Welcome!

@CloudExpo Authors: Kevin Benedict, Zakia Bouachraoui, Elizabeth White, Maria C. Horton, Liz McMillan

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Containers Expo Blog, @DXWorldExpo, SDN Journal

@CloudExpo: Blog Feed Post

Keep Cloud Marketing Simple, Stupid

The different types of customers on the market who fall into the “need, but not know” boat of web hosting

This is a topic our marketing team talks about all the time. On an almost daily basis our marketing teams chats about how to effectively market Cloud solutions to the web hosting market and the non web hosting market. The more important part of that statement is the later. The non web hosting market. For the longest time, as far as we can recall, the web hosting industry and web hosting vendors have been mostly satisfied selling their solutions to members of the web hosting community – i.e. consumers who know what the difference between a VPS and a dedicated server is. But here’s the thing – the world is changing and this inclusive business model of only selling to those in the know is an old world failing business model. The new model, as 1 & 1 has noted, is to sell web hosting solutions to the people who need them without knowing they need them or even how to use them.

Cloud Marketing

With this in mind, we want to take this time to chat about the different types of customers on the market who fall into the “need, but not know” boat of web hosting. These are the people who Cloud hosting companies should be selling and marketing to.

Writers, Artists and Businesses
Forget about the technical classification of writers equaling bloggers, or artists equaling digital gallery hosts or businesses equaling a sprawling

Ecommerce Platform

Ecommerce platform. Instead of classifying these people as bloggers, as gallery hosts or as ecommerce installs, web hosting companies – Cloud hosting companies – need to talk to these potential and needful clients in terms which translate easily. Instead of telling a writer he/she needs a blog, talk about it in terms of setting up a space for readers and subscribers. When it comes to artists, photographers, painters and the like, instead of selling how fast their photos and images will load due to the resources of their VPS or dedicated server, talk about views, shares, visibility and bringing their work to the public eye. Lastly, when it comes to businesses, there is no need to talk about how much bandwidth or how many CPU cores their ecommerce site will need to function. Simply sell an ecommerce site to a business as you would sell anything to a business – it will make them more money and provide them more exposure. In other terms, for a business, for a writer and for an artist, web hosting is just the cost of doing business these days.

Effective Marketing Terminology for the Cloud
For Cloud hosting firms and Cloud marketers, language is a powerful tool however, in our experience, it is a tool which is being used fully and wholly wrong. The truth of the matter is when it comes to Cloud computing, web hosting, dedicated server hosting, there are only a small section of IT minded consumers who:

  1. Want to know how much Bandwidth, RAM, CPU Cores and Disk Space their server operates off of.
  2. Understand how that resource allotment impacts their website performance.
  3. Cares how that resource allotment impacts their website performance.

The simple truth behind all the technical talk is the vast majority of untapped Cloud consumers want one thing and they want one thing only, for Keep It Simple Stupidtheir website to work. They don’t care about the technical. They don’t care about the background infrastructure. They don’t care about any of it simply because as long as it works, IT matters – as it always has been – is a secondary aspect of doing business. As long as their IT – their websites, their phone servers, their exchange servers – works smoothly, consumers don’t care nor do they want to hear about the technical. All consumers want to know about is that their core business offering, whatever that may be, is being offered to the public without any obstacles. How many CPU cores their server has or how often their website is monitored doesn’t matter to a CFO. Profits and ease of use does. Cloud marketers need to take note.

This is why Cloud hosting has to be sold in the most basic terms possible. Screw the technical. Sell the service in terms of profits, ease of use, accessibility and reliability. Cloud marketers need to sell the Cloud in real world terms, not tech terms.

For effective Cloud marketing, Keep It Simple, Stupid.

Read the original blog entry...

More Stories By Solar VPS

Solar VPS lives the Parallels "Optimized Computing" vision. It has created a virtual infrastructure from client offerings, data facilities and management offices. Solar VPS works very closely with Parallels to provide the highest possible service and support to customers.

CloudEXPO Stories
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in multiple vertical markets. Our delegate profiles can be located in our show prospectus.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
LogRocket helps product teams develop better experiences for users by recording videos of user sessions with logs and network data. It identifies UX problems and reveals the root cause of every bug. LogRocket presents impactful errors on a website, and how to reproduce it. With LogRocket, users can replay problems.
Data Theorem is a leading provider of modern application security. Its core mission is to analyze and secure any modern application anytime, anywhere. The Data Theorem Analyzer Engine continuously scans APIs and mobile applications in search of security flaws and data privacy gaps. Data Theorem products help organizations build safer applications that maximize data security and brand protection. The company has detected more than 300 million application eavesdropping incidents and currently secures more than 4,000 modern applications for its Enterprise customers around the world.
Rafay enables developers to automate the distribution, operations, cross-region scaling and lifecycle management of containerized microservices across public and private clouds, and service provider networks. Rafay's platform is built around foundational elements that together deliver an optimal abstraction layer across disparate infrastructure, making it easy for developers to scale and operate applications across any number of locations or regions. Consumed as a service, Rafay's platform eliminates the need to build an in-house platform or developing any specialized compute distribution capabilities. The platform significantly simplifies the deployment of containerized apps anywhere. Organizations can now achieve their desired levels of reliability, availability and performance with any combination of public cloud environments through a developer-friendly SaaS offering. From deploying ...