Welcome!

@CloudExpo Authors: Elizabeth White, Liz McMillan, Pat Romanski, Roger Strukhoff, Don MacVittie

Related Topics: @CloudExpo, Microservices Expo, Agile Computing, Cloud Security, @DXWorldExpo, SDN Journal

@CloudExpo: Article

The Cloud's Next Killer Apps

Hybrid cloud will drive increased app agility, protection and scalability

The public cloud has been promoted as a low cost alternative to physical data center infrastructure, mostly to small and medium-sized businesses. That has driven the creation of a robust category of cloud migration services which has emerged as these smaller businesses have made considerable investments in moving their apps from colocation and data center environments into public clouds.

Enterprises, however, have been notably slower to invest in public cloud and cloud migration, at least in proportion to their overall IT budgets.  There are many reasons for the slower enterprise adoption of public loud (IaaS) and they have been discussed extensively. I think what is missing is a more robust discussion of the next killer apps for the cloud; the enterprise game changers. ­­

I think the new cloud killer apps for enterprises will leverage cloud-integrated data centers (or true hybrid cloud adoption), and will strategically transform IT operating models. Those killer apps will include cloud-enabled agility, protection and scalability.

Ø Cloud-Integrated Agility (Strategic Agility)
VMware introduced virtualization-enabled x86 agility in devtest and then production environments as a way to increase data center and hardware efficiency and to reduce growing application/server management costs.  Perhaps their cultural influence on IT has been even more powerful than their impressive growth in revenues. They, in fact, likely set the stage for an unprecedented IT cultural revolution simply by decoupling the lock-in between OS and apps and hardware. That decoupling ultimately became the software-defined data center, and proved how agility could drive data center transformation.

VMware in recent years has perhaps had as much impact on the evolution of IT as IBM when it introduced mainframe timesharing. Yet the hybrid cloud model it delivers today is really the equivalent of a two car garage (with perhaps a Tesla and a Mercedes) rather than a single unified environment (true hybrid) environment.  With recent acquisitions, VMware is no doubt on the way to delivering a true hybrid architecture.

Recent comments, however, seem to indicate that VMware is still thinking the private cloud is a hybrid cloud; for example, see this blog by Forrester's James Staten: VMware and the innovators dilemma.

Private cloud, however, is tactical agility. Cloud-integrated agility is the ability to run apps and services seamlessly across data centers and clouds, with enterprise-grade services and controls and without lock-in.  It is strategic agility.  Think of the cloud-integrated data center as a natural evolution of the software-defined data center.

Cloud-integrated agility is strategic agility.  It enables unprecedented pre-production AND production infrastructure flexibility with enterprise-grade services and controls.  The ability to create and tear down apps and services and move them between data centers, pre-production and production environments and multiple cloud providers or zones is a killer app. It offers the ultimate decoupling of the application and services from any specific premise or cloud. It can do for entire clouds and zones what virtualization has done for x86 servers.

DevTest Agility
The public cloud has emerged as an excellent devtest (or cloud devtest) environment, yet the hybrid cloud offers even more agility and the promise of production-grade emulation of the environment.  Apps and services can be tested in a true representation of the production environment, versus a close reproduction. They can also be more easily moved into production.

Hybrid cloud operating models will enjoy the advantage of strategic agility across pre-production and production environments, a new inflection point for IT and development productivity.

Ø Cloud-Integrated Protection (Continuous Protection)
Building out duplicate data center and colocation environments (for potential or even rare use) has a very weak business case, especially in comparison to investments in innovation, security or scalability. As CIOs are increasingly reporting to CFOs, traditional facility-bound disaster recovery and business continuity solutions are under increased scrutiny. The rise of the "pay as you go" cloud model has attracted new interest in leveraging the cloud for failover protection instead of maintaining and updating redundant physical infrastructures and even facilities.

Unfortunately public cloud providers have not been adept at addressing these needs and the services that would be typically required for ensuring uptime. High profile outages, even with marquee customers, has lowered cloud availability expectations; and the inability for a customer to easily move from one zone to another has resulted in a lack of attractive DR and failover/continuity solutions in public clouds, despite the obvious economy.

Today the public cloud is not an enterprise-grade solution for continuous application protection. It is an isolated environment with limited integration with the data center and other zones/clouds. That "take it or leave it" isolation with resultant lock-in restricts the continuity potential of the public cloud.

The hybrid cloud (or cloud-integrated data center) has inherent strengths which compensate for public cloud weakness, especially in the area of the strategic agility needed to deploy duplicate infrastructures quickly in new clouds or zones and then fail-back when the primary location/site is restored.  The hybrid cloud is a superior architecture, which enables new levels of agility which enable new levels of application protection and scale.

The hybrid cloud offers "pay as you need" continuous protection -which is far more efficient than maintaining duplicate fixed infrastructures- with the services and controls of the data center. That combination is a far superior option for business continuity and disaster recovery (compared to today's public clouds and redundant physical infrastructures).

Ø Cloud-Integrated Scalability (Continuous Scalability)
Cloud bursting has been one of the most discussed hybrid cloud killer apps.  Yet because it requires agility first and foremost it may be introduced after agility and protection issues are resolved.  It allows users to "own the base and rent the spike".  I've heard from many insiders close to the development of highly scalable data center environments that the top innovators are using the equivalent of advanced private cloud infrastructures to simulate cloud bursting but have not yet introduced seamless scalability via cloud integration. Again, cloud integration is the natural evolution of both public and private cloud.  Being able to own predictable workloads and rent occasional loads is a far superior operating model for most companies.

Critical Hybrid Cloud Requirements
CloudVelocity CTO Anand Iyengar has started a discussion on hybrid cloud requirements at the CloudVelocity blog.

More Stories By Greg Ness

Gregory Ness is the VP of Marketing of Vidder and has over 30 years of experience in marketing technology, B2B and consumer products and services. Prior to Vidder, he was VP of Marketing at cloud migration pioneer CloudVelox. Before CloudVelox he held marketing leadership positions at Vantage Data Centers, Infoblox (BLOX), BlueLane Technologies (VMW), Redline Networks (JNPR), IntruVert (INTC) and ShoreTel (SHOR). He has a BA from Reed College and an MA from The University of Texas at Austin. He has spoken on virtualization, networking, security and cloud computing topics at numerous conferences including CiscoLive, Interop and Future in Review.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams. In his session at 22nd Cloud Expo | DXWorld Expo, Daniel Jones, CTO of EngineerBetter, will answer: How can we improve willpower and decrease technical debt? Is the present bias real? How can we turn it to our advantage? Can you increase a team’s effective IQ? How do DevOps & Product Teams increase empathy, and what impact does empath...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
"We started a Master of Science in business analytics - that's the hot topic. We serve the business community around San Francisco so we educate the working professionals and this is where they all want to be," explained Judy Lee, Associate Professor and Department Chair at Golden Gate University, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.