Welcome!

@CloudExpo Authors: Ed Featherston, Rostyslav Demush, Jamie Madison, Jason Bloomberg, Greg Pierce

Related Topics: @CloudExpo, Microsoft Cloud, Containers Expo Blog, Cloud Security, SDN Journal

@CloudExpo: Blog Feed Post

10 Bold Predictions for Cloud Storage in 2014

2013 was a breakthrough year for cloud storage

2013 was a breakthrough year for cloud storage. A recent survey showed that 60 percent of businesses decided to store their data in the cloud, and the benefits they've begun to realize range from cost and time savings to maintenance-free storage infrastructure.

But the year also brought with it some controversy intertwined along with the successes. Whether it was high-profile cloud outages, the scramble around the Nirvanix shutdown or the daily drumbeat of data privacy stories resulting from the Snowden breach, the public was reminded constantly to remain cautious. So now, as the year nears a close, it's a good time for collective reflection about what all this means for the industry and the technology.

With all of this as context, here are the 10 fearless predictions we at TwinStrata believe are sound bets for 2014

  1. The air is getting thinfor smaller cloud providers, particularly living in the shadow of Nirvanix. New entrants will be limited to a few larger, familiar names, while larger established providers (AWS, Google, Microsoft, etc) continue to thrive. In 2014, we'll also begin to see even industry behemoths without clear cloud direction struggle to reinvent their cloud strategy (again).
  2. Cloud backup will be relegated to cave dwellers. Businesses solely relying on cloud backup to recover their data in the case of a disaster already know that data restore times do not meet business needs (much less application restore times), but have resorted to living with that compromise. Rather than continue in their prehistoric ways, 2014 will be the year where mainstream businesses (especially in the midmarket, where affordable disaster recovery options are few and far between) begin to expand cloud backup to disaster recovery - recovering data, applications and infrastructure - in the cloud, shrinking their recovery times from days to hours while leveraging the on-demand economics of the cloud.
  3. Multiple flavors of cloud storage will become standard, making storing all types of data in the cloud much more economically viable. Expect more activity around data tiering in the cloud with cloud tiers ranging from enterprise-class to archive. Companies who are currently satisfied with one tier of service (either archive or standard) will look for ways to simultaneously support multiple tiers in the cloud as they push more and different data to the cloud. As the first set of cloud data ages, these companies will also demand automatic tiering based on age.
  4. Two clouds are rarely better than one. Despite the Nirvanix scare and the continued cacophony of cloud choices driving down prices, very few customers in 2014 will choose to have fully redundant cloud providers due to costs. Truth is, it's hard to warm up to double the costs and bandwidth, especially when many cloud providers already offer triple datacenter redundancy. (The one exception to this rule? See prediction 5 below.) On the other hand, having the infrastructure and the migration path to move data between providers and the option to use one or many providers will become even more essential.
  5. Rain on the parade from overseas. The major US-based CSPs will face a rise in competition overseas from international cloud providers. Global companies will begin pursuing multi-cloud strategies based on geographic considerations with American CSPs in the States and European or Asian CSPs in other geographies. Thank the Snowden effect for this new deployment strategy.
  6. Traditional hardware solutions labeled "cloud" will no longer fly. Traditional hardware vendors relabeling racks of equipment as cloud can no longer command massive margins and will be pushed into software as a service models or risk revenue falls from grace. Note to vendors still thinking about "cloudwashing" tired infrastructure - End-users are onto this and will force some of the big iron vendors to adapt to a services model or see revenues deteriorate.
  7. Thanks for your support; now how do I get out? Expect customer pressure to extend service level agreements to include language around data export, data migration and data mobility, not just data security, access and availability. 2014 won't just be about getting data into the cloud or managing the data once it's in, it will give rise to more innovation around getting data out of the cloud and getting it into one cloud from another. Expect users to ask more pointed questions about outages and cloud commitment, all while they develop and plan cloud-to-cloud migration exit strategies in case of a cloud emergency.
  8. What was once considered secure is no longer. Relying on SSL communication to secure your cloud data? Still partying like it's 1999? Think server-side encryption is much better? Is Blackberry still the ultimate smartphone? The time has come to recalibrate security strategies. Strong encryption with keys that are locally managed off-cloud will become table stakes. Encryption provided by cloud providers will be deemed insufficient because customers won't own the encryption keys. Overall, 2014 will be the year organizations become more aware of and look to address exposure points along the "data supply chain."
  9. Growing data continues to shrink. Data storage needs continue to grow rapidly for many organizations. To the rescue, deduplication technology has matured as it continues to sprout in more places including primary data, backup storage and cloud. Watch for best-of-breed technologies for every medium that stores your data and keep in mind a new principle: He who dedups last may dedup the most.and finally...
  10. Tape is back from the dead! What? Sure, cloud storage is devouring tape sales in the low to mid-market and slowly creeping into the enterprise, but across all markets, there is still strong demand for storing Petabytes, even Exabytes of data - at a very attractive price-point. In order to achieve "hyper-competitive" price points, cloud strategies are evolving to encompass, you guessed it, tape. Like an actor turned movie director, tape will have a role behind the scenes that will be prominent, albeit not always visible.

The post 10 Bold Predictions for Cloud Storage in 2014 appeared first on TwinStrata.

Read the original blog entry...

More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

@CloudExpo Stories
"ZeroStack is a startup in Silicon Valley. We're solving a very interesting problem around bringing public cloud convenience with private cloud control for enterprises and mid-size companies," explained Kamesh Pemmaraju, VP of Product Management at ZeroStack, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"Codigm is based on the cloud and we are here to explore marketing opportunities in America. Our mission is to make an ecosystem of the SW environment that anyone can understand, learn, teach, and develop the SW on the cloud," explained Sung Tae Ryu, CEO of Codigm, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, discussed how by using ne...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
Enterprises are moving to the cloud faster than most of us in security expected. CIOs are going from 0 to 100 in cloud adoption and leaving security teams in the dust. Once cloud is part of an enterprise stack, it’s unclear who has responsibility for the protection of applications, services, and data. When cloud breaches occur, whether active compromise or a publicly accessible database, the blame must fall on both service providers and users. In his session at 21st Cloud Expo, Ben Johnson, C...
"Infoblox does DNS, DHCP and IP address management for not only enterprise networks but cloud networks as well. Customers are looking for a single platform that can extend not only in their private enterprise environment but private cloud, public cloud, tracking all the IP space and everything that is going on in that environment," explained Steve Salo, Principal Systems Engineer at Infoblox, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventio...
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"We're developing a software that is based on the cloud environment and we are providing those services to corporations and the general public," explained Seungmin Kim, CEO/CTO of SM Systems Inc., in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Agile has finally jumped the technology shark, expanding outside the software world. Enterprises are now increasingly adopting Agile practices across their organizations in order to successfully navigate the disruptive waters that threaten to drown them. In our quest for establishing change as a core competency in our organizations, this business-centric notion of Agile is an essential component of Agile Digital Transformation. In the years since the publication of the Agile Manifesto, the conn...
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
In his session at 21st Cloud Expo, James Henry, Co-CEO/CTO of Calgary Scientific Inc., introduced you to the challenges, solutions and benefits of training AI systems to solve visual problems with an emphasis on improving AIs with continuous training in the field. He explored applications in several industries and discussed technologies that allow the deployment of advanced visualization solutions to the cloud.
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...