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@CloudExpo Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Carmen Gonzalez

Press Release

The Early Adopters of Mobile Websites Are Not Who You Think

New whitepaper uncovers the businesses leading the way in adopting mobile websites – and capitalising on the consumer boom

Research from Telnames today reveals that the businesses leading the way in adopting mobile websites are not who you might think, according to a new white paper from mobile -optimised website leader Telnames (http://www.telnames.com). The businesses leading the way in adopting mobile websites - and capitalising on the consumer boom in mobile search - are not the larger hi-tech companies with established and mature web presences that people might expect. It is the UK's small and micro businesses that have most enthusiastically adopted mobile technology. The full whitepaper is now available for download from http://tiny.cc/4bzg7w.

The explosive growth in mobile search traffic represents a major opportunity for businesses looking to attract browsers on the move or searching at home on their smartphone and tablet devices, and Telnames' whitepaper clearly shows that small and micro enterprise owners in particular have been quick to grasp the benefits of establishing a mobile-ready web presence. The news comes at an exciting time for small companies with Small Business Saturday, a day-long celebration of small and local businesses being held on 7th December 2013. In support of the UK's first Small Business Saturday (SBS), Telnames is offering new customers a special discount price of £9.95. This offer of a third off a mobile-optimised .tel website is available via the promotional order code ‘SBS'. Telnames websites are designed with mobile users in mind, they are quick and easy to set up and changes can be made at any time. The offer is open until the 31st December 2013.

According to research by Google, 95% of smartphone users search for local businesses and services online and 68% of these local information-seekers call or visit a business within one hour of finding information on their phones. Furthermore, it has been predicted that mobile will overtake fixed internet access in 2014. However, a recent study by Barclays reveals the majority of UK businesses appear unprepared for the shift in consumer activity away from PCs and laptops to mobile devices. Indeed, the bank's report reveals that 89% of businesses still have not developed their website for mobile devices. Micro businesses have bucked this trend, however, with 51% of Telnames customer base being businesses with five staff or less. Relying on a local customer base, these businesses have intuitively understood the value of mobile to attract customers on the move.

Telnames' Chief Marketing Officer Ian Bowen-Morris comments: "The results of our research may come as a surprise to some people that small businesses are leading the way in this area. Telnames is a champion of small business, and has helped thousands of small businesses to get online and get found with a mobile-optimised .tel website that is affordable, easy to manage and fully customisable. With Small Business Saturday just around the corner, we are offering a special promotional discount for customers who use the code SBS to help even more small businesses access mobile web and the benefits that will bring."
The full briefing paper is now available for download from: http://tiny.cc/4bzg7w.

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