Welcome!

@CloudExpo Authors: Liz McMillan, Pat Romanski, Elizabeth White, Automic Blog, Kevin Jackson

Related Topics: @CloudExpo, Microservices Expo, Microsoft Cloud, Cloud Security, @DXWorldExpo, @ThingsExpo

@CloudExpo: Article

What Cloud Startups Need to Know About Hunting Elephants

Large companies have several sets of requirements for solution providers that differ from smaller companies

"Cloud computing" is more than just a buzzword - it has transformed the tech industry. Having been in the business of building enterprise infrastructure for over 15 years, I've had the opportunity to witness how cloud has altered the landscape, including most recently at my company, Nexgate. It has not only ushered in a radical wave of innovation, but has also created new business models. The easily accessible and inexpensive nature of its on-demand structure has both paved the way for the rapid launch of new technologies and enabled the growth of businesses.

Yet, as with any technology, it also has its limits and risks, especially for cloud startups. If not configured well, cloud doesn't necessarily fit hand-in-hand with the needs of large enterprises. While the benefits of gaining a big customer are certainly obvious, the demands of doing so are not talked about nearly as frequently, despite that both are important. Hunting elephants is a dangerous game if you're a mouse.

Large companies have several sets of requirements for solution providers that differ from smaller companies, which aren't as concerned about security and scalability. Whereas the size of smaller companies doesn't require a focus on mitigating the risk of a high profile security breach or managing complex systems on a mass scale, for larger companies, these concerns are very real. Hence, it's not enough to just have a great product to engage on an enterprise level - large companies have dedicated security teams and requirements that you as a vendor need to work with to close the deal.

Having a disaster recovery plan in place is one of the first steps to becoming enterprise ready. Any sizeable organization is going to want assurance that in the event of a crisis, any lapse in the service you provide is going to be as brief and as painless as possible. And, furthermore, that enterprise is going to want proof to back up that assurance. That proof is called a disaster recovery plan. A disaster recovery plan specifies how your company intends to mitigate the risk of an incident resulting in downtime, as well as the processes in place for remediating and recovering from one. Given organizations' increasing dependency on information technology to run their operations, the more critical your product is to the day-to-day functioning of an enterprise, the more you must demonstrate this competency.

Creating and maintaining a disaster recovery plan is no simple task. Each employee should be trained in his or her role and responsibility in the event of a crisis or outage, and the plan should be documented and tested to ensure continuity of procedures and availability of essential resources in the event of a disaster. Your plan should specify easily executable and repeatable procedures for recovering and repairing any damaged IT resources and restoring them to operation as rapidly as possible. Be sure to include a summary of the critical assets and services, their recovery objectives, and recovery priorities, in addition to the contact information for disaster support agencies and a secondary data center service provider or other temporary means of providing service.

Security policy and practices are another prerequisite for navigating a large corporate environment. Without demonstrating the security of your product, you've effectively lost your seat at the table with enterprise companies. In today's tech-saturated world, an information security breach, hack, or hijack can cost thousands of dollars - not to mention inestimable damage to brands and consumer trust. This means an even greater burden of proof lies on vendors (and their cloud providers) as far as security is concerned to prevent such an event from happening. For example, if you're storing data on behalf of customers, are they encrypted in your database? Do you have strong access policies? Are your employees trained and certified when it comes to securing both corporate and personal accounts? If you're a web-based app, do you use a web app firewall (WAP)? Do you have IP and firewall restrictions in place from a cloud security service like Dome9? And what level of security does your cloud provider (e.g., Amazon Web Services) provide? The answers to these questions can help you structure your security policy and practices in alignment with enterprise needs.

To augment these policies and practices, you should also implement security review and testing. Policy and procedures are critical, but without confirmation and review of their execution, they only live in theory. For this reason, implementing internal and external reviews to ensure that your company, your employees, and your partners are all following your policy is critical. Ultimately, you should be able to show that you've created a process that's being applied day-to-day, which is sufficient enough to hold off socially engineered attacks and risks from phishing and malware, among other threats to your security. Allowing for third-party penetration testing is a great strategy to demonstrate your security capacity in this way. The more you can verify the process and results of that testing, the more you can prove to an enterprise that your product is effective and safe for use on a large scale.

Working with enterprise certainly has massive upsides, but with those benefits inherently comes a higher level of skepticism, scrutiny, and caution. Expect to have to prove that you can support sophisticated systems on a large scale, not only in terms of operation but also when it comes to appropriate processes, documentation, and security. The more you can anticipate enterprise needs and have the necessary procedures in place right out of the gate, the greater the level of confidence larger organizations will have in your company, and the better you can serve your customers.

For additional information about making your organization enterprise ready, check out these resources:

  1. Disaster Recovery Journal Sample Plans
  2. Cloud Security Alliance (CSA) Security Guidance
  3. AWS Security Center

More Stories By Rich Sutton

Rich Sutton is co-founder and CTO at Nexgate, a cloud-based social media compliance and security solution. Along with holding multiple patents, he has more than 15 years of experience in enterprise software and application development experience. Prior to working at Nexgate, Rich led a 50+ person engineering team building Websense’s web security product portfolio and also held senior management and technical positions at Symantec, 8e6 Technologies (now Trustwave), and eFunds (now Fidelity) building everything from SaaS applications to high-throughput network appliances, client security software, and mobile applications.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?