Welcome!

Cloud Expo Authors: Pat Romanski, Tim Hinds, Michael Jannery, Esmeralda Swartz, Elizabeth White

Related Topics: Cloud Expo

Cloud Expo: Blog Feed Post

This Blog May Have Jumped the Shark

Meaning anything that has either hung around too long, is past it’s prime or is simply fallen off the hype cliff

Really?  Already?!?

For whatever reason, the term ‘Jump the Shark’ has been jumping out at me recently.  From the Jump the Shark Hat Tutorial to watching past episodes of Supernatural on Netflix to Cloud Computing to the many #jumptheshark tags added to tweeps tweets.  Originally linked to the Happy Days episode where the water-skiing Fonz jumps over a shark, it has since become the term to describe when writer’s storylines have moved into the absurd and the show itself quickly deteriorates.  Today it is attached to almost anything that has either hung around too long, is past it’s prime or is simply fallen off the hype-cliff.  I sometimes feel this way after producing a bunch of videos (like the last two weeks) and need to get back to writing…like this entry.  So I decided to investigate a couple recent hype technologies (that I also write about) and if they’ve already Jumped the Shark.

Rumblings of Cloud Computing jumping the shark came as early as 2009 and 2010.  In 2009 PCWorld ran an article titled, Has Cloud Computing Jumped the Shark? talking about the different definitions of cloud, which company prefers what definition and the rush of vendors into the space.  In 2010, a ServerWatch article titled, Did Cloud Computing Jump the Shark? discusses how various analyst firms view and predict cloud’s future along with the differing opinions about it’s hype and hope.  Another 2010 article from ebizQ titled Has Cloud Computing Jumped the Shark? references another Infoworld article named Confessions of a cloud skeptic which, in the first sentence says, "the cloud" has jumped the shark. There are many more articles from 2010 wondering if Cloud has become chum.  I think this was due to the hype, battling opinions on just what cloud is/was and eventually can be, along with the types – SaaS, PaaS and IaaS and the categories of public, private, hybrid.  Now some 3 years later, has it officially jumped, crashed or landed safely on the other side?  Depends on who you ask.

Throughout 2012, there were plenty of articles titled ‘Cloud Computing is Here to Stay’ filled with survey results, anecdotal evidence and analyst cites.  At RSA this year, however, I heard a few folks say that the term ‘Cloud’ was forbidden to be uttered in the Expo Hall.  While the term itself has been overused, abused, misconstrued, and has probably Jumped the Shark, the underlying technology/philosophy will be a part of an organization’s hybrid and distributed infrastructure for years to come.  Mobility is one of the main cloud drivers.

Which brings me to my other check.

Has BYOD Jumped the Shark? Maybe.  Or it might be heading up the ramp.  Almost every pundit thinks BYOD, using one’s personal device for work, will be the trend of the year for 2013 but some are questioning that.  A few weeks ago I wrote Is BYO Already D? talking about the few surveys indicating that BYOD could cost more than imagined including The Aberdeen Group who says BYOD could cost organizations 33% more than a IT owned mobile device plan.  The Nov 2012 CITEWorld article titled Has BYOD jumped the shark? One researcher thinks so also talks about the Aberdeen research but adds a research note from Nucleus which predicts that BYOD will decline as enterprise mobility heats up. They explain that support costs, compliance risks and usage reimbursement will lead to higher TCO with no discernable ROI or productivity gains.

While I don’t think that BYOD has officially moved to the absurd, for 2013 I do think organizations will better understand the BYOD implications  and how it fits in the overall Enterprise Mobility strategy.  Enterprise Mobility includes BYOD, managed devices and other communication tools, including laptops potentially.  Just like cloud, I think organization’s will have a mix of options to support a mash of devices – including those you use at or bring from home.  There will still be IT issued fully managed devices (that require a VPN tunnel) for years to come mixed in with unmanaged personal devices where just the corporate data and apps are under IT control.  This is the BYOD 2.0 stuff we’ve been talking about with the F5 Mobile App Manager.  So while the term BYOD might be starting to hit saturation, Enterprise Mobility should be the focus.  Access to any app, from any device, from anywhere.

So, has this blog Jumped the Shark?  While some of the topics, err, terms I cover might be candidates, only you can determine if/when I’ve crossed into that absurdity realm.  I do hope you’ll let me know when I start resembling a cool dude wearing a leather jacket while water skiing.

ps

Related:

Read the original blog entry...

More Stories By Peter Silva

Peter Silva covers security for F5’s Technical Marketing Team. After working in Professional Theatre for 10 years, Peter decided to change careers. Starting out with a small VAR selling Netopia routers and the Instant Internet box, he soon became one of the first six Internet Specialists for AT&T managing customers on the original ATT WorldNet network.

Now having his Telco background he moved to Verio to focus on access, IP security along with web hosting. After losing a deal to Exodus Communications (now Savvis) for technical reasons, the customer still wanted Peter as their local SE contact so Exodus made him an offer he couldn’t refuse. As only the third person hired in the Midwest, he helped Exodus grow from an executive suite to two enormous datacenters in the Chicago land area working with such customers as Ticketmaster, Rolling Stone, uBid, Orbitz, Best Buy and others.

Bringing the slightly theatrical and fairly technical together, he covers training, writing, speaking, along with overall product evangelism for F5’s security line. He's also produced over 200 F5 videos and recorded over 50 audio whitepapers. Prior to joining F5, he was the Business Development Manager with Pacific Wireless Communications. He’s also been in such plays as The Glass Menagerie, All’s Well That Ends Well, Cinderella and others. He earned his B.S. from Marquette University, and is a certified instructor in the Wisconsin System of Vocational, Technical & Adult Education.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"For over 25 years we have been working with a lot of enterprise customers and we have seen how companies create applications. And now that we have moved to cloud computing, mobile, social and the Internet of Things, we see that the market needs a new way of creating applications," stated Jesse Shiah, CEO, President and Co-Founder of AgilePoint Inc., in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
“We are strong believers in the DevOps movement and our staff has been doing DevOps for large enterprise environments for a number of years. The solution that we build is intended to allow DevOps teams to do security at the speed of DevOps," explained Justin Lundy, Founder & CTO of Evident.io, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"SAP had made a big transition into the cloud as we believe it has significant value for our customers, drives innovation and is easy to consume. When you look at the SAP portfolio, SAP HANA is the underlying platform and it powers all of our platforms and all of our analytics," explained Thorsten Leiduck, VP ISVs & Digital Commerce at SAP, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, discussed how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP HANA...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
"Application monitoring and intelligence can smooth the path in a DevOps environment. In a DevOps environment you see constant change. If you are trying to monitor things in a constantly changing environment, you're going to spend a lot of your job fixing your monitoring," explained Todd Rader, Solutions Architect at AppDynamics, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"Desktop as a Service is emerging as a very big trend. One of the big influencers of this – for Esri – is that we have a large user base that uses virtualization and they are looking at Desktop as a Service right now," explained John Meza, Product Engineer at Esri, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
What do a firewall and a fortress have in common? They are no longer strong enough to protect the valuables housed inside. Like the walls of an old fortress, the cracks in the firewall are allowing the bad guys to slip in - unannounced and unnoticed. By the time these thieves get in, the damage is already done and the network is already compromised. Intellectual property is easily slipped out the back door leaving no trace of forced entry. If we want to reign in on these cybercriminals, it's hig...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Docker offers a new, lightweight approach to application portability. Applications are shipped using a common container format and managed with a high-level API. Their processes run within isolated namespaces that abstract the operating environment independently of the distribution, versions, network setup, and other details of this environment. This "containerization" has often been nicknamed "the new virtualization." But containers are more than lightweight virtual machines. Beyond their small...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, focused on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud platfo...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, will present a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mo...
There is no doubt that Big Data is here and getting bigger every day. Building a Big Data infrastructure today is no easy task. There are an enormous number of choices for database engines and technologies. To make things even more challenging, requirements are getting more sophisticated, and the standard paradigm of supporting historical analytics queries is often just one facet of what is needed. As Big Data growth continues, organizations are demanding real-time access to data, allowing immed...
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...
15th Cloud Expo, which took place Nov. 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA, expanded the conference content of @ThingsExpo, Big Data Expo, and DevOps Summit to include two developer events. IBM held a Bluemix Developer Playground on November 5 and ElasticBox held a Hackathon on November 6. Both events took place on the expo floor. The Bluemix Developer Playground, for developers of all levels, highlighted the ease of use of Bluemix, its services and functionalit...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"For the past 4 years we have been working mainly to export. For the last 3 or 4 years the main market was Russia. In the past year we have been working to expand our footprint in Europe and the United States," explained Andris Gailitis, CEO of DEAC, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!