Welcome!

@CloudExpo Authors: Pat Romanski, Liz McMillan, Elizabeth White, Yeshim Deniz, Nitin Donde

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, SDN Journal

@CloudExpo: Blog Post

The Purely Public Cloud Deployment: The Perceived Risk

Can't the hybrid economy model live within the public cloud?

In this post , I will raise some basic questions and will delve deeply into this topic to debate the common resistance to what I call "pure cloud deployment". Let's begin with a leading question: Can't the hybrid economy model live within the public cloud? From the enormous number of conversations with top cloud thought leaders, CIOs, startups, and the like, it seems that the answer is Yes.

I started my journey in the technology world only 10 years ago. I started establishing an online cloud and SaaS solution for the SMB, and 6 years later I was exposed to the great wonderful world of enterprise IT factory. I experienced and documented the challenge of moving the multi-million dollar IT shop to AWS cloud. I also supported and kept records on projects of enterprises and ISVs that moved resources from their on-premise applications to the Amazon cloud, beginning with their initial integration and continual maintenance all the way to the education and implementation of the cloud pay-as-you-go and on-demand models. In my journey, I saw how Salesforce grows like crazy and how its ecosystem mushrooms along with it. I've closely followed Amazon's every step of building the AWS cloud, which, without a doubt, has been a revolution from IT markets.

"Did you hear about the Netflix down time last Christmas?" That is one of the most common questions I hear when it comes to discussing using only the public cloud (the Netflix case). There is never a question about the loss Netflix suffered from around 20 hours of downtime.

"By 2012 the (Netflix) cloud capacity has grown to be order-of-magnitude 10,000 instances, ten times the capacity of the datacenter, running in nine AWS Availability zones (effectively separate datacenters) on the US East and West coast, and in Europe. A handful of DevOps engineers working for Carl Quinn (@cquinn - well known from the Java Posse podcast) are coding and running the build tools and bakery, and updating the base AMI from time to time." Read More by @adrianco

If Netflix had more control on their cloud, could they do better or at least bring their services back online faster? In the case of "better control", is it plausible that they could build a scale and manage such an amazing capacity of resources? For this, we have to consider the benefits vs. risks.

"With a hybrid cloud, you as the user get to control the balance between CAPEX and OPEX. With a public cloud (like AWS), the entire expense is OPEX." @martenmickos (via email)

Isn't it more attractive for today's IT leader's total expenses and steady capacity to be OPEX? It is more logical for a budget to go out when it has a confirmed, direct ROI and won't suffer from precarious planning.  This brings us back to the reason why past traditional projects failed.

"What you can never have to 100% in a public cloud is control. If you need full control, you must operate your own cloud. I mean financial control, technical control, access control, data control, compliance control, roadmap control, control over rules and governance, and so on. That's why I think there will always be a need for private clouds." @martenmickos (via email)

This list of features for control is very important and each needs to be considered separately. It seems like the private cloud is all about the IT FUD level, which makes sense since losing data or having downtime are serious factors when deciding a cloud enterprise or IT strategy.

Risk Perception
Risk perception
is the subjective judgment about the characteristics and severity of risk. The perception of risk is decreased if the risk is chosen voluntarily. Even though the risks might be similar, the voluntarily chosen risk is accepted far more often than the imposed one. Accordingly, people tend to accept risks that are voluntarily (on-premise IT) chosen even if those risks are approximately 1000 times more risky than accepted involuntary risks (public cloud). Wikipedia

Don't you think that AWS, or any of the public cloud's leading trio can take responsibility while improving and providing better services over time? Isn't it more strategic?  It seems like Amazon's $600M contract with the CIA made them become more fond of with the phrase, "Private Cloud", it just wasn't necessarily how they, themselves relate to it.

"I asked AWS if it's currently building private clouds for customers and if it's building data centers outside of the U.S. designed for use by government agencies...  It notes that GovCloud and FinQloud are examples of "community clouds" that AWS may build for groups or organizations that have specific requirements." Read Moreby @ngohring

Controllability
Similar to the voluntary choice aspect mentioned above, outages or data loss risks that are perceived to be under one`s control are also greater accepted than those controlled by the public cloud vendors (involuntary choice). Typical human behavior tends not to enter "out of control" situations because there is a lack of security under such circumstances. Veteran IT leaders have already experienced a situation that created a feeling of powerlessness and helplessness, and would not want to live through it again. Although they recognize the cloud, these leaders still "suffer" from the impression that as long as their administrators maintain control they can remedy the potential risk.

"What strikes me when I read of the cloud contracting deals, and proposed private clouds is just how little those who are defining the specifications for "private cloud" seem to understand about why the business segment moved so decisively to AWS.

IT on the other hand does not excel at this, and in my opinion this variance experienced by business customers when working with Corporate IT is what pushes them "to the Cloud" against any logical argument Corporate IT can make that they would have "more control" in the datacenter." @BrianMcCallion on a comment on@gigabarb post, Amazon winner in a federal cloud scrum

However, that perceived control over the IT environment isn't necessarily real control. Social psychological studies have shown that we tend to overestimate our capability to control a situation. Research shows that personal risk is perceived as being far lower than risk for people in general. This is statistically impossible and reflects an unrealistic optimism. No IT leader can deliver an "outage free data center" and most chances that the public cloud vendors can do better under.

There is more to risk perception and controllability than what I have noted in this post, including, "the greater people perceive a benefit, the greater tolerance can be built for risk". The benefits that an enterprise IT can gain from using the public cloud are important in order to actually eliminate traditional IT risks. If IT really understands the values of the cloud and doesn't view it as, "just another hosting platform", they are capable of understanding that while it is very important, security deployment will always come second.

Having said that, do you really think that you understand what is "private cloud"? Is it a better investment to build your enterprise cloud from the ground up?

This post was originally posted on iamondemand.com

More Stories By Ofir Nachmani

Ofir Nachmani is a Cloud Computing Evangelist, Blogger and Lecturer at IAmOnDemand.com. He has extensive experience helping ISV companies with cloud adoption and management. Today, Ofir is a Senior Vice President and Chief Evangelist at Newvem Analytics Ltd. Prior to these he led ClickSoftware’s On-Demand initiative and established the company cloud offering. On his previous adventure, he led ClickSoftware’s On-Demand (SaaS) initiative and also held several positions at Zarathustra SaaS development VP of product and company CEO. In 2009, ClickSoftware acquired the AST group and Zarathustra as part of it. Twitter: @iamondemand

@CloudExpo Stories
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, discussed how to use Kubernetes to set up a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace. H...
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, discussed the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...