Welcome!

Cloud Expo Authors: Pat Romanski, Elizabeth White, Carmen Gonzalez, Liz McMillan, Victoria Livschitz

Blog Feed Post

Neomobile announces another year of growth and expansion: 2013 will see the boom of carrier billing monetization for apps and cloud services

Global mobile commerce group identifies HTML5 cloud products and Android in-app as the hottest business opportunities in the mobile ecosystem

MOBILE WORLD CONGRESS, BARCELONA, 25th February 2013 - Android, HTML5 and cloud services will drive the global mobile entertainment market in 2013-2014, representing the key opportunities in the marketplace for carriers, internet merchants, content providers and ad-networks, which make up the Neomobile business ecosystem.

The leading mobile commerce company is on target to achieve an organic 25-30% additional growth in 2013, following a very successful four-year period when it recorded a +50% compound annual growth rate, with a peak of €250 million in total user transactions in 2012.

Strengthening the vision
Neomobile's focus is to market and distribute premium digital content and services to a broader range of mobile devices and screens, reaching more and more smartphones, tablets and soon smart TV users.

"We are the natural mobile internet monetizer for digital companies with compelling consumer products," explained Gianluca D'Agostino, Neomobile CEO. "Our company already works in partnership with carriers around the world to allow mobile users to choose carrier billing instead of OTT solutions when discovering and paying for apps, games, virtual goods and other mobile consumables."

Neomobile's strategy is to combine aggregation and delivery with targeted mobile advertising and easy one-click purchasing and payments, to create a single, inter-connected mobile content ecosystem.

This integrated content network allows partners to monetise mobile goods and assets quickly and efficiently through direct carrier billing. At the same time, it provides a convenient, intuitive and secure mobile commerce experience for end users.

Carrier billing cashes in
Neomobile picked out 2013 as the year when carrier billing comes into its own as the preferred global payment method for mobile apps, content and other digital assets.

"Carrier billing is already easily available to six billion people and it's the only electronic payment channel for the 1.7 billion people worldwide who own a mobile phone but don't possess a bank account," said D'Agostino. "As we've seen in Europe already, as more mobile consumers in emerging markets like India and Latin America swap their feature handsets for smartphones, we expect mobile content demand to surge - and the use of carrier billing to surge with it."

"The benefits of carrier billing versus other competing methods are already clear," he continued. "App stores with carrier billing enjoy a 5X boost in sale conversion rates, which in turn deliver higher pay-outs for developers. Neomobile will be at the forefront of the carrier billing trend in 2013. With agreements already in place with over 260 operators in 70 countries, we expect to announce more global deals with carriers in upcoming months."

HTML5 takes off on all devices; more global growth from Android
Neomobile also predicts an important year ahead for both cloud-based mobile services and HTML5. HTML5's flexibility allows Neomobile to capitalise on its mobile expertise and launch innovative new apps and services that run across the ever-expanding range of smartphones and other mobile devices on the market. Neomobile is set to launch several new HTML5-based apps and content services - including mobile games, video streaming, social networking, and infotainment - in its 11 core markets. Operators and service providers will use the cloud to deliver always-on, cross-device services and web apps created using HTML5.

"As the volume and choice of mobile devices increases, cloud-based services possess a valuable advantage versus native apps, in that they be can be accessed easily and seamlessly by consumers from any type of connected devices," concludes D'Agostino. "We believe that the era of the mobile download is now making way for a wave of cloud and streaming services that is set to widely disrupt the mobile video, music and gaming industries."

The broadening global uptake of Google, Samsung and HTC smartphones, all powered by Android OS, will be another key trend in 2013. Neomobile points to Google Play app store growth as evidence: its revenues grew by 200% in Q4 2012, compared to just 20% growth by the Apple App Store in the same quarter. Neomobile's own Android in-app payment solution enables developers to trigger payment via mobile carriers for premium features and is expected to boost new revenue streams.

Gianluca D'Agostino will be speaking at Mobile World Congress at 1430 CET on Wednesday February 27, in the conference panel session entitled "Back to the future: Mobile Innovation 2023" alongside leading technology companies and executives from Deloitte, Qualcomm and Telefonica Digital.

- ENDS -

About Neomobile
Neomobile is a global Mobile Commerce Group at the forefront of the new mobile ecosystem. Established in 2007, today Neomobile is a mobile entertainment leader in Europe, LatAm and India. Neomobile offers and markets a broad digital content suite to millions of consumers, downloadable or in the cloud, multi-screen (feature phones, PCs, tablets, TVs, smartphones), that is easy to discover and consume.

Neomobile reached a leadership position also in mobile payment, offering its Onebip solution and its mobile advertising know-how to web and mobile merchants in 70+ markets. With almost 300 experts in mobile, Neomobile is headquartered in Rome, and also has offices in London, Paris, Madrid, Milan, Reus, São Paulo, Beograd, Istanbul, Berlin, San Francisco, Ciudad De México and Mumbai.

For more information, visit www.neomobile.com and www.neomobile-blog.com. Twitter is @Neomobile_group

Press contacts:
dimoso
Alex Sowden
[email protected]
+44 (0)207 033 2660

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

@CloudExpo Stories
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"We help companies that are using a lot of Software as a Service. We help companies manage and gain visibility into what people are using inside the company and decide to secure them or use standards to lock down or to embrace the adoption of SaaS inside the company," explained Scott Kriz, Co-founder and CEO of Bitium, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Some developers believe that monitoring is a function of the operations team. Some operations teams firmly believe that monitoring the systems they maintain is sufficient to run the business successfully. Most of them are wrong. The complexity of today's applications have gone far and beyond the capabilities of "traditional" system-level monitoring tools and approaches and requires much broader knowledge of business and applications as a whole. The goal of DevOps is to connect all aspects of app...
The 4th International DevOps Summit, co-located with16th International Cloud Expo – being held June 9-11, 2015, at the Javits Center in New York City, NY – announces that its Call for Papers is now open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's large...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
DevOps is all about agility. However, you don't want to be on a high-speed bus to nowhere. The right DevOps approach controls velocity with a tight feedback loop that not only consists of operational data but also incorporates business context. With a business context in the decision making, the right business priorities are incorporated, which results in a higher value creation. In his session at DevOps Summit, Todd Rader, Solutions Architect at AppDynamics, discussed key monitoring techniques...
The security devil is always in the details of the attack: the ones you've endured, the ones you prepare yourself to fend off, and the ones that, you fear, will catch you completely unaware and defenseless. The Internet of Things (IoT) is nothing if not an endless proliferation of details. It's the vision of a world in which continuous Internet connectivity and addressability is embedded into a growing range of human artifacts, into the natural world, and even into our smartphones, appliances, a...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happe...
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and asse...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
SYS-CON Media announced that Centrify, a provider of unified identity management across cloud, mobile and data center environments that delivers single sign-on (SSO) for users and a simplified identity infrastructure for IT, has launched an ad campaign on Cloud Computing Journal. The ads focus on security: how an organization can successfully control privilege for all of the organization’s identities to mitigate identity-related risk without slowing down the business, and how Centrify provides ...
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrateg...
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device exp...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps,...