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Eugene Borukhovich Joins SoftServe as Vice President Healthcare, European Markets

-- Seasoned industry expert brings over a decade of healthcare technology experience to SoftServe

AMSTERDAM, Jan. 16, 2014 /PRNewswire/ -- SoftServe Inc., a leading global outsourced product and application development company, today announced Eugene Borukhovich has joined the company as VP Healthcare, European Markets. He will be based in a recently opened SoftServe office in Amsterdam, Netherlands. Borukhovich has a wealth of experience in the healthcare technology market and will be responsible for developing SoftServe's healthcare practice while providing innovative healthcare technology solutions to clients across Europe.

"With our European expansion and vertical markets strategy, the time is right for SoftServe to bring such an experienced healthcare technology professional on board," said Juan Turruellas, EVP Worldwide Sales and Marketing, SoftServe. "Eugene will be instrumental in accelerating SoftServe's growth in the healthcare sector and will work closely with our existing technology teams to address the issue healthcare organizations face as they struggle with system interoperability, data integration, analytics and more."

Prior to joining SoftServe, Borukhovich served as CEO of Initium Consulting Group B.V., an Amsterdam-based, pre-eminent boutique service provider of knowledge expertise to the healthcare and private equity industries. He has previously served as VP and CIO of International at a Fortune 15 pharmacy benefit management company where he worked with European clients and vendors to launch new and innovative healthcare products. Borukhovich was also a co-founder and chief evangelist officer at healthcare startup, HealthWorldWeb.

"I am truly excited about joining SoftServe and looking forward to working with the brilliant, business savvy, solution-oriented people at this rapidly growing company. SoftServe's talented individuals will help transform healthcare in 2014 with their knowledge, skills and agility as we continue to expand our healthcare market penetration," said Borukhovich.

As founder and community organizer of Health 2.0 NYC and Health 2.0 Amsterdam, Borukhovich has also been a pioneer in healthcare consumerism and open health data and enjoys mentoring startups in programs such as BluePrintHealth NYC & HealthXL Dublin. He is also an avid blogger on innovation, private equity, healthcare and startups. He can be found on Twitter @HealthEugene or at http://MyReal360.com.

About SoftServe Inc.

SoftServe Inc., founded in 1993, is a leading global outsourced product and application development company dedicated to empowering businesses worldwide by providing end-to-end capabilities from product concept to completion. We leverage our Abiliton™ best practice framework for software development optimization, ensuring predictable, repeatable results, faster time to market and highest-quality applications. SoftServe delivers proactive solutions in the areas of SaaS/Cloud, Mobility, BI/Analytics and UI/UX for industries including Healthcare, Retail, Manufacturing, Logistics, and Infrastructure & Systems. SoftServe is a rapidly growing global company with over 3,000 professionals and offices in North America, Western Europe, Russia and Ukraine. More information can be found at http://www.softserveinc.com/.

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