Welcome!

@CloudExpo Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Zakia Bouachraoui

News Feed Item

1,000 Clients Live on ReachLocal’s ReachEdge Platform in its First Six Months

ReachLocal Inc. (NASDAQ:RLOC), a leader in powering local online marketing for small to medium-sized businesses (SMBs), today announced that 1,000 clients have gone live on the ReachEdge marketing automation platform since its launch in the United States and Canada in September 2013.

As the cornerstone of the company’s new marketing software-as-a-service (SaaS) suite of products, ReachEdge includes proprietary marketing automation and lead capture and tracking technology, all delivered by a responsive website design that optimizes the desktop and mobile user experience. With this technology, businesses can convert more visitors into leads and more leads into paying customers.

Fifty-five percent of the first 1,000 clients who have gone live on ReachEdge are new ReachLocal customers. ReachEdge has seen adoption in North America by businesses in the healthcare, automotive, home services, legal and education industries and will be introduced in Australia and the UK during 2014.

On average, ReachEdge powered businesses increased their Google Quality Score by nearly seven percent 60 days after implementing ReachEdge. Nearly 25 percent of ReachEdge powered businesses increased their Google Quality Score by more than 15 percent 60 days after implementing ReachEdge. In addition, the typical ReachEdge powered business created a website with 21 total pages, 10 of which consist of original content from ReachLocal.

“Marketing automation has become imperative as companies support all the different channels across the Web and mobile,” said BIA/Kelsey Vice President and Senior Analyst Peter Krasilovsky. “Until recently, marketing automation has been driven by large enterprises, but now local businesses can participate as well, with products such as ReachLocal’s ReachEdge. It offers a simple solution to automate the entire lead capture and management process, helping SMBs allocate marketing dollars more efficiently by focusing on the activities that generate the most revenue.”

Local merchants relying on online marketing as a primary method of lead generation often struggle to manage multiple discrete products from different vendors. ReachEdge solves this complex problem by integrating website, advertising, SEO, lead management and tracking all into a single automated platform that enables business owners to optimize and measure their entire customer acquisition process.

“The keen customer interest in ReachEdge demonstrates the very real need for an integrated technology platform to analyze and automate the entire customer acquisition lifecycle,” said ReachLocal President Josh Claman. “We look forward to expanding our reach to new markets and becoming the digital marketing foundation for many thousands of forward-thinking customers.”

For more information about ReachLocal, visit http://www.reachlocal.com, follow us at http://www.reachlocal.com/social, or email [email protected].

About ReachLocal Inc.

ReachLocal Inc. (NASDAQ: RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers, across 5 continents. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal's free newsletter to receive news, tips and other online marketing insights.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

CloudEXPO Stories
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
The technologies behind big data and cloud computing are converging quickly, offering businesses new capabilities for fast, easy, wide-ranging access to data. However, to capitalize on the cost-efficiencies and time-to-value opportunities of analytics in the cloud, big data and cloud technologies must be integrated and managed properly. Pythian's Director of Big Data and Data Science, Danil Zburivsky will explore: The main technology components and best practices being deployed to take advantage of data and analytics in the cloud, Architecture, integration, governance and security scenarios and Key challenges and success factors of moving data and analytics to the cloud
Most DevOps journeys involve several phases of maturity. Research shows that the inflection point where organizations begin to see maximum value is when they implement tight integration deploying their code to their infrastructure. Success at this level is the last barrier to at-will deployment. Storage, for instance, is more capable than where we read and write data. In his session at @DevOpsSummit at 20th Cloud Expo, Josh Atwell, a Developer Advocate for NetApp, will discuss the role and value extensible storage infrastructure has in accelerating software development activities, improve code quality, reveal multiple deployment options through automated testing, and support continuous integration efforts. All this will be described using tools common in DevOps organizations.
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.