Welcome!

@CloudExpo Authors: Elizabeth White, Pat Romanski, Liz McMillan, Scott Allen, Scott Sobhani

Related Topics: @CloudExpo

@CloudExpo: Blog Feed Post

This Blog May Have Jumped the Shark

Meaning anything that has either hung around too long, is past it’s prime or is simply fallen off the hype cliff

Really?  Already?!?

For whatever reason, the term ‘Jump the Shark’ has been jumping out at me recently.  From the Jump the Shark Hat Tutorial to watching past episodes of Supernatural on Netflix to Cloud Computing to the many #jumptheshark tags added to tweeps tweets.  Originally linked to the Happy Days episode where the water-skiing Fonz jumps over a shark, it has since become the term to describe when writer’s storylines have moved into the absurd and the show itself quickly deteriorates.  Today it is attached to almost anything that has either hung around too long, is past it’s prime or is simply fallen off the hype-cliff.  I sometimes feel this way after producing a bunch of videos (like the last two weeks) and need to get back to writing…like this entry.  So I decided to investigate a couple recent hype technologies (that I also write about) and if they’ve already Jumped the Shark.

Rumblings of Cloud Computing jumping the shark came as early as 2009 and 2010.  In 2009 PCWorld ran an article titled, Has Cloud Computing Jumped the Shark? talking about the different definitions of cloud, which company prefers what definition and the rush of vendors into the space.  In 2010, a ServerWatch article titled, Did Cloud Computing Jump the Shark? discusses how various analyst firms view and predict cloud’s future along with the differing opinions about it’s hype and hope.  Another 2010 article from ebizQ titled Has Cloud Computing Jumped the Shark? references another Infoworld article named Confessions of a cloud skeptic which, in the first sentence says, "the cloud" has jumped the shark. There are many more articles from 2010 wondering if Cloud has become chum.  I think this was due to the hype, battling opinions on just what cloud is/was and eventually can be, along with the types – SaaS, PaaS and IaaS and the categories of public, private, hybrid.  Now some 3 years later, has it officially jumped, crashed or landed safely on the other side?  Depends on who you ask.

Throughout 2012, there were plenty of articles titled ‘Cloud Computing is Here to Stay’ filled with survey results, anecdotal evidence and analyst cites.  At RSA this year, however, I heard a few folks say that the term ‘Cloud’ was forbidden to be uttered in the Expo Hall.  While the term itself has been overused, abused, misconstrued, and has probably Jumped the Shark, the underlying technology/philosophy will be a part of an organization’s hybrid and distributed infrastructure for years to come.  Mobility is one of the main cloud drivers.

Which brings me to my other check.

Has BYOD Jumped the Shark? Maybe.  Or it might be heading up the ramp.  Almost every pundit thinks BYOD, using one’s personal device for work, will be the trend of the year for 2013 but some are questioning that.  A few weeks ago I wrote Is BYO Already D? talking about the few surveys indicating that BYOD could cost more than imagined including The Aberdeen Group who says BYOD could cost organizations 33% more than a IT owned mobile device plan.  The Nov 2012 CITEWorld article titled Has BYOD jumped the shark? One researcher thinks so also talks about the Aberdeen research but adds a research note from Nucleus which predicts that BYOD will decline as enterprise mobility heats up. They explain that support costs, compliance risks and usage reimbursement will lead to higher TCO with no discernable ROI or productivity gains.

While I don’t think that BYOD has officially moved to the absurd, for 2013 I do think organizations will better understand the BYOD implications  and how it fits in the overall Enterprise Mobility strategy.  Enterprise Mobility includes BYOD, managed devices and other communication tools, including laptops potentially.  Just like cloud, I think organization’s will have a mix of options to support a mash of devices – including those you use at or bring from home.  There will still be IT issued fully managed devices (that require a VPN tunnel) for years to come mixed in with unmanaged personal devices where just the corporate data and apps are under IT control.  This is the BYOD 2.0 stuff we’ve been talking about with the F5 Mobile App Manager.  So while the term BYOD might be starting to hit saturation, Enterprise Mobility should be the focus.  Access to any app, from any device, from anywhere.

So, has this blog Jumped the Shark?  While some of the topics, err, terms I cover might be candidates, only you can determine if/when I’ve crossed into that absurdity realm.  I do hope you’ll let me know when I start resembling a cool dude wearing a leather jacket while water skiing.

ps

Related:

Read the original blog entry...

More Stories By Peter Silva

Peter is an F5 evangelist for security, IoT, mobile and core. His background in theatre brings the slightly theatrical and fairly technical together to cover training, writing, speaking, along with overall product evangelism for F5. He's also produced over 350 videos and recorded over 50 audio whitepapers. After working in Professional Theatre for 10 years, Peter decided to change careers. Starting out with a small VAR selling Netopia routers and the Instant Internet box, he soon became one of the first six Internet Specialists for AT&T managing customers on the original ATT WorldNet network.

Now having his Telco background he moved to Verio to focus on access, IP security along with web hosting. After losing a deal to Exodus Communications (now Savvis) for technical reasons, the customer still wanted Peter as their local SE contact so Exodus made him an offer he couldn’t refuse. As only the third person hired in the Midwest, he helped Exodus grow from an executive suite to two enormous datacenters in the Chicago land area working with such customers as Ticketmaster, Rolling Stone, uBid, Orbitz, Best Buy and others.

Writer, speaker and Video Host, he's also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The U.S. Army Intelligence and Security Command (INSCOM) has awarded BAE Systems a five-year contract worth as much as $75 million to provide enhanced geospatial intelligence technical and analytical support. The award was issued under the INSCOM Global Intelligence indefinite delivery, indefinite quantity contract.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
Dialogic has announced that ZVRS chose Dialogic® PowerMedia™ XMS software media server as part of its latest video relay and translation service offering. ZVRS uses Dialogic’s PowerMedia XMS technology to provide a robust solution that supports a broad range of legacy devices and any-to-any video capabilities with its flagship Z70 videophone. ZVRS selected Dialogic’s solution to facilitate a release of Z70 that met its stringent requirements for legacy device support (H.263 and H.264) with high...
"SpeedyCloud's specialty lies in providing cloud services - we provide IaaS for Internet and enterprises companies," explained Hao Yu, CEO and co-founder of SpeedyCloud, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes ho...
"Avere Systems is a hybrid cloud solution provider. We have customers that want to use cloud storage and we have customers that want to take advantage of cloud compute," explained Rebecca Thompson, VP of Marketing at Avere Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Creating replica copies to tolerate a certain number of failures is easy, but very expensive at cloud-scale. Conventional RAID has lower overhead, but it is limited in the number of failures it can tolerate. And the management is like herding cats (overseeing capacity, rebuilds, migrations, and degraded performance). Download Slide Deck: ▸ Here In his general session at 18th Cloud Expo, Scott Cleland, Senior Director of Product Marketing for the HGST Cloud Infrastructure Business Unit, discusse...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection. In his session at 18th Cloud Expo, Bradley Holt, a Developer Advocate with IBM Cloud Data Services, discussed...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, discussed how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He also discussed how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors ...
University of Colorado Athletics has selected FORTRUST, Colorado’s only Tier III Gold certified data center, as their official data center and colocation services provider, FORTRUST announced today. A nationally recognized and prominent collegiate athletics program, CU provides a high quality and comprehensive student-athlete experience. The program sponsors 17 varsity teams and in their history, the Colorado Buffaloes have collected an impressive 28 national championships. Maintaining uptime...