Welcome!

Cloud Expo Authors: Anne Buff, Elizabeth White, Gilad Parann-Nissany, Pat Romanski, Scott Bampton

Related Topics: Cloud Expo, Wireless, SOA & WOA, Big Data Journal, OpenStack Journal, DevOps Journal

Cloud Expo: Article

Top Five Cloud Computing Challenges for 2014

The right cloud strategy can significantly reduce costs, offer instant scalability, and improve business agility

For most organizations, developing a cloud strategy is no longer a matter of "if," but a matter of how. The right cloud strategy can significantly reduce costs, offer instant scalability, and improve business agility. But to get the most from the cloud and position their businesses for the future, IT leaders must understand the trends that are shaping the rapidly changing landscape. Here are five considerations that should be top of mind for any IT decision-maker in the coming year.

1. Providing the best possible user experience.
When it comes to cloud, there's only one thing that matters and that's the user experience. It's easy to forget about the end user while getting caught up in the "arms race" of building and brokering cloud services. When consulting about cloud strategy for a healthcare R&D firm, my colleagues and I were asked the question: "Amazon offers these services, so why don't we?"

At the end of the day, it's the user experience that matters, not the number of cloud services offered or the amount of features available. Spend your time focusing on the experience that best fits your users' needs and company culture rather than increasing the number of services offered.

2. Managing the convergence of mobile and cloud.
This year marks the beginning of a new phase of digitally realized experiences through the combined might of mobile and cloud. Among the most powerful trends in corporate IT, mobile and cloud are quickly becoming two sides of the same coin - one represents a more flexible experience, the other a more flexible platform.

Tablets and smartphones are only the beginning of a new era in which personal medical devices, smart cars, and even drones are all becoming part of the "Internet of things." These devices are by nature collaborative and communicative, and rely on "always connected" cloud services to be effective. How end users access and interact with the cloud on mobile devices is becoming more and more critical to their experience. Companies that wait to incorporate mobile into their cloud strategy will find themselves further behind as the mobile revolution we're witnessing accelerates.

3. Choosing the right mix of cloud for your business.
There are a tremendous amount of cloud service providers out there, and enterprises have many options when it comes to meeting varying workloads and service level requirements. Based on the criteria that matter most to your business, ask the question "where does my application best live?"

Often, a hybrid cloud approach works best: combining public cloud infrastructure and external cloud services with private cloud deployments and on-premises IT systems. Structuring hybrid IT services while maintaining control and assuring data governance as workloads transcend traditional data center boundaries will be a major area of focus for both vendors and enterprises in the coming year. Make sure it is one of yours.

4. Developing a security framework for the new world.
In the old days, the castle-and-moat model for enterprise security was well understood. You put the crown jewels in the castle and created a list of who you'd let the drawbridge down for. This was fine in the pre-cloud era when things inside the castle got updated periodically. In the new paradigm of cloud, however, security quickly becomes a complex web of interrelated policies, with firewalls hosting hundreds if not thousands of access-list entries that no one wants to touch. Workloads are constantly getting spun up (and down), moved to new places to maximize efficiency, and even split up between separate data centers. Control points for Infrastructure as a Service (IaaS) differ from Platform as a Service (PaaS) and Software as a Service (SaaS), further complicating security frameworks.

Venture capital agencies have invested heavily in cloud security companies. Cloud security is seen as an emerging and lucrative frontier as IT ecosystems become ever more crucial and intertwined. How does an enterprise tackle this challenge today? Develop policies and a security framework that relates to the business and is easily understood and audited by people outside of IT security. As the security frontier evolves, your framework acts as a compass to evaluate what technology best fits your needs.

5. Keeping application performance high.
How long are you willing to wait for a video to load, or your mobile application to respond before you move on to another task? Chances are a few seconds - maybe a little more. Your users, most likely, aren't any different. If cloud services don't perform well, either they won't be adopted, or they will hamper productivity, causing users to seek alternatives.

Enter application performance management tools, which according to analyst group 451 Research "are following application workloads to the cloud to provide users visibility for modern distributed workloads." These services will be crucial in achieving transparency across an increasingly complex landscape of multi-cloud and multi-platform services. Remember, it's all about the user experience, and over the next year we will see more enterprises investing in tools to help make sense of their cloud application architecture and underlying infrastructure in real-time. Knowing your application and exactly how it maps to the infrastructure is more critical than ever.

More Stories By Anoj Willy

Anoj Willy is Director of Product Development at Trace3, a California-based IT solutions provider with deep expertise in data center, high-performance computing, and cloud technology.

Comments (1)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
When an enterprise builds a hybrid IaaS cloud connecting its data center to one or more public clouds, security is often a major topic along with the other challenges involved. Security is closely intertwined with the networking choices made for the hybrid cloud. Traditional networking approaches for building a hybrid cloud try to kludge together the enterprise infrastructure with the public cloud. Consequently this approach requires risky, deep "surgery" including changes to firewalls, subnets...
SYS-CON Events announced today that Stratogent will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Stratogent is a custom managed services organization based in San Mateo, California. We design, implement, and support mission critical infrastructure 24x7 on premises, in datacenters and in the Cloud. Since 2005, we have acted as an extension of internal IT teams, achieving a customer reten...
SYS-CON Events announced today that Harbinger Systems will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Harbinger Systems is a global company providing software technology services. Since 1990, Harbinger has developed a strong customer base worldwide. Its customers include software product companies ranging from hi-tech start-ups in Silicon Valley to leading product companies in the US a...
SYS-CON Events announces a new pavilion on the Cloud Expo floor where WebRTC converges with the Internet of Things. Pavilion will showcase WebRTC and the Internet of Things. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices--computers, smartphones, tablets, and sensors – connected to the Internet by 2020. This number will con...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
SYS-CON Events announced today that Cloudian, Inc., the leading provider of hybrid cloud storage solutions, has been named “Bronze Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Cloudian is a Foster City, Calif.-based software company specializing in cloud storage. Cloudian HyperStore® is an S3-compatible cloud object storage platform that enables service providers and enterprises to bui...
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual C...
As the Internet of Things unfolds, mobile and wearable devices are blurring the line between physical and digital, integrating ever more closely with our interests, our routines, our daily lives. Contextual computing and smart, sensor-equipped spaces bring the potential to walk through a world that recognizes us and responds accordingly. We become continuous transmitters and receivers of data. In his session at Internet of @ThingsExpo, Andrew Bolwell, Director of Innovation for HP’s Printing a...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at Internet of @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., will show what is needed to leverage the IoT to transform...
SYS-CON Events announced today that AIC, a leading provider of OEM/ODM server and storage solutions, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. AIC is a leading provider of both standard OTS, off-the-shelf, and OEM/ODM server and storage solutions. With expert in-house design capabilities, validation, manufacturing and production, AIC's broad selection of products are highly flexible and are conf...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
SYS-CON Events announced today that O'Reilly Media has been named “Media Sponsor” of SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurri...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace. ...
Seagate has a strong track record of collaborating with others to develop better cloud solutions. The Seagate Cloud Builder Alliance program, for example, leverages the company’s knowledge of storage and cloud-optimized solutions to give cloud service providers the customized, flexible and scalable server and storage solutions to meet the high levels of service their customers demand. Seagate also is a member of the OpenStack Foundation and Open Compute Project to help define and promote open-so...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
What process has your provider undertaken to ensure that the cloud tenant will receive predictable performance and service? What was involved in the planning? Who owns and operates the data center? What technology is being used? How is it being supported? In his session at 14th Cloud Expo, Dave Weisbrot, Cloud Business Manager for QTS, will provide the attendees a look into what it takes to stand up and stand behind a highly available certified cloud IaaS.
I'll be hosting an SAP HANA Cloud webinar at 11am eastern time, Wednesday, October 29. You can sign up now. Featured speakers will be Allan Adler, Managing Partner, Channel Cloud Consulting, and Thorsten Leiduck, VP ISVs & Digital Commerce, SAP. Attendees will learn about • Cloud economics, hybrid cloud strategy, market size and opportunity • Introduction to SAP HANA Cloud Platform and how to: - Build new next-generation applications - Extend on-premise solutions non-disruptively throu...