Welcome!

Cloud Expo Authors: Maureen O'Gara, Elizabeth White, Pat Romanski, Liz McMillan, Sebastian Kruk

News Feed Item

UserVoice Announces Integration With ExactTarget's Pardot Marketing Automation Solution

New Integration Allows Marketers to Leverage UserVoice's Customer Engagement Data Including Product Feedback, Support Tickets and Satisfaction Ratings for Sales and Marketing Campaigns

SAN FRANCISCO, CA -- (Marketwire) -- 03/21/13 -- UserVoice, the complete customer engagement solution on the web, today announced an integration with ExactTarget's Pardot marketing automation solution, that allows marketers to leverage customer engagement data for lead scoring and targeted marketing campaigns. Feedback, support and satisfaction ratings collected by UserVoice can now be pushed into the Pardot platform to maximize and increase the success of sales and marketing campaigns.

"We know that engagement, either through support or feedback, is a strong predictor of trial conversion success. This type of information along with the other customer engagement data that we collect, can have tremendous marketing value," said Richard White, CEO and founder of UserVoice. "This is Pardot's first integration with a helpdesk or feedback solution and we, especially as Pardot customers ourselves, are excited about it. We have a lot of data that marketers have been wanting to run campaigns on but we don't have the tools to support that: with this integration Pardot is that solution for savvy marketers."

Acquired by ExactTarget in October 2012, Pardot enables marketing and sales departments to create, deploy and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot also powers lead nurturing and lead scoring to generate and qualify sales leads, shorten sales cycles and demonstrate marketing accountability.

"Marketers have traditionally had very little insight into client feedback, ideas and support interactions," said Adam Blitzer, VP of B2B marketing automation at Pardot, an ExactTarget Company. "Connecting Pardot's marketing automation with Uservoice's feedback and help desk solutions allows B2B organizations to easily drive highly targeted messages to their most (or least) engaged clients. That is a powerful combination."

Key use cases for employing UserVoice as a source of customer information:

  • Trial conversions
    UserVoice knows from experience that if someone takes the time to either submit product feedback or a support ticket, they are more engaged and more likely to convert and should have an elevated lead score.

  • Retention and upsell
    By understanding a user's satisfaction score, sales and marketing teams are able to drive smarter retention and upsell campaigns. For example, the marketing team wouldn't want to send the same upsell campaign email to someone who was a detractor of their product versus someone who is a promoter.

  • Promoter follow-up
    Sending an email campaign out to everyone that gives you product feedback that says thank you, sends some sort of gift or drives people to a deeper customer survey.

UserVoice Summit
This announcement was made today at the inaugural UserVoice Summit, an event bringing together over 300 users, integration partners and friends of UserVoice, along with the unveiling of Touchpoint Toolkit, a collection of engagement tools designed for today's app and subscription based businesses, provides companies with the ability to drive revenue by delivering meaningful, large-scale interaction with customers and detailed analytics.

To Tweet about UserVoice's integration with Pardot, go to: http://clicktotweet.me/51z5ouNG

About Pardot
Pardot is a leading business-to-business marketing automation software provider located in Atlanta, Georgia. Founded in 2007, the company offers a software-as-a-service marketing automation application for marketing and sales departments to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Pardot features certified CRM integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM, empowering marketers with lead nurturing, lead scoring, and ROI reporting to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. For more information about Pardot, visit www.Pardot.com.

About ExactTarget
ExactTarget is a leading global provider of cross-channel digital marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media, Web and marketing automation. ExactTarget's suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven digital marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. Headquartered in Indianapolis, Indiana with offices in North America, Europe, South America and Australia, ExactTarget trades on the New York Stock Exchange under the ticker symbol "ET." For more information, visit www.ExactTarget.com.

About UserVoice
Launched in 2008, UserVoice is the San Francisco-based startup that empowers companies to help and understand their users, keep them happy with great support, and be even smarter about building better products. The company's feedback forums make it easy for users to share, discuss, and vote for ideas, while its support tools enable companies to track and respond to support requests quickly and with less effort. Easy to set up and even easier to use, UserVoice can be embedded directly in websites, iPhone/ iPad apps, and Facebook pages to go wherever users go. Join the more than 100,000 organizations, such as Rackspace, SwiftKey, Microsoft, IGN, Zynga, and HipChat, giving their users a voice with UserVoice. Visit the UserVoice blog, and get started today for free.

Media Contact:
Kristina Lanpheir
Kulesa Faul
831.251.9120
Email Contact

More Stories By Marketwire .

Copyright © 2009 Marketwire. All rights reserved. All the news releases provided by Market Wire are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Cloud Expo Breaking News
SYS-CON Events announced today that Wowrack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. Wowrack’s core expertise lies in high-availability Private and Public Cloud IaaS Hosting Solutions. Wowrack provides a true Hybrid service – where business release all IT management and hardware provisioning – taking the data center and server system administrative headaches off our customer’s shoulders. ...
SYS-CON Events announced today that nfina Technologies, a provider of highly reliable cloud server products, will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. nfina Technologies develops, manufactures, and markets highly reliable cloud server products, designed to solve the most demanding data center requirements in mission-critical cloud applications. Nfina’s staff has decades of experience in co...
SYS-CON Events announced today that OpenStack will exhibit at SYS-CON's 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York. OpenStack software controls large pools of compute, storage, and networking resources throughout a datacenter, all managed by a dashboard that gives administrators control while empowering their users to provision resources through a web interface. OpenStack powers some of the most widely-used SaaS app...
“Cloud has everything to do with what has happened with Big Data,” explained Jason Deck, Director of Strategic Alliances at Logicworks, in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “Big Data doesn’t exist in its easily accessible way without cloud. From reduced startup costs, to cheap storage, to fast processing, to adequate security, to the easy incorporation of third-party analytics tools, cloud made Big Data accessible to customers of all sizes, with all different bud...
As enterprises deploy private IaaS clouds into production they are reevaluating their future application delivery models. SUSE and WSO2 believe that private PaaS will leverage the automation and scalability of Private IaaS solutions, such as OpenStack-based SUSE Cloud, to deliver the secure, standardized development environments that will make migrating to an agile, serviceoriented delivery model possible. In their session at the 12th International Cloud Expo, Chris Haddad, VP of Technology Ev...
Organizations across the world are increasingly starting to see the benefits of moving more and more services to the cloud. The focus on the cost-saving potential of cloud is rapidly shifting to completely transforming the business with cloud. As organizations are investing enormous sums on technology they are starting to realize that in order to maximize the return on investment and accelerate the business transformation process the first area of focus should be people. By ensuring the organiza...
"Since Cloud Expo is running the week of June 10, we thought it'd be a great idea to schedule our Meetup this week. That way, if you have colleagues, friends, or family in town that week for the Expo, you can invite them to join you!" With those words, the OpenStack New York Meetup Group's organizer's launched a landing page this week where anyone interested can register for the June 12 evening event.
Cloud computing is transforming the way businesses think about and leverage technology. As a result, the general understanding of cloud computing has come a long way in a short time. However, there are still many misconceptions about what cloud computing is and what it can do for businesses that adopt this game-changing computing model. In his General Session at the 12th International Cloud Expo, Gene Eun, Senior Director, Oracle Cloud at Oracle, will discuss and dispel some of the common myth...
“Open source has always provided a number of benefits, including easing adoption costs, propagating a better understanding of the technology, and allowing for faster evolution and commercialization of products and services based on it,” noted Terry Woloszyn, Founder & CEO, Leeward Security Ltd., in this exclusive Q&A with Cloud Expo Conference Chair Jeremy Geelan. “This is clearly evident with the OpenStack and CloudStack,” Woloszyn continued, “and others that have been quickly commercialized as...
Cloud enables SMBs to access new, scalable resources – previously only available to enterprises – in flexible and cost-effective ways. McKinsey’s SMB Cloud Report projects the public cloud market to reach $40-$50 billion by 2015, with SMBs comprising 65% of public cloud spending in 2015. But selling cloud to SMBs raises the questions of who, what and how. In her session at the 12th International Cloud Expo, Manjula Talreja, VP of Cisco’s Global Cloud Business Development Team, will discuss the...