Welcome!

Cloud Expo Authors: Liz McMillan, Elizabeth White, Roger Strukhoff, Haim Koshchitzky, Dana Gardner

Related Topics: Cloud Expo, SOA & WOA, Virtualization, Big Data Journal, SDN Journal, IoT Expo, DevOps Journal

Cloud Expo: Article

Internet of Things Will Become The API of Things

2014 Predictions for APIs – Hold on to Your Hats

When we made our 2013 predictions for the realm of APIs, our premise was that API adoption and use was still a relatively nascent area, but one about to explode once smart people figured out its potential. We were certainly spot-on in that regard, but few believed us when we suggested that the API Economy was about to get as vibrant as it did. It may be safe to say that 2013 was the year that APIs really caught the business world's attention.

In these past 12 months, we've seen major acquisitions of API enablement companies, new industry conferences dedicated to the business of APIs, and talk of API management is on the lips of leading business executives. Untold billions of dollars have been transacted, all enabled by APIs, and innovation is making the world an easier place to transact as a result of applications, mash-ups and APIs. As we predicted, the discussion and decision-making about how to use APIs to increase customer and user engagement through channels has moved to now include both the technical and business sides of an organization.

It's quite clear that APIs are getting the attention they deserve and that smart business people recognize that their companies and organizations had either take advantage of what APIs have to offer, or await the fate of rapid obsolescence. In 2014, we are going to see a huge leap forward in how APIs are put to use to drive innovation and help organizations be more efficient and profitable. In some cases this will happen on top of existing technologies and business practices. But the fun will happen because of the innovation that will come out of all that API development. One could say that the streets have been paved, and now it's time to start putting people on the road. We see these as the key trends for the coming year:

Cloud and Mobile = API Ownership: We see more IT and product development teams dedicated to API development to create and extend applications on top of, and through, cloud, SaaS and mobile. The reason is the realization that cloud is not just a platform, but an enabler. And when APIs work through the cloud, their ability to connect and deliver is made exponentially easier than having to do it through traditional platforms. Even with all the talk of the API Economy, many IT organizations neglected the capabilities of APIs. Call it the "Big Wake Up," perhaps, but there are dramatic efforts being made to ensure that organizations use the tools at their disposal to leverage cloud and mobile to create ecosystems of stakeholders.

Rapid Channel Development: Until now, APIs have been seen as a mechanism to get eyeballs and users. In 2014, APIs will be recognized for their ability to drive channels of partners, users, customers and all types of stakeholders. This will put them into an ecosystem of people and organizations that encourage more business connectivity and transactions. The term "API Economy" has seemed to many like a marketing brand, but when they put together the pieces to develop revenue-generating channels through strategic API management, they'll see that truly, an economy forms as a result of the simple work of this software tool.

Massive API adoption: In 2013, a lot of new faces were talking about APIs and how they would use them, but it still remained primarily the domain of the big brands (Facebook, Twitter, Amazon, etc.). But the business imperatives are clear and undeniable - businesses that want to grow and leverage the work of partners and others in their ecosystem will begin API development and adoption. We're starting to see it more and more in major industries like retail, transportation, telco and finance, and smart organizations recognize that the best way to increase reach and profit is by developing and executing an accessible API strategy.

The continued app explosion: Use of Web sites as a vehicle for content, commerce and data may not decrease anytime soon, but there is a massive rise in the use of apps to acquire information and perform transactions. Our customers are creating unique applications made up of vast networks of functionality from partners and other stakeholders. The thing that enables this interconnectivity among apps is APIs. We are going to see a much heavier emphasis on apps because of the competitive advantage they offer: data can be customized and optimized, depending on the user need. And APIs will be driving this.

SOA and APIs - together again (and always): SOA started the whole thing, and it continues to be a services foundation. But at the end of the day, all we're trying to do is connect data and services. Operationally there are not many differences between APIs and SOA, but in practice, we see APIs being adopted at a fast rate, mainly because of their flexibility, openness, and ease of integration. We are going to see more recognition that SOA and APIs are complementary, and that for one to be successful, the other needs to be used. Organizations with a strong SOA foundation will recognize the ease with which they can extend services through development of APIs.

Software-defined datacenters will rely on APIs: Big Data, cloud, virtualization; the buzzwords are, in fact, very real, but they also can only exist if there's organization to how they're accessed, used and managed. So in order to enable organizations to make use of the massive amounts of data available to them, they rely on software-driven controllers that manage the hardware that stores, integrates and transports all this data and makes it available. That alone is impressive. But where things will get interesting in 2014 is with smart organizations adopting an API-based platform for their datacenters so they can realize cost and resource efficiencies from their cloud initiatives, and gain greater control of their infrastructure resources. They will recognize a higher degree of security optimization and a more measured approach to risk management.

APIs drive mobile apps: We're seeing massive usage numbers for APIs (both by users and developers), and we're seeing much of that usage recently being focused on translation and integration of data for mobile devices. We suspect that there will an increased focus among developers to use APIs to bring apps to users' smart phones and tablets, and that this will rise to the top of the "to do" list of many CIOs. Users are demanding it more than ever, and APIs are enabling a much faster path to all that data. With the right levels of security and management, we are going to see enterprises dramatically increase connection points with customers and partners, as well as the financial upside that comes with that.

API security will take center stage: APIs are enabling a mind-boggling amount of data to be transmitted around the Web. Ensuring that all those transactions happen securely and can be managed effectively will result in a much deeper focus on API security. Consider too the implications of the recent NSA spying imbroglio and some well-publicized corporate security leaks that happened during 2013. The rub is no longer between whether or not to let others access your data through APIs - it's clear that progressive companies NEED to do that. The focus now will be on securing that data.

Internet of Things will become the API of Things: IoT is rapidly becoming THE buzz-term-du-jour, but it implies a vastly different way of conducting business, both personal and enterprise. It dramatically changes the customer experience, and that experience IS the company's brand. At the heart of the IoT concept is really just a bunch of APIs connecting with each other and benefitting from the idea of the whole being greater than the sum of its parts. For all those things to be connected, they need a common tool to open the door and allow data to be moved and acted on. But to benefit from IoT, APIs will need to be created, distributed and used intelligently and according to smart business strategies. In 2014, we'll see that companies who distribute their APIs widely, and use their APIs as a data channel (and not just as a tool for getting more eyeballs) will benefit most. In the coming year, the bandwagon will get very, very crowded, as consumer companies will try to leverage their internal and enterprise data into something usable and accessible. That bandwagon will also be filled with some incredibly interesting business opportunities.

Industry-specific APIs: We see that, as a way to leverage the work being done by others in a vertical, companies will look to use APIs to create massively connected apps and mash-ups. So rather than just a banking app, it's more powerful to create an app that combines the comprehensive needs of someone needing a loan: application, credit report, financing, delivery, all combined into a single app. Whereas some might have been leery of combining their capabilities with those of competitors, they are starting to recognize that serving the customer with the best experience is what is most beneficial to their business. Nothing can enable that as efficiently as an API, and the recognition of such is finally getting the attention it deserves.

Evolution of REST (and beyond): We have long been proponents of REST as a protocol for facilitating connections among data and services, but we're also aware of its limitations. We expect to see the emergence of new standards like WADL, Swagger, RAML and others, all due to their flexibility and that these will fill in holes left by REST and the deficiencies it has with defining service descriptions. We also will see REST being replaced by MQTT for specific use case in Mobile and IoT and with Web sockets for real time applications. In all these cases you will need to apply the SOA governance principles as you do today for SOA and APIs.

Read the original blog entry...

More Stories By Roberto Medrano

Roberto Medrano, Executive Vice President at SOA Software, is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.

Prior to joining SOA Software, he was CEO of PoliVec, a leader in security policy. Before joining PoliVec, he was one of the top 100 Sr. Executives at Hewlett Packard. At Hewlett-Packard (HP) served as the General Manager of the E-Services and Internet Security Divisions. Medrano has held executive positions at Finjan, Avnet Inc, and Sun Microsystems. Medrano participated in President Clinton’s White House Security Summit and has been an active member on National Cyber Security Summits, and the White House National Strategy to Secure Cyberspace.

Medrano has been selected as one of “The 100 most influential Hispanics in US”, “The 100 most influential Latinos in Silicon Valley” “Top 100 most influential Hispanics in Information Technology” and is co-founder and CEO for Hispanic-Net, a non-profit organization. Medrano holds an MBA from UCLA, a MSEE from MIT, BSEE from USC.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


Cloud Expo Breaking News
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure. Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs. Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is a natural complement to the cloud and related technologies such as Big Data, analytics, and mobility. In his session at Internet of @ThingsExpo, Joe Weinman will lay out four generic strategies – digital disciplines – to exploit emerging digital technologies for strategic advantage. Joe Weinman has held executive leadership positions at Bell Labs, AT&T, Hewlett-Packard, and Telx, in areas such as corporate strategy, business development, product management, operations, and R&D.
SYS-CON Events announced today that DevOps.com has been named “Media Sponsor” of SYS-CON's “DevOps Summit at Cloud Expo,” which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. DevOps.com is where the world meets DevOps. It is the largest collection of original content relating to DevOps on the web today Featuring up-to-the-minute news, feature stories, blogs, bylined articles and more, DevOps.com is where the thought leaders of the DevOps movement make their ideas known.
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics. SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only abo...
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Technology Marketing Corporation (TMC) is the world's leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
"In my session I spoke about enterprise cloud analytics and how we can leverage analytics as a service," explained Ajay Budhraja, CTO at the Department of Justice, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
“We are starting to see people move beyond the commodity cloud and enterprises need to start focusing on additional value added services in order to really drive their adoption," explained Jason Mondanaro, Director of Product Management at MetraTech, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
"We are automated capacity control software, which basically looks at all the supply and demand and running a virtual cloud environment and does a deep analysis of that and says where should things go," explained Andrew Hillier, Co-founder & CTO of CiRBA, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
The Internet of Things promises to transform businesses (and lives), but navigating the business and technical path to success can be difficult to understand. In his session at 15th Internet of @ThingsExpo, Chad Jones, Vice President, Product Strategy of LogMeIn's Xively IoT Platform, will show you how to approach creating broadly successful connected customer solutions using real world business transformation studies including New England BioLabs and more.
All too many discussions about DevOps conclude that the solution is an all-purpose player: developer and operations guru, complete with pager for round-the-clock duty. For most organizations that is not the way forward. In his session at DevOps Summit, Bernard Golden, Vice President of Strategy at ActiveState, will discuss how to achieve the agility and speed of end-to-end automation without requiring an organization stocked with Supermen and Superwomen.