Welcome!

Cloud Expo Authors: Pat Romanski, Elizabeth White, Roger Strukhoff, Jason Bloomberg, Hovhannes Avoyan

Blog Feed Post

Theresa Lanowitz on Solving Age-Old Problems in the Enterprise [Guest Blog]

Lanowitz_picBy Noel Wurst, Managing Editor at Skytap

This article was originally published on the Skytap Blog

Noel: Hello, this is Noel Wurst with Skytap and I am speaking with Theresa Lanowitz today, who is the founder of voke. Theresa is going to be giving a keynote at this year’s STAREAST conference on May 8, in Orlando, Florida. The keynote is titled “Extreme Automation: Software Quality for the Next Generation Enterprise.” I wanted to speak with her about what exactly extreme automation involves, trying to define the “next generation enterprise,” and to find out more about what she does and what voke does. Theresa, how are you today?

Theresa: I’m great, and thanks for inviting me to do this interview.

Noel: You’re welcome! So, let’s learn a little bit more about what you do with voke and what voke does. I was reading about some of your company’s services on your website—particularly those that relate to application development at the enterprise level. I saw where voke helps companies evaluate a variety of application lifecycle solutions. Actually, I’ll go ahead and let you talk about that first before I move on.

Theresa: Okay, so I’ll just give you a little bit of a background about who we are. We are an independent industry analyst firm and I’m the founder, I founded it 2006. What we do at voke is we really focus on the application lifecycle, the entire application lifecycle, and the transformation of that application lifecycle— including technology such as virtualization, cloud computing, embedded systems, mobile and device software and so on. We provide strategic, independent, impartial advice and market observations through both quantitative and qualitative research. That’s just a little bit about who we are and what we do.

Noel: So, when you’re working with clients and you’re trying to help them make these decisions that involve the entire lifecycle, I’m sure there are numerous questions, obviously, but I was curious— are there any questions that you tend to ask, or you’re trying to get the answers to some questions that perhaps clients kind of tend to forget or overlook, or not maybe think about when you’re dealing with the entire lifecycle?

Theresa: Yeah, when you’re looking at really evaluating application lifecycle solutions one of the things we always want to understand from people that we’re working with is, how mature is the organization? Do you have one part of the organization that might be a little bit more mature than the other? Maybe, is your QA organization really, really, mature with their practices and processes and tooling and maybe other parts of the organization may not be as mature.

We really want to understand the maturity of the organization. Then we also want to understand whether or not there is parity between the development, the quality assurance organization, and the operations organization, so those three pillars,those three classic pillars of IT. Do you have parity across those? Are all three, dev, QA and operations, are they really working to support the line of business to deliver high quality valuable business outcomes?

Another really important thing that we see going on right now is we want to find out if there is a change agent at the executive level in the organization. Because one of the things we know now is, there is really great technology in the market to help us overcome some of those traditional age-old computing problems that we’ve had. Things such as virtualization, things such as virtual lab management capabilities, service virtualization capability that free up a lot of time from people in dev, QA, and operations to do far more strategic things. If there is a change agent in the organization, that change agent is really able to effect change it will really get buy-in from the senior level management to make these changes happen. Finding out whether or not there is a change agent at the executive level is really important.

Then, if there is a change agent, how committed really is that executive team to implementing the change? Are they just saying, “You know, we think this is a good thing to do because it seems to be one of the things that people are talking about.” What type of commitment is there? Another thing that’s really, really, important is, how valued are requirements within the organization? Are you really willing to take more time to get requirements right to prevent those defects later on? Do you really understand what your cost of quality is? Do you really understand what the cost of building that software is actually going to be? How committed are you to those requirement and to getting it right?

Then I think another important thing that we really look at is what is most important to the organization? Are they more concerned about cost, quality, or schedule? Ideally, you want to be equally concerned about cost, quality, and schedule. But as we see from so many big catastrophic failures that happen in the news these days is that often, people are more concerned about schedule. Faster is better than correct, or faster is better than high quality.

If you’re willing to take that risk of having those catastrophic events, what do you do about your cost, what do you do about your quality? If you are willing to take that risk and have those catastrophic events out there, how willing are you to have your brand impacted? Because if you think about it, every company, every government agency is a software company, because you’re building software that are going to deliver these business outcomes and software is the differentiator for your business. What we see are these big, big catastrophic failures making headlines and we have to ask ourselves why are these failures making headlines?

One thing is, during the global financial crisis we really saw a lack of investment in IT. IT budget remained flat or they declined. Then we have this idea of faster was greater than being right or having higher quality. Faster is not really equal to better. In many organizations, we see a lot of old technology. Organizations are not up-to-date on the software platform that they’re using and a lot of organizations are really not leveraging the power of a lot of these really wonderful modern solutions that are out there.

Noel: That really is a complete transformation as you kind of listed some of those things as far as virtualization and dev/test environments and the cloud, hybrid applications, continuous integration, etc. All of these things are being adopted by companies that are doing it right but they’re also things that some are having to embrace all at the same time. It really is a complete transformation from collecting those requirements to delivering better software or faster, it’s not just, “oh, we only needed to do one of those things to get it right.”

Theresa: Yeah, and it’s the reality of understanding cost, quality, schedule, where you’re willing to make the sacrifices, and then also looking at the people process and the technology. Do you have the right skillsets in place? Do you have a relationship with professional service providers? Do you have a relationship with the software vendor that you’re using? Do you have the right process in place for each project, because process is not a one size fits all? Do you have the right tooling?

In many, many cases like I said, we see organizations using versions of software that are several, several, versions old and really not embracing some of these new technologies that you just discussed. If you don’t have the skillsets internally, look to a good professional services organization to help you really bring these new technologies in. Because a lot of the things that you were doing in the past, some of these very manually-related activities, can now be done through the use of these modern tools and have really wonderful return on investment with these tools. Such as lowering the number of defects going into production, testing on more platforms, having environments available anytime people want them for testing. These are all really great things that these newer technologies offer to organizations.

Noel: Let’s talk about your keynote for a little bit. Again, the title is, “Extreme Automation: Software Quality for the Next Generation Enterprise.” You’re employing all of these different technologies and skills and processes to build this next generation enterprise, so I was curious to get your definition as to what makes a piece of enterprise software “next generation?” What it makes it different from a piece of software in the past?

Theresa: Okay, one of the things that we hold core to our beliefs is that virtualization; the technology of virtualization is really the hub of the modern application lifecycle. Using things like virtual lab management or VLM, dev/test clouds, service virtualization, defect virtualization, device virtualization, bringing that virtualization technology to the pre-production environment, because we know how great virtualization worked in the production environment for the data center, for the operations team in terms of saving capital investments on hardware, reducing the footprint in the data center, reducing energy consumption, just making things far more efficient. We do believe that virtualization is really the hub of the modern application lifecycle and bringing it to the preproduction site is something that we’ve been really bullish on since we founded the company in 2006.

If you look at the next generation enterprise, that next generation enterprise is really about business connectivity. It’s about a global marketplace. Your customers are everywhere and you’re powered by software but that software has to be ready and available and working anytime, anywhere, any place. If you think about software, software only has to do three things: software has to work, software has to perform, and software has to be secure. When you think of it in terms of, “does my software work, is it fast enough, does it perform well, and is it secure enough,” those are three very, very basic fundamental questions, but that has to be right.

It has to have the quality aspect associated with that. That’s what you’re going to see in the next generation enterprise, the technology is really optimized for the business outcomes to make sure that people are having that software experience that works with them, that is performing enough, and does have a high degree of security.

Noel: To look at the other half of your keynote’s title, “extreme automation.” I’m always a fan of writing about automation and reading people’s opinions on it. It tends to stir up a debate sometimes where you have some people who are talking about automation is the key to this, and the automation is the key to that, or I feel like sometimes they think it’s the key to everything, but then you have others who are kind of holding their hands up and saying, “automation isn’t going to solve everything.” Is that kind of a tough decision sometimes to figure out when automation is absolutely necessary and when it’s not?

Theresa: Well, I think if you look at what’s going on in the enterprise we know that the enterprise does not embrace automation as much as it could, given the capability of a lot of the new tooling that’s out there. If we look at extreme automation, the definition of extreme automation is the concept of solving classic computing problems across the lifecycle with the use of modern tooling technology. You’re removing barriers and you’re facilitating communication, collaboration and connectivity of the development team, the QA team and the operations team to support the line of business and that insatiable demand for quality software. It’s this idea of using modern tooling, removing those barriers, using people, processes, and technology to really deliver on that demand for high quality software and that’s how we define extreme automation.

Noel: I was just writing it down as you were saying that it’s “solving classic problems with new technology and new tooling. That almost seems like a gentler way of saying “extreme automation.” I wonder if maybe it wouldn’t scare as many people when they hear “automation!” I love that, because, it’s not solving problems people don’t know they have, or haven’t ever heard of, it’s problems that they know they have, and have always had, and new technologies are available to solve those. That’s great.

Theresa: Yeah and you’re right they are problems that people have known that they have always had, so take for example, a test environment. What do people typically do? People will typically have to wait. We have survey data that says that 96% of people wait to get access to a test environment.

Noel: Wow!

Theresa: To get access to the test environment in a typical organization, without using virtualization, they have to wait for the operations team to provision, so that becomes a bottleneck. Quite honestly, the skills of the operations team should be used far more strategically, and the skills of the QA team waiting to get into that test environment should not be used waiting for an environment to be provisioned.

If you’re using something like virtual lab management technology, or dev/test cloud technology, you can spin up those virtual environments for tests that give people an environment as close to production as possible for as long as they want it to test whatever they need to test.

That’s really something that’s really beneficial because everybody today has to work with a third party supply chain for their software, so you have your entire software supply chain where they’re using outsourcers to do a portion of your development or testing, or whether you’re taking code drops from a partner that you might be working with, or whether you’re working on some type of collaborative project with another business partner. We have this software supply chain that we have to work with, and not waiting for those tactical things to happen really gives you a big, big benefit.

Noel: Absolutely. Well, for my last question, I feel like it’s all led up to this, you’ve got developers and testers able to work alongside each other and not have to wait, and IT not have to spend so much time provisioning and managing: it all leads to collaboration. I wanted to look specifically at the collaboration between developers and testers.

I feel like we’re not hearing, and I’m not reading as much about as the incredible differences between those two groups. Obviously there are still differences, but there’s just much more talk about them working together and realizing that by collaborating and working together that’s what ends up building better software faster. We’re not hearing anywhere near as much about the headbutting of these two groups in particular.

Theresa: Yeah, there is absolutely has to be collaboration, communication, and connectivity. I think one of the things you have to look at is, “is there really parity across development, QA, and operations to support that line of business?” With the development team really delivering architectural readiness, the QA team really delivering customer readiness, and the operations team really delivering production readiness. That line of business is really the requirements communicator, the keeper of profit and loss, and everybody in the IT organization, those three pillars of IT, they’re working to deliver those valuable business outcomes for that line of business.

Now, having said that, the line of business also has to be involved as well. You can’t just run around and code something and say, “Okay here you go line of business, you know, this is what we think you wanted.” The line of business also has to be involved as well.

If you think about the idea of parity, so you want to have parity between development, quality assurance, and operation to support that line of business. If there is parity, are the groups really collaborative or are they functionally isolated? You wanted have that collaboration and functionally there is still a need to have specialization of resources but you don’t want them to be isolated.

If there is no parity, is one group more dominant than the other? Is the operations team driving everything at the expense of what dev and the QA teams are doing? Collaboration across the groups is really essential and one of the things we’ve been talking about I think during the course of this discussion is that we have really good technology available to eliminate those age-old issues among the groups. Virtualization, as I said, we believe is the hub of the modern application lifecycle, so what you do with this collaboration using tooling such as virtualization is you don’t have to wait for operations to spin up the environments for testing. You have as many test environments for as long as you need.

You eliminate that friction between development and QA, where QA identifies the defect and then says, “Okay, dev team here is the defect” and the dev team comes back and says, “Well, I can’t really identify this because it works on my machine.” So, we eliminate that phrase, “it works on my machine.”

It’s really, really wonderful just to take that out of the IT vocabulary. It’s a big, big win. One of the people that we’ve talked to in one of the many market research surveys that was actually done on virtualization, one participant said that virtual lab management brings about peace between developers and testers …

Peace in the IT world. I looked at that, and I look at just the idea of virtual lab management without bringing any other piece of virtualization into the preproduction environment and say, “if we can really eliminate this friction between the three pillars of IT to really work, to support what that line of business needs we’re really in a good position.” It’s great that there are these collaborative tools out there that allow more collaboration, allow more communication, allow more connectivity. Organizations should not be struggling with that anymore because the tools do exist.

It’s been really great and I think that we’ve seen this really happen in the past couple or three years—we’ve really seen these tools come to a new level where there is not this reluctance to say, “Well, I’m not really sure if these tool is going to work, this tool might be too difficult.” The tools are getting easier and easier to use. The tools are really robust.

Again, if you don’t have the skillsets in your organization, go out and reach out to professional services organizations and make sure that you have that relationship with the professional services team. Leverage those relationships with the professional service providers. Leverage the relationships with the vendors.

One of the things that I always like to say to people in working with the software vender is talk to that vendor, have a relationship with the vendor, tell the vendor what you want to see in terms of features and functionality of the tooling. Vendors are very, very open and very receptive to hearing from their customers and from their potential customers, so leverage that relationship.

And then, if you’re thinking about bringing in some new technology—select a pilot project. Don’t say, “We’re going to bring this in and put it right in to the organization and have everybody use it.” Select a pilot project, figure out where you can get that really quick good return on investment and be able to go around and do some internal public relations about how it’s working, how it’s making a difference.

The best thing I can say about technology is to get current and stay current on your existing tools. Also, go out and evaluate and new technologies that you may not have, or get it as a way to complement and supplement what you’re already doing. Leverage the whole people, process, and technology portion to deliver high quality software on time and on budget.

Noel: That’s great. That really kind of sums everything up. I love the bit about these tools actually bringing peace to these organizations. I feel like sometimes like if your boss comes to you and says you got a new tool that’s going to help you work faster or help you work harder it’s kind of like, “I didn’t know I needed to work faster or harder.” But you find out that it’s actually going to also bring peace to the environment around you, that’s another attractive selling point of this technology.

Theresa: Yeah, it lets you work smarter and it allows you to focus your attention, your activities on far more strategic things rather than sitting around waiting for a lab, manually scheduling a lab, trying to get into that lab, hoping that … as a test team, hoping that you don’t run into any unforeseen problems and the team in front of you didn’t run into any unforeseen problems, they were able to get out when they were supposed to get out in the lab and you’re able to get on that lab when you were supposed to get at the lab.

But that says “all right, now we’re limiting our testing, what if I now have to test on maybe my line of business, you know what we really need to support a new tablet device so now I have to test on multiple platforms.” And if you’re in a physical lab you may not have time to do everything.” So having that environment it’s close to production as possible when you need for as long as you need it is … you know, you’re right, it brings … it’s a very peaceful environment running around doing a lot of tactical things.

Noel: That’s great. Thank you so much for speaking with me today.

Theresa: Oh you’re quite welcome.

Noel: Thank you. Everybody, again, this is Theresa Lanowitz, who is the founder of voke and you can hear Theresa’s keynote or visit it in person at STAREAST on May 8 … it’ s Thursday, May 8. The title again is “Extreme Automation: Software Quality for the Next Generation Enterprise. Thanks so much again.

Theresa: Thank you.

More from Theresa at the SDLC Acceleration Summit: A Deep Dive into Delivering Better Software Faster

SDLCAccelerationSummitUnder pressure to deliver more software, more frequently—and with zero defects? Want to explore SDLC acceleration best practices, trends, and insights with your peers and industry experts (industry Theresa Lanowitz)? Join us on May 13 in San Francisco for the SDLC Acceleration Summit.

The SDLC Acceleration Summit is your forum for asking questions and sharing ideas about accelerating development and test cycles to ensure that top-quality applications are delivered on time and on budget. Join us as we delve into topics such as:
  • The Future of the SDLC
  • Integrity within the Software Supply Chain
  • Reassessing the True Cost of Software Quality
  • Gaining a Competitive Advantage via an Advanced Software Delivery Process

 

Read the original blog entry...

More Stories By Wayne Ariola

Wayne Ariola is Vice President of Strategy and Corporate Development at Parasoft, a leading provider of integrated software development management, quality lifecycle management, and dev/test environment management solutions. He leverages customer input and fosters partnerships with industry leaders to ensure that Parasoft solutions continuously evolve to support the ever-changing complexities of real-world business processes and systems. Ariola has more than 15 years of strategic consulting experience within the technology and software development industries. He holds a BA from the University of California at Santa Barbara and an MBA from Indiana University.

Cloud Expo Latest Stories
Hardware will never be more valuable than on the day it hits your loading dock. Each day new servers are not deployed to production the business is losing money. While Moore’s Law is typically cited to explain the exponential density growth of chips, a critical consequence of this is rapid depreciation of servers. The hardware for clustered systems (e.g., Hadoop, OpenStack) tends to be significant capital expenses. In his session at 15th Cloud Expo, Mason Katz, CTO and co-founder of StackIQ, to discuss how infrastructure teams should be aware of the capitalization and depreciation model of these expenses to fully understand when and where automation is critical.
Over the last few years the healthcare ecosystem has revolved around innovations in Electronic Health Record (HER) based systems. This evolution has helped us achieve much desired interoperability. Now the focus is shifting to other equally important aspects – scalability and performance. While applying cloud computing environments to the EHR systems, a special consideration needs to be given to the cloud enablement of Veterans Health Information Systems and Technology Architecture (VistA), i.e., the largest single medical system in the United States.
In his session at 15th Cloud Expo, Mark Hinkle, Senior Director, Open Source Solutions at Citrix Systems Inc., will provide overview of the open source software that can be used to deploy and manage a cloud computing environment. He will include information on storage, networking(e.g., OpenDaylight) and compute virtualization (Xen, KVM, LXC) and the orchestration(Apache CloudStack, OpenStack) of the three to build their own cloud services. Speaker Bio: Mark Hinkle is the Senior Director, Open Source Solutions, at Citrix Systems Inc. He joined Citrix as a result of their July 2011 acquisition of Cloud.com where he was their Vice President of Community. He is currently responsible for Citrix open source efforts around the open source cloud computing platform, Apache CloudStack and the Xen Hypervisor. Previously he was the VP of Community at Zenoss Inc., a producer of the open source application, server, and network management software, where he grew the Zenoss Core project to over 10...
Most of today’s hardware manufacturers are building servers with at least one SATA Port, but not every systems engineer utilizes them. This is considered a loss in the game of maximizing potential storage space in a fixed unit. The SATADOM Series was created by Innodisk as a high-performance, small form factor boot drive with low power consumption to be plugged into the unused SATA port on your server board as an alternative to hard drive or USB boot-up. Built for 1U systems, this powerful device is smaller than a one dollar coin, and frees up otherwise dead space on your motherboard. To meet the requirements of tomorrow’s cloud hardware, Innodisk invested internal R&D resources to develop our SATA III series of products. The SATA III SATADOM boasts 500/180MBs R/W Speeds respectively, or double R/W Speed of SATA II products.
14th International Cloud Expo, held on June 10–12, 2014 at the Javits Center in New York City, featured three content-packed days with a rich array of sessions about the business and technical value of cloud computing, Internet of Things, Big Data, and DevOps led by exceptional speakers from every sector of the IT ecosystem. The Cloud Expo series is the fastest-growing Enterprise IT event in the past 10 years, devoted to every aspect of delivering massively scalable enterprise IT as a service.
As more applications and services move "to the cloud" (public or on-premise) cloud environments are increasingly adopting and building out traditional enterprise features. This in turn is enabling and encouraging cloud adoption from enterprise users. In many ways the definition is blurring as features like continuous operation, geo-distribution or on-demand capacity become the norm. NuoDB is involved in both building enterprise software and using enterprise cloud capabilities. In his session at 15th Cloud Expo, Seth Proctor, CTO at NuoDB, Inc., will discuss the experiences from building, deploying and using enterprise services and suggest some ways to approach moving enterprise applications into a cloud model.
Until recently, many organizations required specialized departments to perform mapping and geospatial analysis, and they used Esri on-premise solutions for that work. In his session at 15th Cloud Expo, Dave Peters, author of the Esri Press book Building a GIS, System Architecture Design Strategies for Managers, will discuss how Esri has successfully included the cloud as a fully integrated SaaS expansion of the ArcGIS mapping platform. Organizations that have incorporated Esri cloud-based applications and content within their business models are reaping huge benefits by directly leveraging cloud-based mapping and analysis capabilities within their existing enterprise investments. The ArcGIS mapping platform includes cloud-based content management and information resources to more widely, efficiently, and affordably deliver real-time actionable information and analysis capabilities to your organization.
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity. In his session at Internet of @ThingsExpo, Mac Devine, Distinguished Engineer at IBM, will discuss bringing these three elements together via Systems of Discover.
Cloud and Big Data present unique dilemmas: embracing the benefits of these new technologies while maintaining the security of your organization’s assets. When an outside party owns, controls and manages your infrastructure and computational resources, how can you be assured that sensitive data remains private and secure? How do you best protect data in mixed use cloud and big data infrastructure sets? Can you still satisfy the full range of reporting, compliance and regulatory requirements? In his session at 15th Cloud Expo, Derek Tumulak, Vice President of Product Management at Vormetric, will discuss how to address data security in cloud and Big Data environments so that your organization isn’t next week’s data breach headline.
The cloud is everywhere and growing, and with it SaaS has become an accepted means for software delivery. SaaS is more than just a technology, it is a thriving business model estimated to be worth around $53 billion dollars by 2015, according to IDC. The question is – how do you build and scale a profitable SaaS business model? In his session at 15th Cloud Expo, Jason Cumberland, Vice President, SaaS Solutions at Dimension Data, will give the audience an understanding of common mistakes businesses make when transitioning to SaaS; how to avoid them; and how to build a profitable and scalable SaaS business.
SYS-CON Events announced today that Gridstore™, the leader in software-defined storage (SDS) purpose-built for Windows Servers and Hyper-V, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Gridstore™ is the leader in software-defined storage purpose built for virtualization that is designed to accelerate applications in virtualized environments. Using its patented Server-Side Virtual Controller™ Technology (SVCT) to eliminate the I/O blender effect and accelerate applications Gridstore delivers vmOptimized™ Storage that self-optimizes to each application or VM across both virtual and physical environments. Leveraging a grid architecture, Gridstore delivers the first end-to-end storage QoS to ensure the most important App or VM performance is never compromised. The storage grid, that uses Gridstore’s performance optimized nodes or capacity optimized nodes, starts with as few a...
SYS-CON Events announced today that Solgenia, the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Solgenia is the global market leader in Cloud Collaboration and Cloud Infrastructure software solutions. Designed to “Bridge the Gap” between personal and professional social, mobile and cloud user experiences, our solutions help large and medium-sized organizations dramatically improve productivity, reduce collaboration costs, and increase the overall enterprise value by bringing collaboration and infrastructure solutions to the cloud.
Cloud computing started a technology revolution; now DevOps is driving that revolution forward. By enabling new approaches to service delivery, cloud and DevOps together are delivering even greater speed, agility, and efficiency. No wonder leading innovators are adopting DevOps and cloud together! In his session at DevOps Summit, Andi Mann, Vice President of Strategic Solutions at CA Technologies, will explore the synergies in these two approaches, with practical tips, techniques, research data, war stories, case studies, and recommendations.
Enterprises require the performance, agility and on-demand access of the public cloud, and the management, security and compatibility of the private cloud. The solution? In his session at 15th Cloud Expo, Simone Brunozzi, VP and Chief Technologist(global role) for VMware, will explore how to unlock the power of the hybrid cloud and the steps to get there. He'll discuss the challenges that conventional approaches to both public and private cloud computing, and outline the tough decisions that must be made to accelerate the journey to the hybrid cloud. As part of the transition, an Infrastructure-as-a-Service model will enable enterprise IT to build services beyond their data center while owning what gets moved, when to move it, and for how long. IT can then move forward on what matters most to the organization that it supports – availability, agility and efficiency.
Every healthy ecosystem is diverse. This is especially true in cloud ecosystems, where portability and interoperability are more important than old enterprise models of proprietary ownership. In his session at 15th Cloud Expo, Mark Baker, Server Product Manager at Canonical/Ubuntu, will discuss how single vendors used to take the lead in creating and delivering technology, but in a cloud economy, where users want tools of their preference, when and where they need them, it makes no sense.