|By Business Wire||
|February 26, 2013 08:00 PM EST||
ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for SMBs, announced today that it will be launching three new product suites in 2013. Together, these new initiatives will expand ReachLocal’s focus on offering online marketing and lead generation to now bringing the entire local commerce process online for both merchants and consumers.
As a pioneer in local online marketing, ReachLocal has helped SMBs acquire leads online for nearly a decade. In fact, the company has delivered more than 100 million leads to clients through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Its success in helping local businesses market themselves online has fueled the company’s expansion to 12 countries on five continents, with a global distribution network that includes more than 1,000 sales and service professionals, along with select third-party agencies and resellers. Currently, the company has 22,000 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.
“We founded ReachLocal to solve the local marketing problem for SMBs by developing innovative solutions to help them generate leads from local consumers,” said CEO Zorik Gordon. “Now, we’re innovating again by helping local businesses convert more leads and enable their customers to digitally book and buy from them. This is really the next evolution of solving the ‘local’ problem, and we’re excited to yet again be leading the way.”
ReachLocal is leveraging its successful model to offer new marketing and transaction Software-as-a-Service (SaaS) solutions that help local merchants close more business. The company is also announcing the beta release of its new consumer service, ClubLocal, which allows consumers to instantly book and buy home services online.
New Marketing Solutions: ReachSite, ReachConvert
“As a leader in lead generation for local businesses, we have seen the difficulty many merchants have converting website visitors into leads and then converting those leads into customers,” said Kris Barton, chief product officer. “In fact, roughly three-out-of-four Internet leads fall through the cracks because businesses don’t have a smart website that captures contacts or simple tools for lead conversion.”
To solve this problem, the company is announcing two new lead conversion products within its marketing suite. The first is ReachSite, a smart website product that helps businesses turn more of their website visitors into leads. This product includes basic search engine optimization, dynamic content optimization and lead capture technology, which work together to drive more contacts, automatically build the business’s marketing list and track the effectiveness of all of the business’s marketing tactics. ReachSite will release as a beta in North America in the second quarter and launch the second half of 2013.
The second offering, ReachConvert, is a SaaS product that helps businesses manage their leads and convert more of them into customers. ReachConvert notifies the business of every new lead in real time via text message, email or the ReachLocal mobile app, so that they can follow up within minutes. ReachConvert helps the business stay top of mind during the customer decision-making process by automatically sending new prospects targeted emails and sending alerts to the business’s staff reminding them to follow up on each lead. During the initial beta test, clients using this product converted 30 percent1 more of their leads into customers. ReachConvert is currently in beta in North America and will launch in the second quarter of 2013.
New Transaction Solution: ReachCommerce
Once merchants have converted leads into potential customers who are ready to buy, they need a better way to manage bookings and transactions. The majority still use an inefficient offline process to book appointments, schedule their technicians, provide estimates and invoices, communicate with consumers and take payments. Ultimately, this costs merchants lost bookings, customers and profits.
To solve this problem, ReachLocal is developing a new SaaS product, ReachCommerce, that enables local businesses to take their entire booking and buying process online. This product dramatically improves the entire experience for consumers. Now, when interacting with a merchant who is using ReachCommerce, consumers will be able to book online via the merchant’s website, receive online notifications when the service pro is en route, get a digital estimate and pay online.
In addition to providing a better consumer experience, ReachCommerce also digitizes the merchant’s entire back-office operation, including scheduling, employee and fleet management, estimating, transaction processing, invoicing, retention, business intelligence and reporting. ReachCommerce will enter beta in North America in the second quarter and launch in the second half of 2013. The product will initially be focused on merchants in the home services vertical.
New Consumer Service: ClubLocal.com
Just as the company saw the opportunity to transform local marketing for merchants by bringing it online, ReachLocal also saw the opportunity to revolutionize the consumer buying experience for local services. Today, finding a local service provider is still an antiquated process that takes too much time and work for the consumer. They experience information overload when trying to figure out who to call. There’s zero pricing transparency about what it will cost them. They waste a lot of time waiting because there’s limited visibility about when the technician will arrive. The buying process for the consumer is still 100 percent paper based. Essentially, consumers buy local services similar to the way their grandparents did.
To solve this problem, ReachLocal developed a new consumer service, ClubLocal, (http://www.clublocal.com) that has been in beta in Dallas-Fort Worth since July 2012. ClubLocal is a revolutionary new one-stop service that enables consumers to instantly book 17 home services via its website or mobile app.
ClubLocal provides consumers with two-hour appointment windows and sends alerts and notifications when their Service Pro is en-route. ClubLocal pre-screens and background checks all of the Service Pros and pre-negotiates pricing with merchants to provide pricing transparency to the consumer. Once the work is complete, consumers simply pay ClubLocal, and all their receipts and warranties are stored online in their account. ClubLocal stands behind every job with its ClubLocal Satisfaction Guarantee and is 100 percent free to join. ClubLocal is launching in its second beta market, San Francisco, in the second quarter of 2013.
About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal’s free newsletter to receive news, tips and other online marketing insights.
- This statistic is based on an early alpha test of the product in a very limited distribution. Based on this alpha, starting from their first use of the product, clients experienced, on average, a 30% or more increase in customer conversions. However, no assurances can be made that such conversion rates will be maintained when the product is in full release. Conversion rates may vary due to a number of factors, including business type, customer type, client engagement with the product and other factors.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Jun. 26, 2016 03:00 PM EDT Reads: 909
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Jun. 26, 2016 02:00 PM EDT Reads: 1,108
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Jun. 26, 2016 01:00 PM EDT Reads: 720
The initial debate is over: Any enterprise with a serious commitment to IT is migrating to the cloud. But things are not so simple. There is a complex mix of on-premises, colocated, and public-cloud deployments. In this power panel at 18th Cloud Expo, moderated by Conference Chair Roger Strukhoff, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Commvault; Dave Landa, Chief Operating Officer at kintone; William Morrish, General Manager Product Sales at Interou...
Jun. 26, 2016 12:45 PM EDT Reads: 751
"A lot of times people will come to us and have a very diverse set of requirements or very customized need and we'll help them to implement it in a fashion that you can't just buy off of the shelf," explained Nick Rose, CTO of Enzu, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jun. 26, 2016 12:30 PM EDT Reads: 1,012
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Jun. 26, 2016 12:00 PM EDT Reads: 1,269
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Jun. 26, 2016 12:00 PM EDT Reads: 1,326
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Jun. 26, 2016 12:00 PM EDT Reads: 1,052
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
Jun. 26, 2016 12:00 PM EDT Reads: 878
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
Jun. 26, 2016 11:00 AM EDT Reads: 785
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Jun. 26, 2016 11:00 AM EDT Reads: 1,037
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
Jun. 26, 2016 10:00 AM EDT Reads: 623
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Jun. 26, 2016 09:45 AM EDT Reads: 562
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Jun. 26, 2016 08:45 AM EDT Reads: 765
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Jun. 26, 2016 08:45 AM EDT Reads: 706
Digital Initiatives create new ways of conducting business, which drive the need for increasingly advanced security and regulatory compliance challenges with exponentially more damaging consequences. In the BMC and Forbes Insights Survey in 2016, 97% of executives said they expect a rise in data breach attempts in the next 12 months. Sixty percent said operations and security teams have only a general understanding of each other’s requirements, resulting in a “SecOps gap” leaving organizations u...
Jun. 26, 2016 08:15 AM EDT Reads: 990
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Jun. 26, 2016 01:00 AM EDT Reads: 794
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Jun. 25, 2016 03:00 PM EDT Reads: 1,561
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Jun. 25, 2016 01:45 PM EDT Reads: 901
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Jun. 25, 2016 01:15 PM EDT Reads: 1,237