Welcome!

@CloudExpo Authors: Liz McMillan, Elizabeth White, Pat Romanski, William Schmarzo, Yeshim Deniz

News Feed Item

IBM Launches Cloud-Based Analytics and Mobile Initiatives for Global Ecosystem to Capture New Markets

Helps Channel Seize the Big Data Opportunity

ARMONK, N.Y., Feb. 26, 2013 /PRNewswire/ -- IBM (NYSE: IBM) today is launching a set of global initiatives to arm its global ecosystem of business partners to embrace cloud, mobile and big data analytics technologies to generate new revenue streams with new buyers such as the Chief Marketing Officer (CMO), Chief of Police and the Chief Financial Officer. IBM is making a significant commitment to the business partner community to help them build innovative solutions that take advantage of advanced technologies enabling clients to tackle the next wave of data intensive business challenges.

(Logo: http://photos.prnewswire.com/prnh/20090416/IBMLOGO )

According to IDC, the IT industry has been transitioning to a new era of computing built on mobile, cloud services, social networking and big data analytics. In 2013, spending will exceed $2.1 trillion, driven by double-digit growth in mobile, cloud, big data and social technologies - and by emerging markets' growth.*

With today's news, IBM is launching a set of new initiatives to prepare its global ecosystem to capture this growing market opportunity. As the digital consumer continues to demand a unique and personalized experience across multiple channels, IBM offers CMOs and marketers the tools necessary to turn mounds of big data into actionable insights. IBM is empowering its business partners with tools and new services to maximize the efficiency of their own digital marketing efforts and better serve their clients, especially small to midsize businesses in emerging markets such as India and Africa.

IBM will now offer business partners one-year free access to cloud-based IBM Digital Analytics technology that helps businesses analyze big data to identify patterns in customer preferences and transform real-time marketing strategies to target the individual consumer more effectively. With this capability, businesses can mine data on interactions via web, mobile, and other digital channels, including interactions referred from all major social networks, to better adjust and personalize market campaigns based on that insight. With this initiative, business partners will now have free access to this cloud-based technology to apply deep analytics to mine big data and enable them to compete in today's digital and social environment. IBM Business Partners in this program will also receive access to services to help them capture, qualify, prioritize and assign client leads more effectively.

Zobrist Consulting Takes Retail to the Next Level with Big Data analytics 
"As the retail environment has dramatically changed with the proliferation of mobile devices and social media, this is presenting new opportunities for our clients in the retail industry to engage with their consumers in new ways. We see IBM taking another significant step in providing its business partners with un-matched skills, technology and expertise to capture new market opportunities, evolve and innovate as the markets do," said Teresa Zobrist, CEO of Zobrist Consulting.

IBM and Zobrist Consulting's joint clients are seeing a difference. Bishop Company, an online retailer recently created a stronger online presence to develop a unique shopping experience to meet the needs of a younger generation of socially savvy consumers. The site has become the driving force in its growth using IBM Smarter Commerce, enabling its marketing executives to apply deep analytics to promote the right products while quickly responding to changing consumer trends. As a result, Bishop Company's online sales have increased 200 percent.

The proliferation of 10 billion-plus mobile devices by 2020 is creating a sea change in the way businesses are engaging the consumer. IBM is launching a program to help business partners capture the growing mobile opportunity.  The new initiative called Ready for IBM MobileFirst is designed to help IBM's business partners develop the right skills to bring innovative mobile solutions to the market in a variety of industries. For example, in healthcare, providing access to patient information via mobile devices to provide a more efficient and orchestrated care response, and in some cases leading to more rapid or accurate diagnoses.  Or, by adding mobile commerce capabilities to a banking application, not only automates traditional transactions, but can also provide customers with the ability to instantly deposit a check via a mobile device.  Independent Software Vendors (ISVs) will be able to embed mobile technologies into their solutions with the Software Value Plus program, an initiative that rewards business partners who distinguish themselves through industry skills and solutions.  IBM will also offer mobile certifications, workshops and incentives for resellers and systems integrators.

IBM Collaborates with Business Partner Sproxil in Emerging Markets to Combat Counterfeit Drugs
IBM is collaborating with Business Partner Sproxil leveraging mobile and cloud technologies to help manufacturers view and analyze real time consumer data to detect and prevent drug counterfeiting.   Consumers in emerging markets such as India, Ghana, Kenya, and Nigeria can verify the authenticity of prescriptions in seconds with their own mobile phones anytime, anywhere securely through the cloud.   Consumer feedback on product genuineness as well as other comments they may have about the product, allows companies to make prescription drugs safer for millions of people who live in areas where counterfeiting is rampant.

"Mobile represents a significant growth area for the pharmaceutical industry. As the use of smartphones and tablets surges, the pharmaceutical industry needs a strategic understanding of how mobile can play to drive innovation," Sproxil Chief Executive Officer Dr. Ashifi Gogo. "IBM's focus on arming business partners with the right initiatives to bring innovative mobile solutions will be key to help pharma companies manufacture and market safer products more effectively to healthcare providers.

IBM will provide business partners with new skill building capabilities and access to IBM's technical experts at its global network of 42 global Innovation Centers in 36 countries to nurture growth for development of new mobile capabilities while meeting IBM's mobile integration standards.  IBM is also enabling IBM Business Partners to help credit-qualified clients take advantage of simple, flexible lease and loan packages for the Ready for IBM MobileFirst portfolio and Big Data analytics, starting at as low as 0% for 12 months with no upfront costs.  Additionally, IBM will also provide marketing support to business partners to help reach new buyers in this space.  

IBM also announced new initiatives designed to help Business Partners build their solution, selling capabilities around expert integrated systems. Specifically, IBM Systems and Technology Group plans to increase its dedicated channel sales and technical sales specialists by 50 percent in 2013 to assist Business Partners in closing more solution opportunities. In addition, IBM Power Systems is further strengthening its Business Partner incentives. Finally, IBM continues to strengthen and launch new PartnerWorld Specialty and Certification Programs for IBM System x, PureFlex and Flex Systems to assist Business Partners in developing specialized skills to help deliver innovative solutions for clients.

IBM is continuing to invest $150 million in lead generation for business partners with the goal of four times the number of leads passed to Business Partners in 2013 to help grow their business.

"The interdependence of mobile, social, big data and cloud is undeniable, and will only multiply as data growth and mobile use continue," said Mark Hennessy, GM, IBM Global Business Partners. "We are committed to the success of our business partners in this shift in the way we do business across industries and around the globe. To seize this big data opportunity, IBM has laid the foundation for a comprehensive set of initiatives for IBM Business Partners, who are key to our growth strategy, which can help these clients address their business needs as the business grows."

* Source: IDC Predictions 2013: Competing on the Third Platform, November 2012 Doc # 238044

CONTACT:

Kaveri Camire
IBM External Relations
1-914-625-6395

Lizette Kodama
IBM External Relations
1-646-675-0750

SOURCE IBM

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
Regardless of what business you’re in, it’s increasingly a software-driven business. Consumers’ rising expectations for connected digital and physical experiences are driving what some are calling the "Customer Experience Challenge.” In his session at @DevOpsSummit at 20th Cloud Expo, Marco Morales, Director of Global Solutions at CollabNet, will discuss how organizations are increasingly adopting a discipline of Value Stream Mapping to ensure that the software they are producing is poised to o...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
IBM helps FinTechs and financial services companies build and monetize cognitive-enabled financial services apps quickly and at scale. Hosted on IBM Bluemix, IBM’s platform builds in customer insights, regulatory compliance analytics and security to help reduce development time and testing. In his session at 20th Cloud Expo, Tom Eck, Industry Platforms CTO at IBM Cloud, will discuss how these tools simplify the time-consuming tasks of selection, mapping and data integration, allowing developers ...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
For financial firms, the cloud is going to increasingly become a crucial part of dealing with customers over the next five years and beyond, particularly with the growing use and acceptance of virtual currencies. There are new data storage paradigms on the horizon that will deliver secure solutions for storing and moving sensitive financial data around the world without touching terrestrial networks. In his session at 20th Cloud Expo, Cliff Beek, President of Cloud Constellation Corporation, w...
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
In his session at 20th Cloud Expo, Brad Winett, Senior Technologist for DDN Storage, will present several current, end-user environments that are using object storage at scale for cloud deployments including private cloud and cloud providers. Details on the top considerations of features and functions for selecting object storage will be included. Brad will also touch on recent developments in tiering technologies that deliver single solution and an end-user view of data across files and objects...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
SYS-CON Events announced today that Tintri, Inc, a leading provider of enterprise cloud infrastructure, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Tintri offers an enterprise cloud platform built with public cloud-like web services and RESTful APIs. Organizations use Tintri all-flash storage with scale-out and automation as a foundation for their own clouds – to build agile development environments...
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to ov...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...