@CloudExpo Authors: Yeshim Deniz, Pat Romanski, Elizabeth White, Liz McMillan, Carmen Gonzalez

News Feed Item

Acceleration of SimpliVity Customer Deployments Exemplify New Era in Converged Infrastructure

SimpliVity, the leading vendor in the converged infrastructure market with its award winning OmniCubeTM platform, today announced a collection of customers who chose OmniCube based on features and functionality not found in any other converged infrastructure offering. These new customers join a rapidly growing worldwide SimpliVity install base that now consists of hundreds of sites globally, ranging across vertical industries, company sizes, application environments, and use cases. OmniCube’s broad feature set--which incorporates the functionality of the complete IT infrastructure stack—represents a significant departure from the two previous generations of converged infrastructure offerings and indicates the beginning of a new phase in the development of the market.

Some have coined this new era that SimpliVity is pioneering “Convergence 3.0”, an indication of the significant differentiation compared to the two prior generations of products in the market. The first generation of converged infrastructure products—“Convergence 1.0”-- was brought to market by major systems vendors, who responded to users’ pleas for simplification by bundling existing server, network and storage products together, delivered in a single rack with common management. Second generation products—“Convergence 2.0”—advanced the concept by delivering server and storage functionality with a scalable shared pool of x86 resources that consists of autonomous server-storage building blocks. SimpliVity’s OmniCube represents a giant step forward, by extending the scope of functionality delivered far beyond the primary sever-storage domain, to include all critical infrastructure functions. Each OmniCube system is an autonomous Lego-like building block that efficiently delivers compute, hypervisor, storage, networking, cache-accelerated performance, native VM-centric backup, WAN optimization, replication for disaster recovery, and public cloud integration—thus representing a scope of functionality far beyond that of prior generations of convergence. Moreover, because of its unique data architecture, OmniCube enables the creation of massively scalable, shared pools of resources that deliver the full set of functionality, enabling significant efficiencies in the use of resources and leading to tremendous TCO savings of 2-3X traditional alternatives.

Customer recognition of the significant value above and beyond prior generations of convergence drove OmniCube’s rapid market adoption throughout 2013. Steve Schaaf, Chief Technical Officer for Francis Drilling Fluids typifies the customer response: “We looked at a lot of other converged infrastructure solutions and found them all to be ‘one-trick ponies’ that only delivered a fraction of our requirement. In the beginning, I thought that OmniCube seemed too good be true. It really was inconceivable that we could deploy a single solution and gain all the server and storage functionality, along with the backup, and replication for DR that we needed. The superior architecture with inline deduplication eliminates the needs for other specialty devices, while allowing us to reduce our overall infrastructure spending dramatically.”

Arun Taneja, Founder and Consulting Analyst of the Taneja Group has been studying the development of the market for many years, recently commenting, “Converged and Hyperconverged solutions have become attractive as customers increasingly undertake initiatives to transition from legacy architectures in order to save costs and simply their environment. By adding native backup and WAN-optimized replication for DR, SimpliVity allows customers to further simplify and save costs, and therefore represents the next logical step in the evolution of the market.”

The high demand for its “Convergence 3.0” attributes translated into remarkably rapid growth for SimpliVity throughout 2013, and the broad appeal of OmniCube is reflected in its customer base, which spans all major industries and geographies. OmniCube today is deployed in hundreds of sites globally, that range across vertical industries, company sizes, application environments, and use cases. What all OmniCube customers have in common is that they leverage the functionality that is not available from any other converged infrastructure offering.

Recent OmniCube Deployments Include:

  • Worcester Polytechnic Institute, a Massachusetts-based university, recently deployed OmniCube to replace a good portion of existing infrastructure, significantly improve SLAs for application uptime, RPO and RTO and to reduce infrastructure costs by more than half. The institution was driven to purchase OmniCube due to its native data protection functionality, which simplifies local and remote backup. Jon Bartelson, assistant CIO commented: “We had analyzed several converged offerings but did not see significant savings and recognized that they would not address our backup and DR environments, which were a major area of concern. SimpliVity’s OmniCube was an easy decision as soon as we quickly recognized the impact it would have across our entire virtualized environment.”
  • Francis Drilling, a Louisiana-based company and one of the largest drilling fluids suppliers on the Gulf Coast and a leader in logistics operations for the fracking industry, purchased three OmniCube systems to replace their legacy environment while dramatically improving data protection and disaster recovery.
  • Dairylea Cooperative, the largest milk marketing organization in the Northeast, replaced their 80 TB SAN in addition to their entire backup and DR environment with 6 OmniCube systems, solving their decade-long battle with backup and recovery. Jeremy Wheeler, Innovation Architect for Dairylea, commented, "After months of analyzing alternative infrastructure solutions, we discovered SimpliVity's OmniCube and were quickly convinced. We recognized that SimpliVity's innovative data architecture would offer superior functionality while allowing us to significantly reduce costs. Within 12 days, we decided to standardize on OmniCube for all of our virtualized workloads, and purchased our first 6 systems. OmniCube allowed us to replace our SAN environments in two sites, while introducing significant improvements to backup and DR—all at a price point lower than what we would have paid simply to deploy a new traditional backup system."
  • Worcester County Sheriff’s Office: The Sheriff’s department for the second largest city in Massachusetts prides itself on leveraging technology to deliver more rapid responses and general overall services to its constituents. However, continual budget constraints were hampering the team’s ability to innovate and improve services. In OmniCube, the team immediately recognized the opportunity drop annual infrastructure costs to less than half the current level while resolving various backup and recovery issues that had been hampering the team for several years.
  • A large US city government administration purchased OmniCube to consolidate all VMs and their data into an easy to use system that deploys rapidly and is easy to manage. The city now uses OmniCube to run its critical Intergraph Record Management System (RMS) application, which drives dispatching and logging for police, 911, and employees working around the city. The IT team had done an extensive analysis of several other converged offerings, but concluded that SimpliVity was far and away the better choice based on the broad scope of functionality that would address all of their requirements. Native backup and DR were key criteria for their solution, and one of the primary drivers for their adoption of OmniCube. “SimpliVity turned out to be significantly different, not just a better version of what we already have,” said the CIO. “This is a really creative solution that gives us everything we needed within our budget. We’d never have been able to achieve the results we get with OmniCube using the traditional vendors.”
  • iON123, an IT services provider and value-added reseller located in Jacksonville, Florida, uses OmniCube in its production environment to reduce datacenter footprint, streamline operations and to improve backup and disaster recovery. Based on its success with OmniCube, iON123 became a SimpliVity reseller.

Stu Miniman, Wikibon Principal Research Contributor commented, "Users are increasingly turning to converged infrastructure architectures to increase agility and lower operational expenses. By baking in advanced services such as data protection and disaster recovery, SimpliVity's OmniCube reduces the complexity of the IT stack.”

“Our customers continually explain to us and their peers that the driving interest in OmniCube is the broad scope of native functionality that is well integrated and synthesized into the single product,” explained Doron Kempel, Founder and CEO of SimpliVity. “By delivering all key data center infrastructure functions with a single, efficient shared resource pool, we enable 3X cost savings while bringing enterprise grade functionality to customers around the world. Customers increasingly recognize the need to address all infrastructure functions as a whole, rather than continuing to struggle with the complexity of the status quo. Essentially, they are demanding Convergence 3.0, and the extraordinary success and demand for OmniCube that SimpliVity has seen in 2013 demonstrates that.”

About OmniCube

SimpliVity’s OmniCubeTM takes infrastructure convergence a quantum leap forward over existing products – to Convergence 3.0 -- by utilizing standard x86 servers to deliver a complete single shared resource pool that provides a very broad scope of infrastructure functionality and displaces up to 12 disparate products. Each OmniCube system is an autonomous Lego-like building block that delivers compute, hypervisor, storage, networking, cache-accelerated performance, native VM-centric backup, WAN optimization, replication for disaster recovery, and public cloud integration. OmniCube goes beyond single data center convergence to deliver a global federated architecture, allowing systems around the globe to efficiently share and move data and operators to efficiently manage all global systems and the associated data from a single management point. OmniCube’s underlying technology, OmniStack™, is SimpliVity's highly innovative and novel data architecture that combines inline, accelerated deduplication, compression and optimization of all data, once and forever, with a global federated framework that the IT team can use to manage globally distributed nodes as a single, unified infrastructure system.


About SimpliVity Corporation

SimpliVity, the Data Virtualization Company, was established with the mission of simplifying IT by delivering a new data architecture that powers an assimilated infrastructure platform. SimpliVity’s OmniCube™ utilizes standard x86 base systems to converge server and storage functionality, along with significant advanced functionality that today is delivered by numerous disparate appliances—all at a fraction of cost and with extreme reduction in complexity. OmniCube goes further than infrastructure convergence to enable a global network of systems for managing and protecting the virtual machines and their data. OmniCube systems are deployed in a network of two or more, creating an OmniCube Global Federation, which provides efficient data movement, resource sharing, and scalability.

SimpliVity’s solutions and professional services are available through its reseller and partner channels along with sales, service and customer support located worldwide. Information on SimpliVity Corporation is available at www.simplivity.com, tel: +1-508.310.0132 or e-mail at [email protected].

Note to Editors: SimpliVity, SimpliVity’s logo, the Data Virtualization Company, OmniCube and OmniStack are trademarks of SimpliVity Corporation. All other trademarks are the property of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
“Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CloudBerry Backup is a leading cross-platform cloud backup and disaster recovery solution integrated with major public cloud services, such as Amazon Web Services, Microsoft Azure and Google Cloud Platform.
In the next forty months – just over three years – businesses will undergo extraordinary changes. The exponential growth of digitization and machine learning will see a step function change in how businesses create value, satisfy customers, and outperform their competition. In the next forty months companies will take the actions that will see them get to the next level of the game called Capitalism. Or they won’t – game over. The winners of today and tomorrow think differently, follow different...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU’s GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes.
Successful digital transformation requires new organizational competencies and capabilities. Research tells us that the biggest impediment to successful transformation is human; consequently, the biggest enabler is a properly skilled and empowered workforce. In the digital age, new individual and collective competencies are required. In his session at 19th Cloud Expo, Bob Newhouse, CEO and founder of Agilitiv, will draw together recent research and lessons learned from emerging and established ...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.