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@CloudExpo: Article

Big Data: "Like Moneyball for Geeks"

Data nowadays is one almighty jungle and Big Data Analytics is the hunter in the jungle...it's also the 'A' in SMAC

2013 is turning into a big year for Big Data. Colorfully described by one commentator recently as being "like Moneyball for geeks", Big Data is - quite literally - the Next Big Thing.

Put very bluntly, data nowadays is one almighty jungle and Big Data Analytics is the hunter in the jungle. One very succinct definition was given by a senior executive at Accenture, Lloyd Altman:

"Big data, as it sounds, is lots and lots of data - inside your business, on the Internet, in the news. It’s information you want to be able to harness, categorize and integrate into your decision-making process. And that’s where cloud computing comes in. You can use the cloud as receptors for all of that data, whether that’s your own cloud, a private cloud or with a cloud provider.

In that respect, cloud computing and big data are closely tied."

It's also the 'A' in SMAC - Social, Mobile, Analytics, Cloud.

Companies have been striving to harness and leverage the power of their data assets for decades. Now major U.S. corporations and government agencies are finally realizing business value from Big Data.

According to a Wikibon report, the total Big Data market already reached $11.4 billion in 2012. Meantime research firm IDC is predicting that the the market will grow revenue at 31.7% a year, a trajectory that would swell Big Data up to being a $23.8 billion market in 2016, a prediction that triggered GigaOM writer Derrick Harris to remark: "IDC says big data will be $24B market in 2016; I say it’s bigger."

Hot topics that the industry will be discussing at the upcoming 4th International Big Data Expo in Silicon Valley [November 4-7, 2013] include:

• Big Data Privacy
• Scaling Big Data
• Avoiding Big Data Silos
• Data Warehousing
• Big Data & Cloud Computing
• Big Data Economics
• HaaS: Hadoop-as-a-Service
• Cloudsourcing
• Grid Software
• Cloud-Delivered Testing
• Predictive Analytics
• Crunching Big Data with Java
• Enterprise Big Data

• High-Performance Computing (HPC)
• Federal Big Data
• Big Data Tools Landscape
• Next-Gen IO & Architecture for Big Data
• Base Data Stores
• Big Data & Virtualization
• Big Data in Academia
• Scientific Big Data
• Big Data & Security
• Big Data & Cloud Governance
• The Rise of Database Sharding
• Big Data PaaS
• Data Gravity

• Big Data Search
• Big Unstructured Data Storage
• Big Data & Bioinformatics
• Enterprise Cloud Orchestration
• Moving Big Data In and Out of the Cloud
• "The BigData Office"
• The World's DNA Big Data Challenge
• Big Data Services
• Big Data & Interactive Analytics
• COBOL in Big Data Analytics
• Big Data & Healthcare
• Object Storage for Big Unstructured Data

Engineers will be coming to the November event with checklists but businesspeople will be coming with checkbooks!


There is an industry-wide rush from volume to value, and if your company is not yet exploring how it can turn its big data into dollars, Big Data Expo is the perfect place to start. As the management and analysis of massive amounts of data becomes an industry in its own right, the event will give you a chance rapidly to bring your own company up to speed.

More Stories By Jeremy Geelan

Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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