Click here to close now.

Welcome!

Cloud Expo Authors: Jason Bloomberg, Clinton Wolfe, Dana Gardner, Kevin Jackson, Marco Meinardi

Blog Feed Post

The Expectations of the Enterprise 2.0: An Interview with Matt McIlwain

Madrona Venture Group's Matt McIlwain discusses what the enterprise 2.0 means, and what brought us to this point in software development. Learn how BYOD policies, empowerment, and other innovative strategies all contribute to the apps we can't live without.

Noel: Hello, this is Noel Wurst with Skytap and I am speaking Matt McIlwain who is the managing director at Madrona Venture Group. I was really interested in

speaking with Matt based off an article that I read that he recently wrote titled, “ In the Empowered Enterprise 2.0, Startups Have the Inside Track to Success.” How are

you today, Matt?

Matt: I’m doing fine, Noel.

Noel: Great. Thanks for sitting down with me today. As an English major, I first wanted to ask you what your definition was for the Enterprise 2.0, and may be

how that differs from what it used to be, from the Enterprise 1.0.

Matt: Yeah, the way I think about it, is that Enterprise 1.0 was more of a top-down driven style of organization where not only parameters but decisions were

made and controls were set and new types of products were identified and developed in a top-down way. In contrast, Enterprise 2.0 is an era where the

bottoms-up motion of new applications and solutions being discovered is combined with the top -own motion, and they kind of coexist with an increasing

amount of influence from the bottoms up.

Noel: Okay. With that bottoms-up process, I know that comes a lot with collaboration, and it’s really interesting when I was researching the evolution of this

definition, I read where Andrew McAfee, who is credited with coining the phrase “Enterprise 2.0,” I read where he had to revive or he

chose to revised his definition completely only 7 days after he published it because of the input he received on just other people thought the definition

should mean. It’s kind of like you had collaboration from the very start, just with the coining of this phrase and it’s just grown and grown in the

developing of these applications.

Matt: I actually think that collaboration is very important and I think it’s one of three core areas around Enterprise 2.0, the other two being

elasticity and insight. Elasticity, meaning everything that we can now buy on-demand and buy by small increments. Obviously infrastructure as a service

would be one of the examples of that but almost anything which you can buy on a kind of low-end entry subscription basis, or have a free trial and go from

a premium model into something that you can buy a limited amount of is the elasticity notion.

Collaboration to me is more the overarching word that encapsulates the cloud-first designs, the mobility access capabilities that we have, and there is

this notion which I think is to your point, of some of the social dimensions that things are iterative, that I put something out there and I get feedback

around it or I put something out there and others improve it. That’s one of the three elements of the collaboration piece, which sits in this broader, I

like to use the ICE metaphor. Insight, Collaboration, and Elasticity: the 3 key building blocks of Enterprise 2.0.

Noel: What kinds of, I guess as far as how these enterprise applications are developed to make them qualified to be considered an “Enterprise 2.0” application.

What kinds of differences are you seeing in the way that these apps are actually built and the way that they’re actually developed versus the way that they

were developed in the past? Is that creating any kind of difficulty for some organizations?

Matt: I think that the key insight there is that a lot of things are starting more at the edge of the enterprise. In fact it is bottoms-up idea. And people are

trying to solve their problems at the edge of the enterprise. One way to think about it is that there are really three types of IT within an enterprise

now. There’s corporate IT, there’s business unit IT, and there’s shadow IT. And at some level, there have always been those, but shadow IT, because they

can go out and find and download, or use if it’s a cloud, back to that cloud part of collaboration, a solution—they can adopt it, they can work with it,

and they can deliver solutions that solve their localized problems. That’s a motion that didn’t work the same way ten to fifteen years ago and so what

you're seeing is teams of the shadow IT level that are going out and solving your problem.

Sometimes solving your problems means they have to develop an application, and they can do that with this very elastic infrastructure, or these simple to

try and then adopt software-as-a-service kinds of solutions to solve your problem—and that’s what’s very different now. Now, the other side of the coin is

that within an enterprise, you can’t allow that to happen sort of willy-nilly and without any kind of governance, and policy management, and control—and

that’s why that Enterprise 2.0 definition has to have both top-down and bottoms-up and how they meet together to create something that was workable from an

enterprise perspective.

Noel: Do you think that agility and agile development has played some sort of role in that? With everything trying to be done faster and at a higher quality?

If teams are seeing the ability to implement things like this on their own, without this approval they used to have to get in the past. Do you think that

agility is helping teams deliver faster and at a higher quality, but is there still some risk involved when teams are making those decisions for

themselves?

Matt: I think that it definitely helps from an agility perspective. What I would note is that one of the biggest challenges within the enterprises, is they

don’t have particularly agile infrastructure. So, you're seeing a lot of big corporations try to create more agile software development teams but their

internal procedures around procuring and configuring that infrastructure are not agile. So, I think as a result back to this bottoms-up, you're seeing

teams say, “Hey I’m just going to go find some elastic, agile infrastructure and an elastic agile process and I’m going to go solve my problem that way.”

What happens though, is a lot of those types of solutions are one-offs, and once they get developed and somebody throws them essentially over the wall into

some kind of a production environment—what’s going to happen then? I think that’s why you're seeing the emergence of a new type of system that is an agile

systematic approach that has a notion of continuous integration involved in it that is helping bridge this gap between these bottoms-up one-offs and the

more systematic needs of enterprise organization. Because once that first solution is built, you need to continually improve it, back to the point of our

collaboration, and you're going to get feedback on what needs to be continually improved.

Noel: Absolutely. To go back to your article where you mentioned that the relationship between bring your own device policies, distributed responsibility, and

enterprise 2.0, but you also brought up one other thing that I thought was really great. It was that, when employees become empowered in their personal

lives through their devices that they use on their own time. Whether it’s a smart phone, or a tablet, wearables, or anything else that’s coming out these

days— that expectation of that empowerment moves into the workplace as well.

They’re expecting that empowerment, I think you used the phrase “out of every piece of technology they touch”—they’re expecting it work as well. That’s a

connection that hadn’t really been made before I don’t think. In the past, you expected to get the same out of your devices at work than you did at home.

Matt: Look, I’m a big believer that human beings like the feeling of freedom and empowerment. That smart connected device that they use in their personal lives

is in a sense sort of a personal remote control that connects their physical world with their digital world. It allows them to have access not just to the

device but all the applications and solutions that are often digital first but increasingly interacting with the physical world. Take Uber for an example

and so with that the expectations that brings, they simply go, “why can’t I have that in my work context?”

Whether I’m a consumer or services in the work context, the knowledge worker, the business workers that are within the business units wanting to consume

services in a more agile way. Having that same kind of personal smart phone remote control experience in the office with apps like Concur, which is a SaaS

kind of app, or SalesForce, and so and so forth, or they’re the teams that are developing the next generation of solutions within the enterprise. And

because those expectations have been raised so much, the enterprises are now following rather than leading. Fifteen to twenty years ago,

really the enterprises had the resources to go buy the big iron compute technology of the day, and systematic approaches of the day and develop solutions

in that. That’s no longer the case.

Noel: In another article that I read on the same topic, the author mentioned that the startups that are producing really innovative enterprise software are

receiving a lion’s share of venture capital because the software is “usable.” While I really like that that’s that’s a goal they have to create something

“usable,” it almost seemed like it came up a little bit short. In your story, you're explaining how these enterprise applications aren’t just

usable—they're really enjoyable. They’re fast, they accept and welcome feedback, they benefit the employees and the businesses, and I feel like it

goes beyond the definition that we once had of just what “usability” was.

Matt: I’ll come back in a second to the usability point. I think that the link there is actually that when people have empowerment, they have freedom, and

they’re also often willing to have accountability and say, “Hey, okay I got the freedom. I got to go do the things I wanted to do, but what did I

deliver as a result?” Whether I’m a team, part of a team that’s going to deliver a next generation product or I’m part of a business team that because I

got to pick my apps, I was expected to deliver a better marketing solution, or a better sales solution or whatever it might be within my organization.

I think that that’s a key piece, and it does start at some level with usability. Let me give you a very “non-enterprisey” example. In the last month, this

organization, Code.org, put out this idea of an idea of “an hour of code” and invited anybody, mostly kids, to develop their first software program. 20

million people, mostly kids, did this in the last month and I know, I’ve got a 10-year-old son. He feels so empowered now about, “Hey I can develop

software. I did it on this particular service that was online. I want to learn more about this. I want to build a mobile app now.” And so, you kind of lean

in with that freedom and that experience, and it starts with usability.

Code.org at its surface was very simple and easy in how you learn to do basic building block kind of software development, but now you want more. A lot of

times, good usability is actually abstracting away and masking the complexity that’s underlying it. Somebody has to be able to build the stuff that’s

complex, and extract a way up into the level of usability and that’s where you need systematic approaches.

That’s why the bottoms-up piece will have its limits, because you need systematic approaches. Whether it’s how you manage all this new bottoms-up

empowerment, or how you create a level of accountability and control for, “what are we going to do in the future once these things are becoming

standardized within our organization.” I think usability is a wedge into getting adoption of innovation.

Noel: That is very interesting. I hadn’t thought of that. It is almost like usability is, kind of like the enterprise used to exist in this 1.0 fashion, is now

at 2.0. I wonder if, one day, usability is going to carry an entirely new meaning. Not just being enjoyable, but delivering those results as well. Even if

it’s usable, there’s still a business goal there to deliver value to the customers that this app is essentially serving.

Matt: I’ll give you one example from one of our portfolio companies. Lots of people use these top-down things like SharePoint, and Project, to manage work. But

if they’re hard to use, and they're kind of kludgy because you’ve got to integrate different pieces together—you might go looking for something else. We’ve

got a company called SmartSheet that has tens of thousands of paying customers. It’s a very simple, bottoms-up, project management, “get stuff done”

application. It’s cloud first, it’s mobile first, it’s very broad-based in its capabilities and it’s basically replacing emails, spreadsheets, and

SharePoint in big companies. Big companies like, well, someone I shouldn’t say, but shockingly big companies in the tech world.

Noel: That is very cool. Thank you so much for sitting down with me today.

Matt: Well, my pleasure, Noel. I enjoyed having the conversation.

Noel: Definitely. Everyone, this again is Matt McIlwain who is the managing director at Madrona Venture Group and again,

that article that Matt recently wrote is titled, “In the Empowered Enterprise 2.0: Startups Have the Inside Track to Success”. Thanks

so much, again.

Matt: Thank you.

Read the original blog entry...

More Stories By Skytap Blog

Author: Noel Wurst is the managing content editor at Skytap. Skytap provides SaaS-based dev/test environments to the enterprise. Skytap solution removes the inefficiencies and constraints that companies have within their software development lifecycle. As a result, customers release better software faster. In this blog, we publish engaging, thought provoking stories that revolve around agile enterprise applications and cloud-based development and testing.

@CloudExpo Stories
Big Data is amazing, it's life changing and yes it is changing how we see our world. Big Data, however, can sometimes be too big. Organizations that are not amassing massive amounts of information and feeding into their decision buckets, smaller data that feeds in from customer buying patterns, buying decisions and buying influences can be more useful when used in the right way. In their session at Big Data Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positi...
SYS-CON Media announced today that XebiaLabs launched a popular blog feed on DevOps Journal with close to 2,000 story reads in less than a day. DevOps Journal is focused on this critical enterprise IT topic in the world of cloud computing. DevOps Journal brings valuable information to DevOps professionals who are transforming the way enterprise IT is done.
Cloudian, Inc., the leading provider of hybrid cloud storage solutions, today announced availability of Cloudian HyperStore 5.1 software. HyperStore 5.1 is an enhanced Amazon S3-compliant, plug-and-play hybrid cloud software solution that now features full Apache Hadoop integration. Enterprises can now transform big data into smart data by running Hadoop analytics on HyperStore software and appliances. This in-place analytics, with no need to offload data to other systems for Hadoop analyses, en...
Since 2008 and for the first time in history, more than half of humans live in urban areas, urging cities to become “smart.” Today, cities can leverage the wide availability of smartphones combined with new technologies such as Beacons or NFC to connect their urban furniture and environment to create citizen-first services that improve transportation, way-finding and information delivery. In her session at @ThingsExpo, Laetitia Gazel-Anthoine, CEO of Connecthings, will focus on successful use c...
XebiaLabs has announced record growth and major highlights for 2014. These milestones include: Triple-digit worldwide revenue growth. Record number of new customers including 3M, Allianz, American Express, Credit Agricole, Digital Globe, Electronic Arts, EMC, Expedia, Fandango / NBC Universal, GATX, General Electric, ING, KPMG, Liberty Mutual, Natixis, Paychex, Providence Health, Societe General, Thomson Reuters TIIA-CREF and Umpqua Bank.
CodeFutures has announced Dan Lynn as its new CEO. Lynn assumes the role from Founder Cory Isaacson, who has joined RMS and will now serve as chairman of CodeFutures. Lynn brings more than 14 years of advanced technology and business success experience, and will help CodeFutures build on its industry leadership around its Agile Big Data initiatives. His technical expertise will be invaluable in advancing CodeFutures’ AgilData platform and new processes for streamlining and gaining value from gro...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been ...
“We just completed the roll out of our first public and private cloud offerings, which are a combination of public, hybrid, and private cloud,” stated Erik Levitt, CEO of Open Data Centers, in this SYS-CON.tv interview at the 14th International Cloud Expo®, held June 10-12, 2014, at the Javits Center in New York City. Cloud Expo® 2014 Silicon Valley, November 4–6, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the...
VictorOps is making on-call suck less with the only collaborative alert management platform on the market. With easy on-call scheduling management, a real-time incident timeline that gives you contextual relevance around your alerts and powerful reporting features that make post-mortems more effective, VictorOps helps your IT/DevOps team solve problems faster.
SYS-CON Events announced today that GENBAND, a leading developer of real time communications software solutions, has been named “Silver Sponsor” of SYS-CON's WebRTC Summit, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. The GENBAND team will be on hand to demonstrate their newest product, Kandy. Kandy is a communications Platform-as-a-Service (PaaS) that enables companies to seamlessly integrate more human communications into their Web and mobile applicatio...
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, will discuss why containers should be paired with new architectural practices such as microservices ra...
Companies today struggle to manage the types and volume of data their customers and employees generate and use every day. With billions of requests daily, operational consistency can be elusive. In his session at Big Data Expo, Dave McCrory, CTO at Basho Technologies, will explore how a distributed systems solution, such as NoSQL, can give organizations the consistency and availability necessary to succeed with on-demand data, offering high availability at massive scale.
From telemedicine to smart cars, digital homes and industrial monitoring, the explosive growth of IoT has created exciting new business opportunities for real time calls and messaging. In his session at @ThingsExpo, Ivelin Ivanov, CEO and Co-Founder of Telestax, shared some of the new revenue sources that IoT created for Restcomm – the open source telephony platform from Telestax. Ivelin Ivanov is a technology entrepreneur who founded Mobicents, an Open Source VoIP Platform, to help create, de...
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focu...
Security can create serious friction for DevOps processes. We've come up with an approach to alleviate the friction and provide security value to DevOps teams. In her session at DevOps Summit, Shannon Lietz, Senior Manager of DevSecOps at Intuit, will discuss how DevSecOps got started and how it has evolved. Shannon Lietz has over two decades of experience pursuing next generation security solutions. She is currently the DevSecOps Leader for Intuit where she is responsible for setting and driv...
The 3rd International @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - is now accepting submissions to demo smart cars on the Expo Floor. Smart car sponsorship benefits include general brand exposure and increasing engagement with the developer ecosystem.
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes ...
Thanks to Docker, it becomes very easy to leverage containers to build, ship, and run any Linux application on any kind of infrastructure. Docker is particularly helpful for microservice architectures because their successful implementation relies on a fast, efficient deployment mechanism – which is precisely one of the features of Docker. Microservice architectures are therefore becoming more popular, and are increasingly seen as an interesting option even for smaller projects, instead of bein...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, it is now feasible to create a rich desktop and tuned mobile experience with a single codebase, without compromising performance or usability.