Welcome!

@CloudExpo Authors: JP Morgenthal, Pat Romanski, Sematext Blog, Roger Strukhoff, Elizabeth White

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal

@CloudExpo: Article

Unlimited vs. Storage-Based Cloud Storage

Which one is right for your enterprise?

When deciding on your preferred method of cloud storage, you will inevitably be faced with storage-based and unlimited storage options. While storage-based "pay as you go" pricing might seem like a way to save some dollars now, it's important to evaluate what it will end up costing in the long run.

Storage-Based Pricing: The Hidden Costs
Storage-based plans require you to pay for a limited amount of storage space. If you choose this type, you usually determine an appropriate amount of storage for your organization's current circumstances, knowing that you can buy an additional chunk of storage as your company expands. Organizations will select this route as a short-term cost-saving measure, claiming that it reduces capital expenses since you pay for only the storage amount you immediately need. However, this approach can end up actually costing more than an unlimited storage plan over time. Consider that in addition to purchasing the storage plan, the organization will need to engage in some due diligence, including:

  • A multi-year storage needs analysis. According to the International Data Corporation (IDC) we will have produced up to 40 Zettabytes (that's 40,000,000,000,000,000,000,000 bytes!) of data by 2020. The same study revealed that most businesses experience between 40-60 percent growth in data volume annually. In short: data doesn't shrink, and you need to have a plan for its expansion, whether it's continuing to buy more storage as needed or attempting a data cleanup operation every time you get close to your limit. Also, don't forget to plan for backing up all that data, which won't just consist of the total amount of current data, but also every version of that data that has ever existed. Estimating the amount of storage you need now as well as in the future involves a lengthy calculation process, including analyzing the amount of current data you have, new data over time and the rate of change for your data.
  • A risk mitigation and communications plan. In the event your data cap is exceeded (and it almost certainly will be at some point), how will administrators be notified when the limits are close to being reached? What is the plan when that notification is received - buy more storage or spend time purging, cleaning up and relocating data? How quickly can this plan be executed with not just the current number of employees in place but with the number of employees the company is expected to have in the future? Failure to plan for when your storage limit is reached could result in data loss or productivity grinding to a halt while things get sorted out.
  • Additional budgeting, approval and purchasing decisions. Depending on the organization, the approval process to buy something might not be arduous and more storage can quickly be purchased when needed. Or every purchase approval might need to go through a formal procurement process and several levels of management before it's approved, leaving end-users unable to do their jobs as usual or vulnerable to data loss while management is deciding on a course of action.

Each of these items has a monetary cost, an opportunity cost and are based on estimates of growth determined by IT. But what happens to all this planning if the organization acquires a company, brings a design team in-house or falls under temporary spending holds? All the research and planning might need to be redone, which means more time and money being spent. Is it all really worth it?

Unlimited Storage Pricing = Simplicity
With an unlimited storage plan for your data, you pay one rate and store all of your information, no matter how much, in one convenient location at one consistent price. That's it.

Eventually, the capital it takes to continuously monitor, manage and acquire more storage will outpace the cost of holding an unlimited storage account. Adding to the long-term benefits of an unlimited storage package for your data is the ability to more easily and predictably plan your company finances. Organizations know the exact cost of adding each user and are thus able to budget appropriately, no matter the fluctuations in how much data each user produces.

It is easy to see that unlimited data storage plans are more simple, convenient, and cost-effective than storage-based pricing structures. Though it may sound too good to be true, the option for unlimited storage is one that's increasingly available at affordable prices, and over time, has the potential to save those few dollars that everyone is looking for in their budgets.

More Stories By Mat Hamlin

Mat Hamlin is the Director of Product at Spanning where he oversees the development of the industry’s most trusted, highest-ranked enterprise-class backup and recovery products for cloud applications including Google Apps and Salesforce.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
StarNet Communications Corp has announced the addition of three Secure Remote Desktop modules to its flagship X-Win32 PC X server. The new modules enable X-Win32 to safely tunnel the remote desktops from Linux and Unix servers to the user’s PC over encrypted SSH. Traditionally, users of PC X servers deploy the XDMCP protocol to display remote desktop environments such as the Gnome and KDE desktops on Linux servers and the CDE environment on Solaris Unix machines. XDMCP is used primarily on comp...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
DevOps at Cloud Expo – being held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Ixia (Nasdaq: XXIA) has announced that NoviFlow Inc.has deployed IxNetwork® to validate the company’s designs and accelerate the delivery of its proven, reliable products. Based in Montréal, NoviFlow Inc. supports network carriers, hyperscale data center operators, and enterprises seeking greater network control and flexibility, network scalability, and the capacity to handle extremely large numbers of flows, while maintaining maximum network performance. To meet these requirements, NoviFlow in...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
As the world moves toward more DevOps and Microservices, application deployment to the cloud ought to become a lot simpler. The Microservices architecture, which is the basis of many new age distributed systems such as OpenStack, NetFlix and so on, is at the heart of Cloud Foundry - a complete developer-oriented Platform as a Service (PaaS) that is IaaS agnostic and supports vCloud, OpenStack and AWS. Serverless computing is revolutionizing computing. In his session at 19th Cloud Expo, Raghav...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...