|By Noel Wurst||
|January 9, 2014 03:04 PM EST||
Madrona Venture Group's Matt McIlwain discusses what the enterprise 2.0 means, and what brought us to this point in software development. Learn how BYOD policies, empowerment, and other innovative strategies all contribute to the apps we can't live without.
Noel: Hello, this is Noel Wurst with Skytap and I am speaking Matt McIlwain who is the managing director at Madrona Venture Group. I was really interested in
speaking with Matt based off an article that I read that he recently wrote titled, “ In the Empowered Enterprise 2.0, Startups Have the Inside Track to Success.” How are
you today, Matt?
Matt: I’m doing fine, Noel.
Noel: Great. Thanks for sitting down with me today. As an English major, I first wanted to ask you what your definition was for the Enterprise 2.0, and may be
how that differs from what it used to be, from the Enterprise 1.0.
Matt: Yeah, the way I think about it, is that Enterprise 1.0 was more of a top-down driven style of organization where not only parameters but decisions were
made and controls were set and new types of products were identified and developed in a top-down way. In contrast, Enterprise 2.0 is an era where the
bottoms-up motion of new applications and solutions being discovered is combined with the top -own motion, and they kind of coexist with an increasing
amount of influence from the bottoms up.
Noel: Okay. With that bottoms-up process, I know that comes a lot with collaboration, and it’s really interesting when I was researching the evolution of this
definition, I read where Andrew McAfee, who is credited with coining the phrase “Enterprise 2.0,” I read where he had to revive or he
chose to revised his definition completely only 7 days after he published it because of the input he received on just other people thought the definition
should mean. It’s kind of like you had collaboration from the very start, just with the coining of this phrase and it’s just grown and grown in the
developing of these applications.
Matt: I actually think that collaboration is very important and I think it’s one of three core areas around Enterprise 2.0, the other two being
elasticity and insight. Elasticity, meaning everything that we can now buy on-demand and buy by small increments. Obviously infrastructure as a service
would be one of the examples of that but almost anything which you can buy on a kind of low-end entry subscription basis, or have a free trial and go from
a premium model into something that you can buy a limited amount of is the elasticity notion.
Collaboration to me is more the overarching word that encapsulates the cloud-first designs, the mobility access capabilities that we have, and there is
this notion which I think is to your point, of some of the social dimensions that things are iterative, that I put something out there and I get feedback
around it or I put something out there and others improve it. That’s one of the three elements of the collaboration piece, which sits in this broader, I
like to use the ICE metaphor. Insight, Collaboration, and Elasticity: the 3 key building blocks of Enterprise 2.0.
Noel: What kinds of, I guess as far as how these enterprise applications are developed to make them qualified to be considered an “Enterprise 2.0” application.
What kinds of differences are you seeing in the way that these apps are actually built and the way that they’re actually developed versus the way that they
were developed in the past? Is that creating any kind of difficulty for some organizations?
Matt: I think that the key insight there is that a lot of things are starting more at the edge of the enterprise. In fact it is bottoms-up idea. And people are
trying to solve their problems at the edge of the enterprise. One way to think about it is that there are really three types of IT within an enterprise
now. There’s corporate IT, there’s business unit IT, and there’s shadow IT. And at some level, there have always been those, but shadow IT, because they
can go out and find and download, or use if it’s a cloud, back to that cloud part of collaboration, a solution—they can adopt it, they can work with it,
and they can deliver solutions that solve their localized problems. That’s a motion that didn’t work the same way ten to fifteen years ago and so what
you're seeing is teams of the shadow IT level that are going out and solving your problem.
Sometimes solving your problems means they have to develop an application, and they can do that with this very elastic infrastructure, or these simple to
try and then adopt software-as-a-service kinds of solutions to solve your problem—and that’s what’s very different now. Now, the other side of the coin is
that within an enterprise, you can’t allow that to happen sort of willy-nilly and without any kind of governance, and policy management, and control—and
that’s why that Enterprise 2.0 definition has to have both top-down and bottoms-up and how they meet together to create something that was workable from an
Noel: Do you think that agility and agile development has played some sort of role in that? With everything trying to be done faster and at a higher quality?
If teams are seeing the ability to implement things like this on their own, without this approval they used to have to get in the past. Do you think that
agility is helping teams deliver faster and at a higher quality, but is there still some risk involved when teams are making those decisions for
Matt: I think that it definitely helps from an agility perspective. What I would note is that one of the biggest challenges within the enterprises, is they
don’t have particularly agile infrastructure. So, you're seeing a lot of big corporations try to create more agile software development teams but their
internal procedures around procuring and configuring that infrastructure are not agile. So, I think as a result back to this bottoms-up, you're seeing
teams say, “Hey I’m just going to go find some elastic, agile infrastructure and an elastic agile process and I’m going to go solve my problem that way.”
What happens though, is a lot of those types of solutions are one-offs, and once they get developed and somebody throws them essentially over the wall into
some kind of a production environment—what’s going to happen then? I think that’s why you're seeing the emergence of a new type of system that is an agile
systematic approach that has a notion of continuous integration involved in it that is helping bridge this gap between these bottoms-up one-offs and the
more systematic needs of enterprise organization. Because once that first solution is built, you need to continually improve it, back to the point of our
collaboration, and you're going to get feedback on what needs to be continually improved.
Noel: Absolutely. To go back to your article where you mentioned that the relationship between bring your own device policies, distributed responsibility, and
enterprise 2.0, but you also brought up one other thing that I thought was really great. It was that, when employees become empowered in their personal
lives through their devices that they use on their own time. Whether it’s a smart phone, or a tablet, wearables, or anything else that’s coming out these
days— that expectation of that empowerment moves into the workplace as well.
They’re expecting that empowerment, I think you used the phrase “out of every piece of technology they touch”—they’re expecting it work as well. That’s a
connection that hadn’t really been made before I don’t think. In the past, you expected to get the same out of your devices at work than you did at home.
Matt: Look, I’m a big believer that human beings like the feeling of freedom and empowerment. That smart connected device that they use in their personal lives
is in a sense sort of a personal remote control that connects their physical world with their digital world. It allows them to have access not just to the
device but all the applications and solutions that are often digital first but increasingly interacting with the physical world. Take Uber for an example
and so with that the expectations that brings, they simply go, “why can’t I have that in my work context?”
Whether I’m a consumer or services in the work context, the knowledge worker, the business workers that are within the business units wanting to consume
services in a more agile way. Having that same kind of personal smart phone remote control experience in the office with apps like Concur, which is a SaaS
kind of app, or SalesForce, and so and so forth, or they’re the teams that are developing the next generation of solutions within the enterprise. And
because those expectations have been raised so much, the enterprises are now following rather than leading. Fifteen to twenty years ago,
really the enterprises had the resources to go buy the big iron compute technology of the day, and systematic approaches of the day and develop solutions
in that. That’s no longer the case.
Noel: In another article that I read on the same topic, the author mentioned that the startups that are producing really innovative enterprise software are
receiving a lion’s share of venture capital because the software is “usable.” While I really like that that’s that’s a goal they have to create something
“usable,” it almost seemed like it came up a little bit short. In your story, you're explaining how these enterprise applications aren’t just
usable—they're really enjoyable. They’re fast, they accept and welcome feedback, they benefit the employees and the businesses, and I feel like it
goes beyond the definition that we once had of just what “usability” was.
Matt: I’ll come back in a second to the usability point. I think that the link there is actually that when people have empowerment, they have freedom, and
they’re also often willing to have accountability and say, “Hey, okay I got the freedom. I got to go do the things I wanted to do, but what did I
deliver as a result?” Whether I’m a team, part of a team that’s going to deliver a next generation product or I’m part of a business team that because I
got to pick my apps, I was expected to deliver a better marketing solution, or a better sales solution or whatever it might be within my organization.
I think that that’s a key piece, and it does start at some level with usability. Let me give you a very “non-enterprisey” example. In the last month, this
organization, Code.org, put out this idea of an idea of “an hour of code” and invited anybody, mostly kids, to develop their first software program. 20
million people, mostly kids, did this in the last month and I know, I’ve got a 10-year-old son. He feels so empowered now about, “Hey I can develop
software. I did it on this particular service that was online. I want to learn more about this. I want to build a mobile app now.” And so, you kind of lean
in with that freedom and that experience, and it starts with usability.
Code.org at its surface was very simple and easy in how you learn to do basic building block kind of software development, but now you want more. A lot of
times, good usability is actually abstracting away and masking the complexity that’s underlying it. Somebody has to be able to build the stuff that’s
complex, and extract a way up into the level of usability and that’s where you need systematic approaches.
That’s why the bottoms-up piece will have its limits, because you need systematic approaches. Whether it’s how you manage all this new bottoms-up
empowerment, or how you create a level of accountability and control for, “what are we going to do in the future once these things are becoming
standardized within our organization.” I think usability is a wedge into getting adoption of innovation.
Noel: That is very interesting. I hadn’t thought of that. It is almost like usability is, kind of like the enterprise used to exist in this 1.0 fashion, is now
at 2.0. I wonder if, one day, usability is going to carry an entirely new meaning. Not just being enjoyable, but delivering those results as well. Even if
it’s usable, there’s still a business goal there to deliver value to the customers that this app is essentially serving.
Matt: I’ll give you one example from one of our portfolio companies. Lots of people use these top-down things like SharePoint, and Project, to manage work. But
if they’re hard to use, and they're kind of kludgy because you’ve got to integrate different pieces together—you might go looking for something else. We’ve
got a company called SmartSheet that has tens of thousands of paying customers. It’s a very simple, bottoms-up, project management, “get stuff done”
application. It’s cloud first, it’s mobile first, it’s very broad-based in its capabilities and it’s basically replacing emails, spreadsheets, and
SharePoint in big companies. Big companies like, well, someone I shouldn’t say, but shockingly big companies in the tech world.
Noel: That is very cool. Thank you so much for sitting down with me today.
Matt: Well, my pleasure, Noel. I enjoyed having the conversation.
Noel: Definitely. Everyone, this again is Matt McIlwain who is the managing director at Madrona Venture Group and again,
that article that Matt recently wrote is titled, “In the Empowered Enterprise 2.0: Startups Have the Inside Track to Success”. Thanks
so much, again.
Matt: Thank you.
APIs came about to help companies create and manage their digital ecosystem, enabling them not only to reach more customers through more devices, but also create a large supporting ecosystem of developers and partners. While Facebook, Twitter and Netflix were the early adopters of APIs, large enterprises have been quick to embrace the concept of APIs and have been leveraging APIs as a connective tissue that powers all interactions between their customers, partners and employees. As enterprises embrace APIs, some very specific Enterprise API Adoption patterns and best practices have started emerging. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will talk about the most common enterprise API patterns and will discuss how enterprises can successfully launch an API program.
Apr. 22, 2014 01:37 PM EDT Reads: 792
The social media expansion has shown just how people are eager to share their experiences with the rest of the world. Cloud technology is the perfect platform to satisfy this need given its great flexibility and readiness. At Cynny, we aim to revolutionize how people share and organize their digital life through a brand new cloud service, starting from infrastructure to the users’ interface. A revolution that began from inventing and designing our very own infrastructure: we have created the first server network powered solely by ARM CPU. The microservers have “organism-like” features, differentiating them from any of the current technologies. Benefits include low consumption of energy, making Cynny the ecologically friendly alternative for storage as well as cheaper infrastructure, lower running costs, etc.
Apr. 22, 2014 11:00 AM EDT Reads: 1,570
Next-Gen Cloud. Whatever you call it, there’s a higher calling for cloud computing that requires providers to change their spots and move from a commodity mindset to a premium one. Businesses can no longer maintain the status quo that today’s service providers offer. Yes, the continuity, speed, mobility, data access and connectivity are staples of the cloud and always will be. But cloud providers that plan to not only exist tomorrow – but to lead – know that security must be the top priority for the cloud and are delivering it now. In his session at 14th Cloud Expo, Kurt Hagerman, Chief Information Security Officer at FireHost, will detail why and how you can have both infrastructure performance and enterprise-grade security – and what tomorrow's cloud provider will look like.
Apr. 22, 2014 10:30 AM EDT Reads: 1,769
Today, developers and business units are leading the charge to cloud computing. The primary driver: faster access to computing resources by using the cloud's automated infrastructure provisioning. However, fast access to infrastructure exposes the next friction point: creating, delivering, and operating applications much faster. In his session at 14th Cloud Expo, Bernard Golden, VP of Strategy at ActiveState, will discuss why solving the next friction point is critical for true cloud computing success and how developers and business units can leverage service catalogs, frameworks, and DevOps to achieve the true goal of IT: delivering increased business value through applications.
Apr. 22, 2014 09:35 AM EDT Reads: 882
MapDB is an Apache-licensed open source database specifically designed for Java developers. The library uses the standard Java Collections API, making it totally natural for Java developers to use and adopt, while scaling database size from GBs to TBs. MapDB is very fast and supports an agile approach to data, allowing developers to construct flexible schemas to exactly match application needs and tune performance, durability and caching for specific requirements.
Apr. 22, 2014 08:00 AM EDT Reads: 1,146
Web conferencing in a public cloud has the same risks as any other cloud service. If you have ever had concerns over the types of data being shared in your employees’ web conferences, such as IP, financials or customer data, then it’s time to look at web conferencing in a private cloud. In her session at 14th Cloud Expo, Courtney Behrens, Senior Marketing Manager at Brother International, will discuss how issues that had previously been out of your control, like performance, advanced administration and compliance, can now be put back behind your firewall.
Apr. 21, 2014 10:15 AM EDT Reads: 1,714
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security. In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
Apr. 21, 2014 10:00 AM EDT Reads: 1,741
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today's server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor'...
Apr. 20, 2014 12:00 PM EDT Reads: 1,589
Cloud backup and recovery services are critical to safeguarding an organization’s data and ensuring business continuity when technical failures and outages occur. With so many choices, how do you find the right provider for your specific needs? In his session at 14th Cloud Expo, Daniel Jacobson, Technology Manager at BUMI, will outline the key factors including backup configurations, proactive monitoring, data restoration, disaster recovery drills, security, compliance and data center resources. Aside from the technical considerations, the secret sauce in identifying the best vendor is the level of focus, expertise and specialization of their engineering team and support group, and how they monitor your day-to-day backups, provide recommendations, and guide you through restores when necessary.
Apr. 18, 2014 12:00 PM EDT Reads: 1,753
Cloud scalability and performance should be at the heart of every successful Internet venture. The infrastructure needs to be resilient, flexible, and fast – it’s best not to get caught thinking about architecture until the middle of an emergency, when it's too late. In his interactive, no-holds-barred session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, will dive into how to design and build-out the right cloud infrastructure.
Apr. 18, 2014 10:15 AM EDT Reads: 1,882
You use an agile process; your goal is to make your organization more agile. What about your data infrastructure? The truth is, today’s databases are anything but agile – they are effectively static repositories that are cumbersome to work with, difficult to change, and cannot keep pace with application demands. Performance suffers as a result, and it takes far longer than it should to deliver on new features and capabilities needed to make your organization competitive. As your application and business needs change, data repositories and structures get outmoded rapidly, resulting in increased work for application developers and slow performance for end users. Further, as data sizes grow into the Big Data realm, this problem is exacerbated and becomes even more difficult to address. A seemingly simple schema change can take hours (or more) to perform, and as requirements evolve the disconnect between existing data structures and actual needs diverge.
Apr. 18, 2014 08:45 AM EDT Reads: 1,748
SYS-CON Events announced today that SherWeb, a long-time leading provider of cloud services and Microsoft's 2013 World Hosting Partner of the Year, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. A worldwide hosted services leader ranking in the prestigious North American Deloitte Technology Fast 500TM, and Microsoft's 2013 World Hosting Partner of the Year, SherWeb provides competitive cloud solutions to businesses and partners around the world. Founded in 1998, SherWeb is a privately owned company headquartered in Quebec, Canada. Its service portfolio includes Microsoft Exchange, SharePoint, Lync, Dynamics CRM and more.
Apr. 15, 2014 10:30 AM EDT Reads: 1,654
The world of cloud and application development is not just for the hardened developer these days. In their session at 14th Cloud Expo, Phil Jackson, Development Community Advocate for SoftLayer, and Harold Hannon, Sr. Software Architect at SoftLayer, will pull back the curtain of the architecture of a fun demo application purpose-built for the cloud. They will focus on demonstrating how they leveraged compute, storage, messaging, and other cloud elements hosted at SoftLayer to lower the effort and difficulty of putting together a useful application. This will be an active demonstration and review of simple command-line tools and resources, so don’t be afraid if you are not a seasoned developer.
Apr. 15, 2014 10:00 AM EDT Reads: 2,021
SYS-CON Events announced today that BUMI, a premium managed service provider specializing in data backup and recovery, will exhibit at SYS-CON's 14th International Cloud Expo®, which will take place on June 10–12, 2014, at the Javits Center in New York City, New York. Manhattan-based BUMI (Backup My Info!) is a premium managed service provider specializing in data backup and recovery. Founded in 2002, the company’s Here, There and Everywhere data backup and recovery solutions are utilized by more than 500 businesses. BUMI clients include professional service organizations such as banking, financial, insurance, accounting, hedge funds and law firms. The company is known for its relentless passion for customer service and support, and has won numerous awards, including Customer Service Provider of the Year and 10 Best Companies to Work For.
Apr. 14, 2014 09:00 AM EDT Reads: 1,815
Chief Security Officers (CSO), CIOs and IT Directors are all concerned with providing a secure environment from which their business can innovate and customers can safely consume without the fear of Distributed Denial of Service attacks. To be successful in today's hyper-connected world, the enterprise needs to leverage the capabilities of the web and be ready to innovate without fear of DDoS attacks, concerns about application security and other threats. Organizations face great risk from increasingly frequent and sophisticated attempts to render web properties unavailable, and steal intellectual property or personally identifiable information. Layered security best practices extend security beyond the data center, delivering DDoS protection and maintaining site performance in the face of fast-changing threats.
Apr. 12, 2014 02:00 PM EDT Reads: 2,030
- ARM Server to Transform Cloud and Big Data to the Internet of Things
- I’m Not Scared of DevOps and You Shouldn’t Be Either
- Agile Development Drives Enterprise DevOps & Public Cloud Adoption
- Making the Internet of Things Real for Business
- Routing: How DevOps Bridges IT Gaps & Enables Software-Defined Something
- How Dell Converts Social Media Analytics into Strategic Business Advantage
- Predictive Analytics for IT – Filling the Gaps in APM
- APM Convergence: Monitoring vs. Management
- Six Daily Tips for DevOps
- DevOps and Sigma Shifts: Business Transformation Goes Gr̶eek
- Getting Started with Windows Azure IaaS
- The Rise of Things
- ARM Server to Transform Cloud and Big Data to the Internet of Things
- Cloud Solutions and Technology
- DevOps Summit 2014 New York Registration Now Open
- Data Centers & Dedicated Servers: What Will Govt Cutbacks Mean to You?
- I’m Not Scared of DevOps and You Shouldn’t Be Either
- 2nd WebRTC Summit Registration Now Open
- Time To Join The DevOps Movement
- Everything You Wanted to Know About Cloud Hosting
- Building Video Calling with PubNub and WebRTC
- Can Virtual Desktop Infrastructure Improve BYOD Security Issues?
- Agile Development Drives Enterprise DevOps & Public Cloud Adoption
- Making the Internet of Things Real for Business
- The Top 150 Players in Cloud Computing
- What is Cloud Computing?
- Six Benefits of Cloud Computing
- The Top 250 Players in the Cloud Computing Ecosystem
- Twenty-One Experts Define Cloud Computing
- What's the Difference Between Cloud Computing and SaaS?
- A Brief History of Cloud Computing: Is the Cloud There Yet?
- The Future of Cloud Computing
- Virtualization Conference Keynote Webcast Live on SYS-CON.TV
- Cloud Computing Expo 2009 West: Call for Papers Now Closed
- Cloud People: A Who's Who of Cloud Computing
- Cloud Expo Europe 2009 in Prague: Themes & Topics