Welcome!

@CloudExpo Authors: Pat Romanski, Sujoy Sen, Liz McMillan, Anders Wallgren, Igor Drobiazko

Related Topics: @CloudExpo, Microservices Expo, IBM Cloud, Open Source Cloud, SDN Journal, OpenStack Journal

@CloudExpo: Article

IBM Takes on AWS

It previewed a piece of beta software called SmartCloud Orchestrator for managing enterprise-grade clouds

Big Blue put its back into OpenStack Monday at its Pulse conference in Las Vegas, almost a year after lending its name to the open source cloud platform started by Rackspace and NASA - which has abandoned it.

It announced that "its cloud services and software will be based on an open cloud architecture."

It said it's doing it in the name of open standards, arguing that "this move will ensure innovation in cloud computing is not hampered by locking businesses into proprietary islands of unsecured and difficult-to-manage offerings. Without industry-wide open standards for cloud computing, businesses will not be able to fully take advantage of the opportunities associated with interconnected data, such as mobile computing and Big Data." Ah, FUD.

Basically IBM has declared war on Amazon Web Services and its de facto standards.

Marten Mickos, CEO of Eucalyptus, Amazon's open source private cloud partner, and the former CEO of MySQL, scoffed, "I believe (as I have believed for three years now) that the AWS cloud abstractions are what ‘IBM-compatible' was in the '80s and what Linux and the LAMP stack stood for 10 years ago."

Rob Enderle, a consultant who does work for IBM, wrote that "It's strange to see IBM as being the underdog in any fight, but super-aggressive price-cutting by Amazon.com has kept that company well ahead in the market for public cloud services." These same price cuts, he claimed, have kept the market for public and hybrid clouds from developing.

IBM's first sally against Amazon was to preview a piece of beta software called SmartCloud Orchestrator for managing enterprise-grade clouds that it says is based on open cloud standards including OpenStack. Orchestrator's job is to give the enterprise a tool to build cloud services that can be ported across hybrid cloud environments.

IBM says organizations won't have to develop specific interfaces for different cloud services. Orchestrator is supposed to quickly combine and deploy various cloud services onto the cloud infrastructure by lining up the compute, storage and network resources with an easy-to-use graphical interface.

Blue says the widgetry will let users:

  • Build new cloud services in minutes by combining the power of pattern-based cloud delivery, with a graphical orchestrator for simple composition of cloud automation;
  • Reduce operational costs by automating application deployment and lifecycle management in the cloud: compute, storage and network configuration, human task automation, integration with third-party tools, all delivered by an integrated cloud management platform; and
  • Simplify the end-user consumption of cloud services via an intuitive self-service portal, including the ability to measure the cost of cloud services with metering and charge-back capabilities.

Robert LeBlanc, IBM's senior VP of software, reflected that "History has shown that standards and open source are hugely beneficial to end customers and are a major catalyst for innovation. Just as standards and open source revolutionized the web and Linux, they will also have a tremendous impact on cloud computing. IBM has been at the forefront of championing standards and open source for years, and we are doing it again for cloud computing. The winner here will be customers, who will not find themselves locked into any one vendor - but be free to choose the best platform based on the best set of capabilities that meet their needs."

IBM is counting on getting the same kind of quiet edge it got by being an early backer of Linux.

LeBlanc is appealing to the open source comfort blanket. OpenStack isn't just supported by IBM, but by Red Hat, Rackspace, Dell, Hewlett-Packard and telecom companies of every national stripe. IBM's willing to let customers mix-and-match services and equipment from other OpenStack vendors figuring it'll still wind up ahead.

Oracle, Google, Salesforce and, of course, Amazon aren't in the OpenStack camp. Although OpenStack is antithetically opposed to VMware, both VMware and EMC wimped out and signed up last year. VMware has subsequently done some integration.

Big Blue marshaled the chi-chi Booz & Company, which recently ran up a report contending that for cloud computing to grow like Topsy - or like the Internet - vendors must stop creating new cloud services that are incompatible, warning that without a more concerted effort to agree on standards, and leadership on the part of major companies, the promise of cloud computing may never be reached. More FUD.

Orchestrator is reportedly the result of customer demand. IBM now has 400 members on its Cloud Standards Customer Council. It's also reportedly got 500 developers dedicated to open cloud projects (Is that a lot?). It claims to be one of the top code and design contributors to all OpenStack projects and has been driving cloud standards such as Open Service for Lifecycle Collaboration, Linked Data in the W3C and TOSCA in OASIS to enhance cloud application portability.

It also claims to be one of the world's largest private cloud vendors with more than 5,000 private cloud customers in 2012, up 100% year-over-year. Its cloud portfolio, called SmartCloud, is based on a common code of interoperability so clients can move between IBM's private, hybrid and public cloud services.

Orchestrator, which is described by Daniel Frye, VP of IBM's open systems SmartCloud development, the company's Linux chief, as a "public cloud offering," will be available sometime later this year. It manages public and private resources across compliant vendors.

Frye says in a piece in Wired that "simply going with a vendor that has cornered a majority of the market doesn't reap the same benefits. Vendor lock-in, even with a major vendor, still subjects you to interoperability headaches, price hikes and a lack of common infrastructure."

And so the lines are draw.

AWS is thought to be wracking in over $2 billion a year these days.

See http://bit.ly/Xnmx8q.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
Internap Corporation has expanded its OpenStack-based bare-metal Infrastructure-as-a-Service offering, AgileSERVER 2.0, to its data centers in Amsterdam, Dallas and Santa Clara, Calif. Launched in 2015 out of Internap’s New York Metro data center in Secaucus, N.J., AgileSERVER 2.0 is now available in four locations globally, enabling enterprises and devops teams running mission-critical applications and big data workloads to build scale-out infrastructure environments that are higher performing ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
If there is anything we have learned by now, is that every business paves their own unique path for releasing software- every pipeline, implementation and practices are a bit different, and DevOps comes in all shapes and sizes. Software delivery practices are often comprised of set of several complementing (or even competing) methodologies – such as leveraging Agile, DevOps and even a mix of ITIL, to create the combination that’s most suitable for your organization and that maximize your busines...
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
You deployed your app with the Bluemix PaaS and it's gaining some serious traction, so it's time to make some tweaks. Did you design your application in a way that it can scale in the cloud? Were you even thinking about the cloud when you built the app? If not, chances are your app is going to break. Check out this webcast to learn various techniques for designing applications that will scale successfully in Bluemix, for the confidence you need to take your apps to the next level and beyond.
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
SYS-CON Events announced today that Fusion, a leading provider of cloud services, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Fusion, a leading provider of integrated cloud solutions to small, medium and large businesses, is the industry's single source for the cloud. Fusion's advanced, proprietary cloud service platform enables the integration of leading edge solutions in the cloud, including cloud...