Click here to close now.

Welcome!

CloudExpo® Blog Authors: Elizabeth White, Pat Romanski, Liz McMillan, JP Morgenthal, David Sprott

Related Topics: CloudExpo® Blog, @MicroservicesE Blog, @ContainersExpo Blog, Agile Computing, BigDataExpo® Blog, SDN Journal

CloudExpo® Blog: Article

Self-Service IT with Cloud Computing | Part 1

Popular trends such as mobility, social media, Big Data and cloud computing are combined to create a “revolution“ in IT

Self-service is a traditional element for humans. A typical and successful example of self-service is vendor machines that dispenses drinks. Coca-Cola (among others) operates a large number of self-service machines all over the world, in public places such as universities, museums, and sport arenas. People are used to dealing with the machines as they are simple to use and easy to find. In today's world, there is a huge variety of self-service machines that are not limited to soft drinks. There are self-service machines for snacks, chewing gum and you can even buy pizzas from self-service machines.

Automated Teller Machines (ATMs) have revolutionized the way we deal with money. The only question is, why is there no self-service IT available yet? A self-service IT where you can use the benefits of self-service machines: insert money, press a button and get the service you need. It should be as fast and simple as with a soda vending machine. But is this type of service delivery actually possible? In the following series of articles we will look at self-service IT and what is necessary for it.

In the past few years, a very popular trend has emerged in IT: cloud computing. However, cloud computing is not the only popular trend; we can see many more trends on the horizon. The market research firm IDC calls this "the third platform." In the third platform, popular trends such as mobility, social media, Big Data and cloud computing are combined to create a "revolution" in IT. This trend is supposed to dramatically change the IT landscape as we know it today.

A vision of a company, where self-service IT is implemented, would look like the following: the IT department is reducing the time they invest in operational tasks such as maintaining their servers and applying patches. Core tasks of the IT department would shift toward providing more and more services for their end users. End users in different departments within an enterprise could use these services out-of-the box. This means that they don't need to call someone in the IT department to create new instances or applications. If the marketing department needs a new website for a product launch, they go to their self-service platform (which is ideally integrated in the internal portal) and launch the new website. The website is automatically configured and the corporate identity is applied. These services are basically available within minutes. The IT department now works on providing more templates and more applications that are available for the user out-of-the box. This reduces the time-to-market and improves the possibilities in the IT department.

In many companies today, this process is done the following way today: if the marketing department needs a new website for a product launch, they talk to the IT department. The IT department now prepares an instance - either virtual or dedicated. The level of automation can vary, but often it‘s not that automated. The process to create a new marketing website might take some days or even weeks. IT departments are overloaded with tasks that are actually repeatable and can be automated. Automating these processes can significantly improve the IT power of an enterprise, which could lead to an uptake in competition (Stelzer & Heinrich, 2011).

Cloud computing is a strong driver for self-service IT. If we look at popular platforms such as Amazon Web Services[1], platforms are basically easy to use. To get started with Amazon Web Services, nothing is needed except a valid credit card. To register, it takes a mere 10 minutes and you‘re ready to go. However, in most cases corporate environments don't use these services we call public cloud (Meir-Huber, 2011) nowadays. Large enterprises want to have their IT often with a familiar outsourcing provider or even insourced. This is what we call private cloud. If we talk about private cloud, we also need a high level of self-service and all aspects of the cloud basically apply to private cloud as well. Right now, we have some mature platforms for private cloud computing. Popular companies such as VMware or Microsoft provide some of them; others are open source platforms like OpenStack or Eucalyptus. These platforms basically provide Infrastructure as a Service tools. If other platforms such as Platform as a Service or even Software as a Service are needed, they are not as mature as Infrastructure as a Services. Additional work is required to achieve that.

(Miller & Cardoso , 2012) describes self-service IT as "Internet-Based Self-Services" and outlines the importance of self-services:

"Many worldwide economies have moved away from manufacturing and became service-oriented. As a consequence, research on Internet-based Self-Services (ISS) will foster the uptake of service exports and trading since they can replace many face-to-face interactions and make service transactions more accurate, convenient and faster." (Miller & Cardoso , 2012)

By this, (Miller & Cardoso , 2012) states that self-services will allow companies to replace face-to-face interactions for processes with automated processes. This will improve the company processes, making them more accurate, more convenient and faster. (Miller & Cardoso , 2012) also describes that there is a research gap so far in self-services, since this type of service has to be developed by someone - and this costs time and money. They suggest using different tools to create self-services out of models.

To read the entire series on self-service IT, have a look at the posts here: http://cloudvane.com/tag/self-service-it

More Stories By Mario Meir-Huber

Mario Meir-Huber studied Information Systems at the University of Linz. He worked in the IT sector for some years before founding CodeForce, an IT consulting and services company together with Andreas Aschauer. Since the advent of Cloud Computing, he has been passionate about this technology. He talks about Cloud Computing at various international events and conferences and writes for industry-leading magazines on cloud computing. He is Cloud Computing expert in various independent IT organizations and wrote a book on Cloud Computing covering all topics of the Cloud. You can follow Mario on Twitter (@mario_mh) or read his Blog at http://cloudvane.wordpress.com.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
Move from reactive to proactive cloud management in a heterogeneous cloud infrastructure. In his session at 16th Cloud Expo, Manoj Khabe, Innovative Solution-Focused Transformation Leader at Vicom Computer Services, Inc., will show how to replace a help desk-centric approach with an ITIL-based service model and service-centric CMDB that’s tightly integrated with an event and incident management platform. Learn how to expand the scope of operations management to service management. He will al...
SYS-CON Events announced today that BMC will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. BMC has worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, BMC pairs high-speed digital innovation with robust...
2015 predictions circa 1970: houses anticipate our needs and adapt, city infrastructure is citizen and situation aware, office buildings identify and preprocess you. Today smart buildings have no such collective conscience, no shared set of fundamental services to identify, predict and synchronize around us. LiveSpace and M2Mi are changing that. LiveSpace Smart Environment devices deliver over the M2Mi IoT Platform real time presence, awareness and intent analytics as a service to local connecte...
High-performing enterprise Software Quality Assurance (SQA) teams validate systems that are ready for use - getting most actively involved as components integrate and form complete systems. These teams catch and report on defects, making sure the customer gets the best software possible. SQA teams have leveraged automation and virtualization to execute more thorough testing in less time - bringing Dev and Ops together, ensuring production readiness. Does the emergence of DevOps mean the end of E...
Amazon and Google have built software-defined data centers (SDDCs) that deliver massively scalable services with great efficiency. Yet, building SDDCs has proven to be a near impossibility for companies without hyper-scale resources. In his session at 15th Cloud Expo, David Cauthron, CTO and Founder of NIMBOXX, highlighted how a mid-sized manufacturer of global industrial equipment bridged the gap from virtualization to software-defined services, streamlining operations and costs while connect...
The Industrial Internet revolution is now underway, enabled by connected machines and billions of devices that communicate and collaborate. The massive amounts of Big Data requiring real-time analysis is flooding legacy IT systems and giving way to cloud environments that can handle the unpredictable workloads. Yet many barriers remain until we can fully realize the opportunities and benefits from the convergence of machines and devices with Big Data and the cloud, including interoperability, ...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
paradigm shifts in networking, to cloud and licensure, and all the Internet of Things in between. In 2014 automation was the name of the game. In his session at DevOps Summit, Matthew Joyce, a Sales Engineer at Big Switch, will discuss why in 2015 it’s complexity reduction. Matthew Joyce, a sales engineer at Big Switch, is helping push networking into the 21st century. He is also a hacker at NYC Resistor. Previously he worked at NASA Ames Research Center with the Nebula Project (where OpenSta...
Discussions about cloud computing are evolving into discussions about enterprise IT in general. As enterprises increasingly migrate toward their own unique clouds, new issues such as the use of containers and microservices emerge to keep things interesting. In this Power Panel at 16th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists will address the state of cloud computing today, and what enterprise IT professionals need to know about how the latest topics and trends affec...
The term culture has had a polarizing effect among DevOps supporters. Some propose that culture change is critical for success with DevOps, but are remiss to define culture. Some talk about a DevOps culture but then reference activities that could lead to culture change and there are those that talk about culture change as a set of behaviors that need to be adopted by those in IT. There is no question that businesses successful in adopting a DevOps mindset have seen departmental culture change, ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In this session, James Kirkland, Red Hat's Chief Architect for the ...
While there are hundreds of public and private cloud hosting providers to choose from, not all clouds are created equal. If you’re seeking to host enterprise-level mission-critical applications, where Cloud Security is a primary concern, WHOA.com is setting new standards for cloud hosting, and has established itself as a major contender in the marketplace. We are constantly seeking ways to innovate and leverage state-of-the-art technologies. In his session at 16th Cloud Expo, Mike Rivera, Seni...
Cloud Expo, Inc. has announced today that Andi Mann returns to DevOps Summit 2015 as Conference Chair. The 4th International DevOps Summit will take place on June 9-11, 2015, at the Javits Center in New York City. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at ...
EMC Corporation on Tuesday announced it has entered into a definitive agreement to acquire privately held Virtustream. When the transaction closes, Virtustream will form EMC’s new managed cloud services business. The acquisition represents a transformational element of EMC’s strategy to help customers move all applications to cloud-based IT environments. With the addition of Virtustream, EMC completes the industry’s most comprehensive hybrid cloud portfolio to support all applications, all workl...
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series dat...
Enterprises are fast realizing the importance of integrating SaaS/Cloud applications, API and on-premises data and processes, to unleash hidden value. This webinar explores how managers can use a Microservice-centric approach to aggressively tackle the unexpected new integration challenges posed by proliferation of cloud, mobile, social and big data projects. Industry analyst and SOA expert Jason Bloomberg will strip away the hype from microservices, and clearly identify their advantages and d...
All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades. With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo, June 9-11, 2015, at the Javits Center in New York City. Learn what is going on, contribute to the discussions, and ensure that your enter...
SYS-CON Events announced today that MetraTech, now part of Ericsson, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Ericsson is the driving force behind the Networked Society- a world leader in communications infrastructure, software and services. Some 40% of the world’s mobile traffic runs through networks Ericsson has supplied, serving more than 2.5 billion subscribers.
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using ...