Welcome!

@CloudExpo Authors: Elizabeth White, Mike Wood, Rajeev Kozhikkattuthodi, Yeshim Deniz, Liz McMillan

Related Topics: @CloudExpo, Mobile IoT, Containers Expo Blog, Agile Computing, @BigDataExpo, SDN Journal

@CloudExpo: Article

Disruptive IT Forces that Are Changing Business

An end-to-end IT ecosystem that will change how we do business

Today four converging IT trends are changing the IT paradigm and will forever change the way businesses communicate, collaborate, store and manage information. Each on its own would have significant impact without the others. However, combined together, they are a disruptive force.

They are:

  • Mobile devices (BYOD) are becoming a universal portal for individual access to personal and business information.
  • Social media has moved beyond its initial use case (our kids) to infiltrate businesses for data access, business collaboration, Business to Consumer and more recently Business to Business communication.
  • Information growth (volume) with rapid access (velocity) from multiple sources (variety) continues unabated and is enabling ‘Big Data' as predicted a few years ago.
  • Cloud is becoming increasingly more mainstream from a compute, data retention and access perspective, enabling global information access.

Each of these will be disruptive trends that will reshape IT and businesses. Unfortunately, as they evolve, they will also stress the IT infrastructure to be successful. For example, mobile devices in the business world will have data burst issues. Information growth has been well documented but data velocity will stress networks. Cloud is all about data costs over the networks and retention at the target.

Looking at each in detail will add perspective and provide answers to the above mentioned issues.

Mobile Devices
It's one of the most prolific trends in IT today. In fact, 75% of businesses with 2000+ employees support mobile devices (Good Technology Client Survey, 2012) with the trend predicted to broaden across the entire business spectrum. Additionally, in 2013 alone, 172 million tablets (IDC 12/2012) and 918 million smartphones (IDC 3/2013) will be shipped, adding to the existing base of employee-owned devices that most likely will merge into businesses. The driver for this phenomenon is the expansion of the business day to an "anytime, anywhere" work approach. With a 24/7 mindset access to business, data now becomes a gating factor.

Given the increasing percentage of BYOD usage in the enterprise, the data volume across the network will grow exponentially. If this trend follows the data storage growth where we see 50%+ growth annually, we will have two costs in rapid growth. Each of these can cripple existing IT budgets on their own, but both together are sure to consume IT budget dollars and run into budget deficits. Optimizing the data (compression and/or deduplication) will enable reduction of data volume and the associated costs of network traffic.

Social Media
Whether it is Twitter, which generates over 340 million tweets daily, Facebook, or LinkedIn (which has now more than 225 million users), the uniqueness of social media is its immediacy. Once it is created, it is exchanged instantly. From a communication perspective this is its value. In addition, social media created the "community" context enabling members of a group to instantly communicate.

Social media growth is partly responsible for rampant data growth. Initially the business to consumer interactions occurred with brand communities. More recently, business to business interactions are occurring, enabling business information exchanges on products, technical comparisons, blogs and video blogs just to mention a few use cases.

The social media impacts on businesses are the most nascent and will most likely accelerate very quickly since the generational usage of social media is filling the business world every year by the millions. In addition, existing business professionals are adapting to the social media landscape in parallel. Expect this segment to explode from an adoption perspective but also from a data creation, collaboration, business analytics and communication perspective.

Information Growth
We've all heard of the "data deluge," "information explosion" and "Big Data," but they are really trends that foreshadow the real transformational trend, which is real-time use of all that data through data analytics that can affect businesses.

The IDC Digital Universe Study (2012) predicts a 40 ZB data growth by 2020. But it's not just structured or unstructured business data we create, it's data created as "things" that communicate with each other such as building management systems and infrastructure technology, cameras, microphones and sensors used in traffic management and metropolitan security (New York, London, etc.). In fact, by 2020, 30 billion things (Gartner 2013) will be permanently connected to each other (via the Internet) with another 200 billion connected intermittently. All these devices are collecting data and building "Big Data" repositories of information about people, places, things and information.

Storing, communicating, analyzing and processing have costs that, although they are helped by Moore's Law, the data growth is outpacing storage density increments, network bandwidth capacity expansion, processor speed and I/O bandwidth improvements. And, the cost of doing business in our increasingly competitive business world will go up. The ability to minimize the data across the network and at rest is easily accomplished with data deduplication and/or compression technologies.

The predicted "Big Data Era" is upon us enabling data growth as we have never seen it. As we harness the high volume of information and analyze it in real-time, we develop a velocity of business with a variety of information that will enable "those that do" to compete more effectively with each other and "those that don't" will be kicked to the side of the business road.

The Cloud
Today cloud has become an acceptable part of the IT ecosystem and as the industry predictors foretell may, in fact, become "the most important part" of the ecosystem.

"The Cloud" is an amorphous entity few can accurately define. A huge data store, a series of service offerings, application-specific delivery entities, compute expansion engines and are private and/or public in approach. It's become "any and all" of these and in the future most likely more than these because "the cloud," as a business concept, will continue to evolve. Cloud will evolve and it will be about moving your data there, storing it, computing on it and getting your data back. All of which goes back to the mobility, social and data growth issues I've previously discussed. There will be more data, there will be more devices asking for it, there will be more "number crunching" and more predicted results than ever before. More people, places and things that are included in the IT ecosystem working in real-time.

What about the efficiency of all of this data movement, retention and processing? Remember the cloud business model is based on efficiency. Cloud provider costs are critical; they are cut down to a minimum to deliver competitive prices for their services that depend on volume with razor-thin margins to maintain their profitability. Applying data optimization technologies such as deduplication, compression and thin provisioning will help increase data efficiency for data at rest and (data optimized) replication can drive incremental network efficiency.

Summary
The IT future that enables mobile devices to be the end point in the hands of ever-available employee populations who can deliver business collaboration globally is upon us today. While we build out the cloud, most likely, some of the largest data stores ever created will deliver real-time business analytics to those employees on their mobile devices. Who, with that data and the knowledge it imparts, will be able to accelerate business cycles, deliver customer targeted responses, optimize businesses ROI through real-time data analytics and change business as we currently know it. These dramatic changes will embrace huge data volumes; deliver data velocity and data variety that will enable a change in our IT business models building the IT future that will be the basis for every successful business. One common thread is that all this IT evolution is not possible without data efficiency technology such as deduplication, compression and thin provisioning to reduce the Internet load, optimize data management, reduce storage consumption and manage processing costs that will enable an end-to-end IT ecosystem that will change how we do business.

More Stories By Wayne Salpietro

Wayne Salpietro is the director of product and social media marketing at data storage and cloud backup services provider Permabit Technology Corp. He has served in this capacity for the past six years, prior to which he held product marketing and managerial roles at CA, HP, and IBM.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.