Welcome!

@CloudExpo Authors: Elizabeth White, Liz McMillan, Yeshim Deniz, Pat Romanski, William Schmarzo

Related Topics: @CloudExpo, Microsoft Cloud, Containers Expo Blog, Cloud Security, SDN Journal

@CloudExpo: Blog Feed Post

10 Bold Predictions for Cloud Storage in 2014

2013 was a breakthrough year for cloud storage

2013 was a breakthrough year for cloud storage. A recent survey showed that 60 percent of businesses decided to store their data in the cloud, and the benefits they've begun to realize range from cost and time savings to maintenance-free storage infrastructure.

But the year also brought with it some controversy intertwined along with the successes. Whether it was high-profile cloud outages, the scramble around the Nirvanix shutdown or the daily drumbeat of data privacy stories resulting from the Snowden breach, the public was reminded constantly to remain cautious. So now, as the year nears a close, it's a good time for collective reflection about what all this means for the industry and the technology.

With all of this as context, here are the 10 fearless predictions we at TwinStrata believe are sound bets for 2014

  1. The air is getting thinfor smaller cloud providers, particularly living in the shadow of Nirvanix. New entrants will be limited to a few larger, familiar names, while larger established providers (AWS, Google, Microsoft, etc) continue to thrive. In 2014, we'll also begin to see even industry behemoths without clear cloud direction struggle to reinvent their cloud strategy (again).
  2. Cloud backup will be relegated to cave dwellers. Businesses solely relying on cloud backup to recover their data in the case of a disaster already know that data restore times do not meet business needs (much less application restore times), but have resorted to living with that compromise. Rather than continue in their prehistoric ways, 2014 will be the year where mainstream businesses (especially in the midmarket, where affordable disaster recovery options are few and far between) begin to expand cloud backup to disaster recovery - recovering data, applications and infrastructure - in the cloud, shrinking their recovery times from days to hours while leveraging the on-demand economics of the cloud.
  3. Multiple flavors of cloud storage will become standard, making storing all types of data in the cloud much more economically viable. Expect more activity around data tiering in the cloud with cloud tiers ranging from enterprise-class to archive. Companies who are currently satisfied with one tier of service (either archive or standard) will look for ways to simultaneously support multiple tiers in the cloud as they push more and different data to the cloud. As the first set of cloud data ages, these companies will also demand automatic tiering based on age.
  4. Two clouds are rarely better than one. Despite the Nirvanix scare and the continued cacophony of cloud choices driving down prices, very few customers in 2014 will choose to have fully redundant cloud providers due to costs. Truth is, it's hard to warm up to double the costs and bandwidth, especially when many cloud providers already offer triple datacenter redundancy. (The one exception to this rule? See prediction 5 below.) On the other hand, having the infrastructure and the migration path to move data between providers and the option to use one or many providers will become even more essential.
  5. Rain on the parade from overseas. The major US-based CSPs will face a rise in competition overseas from international cloud providers. Global companies will begin pursuing multi-cloud strategies based on geographic considerations with American CSPs in the States and European or Asian CSPs in other geographies. Thank the Snowden effect for this new deployment strategy.
  6. Traditional hardware solutions labeled "cloud" will no longer fly. Traditional hardware vendors relabeling racks of equipment as cloud can no longer command massive margins and will be pushed into software as a service models or risk revenue falls from grace. Note to vendors still thinking about "cloudwashing" tired infrastructure - End-users are onto this and will force some of the big iron vendors to adapt to a services model or see revenues deteriorate.
  7. Thanks for your support; now how do I get out? Expect customer pressure to extend service level agreements to include language around data export, data migration and data mobility, not just data security, access and availability. 2014 won't just be about getting data into the cloud or managing the data once it's in, it will give rise to more innovation around getting data out of the cloud and getting it into one cloud from another. Expect users to ask more pointed questions about outages and cloud commitment, all while they develop and plan cloud-to-cloud migration exit strategies in case of a cloud emergency.
  8. What was once considered secure is no longer. Relying on SSL communication to secure your cloud data? Still partying like it's 1999? Think server-side encryption is much better? Is Blackberry still the ultimate smartphone? The time has come to recalibrate security strategies. Strong encryption with keys that are locally managed off-cloud will become table stakes. Encryption provided by cloud providers will be deemed insufficient because customers won't own the encryption keys. Overall, 2014 will be the year organizations become more aware of and look to address exposure points along the "data supply chain."
  9. Growing data continues to shrink. Data storage needs continue to grow rapidly for many organizations. To the rescue, deduplication technology has matured as it continues to sprout in more places including primary data, backup storage and cloud. Watch for best-of-breed technologies for every medium that stores your data and keep in mind a new principle: He who dedups last may dedup the most.and finally...
  10. Tape is back from the dead! What? Sure, cloud storage is devouring tape sales in the low to mid-market and slowly creeping into the enterprise, but across all markets, there is still strong demand for storing Petabytes, even Exabytes of data - at a very attractive price-point. In order to achieve "hyper-competitive" price points, cloud strategies are evolving to encompass, you guessed it, tape. Like an actor turned movie director, tape will have a role behind the scenes that will be prominent, albeit not always visible.

The post 10 Bold Predictions for Cloud Storage in 2014 appeared first on TwinStrata.

Read the original blog entry...

More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

@CloudExpo Stories
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...