Welcome!

@CloudExpo Authors: Elizabeth White, William Schmarzo, Ram Sonagara, Pat Romanski, Liz McMillan

News Feed Item

ReachLocal Powers Local Commerce With New SaaS Products and New Consumer Service

ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for SMBs, announced today that it will be launching three new product suites in 2013. Together, these new initiatives will expand ReachLocal’s focus on offering online marketing and lead generation to now bringing the entire local commerce process online for both merchants and consumers.

As a pioneer in local online marketing, ReachLocal has helped SMBs acquire leads online for nearly a decade. In fact, the company has delivered more than 100 million leads to clients through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Its success in helping local businesses market themselves online has fueled the company’s expansion to 12 countries on five continents, with a global distribution network that includes more than 1,000 sales and service professionals, along with select third-party agencies and resellers. Currently, the company has 22,000 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.

“We founded ReachLocal to solve the local marketing problem for SMBs by developing innovative solutions to help them generate leads from local consumers,” said CEO Zorik Gordon. “Now, we’re innovating again by helping local businesses convert more leads and enable their customers to digitally book and buy from them. This is really the next evolution of solving the ‘local’ problem, and we’re excited to yet again be leading the way.”

ReachLocal is leveraging its successful model to offer new marketing and transaction Software-as-a-Service (SaaS) solutions that help local merchants close more business. The company is also announcing the beta release of its new consumer service, ClubLocal, which allows consumers to instantly book and buy home services online.

New Marketing Solutions: ReachSite, ReachConvert

“As a leader in lead generation for local businesses, we have seen the difficulty many merchants have converting website visitors into leads and then converting those leads into customers,” said Kris Barton, chief product officer. “In fact, roughly three-out-of-four Internet leads fall through the cracks because businesses don’t have a smart website that captures contacts or simple tools for lead conversion.”

To solve this problem, the company is announcing two new lead conversion products within its marketing suite. The first is ReachSite, a smart website product that helps businesses turn more of their website visitors into leads. This product includes basic search engine optimization, dynamic content optimization and lead capture technology, which work together to drive more contacts, automatically build the business’s marketing list and track the effectiveness of all of the business’s marketing tactics. ReachSite will release as a beta in North America in the second quarter and launch the second half of 2013.

The second offering, ReachConvert, is a SaaS product that helps businesses manage their leads and convert more of them into customers. ReachConvert notifies the business of every new lead in real time via text message, email or the ReachLocal mobile app, so that they can follow up within minutes. ReachConvert helps the business stay top of mind during the customer decision-making process by automatically sending new prospects targeted emails and sending alerts to the business’s staff reminding them to follow up on each lead. During the initial beta test, clients using this product converted 30 percent1 more of their leads into customers. ReachConvert is currently in beta in North America and will launch in the second quarter of 2013.

New Transaction Solution: ReachCommerce

Once merchants have converted leads into potential customers who are ready to buy, they need a better way to manage bookings and transactions. The majority still use an inefficient offline process to book appointments, schedule their technicians, provide estimates and invoices, communicate with consumers and take payments. Ultimately, this costs merchants lost bookings, customers and profits.

To solve this problem, ReachLocal is developing a new SaaS product, ReachCommerce, that enables local businesses to take their entire booking and buying process online. This product dramatically improves the entire experience for consumers. Now, when interacting with a merchant who is using ReachCommerce, consumers will be able to book online via the merchant’s website, receive online notifications when the service pro is en route, get a digital estimate and pay online.

In addition to providing a better consumer experience, ReachCommerce also digitizes the merchant’s entire back-office operation, including scheduling, employee and fleet management, estimating, transaction processing, invoicing, retention, business intelligence and reporting. ReachCommerce will enter beta in North America in the second quarter and launch in the second half of 2013. The product will initially be focused on merchants in the home services vertical.

New Consumer Service: ClubLocal.com

Just as the company saw the opportunity to transform local marketing for merchants by bringing it online, ReachLocal also saw the opportunity to revolutionize the consumer buying experience for local services. Today, finding a local service provider is still an antiquated process that takes too much time and work for the consumer. They experience information overload when trying to figure out who to call. There’s zero pricing transparency about what it will cost them. They waste a lot of time waiting because there’s limited visibility about when the technician will arrive. The buying process for the consumer is still 100 percent paper based. Essentially, consumers buy local services similar to the way their grandparents did.

To solve this problem, ReachLocal developed a new consumer service, ClubLocal, (http://www.clublocal.com) that has been in beta in Dallas-Fort Worth since July 2012. ClubLocal is a revolutionary new one-stop service that enables consumers to instantly book 17 home services via its website or mobile app.

ClubLocal provides consumers with two-hour appointment windows and sends alerts and notifications when their Service Pro is en-route. ClubLocal pre-screens and background checks all of the Service Pros and pre-negotiates pricing with merchants to provide pricing transparency to the consumer. Once the work is complete, consumers simply pay ClubLocal, and all their receipts and warranties are stored online in their account. ClubLocal stands behind every job with its ClubLocal Satisfaction Guarantee and is 100 percent free to join. ClubLocal is launching in its second beta market, San Francisco, in the second quarter of 2013.

About ReachLocal, Inc.

ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal’s free newsletter to receive news, tips and other online marketing insights.

  1. This statistic is based on an early alpha test of the product in a very limited distribution. Based on this alpha, starting from their first use of the product, clients experienced, on average, a 30% or more increase in customer conversions. However, no assurances can be made that such conversion rates will be maintained when the product is in full release. Conversion rates may vary due to a number of factors, including business type, customer type, client engagement with the product and other factors.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
The competitive landscape of the global cloud computing market in the healthcare industry is crowded due to the presence of a large number of players. The large number of participants has led to the fragmented nature of the market. Some of the major players operating in the global cloud computing market in the healthcare industry are Cisco Systems Inc., Carestream Health Inc., Carecloud Corp., AGFA Healthcare, IBM Corp., Cleardata Networks, Merge Healthcare Inc., Microsoft Corp., Intel Corp., an...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Security, data privacy, reliability and regulatory compliance are critical factors when evaluating whether to move business applications from in-house client hosted environments to a cloud platform. In her session at 18th Cloud Expo, Vandana Viswanathan, Associate Director at Cognizant, In this session, will provide an orientation to the five stages required to implement a cloud hosted solution validation strategy.
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"We formed Formation several years ago to really address the need for bring complete modernization and software-defined storage to the more classic private cloud marketplace," stated Mark Lewis, Chairman and CEO of Formation Data Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Most organizations prioritize data security only after their data has already been compromised. Proactive prevention is important, but how can you accomplish that on a small budget? Learn how the cloud, combined with a defense and in-depth approach, creates efficiencies by transferring and assigning risk. Security requires a multi-defense approach, and an in-house team may only be able to cherry pick from the essential components. In his session at 19th Cloud Expo, Vlad Friedman, CEO/Founder o...