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SMAC News Weekly – Week of March 10, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

IBM Chief Executive Officer Ginni Rometty sees “big data” services, which let customers mine vast troves of information to make better decisions, as the company’s biggest focus this year. Read Original Content

According to a recent Wikibon report, the total Big Data market reached $11.4 billion in 2012. Read Original Content

Adobe has added mobile capabilities to its analytics, social, advertising, targeting and experience management solutions of the Adobe Marketing Cloud. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

FIS conducted research in September with some of their clients, roughly half of them financial institutions with less than $1 billion in assets and half with more than $1 billion in assets; and fifty-seven percent of financial institutions with $1 billion in assets or more said social media is important to gaining a competitive advantage. Read Original Content

Researchers with analyst firm IHS said that over the past year, the growth in the average amount of on-board memory in smartphones has actually declined over 2012 levels. Analysts believe as cloud storage and backup services are becoming more popular, users are seeing less of a need to keep large data archives on their devices. Read Original Content
In a 2012 survey conducted by Infogroup Targeting Solutions and Yesmail Interactive, Fifty-three percent of marketers worldwide said they planned to make greater use of real-time data in 2013. In addition, 80 percent of surveyed marketers said they planned to use social media data in their broader marketing efforts. Read Original Content

Deloitte Consulting and Salt Lake City-based Intermountain Healthcare are teaming up in a five-year collaboration to help the healthcare industry harness big data and analytics to reduce costs and improve patient outcomes, the pair announced this week. Read Original Content

At its annual investor briefing, IBM chairman, president and CEO Ginni Rometty announced IBM is increasing its previously stated 2015 revenue target for analytics and big data from $16 billion to $20 billion. Read Original Content

Brands are optimistic about emerging marketing channels and will increase their social media spend in 2013, according to an extensive report on the outlook of brand managers by Vizu/Digiday. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note


Whitepapers of Note

Carpe Mobile
ClickSoftware Mobility Suite and Sybase Mobility Solution
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Making BYOD Work for Your Organization
Networked Field Services
Why Mobile Clients are Just Stepping Stones to Better Solutions
*************************************************************

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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More Stories By Kevin Benedict

Kevin Benedict is the Senior Analyst for Digital Transformation at Cognizant, a writer, speaker and SAP Mentor Alumnus. Follow him on Twitter @krbenedict. He is a popular speaker around the world on the topic of digital transformation and enterprise mobility. He maintains a busy schedule researching, writing and speaking at events in North America, Asia and Europe. He has over 25 years of experience working in the enterprise IT solutions industry.

@CloudExpo Stories
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In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
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