Welcome!

@CloudExpo Authors: Elizabeth White, Zakia Bouachraoui, Liz McMillan, Pat Romanski, Roger Strukhoff

Article

The Advantages of Using a Marketing Cloud

Benefits and Efficiencies Marketing Clouds provide

As Cloud computing continues to grow and expand, industries like marketing are learning how to take advantage of all the benefits and efficiencies it can provide. These tools and technologies can change the approach marketers take when working to engage their audience and nurture sales leads.

Marketers are looking to the Cloud for a variety of reasons. When working in the Cloud, marketers can have confidence their data is secure. Additionally, there is no need to worry about losing data to a server failure, as Cloud service providers have well-planned backup and redundancy systems. Another big plus to using a marketing Cloud is its cost-efficiency. Unlike all that is involved with supervision of server room infrastructure for management and deployment of marketing materials, utilizing a Cloud-based marketing system is far less costly. The Cloud vendor takes care of all the hardware management, security patches, and more.

The biggest advantage to using a Marketing Cloud system is what it can do. As marketing opportunities continue to evolve, it is quite challenging to stay up to date on emerging technologies and build effective campaigns. There are a variety of marketing opportunities today – social, mobile, multimedia, web, email – it can be difficult to build an effective message, deploy it, manage analytics and leads, refine as needed, and redeploy. It can prove challenging to manage time effectively. This is where a Cloud system can make a huge difference. Cloud systems provide the flexibility marketers need today to create completely unique experiences that will get the attention of contacts so they can turn into customers. In the digital realm, consumers expect personalized content across a variety of channels that work effectively on multiple platforms. This is the only way to engage and retain current customers as well as find new customers. It is the job of marketers to deliver the best possible digital experience to consumers and the way to accomplish that is by reviewing analytics of previous campaigns in order to determine what provided the best ROI. That is where the marketing Cloud soars.

A system like Marketing Cloud by Salesforce allows marketers to create and manage programs across multiple channels, including email, mobile, social, and the Web. By using a Cloud-based marketing system, the analytics for all these different programs are centrally located so it is easier to see what worked well and what didn’t so the next campaign can be improved prior to deployment. Understanding these insights on a global scale will continue to improve campaign performance.

For example, according to a study released in 2013 by Econsultancy and Adobe, content marketing and conversion rate optimization are top priorities for client-side marketers. Other important topics included social media engagement, targeting and personalization, content optimization, and mobile optimization, to name a few. This is proof that the job of the marketer is growing increasingly complex. Having all campaigns centrally located in the Cloud helps to bring a sense of order and consistency to the marketing professional. By having a single dashboard to review analytics and make sure each campaign includes with a consistent message, chances are customer engagement will have a better opportunity at remaining high, while keeping everything organized.

What is most important to any professional, regardless of industry, is defining success and then achieving it. For marketers, success can mean engaged contacts, improved brand loyalty, more clicks, lower bounce rate – the list could seemingly go on forever. By utilizing a Marketing Cloud Service, that definition of success, and how to track it, can be more attainable than in the past.

More Stories By Ava Cambellini

Ava Cambellini is a freelance web content writer who combines her passion for writing and technology to share the latest industry news and insights on products. Ava’s portfolio includes writing about sales, small businesses, tech/internet, and social marketing.

CloudEXPO Stories
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected path for IoT innovators to scale globally, and the smartest path to cross-device synergy in an instrumented, connected world.
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of the world’s largest data centers. Click here to schedule a meeting with our experts and executives.
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understanding as the environment changes.
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the modern business digitalization solutions. Achieve up to 50% early-stage technological process development cost cutdown with science and R&D-driven investment strategy with Codete's support.