|By Business Wire||
|February 26, 2013 08:00 PM EST||
ReachLocal, Inc. (NASDAQ:RLOC), a leader in powering local online marketing for SMBs, announced today that it will be launching three new product suites in 2013. Together, these new initiatives will expand ReachLocal’s focus on offering online marketing and lead generation to now bringing the entire local commerce process online for both merchants and consumers.
As a pioneer in local online marketing, ReachLocal has helped SMBs acquire leads online for nearly a decade. In fact, the company has delivered more than 100 million leads to clients through its lead generation products: ReachSearch, ReachDisplay, ReachCast and ReachRetargeting. Its success in helping local businesses market themselves online has fueled the company’s expansion to 12 countries on five continents, with a global distribution network that includes more than 1,000 sales and service professionals, along with select third-party agencies and resellers. Currently, the company has 22,000 customers across five core verticals: healthcare, automotive, home services, professional services and specialty services.
“We founded ReachLocal to solve the local marketing problem for SMBs by developing innovative solutions to help them generate leads from local consumers,” said CEO Zorik Gordon. “Now, we’re innovating again by helping local businesses convert more leads and enable their customers to digitally book and buy from them. This is really the next evolution of solving the ‘local’ problem, and we’re excited to yet again be leading the way.”
ReachLocal is leveraging its successful model to offer new marketing and transaction Software-as-a-Service (SaaS) solutions that help local merchants close more business. The company is also announcing the beta release of its new consumer service, ClubLocal, which allows consumers to instantly book and buy home services online.
New Marketing Solutions: ReachSite, ReachConvert
“As a leader in lead generation for local businesses, we have seen the difficulty many merchants have converting website visitors into leads and then converting those leads into customers,” said Kris Barton, chief product officer. “In fact, roughly three-out-of-four Internet leads fall through the cracks because businesses don’t have a smart website that captures contacts or simple tools for lead conversion.”
To solve this problem, the company is announcing two new lead conversion products within its marketing suite. The first is ReachSite, a smart website product that helps businesses turn more of their website visitors into leads. This product includes basic search engine optimization, dynamic content optimization and lead capture technology, which work together to drive more contacts, automatically build the business’s marketing list and track the effectiveness of all of the business’s marketing tactics. ReachSite will release as a beta in North America in the second quarter and launch the second half of 2013.
The second offering, ReachConvert, is a SaaS product that helps businesses manage their leads and convert more of them into customers. ReachConvert notifies the business of every new lead in real time via text message, email or the ReachLocal mobile app, so that they can follow up within minutes. ReachConvert helps the business stay top of mind during the customer decision-making process by automatically sending new prospects targeted emails and sending alerts to the business’s staff reminding them to follow up on each lead. During the initial beta test, clients using this product converted 30 percent1 more of their leads into customers. ReachConvert is currently in beta in North America and will launch in the second quarter of 2013.
New Transaction Solution: ReachCommerce
Once merchants have converted leads into potential customers who are ready to buy, they need a better way to manage bookings and transactions. The majority still use an inefficient offline process to book appointments, schedule their technicians, provide estimates and invoices, communicate with consumers and take payments. Ultimately, this costs merchants lost bookings, customers and profits.
To solve this problem, ReachLocal is developing a new SaaS product, ReachCommerce, that enables local businesses to take their entire booking and buying process online. This product dramatically improves the entire experience for consumers. Now, when interacting with a merchant who is using ReachCommerce, consumers will be able to book online via the merchant’s website, receive online notifications when the service pro is en route, get a digital estimate and pay online.
In addition to providing a better consumer experience, ReachCommerce also digitizes the merchant’s entire back-office operation, including scheduling, employee and fleet management, estimating, transaction processing, invoicing, retention, business intelligence and reporting. ReachCommerce will enter beta in North America in the second quarter and launch in the second half of 2013. The product will initially be focused on merchants in the home services vertical.
New Consumer Service: ClubLocal.com
Just as the company saw the opportunity to transform local marketing for merchants by bringing it online, ReachLocal also saw the opportunity to revolutionize the consumer buying experience for local services. Today, finding a local service provider is still an antiquated process that takes too much time and work for the consumer. They experience information overload when trying to figure out who to call. There’s zero pricing transparency about what it will cost them. They waste a lot of time waiting because there’s limited visibility about when the technician will arrive. The buying process for the consumer is still 100 percent paper based. Essentially, consumers buy local services similar to the way their grandparents did.
To solve this problem, ReachLocal developed a new consumer service, ClubLocal, (http://www.clublocal.com) that has been in beta in Dallas-Fort Worth since July 2012. ClubLocal is a revolutionary new one-stop service that enables consumers to instantly book 17 home services via its website or mobile app.
ClubLocal provides consumers with two-hour appointment windows and sends alerts and notifications when their Service Pro is en-route. ClubLocal pre-screens and background checks all of the Service Pros and pre-negotiates pricing with merchants to provide pricing transparency to the consumer. Once the work is complete, consumers simply pay ClubLocal, and all their receipts and warranties are stored online in their account. ClubLocal stands behind every job with its ClubLocal Satisfaction Guarantee and is 100 percent free to join. ClubLocal is launching in its second beta market, San Francisco, in the second quarter of 2013.
About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Canada, Australia, New Zealand, the United Kingdom, Germany, the Netherlands, Japan, Poland, Czech Republic, Slovakia and Brazil. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal’s free newsletter to receive news, tips and other online marketing insights.
- This statistic is based on an early alpha test of the product in a very limited distribution. Based on this alpha, starting from their first use of the product, clients experienced, on average, a 30% or more increase in customer conversions. However, no assurances can be made that such conversion rates will be maintained when the product is in full release. Conversion rates may vary due to a number of factors, including business type, customer type, client engagement with the product and other factors.
Caution Concerning Forward-Looking Statements
This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) difficulties that ReachLocal may encounter as it seeks to develop software-related and consumer-facing products, (3) failure of the AdWords strategic relationship with Google to produce expected results; (4) failure to compete successfully in a highly competitive and rapidly changing marketplace, (5) failure to retain key employees, and (6) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.
SYS-CON Events announced today Isomorphic Software, the global leader in high-end, web-based business applications, will exhibit at SYS-CON's DevOps Summit 2015 New York, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software ...
Dec. 20, 2014 12:00 PM EST Reads: 1,031
"BSQUARE is in the business of selling software solutions for smart connected devices. It's obvious that IoT has moved from being a technology to being a fundamental part of business, and in the last 18 months people have said let's figure out how to do it and let's put some focus on it, " explained Dave Wagstaff, VP & Chief Architect, at BSQUARE Corporation, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 12:00 PM EST Reads: 1,910
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com...
Dec. 20, 2014 11:30 AM EST Reads: 2,349
The BPM world is going through some evolution or changes where traditional business process management solutions really have nowhere to go in terms of development of the road map. In this demo at 15th Cloud Expo, Kyle Hansen, Director of Professional Services at AgilePoint, shows AgilePoint’s unique approach to dealing with this market circumstance by developing a rapid application composition or development framework.
Dec. 20, 2014 11:00 AM EST Reads: 1,014
"Our premise is Docker is not enough. That's not a bad thing - we actually love Docker. At ActiveState all our products are based on open source technology and Docker is an up-and-coming piece of open source technology," explained Bart Copeland, President & CEO of ActiveState Software, in this SYS-CON.tv interview at DevOps Summit at Cloud Expo®, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 11:00 AM EST Reads: 1,931
The Internet of Things is not new. Historically, smart businesses have used its basic concept of leveraging data to drive better decision making and have capitalized on those insights to realize additional revenue opportunities. So, what has changed to make the Internet of Things one of the hottest topics in tech? In his session at @ThingsExpo, Chris Gray, Director, Embedded and Internet of Things, discussed the underlying factors that are driving the economics of intelligent systems. Discover ...
Dec. 20, 2014 11:00 AM EST Reads: 2,222
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, p...
Dec. 20, 2014 10:45 AM EST Reads: 2,211
The move in recent years to cloud computing services and architectures has added significant pace to the application development and deployment environment. When enterprise IT can spin up large computing instances in just minutes, developers can also design and deploy in small time frames that were unimaginable a few years ago. The consequent move toward lean, agile, and fast development leads to the need for the development and operations sides to work very closely together. Thus, DevOps become...
Dec. 20, 2014 10:00 AM EST Reads: 1,999
Verizon Enterprise Solutions is simplifying the cloud-purchasing experience for its clients, with the launch of Verizon Cloud Marketplace, a key foundational component of the company's robust ecosystem of enterprise-class technologies. The online storefront will initially feature pre-built cloud-based services from AppDynamics, Hitachi Data Systems, Juniper Networks, PfSense and Tervela. Available globally to enterprises using Verizon Cloud, Verizon Cloud Marketplace provides a one-stop shop fo...
Dec. 20, 2014 09:00 AM EST Reads: 1,929
AppZero has announced that its award-winning application migration software is now fully qualified within the Microsoft Azure Certified program. AppZero has undergone extensive technical evaluation with Microsoft Corp., earning its designation as Microsoft Azure Certified. As a result of AppZero's work with Microsoft, customers are able to easily find, purchase and deploy AppZero from the Azure Marketplace. With just a few clicks, users have an Azure-based solution for moving applications to the...
Dec. 20, 2014 09:00 AM EST Reads: 928
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 20, 2014 08:00 AM EST Reads: 1,266
SYS-CON Events announced today that IDenticard will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. IDenticard™ is the security division of Brady Corp (NYSE: BRC), a $1.5 billion manufacturer of identification products. We have small-company values with the strength and stability of a major corporation. IDenticard offers local sales, support and service to our customers across the United States and Canada...
Dec. 20, 2014 07:00 AM EST Reads: 2,075
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
Dec. 20, 2014 07:00 AM EST Reads: 1,855
Leysin American School is an exclusive, private boarding school located in Leysin, Switzerland. Leysin selected an OpenStack-powered, private cloud as a service to manage multiple applications and provide development environments for students across the institution. Seeking to meet rigid data sovereignty and data integrity requirements while offering flexible, on-demand cloud resources to users, Leysin identified OpenStack as the clear choice to round out the school's cloud strategy. Additional...
Dec. 20, 2014 06:30 AM EST Reads: 1,933
The cloud is becoming the de-facto way for enterprises to leverage common infrastructure while innovating and one of the biggest obstacles facing public cloud computing is security. In his session at 15th Cloud Expo, Jeff Aliber, a global marketing executive at Verizon, discussed how the best place for web security is in the cloud. Benefits include: Functions as the first layer of defense Easy operation –CNAME change Implement an integrated solution Best architecture for addressing network-l...
Dec. 20, 2014 05:00 AM EST Reads: 1,288
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 19, 2014 11:45 PM EST Reads: 1,287
DevOps Summit 2015 New York, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that it is now accepting Keynote Proposals. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete...
Dec. 18, 2014 09:45 PM EST Reads: 1,092
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 18, 2014 08:00 PM EST Reads: 1,288
Mobile commerce traffic is surpassing desktop, yet less than 20% of sales in the U.S. are mobile commerce sales. In his session at 15th Cloud Expo, Dan Franklin, Segment Manager, Commerce, at Verizon Digital Media Services, defined mobile devices and discussed how next generation means simplification. It means taking your digital content and turning it into instantly gratifying experiences.
Dec. 18, 2014 12:00 PM EST Reads: 1,176