fail to engage their customers."
To complement this new service, Netbiscuits also announced today the launch of a new image converter solution built with mobile in mind. The tool works seamlessly with the Device Context Service to identify exact media types supported by the given device, from simple image formats such as PNG and JPEG and seamlessly converts content from one source file to the appropriate format and size.
Additional Support for Web Payment Privacy
Netbiscuits has also announced today it has been certified as compliant to the Payment Card Industry Data Security Standard (PCI DSS). Developed by the founding payment brands of the PCI Security Standards Council, this organisation helps facilitate the broad adoption of consistent data security. As a result, Netbiscuits ecommerce customers can continue to guarantee the safety and security of their customers' sensitive data to the highest standards.
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits' cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit http://www.netbiscuits.com/
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
Nov. 28, 2014 05:00 PM EST Reads: 2,141
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 07:00 PM EST Reads: 2,041
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
Nov. 27, 2014 07:00 PM EST Reads: 2,228
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
Nov. 27, 2014 06:00 PM EST Reads: 1,940
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
Nov. 27, 2014 06:00 PM EST Reads: 2,454
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
Nov. 27, 2014 05:00 PM EST Reads: 1,834
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Nov. 27, 2014 04:45 PM EST Reads: 2,119
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Nov. 27, 2014 04:45 PM EST Reads: 1,858
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
Nov. 27, 2014 04:30 PM EST Reads: 2,005
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
Nov. 27, 2014 04:00 PM EST Reads: 2,116
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Nov. 27, 2014 04:00 PM EST Reads: 2,190
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
Nov. 27, 2014 03:00 PM EST Reads: 2,200
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Nov. 27, 2014 03:00 PM EST Reads: 2,319
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
Nov. 27, 2014 01:00 PM EST Reads: 2,208
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 2,032
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
Nov. 27, 2014 10:00 AM EST Reads: 1,842
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
Nov. 27, 2014 10:00 AM EST Reads: 2,025
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 08:15 AM EST Reads: 1,686
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
Nov. 27, 2014 08:00 AM EST Reads: 2,033
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...
Nov. 27, 2014 07:45 AM EST Reads: 2,127