Welcome!

@CloudExpo Authors: Liz McMillan, Derek Weeks, Mamoon Yunus, Mehdi Daoudi, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, Cloud Security, @BigDataExpo, SDN Journal

@CloudExpo: Blog Feed Post

The End of Private Cloud – Five Stages of Loss and Grief

Once you understand that the public cloud is the future - you can start to make plans

It's not today, or tomorrow, but sometime in the not too distant future the bulk of the on-premise private cloud market is going to shrivel into a little raisin and die. A very small number of very large companies will operate private clouds that will be, by and large, poor substitutes for the services available in public clouds. However, they will be good enough for these companies for some percentage of their workloads.

I have seen dozens of private cloud efforts by many large customers. Most are pretty weak shells of a cloud, not coming close to the economics or capabilities of even 2nd or 3rd tier public clouds. Comparing them to AWS, Azure or Google is like comparing my art work to a Picasso or Rembrandt. The only similarity is that I can still call mine art even if it's atrocious. I can still call your cloud a cloud too - even if it's expensive, inelastic, and lacking anything but the most basic of features. Some will be reasonable, but in the long run it's a game you cannot win.

No matter how good you think you are, you'll never have the resources, skills or need to be as good as Amazon. AWS deploys enough computing capacity every day to run Amazon.com when it was a $7B online retailer. How many servers will you rack and stack today? How many petabytes of storage will you deploy this weekend? How many features did you update this year (Hint - in just the first half of November, Amazon announced 27 enhancements, features or entirely new services!!!!).

In her seminal work, "On Death and Dying," Elisabeth Kübler-Ross articulated the 5 Stages of Loss and Grief. I think it's time to look at this for private clouds.

1. Denial and Isolation
Most large company IT organizations are in severe denial about what is going on in the public cloud market today. They think that if only they get their vCloud or OpenStack cloud up and running they can be just like Amazon. Or perhaps they still cling to the total fantasy that their internal data centers are somehow more secure than Amazon's or Microsoft's - companies that spend more money on InfoSec per day than most enterprises will invest over the next 5 years. The denial comes from a fear of change, fear of loss of position and career, or just ignorance. By the way - denial is a guaranty that the risk is real. Those who see the future have already shifted their careers to ride the wave instead of being destroyed by it.

2. Anger
One you start to understand what is happening, that your career plans and worldview are being overtaken by the cloud, it is natural to become angry and bitter. You'll go out of your way to point out potential security or performance issues with public clouds, maybe blogging about the "what ifs" of outages and disruptions, attack vectors and dirty power grids. You can't control this because your CEO is not going to give you the $100M it will take to really build a private cloud. Or perhaps you're a private cloud vendor looking for that exit that may never come. "Oh why did I waste my time on this market" you might cry when all of the exits have passed you by and you're looking at an ever dwindling market with lots of dying startups trying to consume whatever oxygen is left. Perhaps you can jump on (off) the Cloud Liberation Freedom Front (aka "CLiFF")...

3. Bargaining
The normal reaction to feelings of helplessness and vulnerability is often a need to regain control-

  • If only I had moved to public cloud sooner...
  • If only I had gotten better advice from IBM, HP, VMware, Oracle or Accenture...
  • If only we had tried to be more cloudy in our data center...

Secretly, we may make a deal with our higher power in an attempt to postpone the inevitable. This is a weaker line of defense to protect us from the painful reality. Do we pray for AWS to fail? Do we pray for a Google data center meltdown?

4. Depression
It's over. Sadness and regret set in and we realize that there is nothing to be done. Our best-laid plans are in ruins. The future looks bleak, where servers are getting older by the minute, turning off one by one in silent desolation. The staffing model for 2020 shows a drawdown to a skeleton crew just keeping alive the old legacy stuff that you can't kill or migrate. It's dull, sad, drudgery.

5. Acceptance
Not everyone will get here. Many have already, coming to the early conclusion that the future is and will be in the public clouds. Those that do get here before everybody else will have more opportunity, more reward, more fulfillment. The late arrivals may have to find other careers - like today's laid-off mainframe programmer looking for a job at Facebook, it ain't gonna happen dude. Many a former techie has found fulfillment and happiness in other fields - I even know one who went back to medical school and is a practicing oncologist. Pretty cool, eh? Even Julia Child didn't start cooking until she was 50 - so your second career is nothing to fear!

In any event, once you understand that the public cloud is the future - and when you are over the denial, anger, bargaining and depression - you can start to make plans.

CIOs should start getting ahead of the curve, thinking very hard about whether or not that new data center plan is worth the investment. Why spend $30 million, or $300 million, on a fancy new data center that may lay empty in a decade?  Instead of investing $5m in a new private cloud, how about investing $5m in the InfoSec upgrades required to safely use a public cloud?

It's only a matter of time. Resistance is indeed futile. The public cloud is the future.

(c) 2013 John Treadway / CloudBzz / TechBzz Media, LLC. All rights reserved. This post originally appeared at http://www.cloudbzz.com/. You can follow me on Twitter @CloudBzz.

More Stories By John Treadway

John Treadway is a Vice President at Cloud Technology Partners and has over 20 years of experience delivering technology and business solutions to domestic and global enterprises across multiple industries and sectors. As a senior enterprise technology and services executive, he has a successful track record of leading strategic cloud computing and data center initiatives. John is responsible for technology IP at Cloud Technology Partners, and is actively involved with client projects and strategic alliances. John is also an active blogger in the cloud computing space and authors the CloudBzz blog. Sites/Blogs CloudBzz

@CloudExpo Stories
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
yperConvergence came to market with the objective of being simple, flexible and to help drive down operating expenses. It reduced the footprint by bundling the compute/storage/network into one box. This brought a new set of challenges as the HyperConverged vendors are very focused on their own proprietary building blocks. If you want to scale in a certain way, let’s say you identified a need for more storage and want to add a device that is not sold by the HyperConverged vendor, forget about it....
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure thro...
Cloud adoption is often driven by a desire to increase efficiency, boost agility and save money. All too often, however, the reality involves unpredictable cost spikes and lack of oversight due to resource limitations. In his session at 20th Cloud Expo, Joe Kinsella, CTO and Founder of CloudHealth Technologies, tackled the question: “How do you build a fully optimized cloud?” He will examine: Why TCO is critical to achieving cloud success – and why attendees should be thinking holistically ab...
SYS-CON Events announced today that Elastifile will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Elastifile Cloud File System (ECFS) is software-defined data infrastructure designed for seamless and efficient management of dynamic workloads across heterogeneous environments. Elastifile provides the architecture needed to optimize your hybrid cloud environment, by facilitating efficient...
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory?
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
SYS-CON Events announced today that Golden Gate University will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Since 1901, non-profit Golden Gate University (GGU) has been helping adults achieve their professional goals by providing high quality, practice-based undergraduate and graduate educational programs in law, taxation, business and related professions. Many of its courses are taug...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
When shopping for a new data processing platform for IoT solutions, many development teams want to be able to test-drive options before making a choice. Yet when evaluating an IoT solution, it’s simply not feasible to do so at scale with physical devices. Building a sensor simulator is the next best choice; however, generating a realistic simulation at very high TPS with ease of configurability is a formidable challenge. When dealing with multiple application or transport protocols, you would be...
With Cloud Foundry you can easily deploy and use apps utilizing websocket technology, but not everybody realizes that scaling them out is not that trivial. In his session at 21st Cloud Expo, Roman Swoszowski, CTO and VP, Cloud Foundry Services, at Grape Up, will show you an example of how to deal with this issue. He will demonstrate a cloud-native Spring Boot app running in Cloud Foundry and communicating with clients over websocket protocol that can be easily scaled horizontally and coordinate...
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
Vulnerability management is vital for large companies that need to secure containers across thousands of hosts, but many struggle to understand how exposed they are when they discover a new high security vulnerability. In his session at 21st Cloud Expo, John Morello, CTO of Twistlock, will address this pressing concern by introducing the concept of the “Vulnerability Risk Tree API,” which brings all the data together in a simple REST endpoint, allowing companies to easily grasp the severity of t...
In his session at 20th Cloud Expo, Scott Davis, CTO of Embotics, discussed how automation can provide the dynamic management required to cost-effectively deliver microservices and container solutions at scale. He also discussed how flexible automation is the key to effectively bridging and seamlessly coordinating both IT and developer needs for component orchestration across disparate clouds – an increasingly important requirement at today’s multi-cloud enterprise.