Welcome!

@CloudExpo Authors: Liz McMillan, Elizabeth White, William Schmarzo, Rene Buest, Pat Romanski

Related Topics: @CloudExpo, Microservices Expo, Containers Expo Blog, @BigDataExpo, SDN Journal, @DevOpsSummit

@CloudExpo: Article

The Grand Challenge: Simplifying IT to Unleash Innovation

How the cloud helps businesses spend less time worrying and more time creating

I don't listen to music before I buy it anymore. I don't need to - as long as I'm purchasing it from Amazon. Based on algorithms that crawl my purchasing history, the online retailer knows what I like as well as I do and, dare I say, better than my wife.

A company develops this intimate knowledge by using Big Data to improve the customer experience in an economical and adaptable way. Amazon has integrated this agility into every aspect of its business, from running its warehouses to its revolutionary ability to publish on demand.

Game-changing innovation happens when you simplify everyday processes. But managing a large, traditional application portfolio - however crucial it is to your business - disrupts innovation.

The cloud virtualizes your software, protecting you from the inefficiencies associated with IT. As a result, you spend less time and money introducing and maintaining applications and more resources innovating and advancing your business. Whether you implement a software-designed data center, a hybrid cloud approach or and end-user computing strategy, you're taking the burden off of your own team and into the virtual world.

Conventional application integration is exhausting. Each has to be written, architected and incorporated into the existing structure. Then it must be tested, and tested again. Then you need to install, monitor and archive it, and manage and restore the archives to make sure they work. The whole thing gets complicated fast, so you need specialists who understand the management processes.

Multiply these processes by the thousands - on the high end, healthcare companies typically use 10,000 applications - and it's no wonder IT has a reputation for slowing down business.

More than 80 percent of traditional IT costs are driven by the people and processes involved in managing it. The cloud flips the equation. Eighty to eighty-five percent of the costs instead go toward infrastructure because the cloud automates everything. You're untethering the applications from the computers on which they run.

It's comparable to the impact standardized shipping containers had on modern trade. Every port could work with the same containers, streamlining the process as freighters received and delivered goods across the globe.

The cloud - the virtualized data center - does the same thing with applications. It puts collections of apps in standardized containers, complete with the machines and storage necessary to run them, and automates the management so you're not worrying about things breaking or delivering an unexpected result. Instead of automating thousands of apps individually, you handle entire containers all at once. You can seamlessly move the containers from a damaged machine to a working one. And business goes on.

The ramifications are fundamentally transformative. Innovation speeds up when businesses function unencumbered by the disruptions of traditional IT. Acquiring new technology is no longer a barrier because you're not devoting time to the cycle of writing, architecting, integrating, testing, installing, monitoring, archiving and restoring. You're just creating.

Today you can have a good idea, register as a corporation, get applications, manufacture products and launch an enterprise without leaving your home. The cloud provides global access to the IT necessary to build a business. It's faster, cheaper and lower risk - the three ingredients that propel innovation.

Consider the rise of Netflix. Blockbuster dominated the movie rental business for two decades, making it simple for customers to watch films in their home almost any time they wanted - as long as they were willing to trek to the store.

Netflix took the DVD rental business online and slashed the bottom out of Blockbuster's model. Movies came directly to customers' homes with a reasonably priced monthly subscription and no threat of late fees. As a result, Blockbuster announced last fall it would be shuttering all but 50 franchised stores in the U.S.

But Netflix didn't rest on its laurels. It recognized the threat of iTunes' pioneering streaming business. Netflix bifurcated its model, maintaining its mail-order DVD option while venturing into streaming. It used data gleaned from customers' viewing habits to create original content that aligns with not just what they watch but how they watch. Data revealed viewers liked streaming multiple episodes of TV shows in marathon sessions, prompting Netflix to release in one day entire seasons of dramas such as House of Cards.

This is what the cloud enables. Companies can use technology as a weapon of mass disruption. If you don't take advantage of it, you're at risk of not being able to grow and stay competitive. Rather than let technology happen to you, use it to become the agent of change.

How do you do that?

Software-defined data centers let customers quickly, safely and inexpensively deliver the right applications. A hybrid cloud strategy offers a choice between running applications in a software-defined data center, within the public cloud or another proprietary cloud. And an end-user computing strategy creates a safe, secure and compliant environment for application consumption.

Simplify IT, and you'll unleash innovation.

More Stories By Paul Strong

Paul Strong is VP, Office of the CTO, at VMware, where he helps guide architecture strategy and R&D innovation programs.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
"With Digital Experience Monitoring what used to be a simple visit to a web page has exploded into app on phones, data from social media feeds, competitive benchmarking - these are all components that are only available because of some type of digital asset," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that DXWorldExpo has been named “Global Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Digital Transformation is the key issue driving the global enterprise IT business. Digital Transformation is most prominent among Global 2000 enterprises and government institutions.
SYS-CON Events announced today that Datera, that offers a radically new data management architecture, has been named "Exhibitor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datera is transforming the traditional datacenter model through modern cloud simplicity. The technology industry is at another major inflection point. The rise of mobile, the Internet of Things, data storage and Big...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
"Outscale was founded in 2010, is based in France, is a strategic partner to Dassault Systémes and has done quite a bit of work with divisions of Dassault," explained Jackie Funk, Digital Marketing exec at Outscale, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.