Welcome!

@CloudExpo Authors: Kevin Benedict, Jonathan Fries, Jason Bloomberg, Aruna Ravichandran, Elizabeth White

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, @BigDataExpo, SDN Journal

@CloudExpo: Article

Nice Idea, But You Can’t Do It That Way - Cloud Billing Through the Fog

The term agile is a good description of what businesses need from their billing systems in order to meet the challenges

A recent Forbes article by Andrew Dailey at MGi Research reinforces the importance of "agile billing" to businesses that are serious about creating new revenue streams, meeting customers' needs and doing it fast and well.

The term agile is a good description of what businesses need from their billing systems in order to meet these challenges. At MetraTech, we've been an agile billing solution from day one with our "metadata-based" approach, which is what makes MetraNet flexible and responsive as well as business model and industry agnostic. So "agile" is a good description of how the system should perform and "metadata" is how the billing system actually delivers the agility. Metadata enables you to configure your data model, transaction processing, and user interface through web services compliant APIs and, as a result, enables the billing system to conform to your business model and existing systems. No need to compromise, you can simply innovate.

Recently we have seen (and commented on) an upsurge of breathless comment on the age-old concept of subscription billing, as if subscriptions were a new idea. Of course, any services company that relies on subscription pricing models only (or even mostly) is likely to be ill-prepared for the future as described by Andrew that includes cloud mashups, digital services and Internet of Things. A subscription-heavy service model is not an agile service model. So it was amusing to see that upon the Forbes article being published, one billing vendor put out a press release commending Forbes for their keen observation that the world needed agile billing and that as the inventor of cloud billing (maybe they've been taking pointers from Al Gore, the inventor of the Internet and from the inventor of subscription billing), the world was ready for their type of agile billing.

So you have to ask yourself, if it takes metadata to be agile and flex and change to capture new revenue streams, be responsive to customers, change business models, roll out services in weeks not months, and give customers freedom to run their business the way they want, how do other billing systems fare on the agility front? The answer is not so well. Most billing and for that matter ERP systems expect a customer to flex and be agile in fitting their business model into what the systems can and can't provide.

In contrast, the agile business constantly takes into account all pricing and charging options from subscriptions to one off purchases to usage and consumption models, unconstrained by the limitations of the billing system they use. The first time your IT department tells the product or sales team, "Nice idea, but the billing system can't do it that way ..." then you know that you don't have an agile billing system, you have a service innovation blocker: It blocks the way to creativity, change, customer satisfaction, and profits. And it allows IT to keep saying ‘no.' Too bad, you just have to stick with what we can make work.

Although we know that MetraNet was one of the first systems to see action in the field of cloud billing, we don't actually claim to have invented cloud billing. It is a fundamental characteristic of an agile billing system that it doesn't have to be recoded or rebuilt to meet the needs of a new type of service, or a new business model, or a new type of settlement for a partner deal. If there's a billable event out there that can be captured, then your billing system should be able to bill for it, and do so under any pricing/rating regime, no matter how weird the discounts or premiums. Agile, don't you think?

We are proud to deliver business agility to customers across industry verticals that rely on us to be their service innovation engine and believe these customers can speak to our agility far better than we could ever do:

Concur (largest SaaS ERP provider): "With MetraNet, Concur has a large degree of agility in not having to form fit a business model into its system but rather to do the reverse so that the infrastructure and combinations of business processes can come together however the business evolves."

TELMORE (most competitive MVNO in the world with the a Net Promoter Score of +58): "MetraTech understands our pain points and its MetraNet solution can address market demand for the highest levels of customer responsiveness while simultaneously enabling us to deliver the innovative solutions that our customers want."

Guarulhos (GRU) International Airport, São Paulo (largest airport in Latin America): "The ability of MetraNet to be easily configured to support all of our business models in record time made it possible for this milestone to occur. The ease of use and high visibility also helped us to quickly make any adjustments necessary to comply with regulatory rules during certification."

Cetip (leading marketplace for private fixed income securities and over the counter derivatives): "We believe that the right billing system is the flexible backbone on which we will continue to build a successful future; one that will en­able us to support increasingly complex and varied products and services. In MetraTech, we have found a partner who will meet our needs both immediately and into the future."

More Stories By Esmeralda Swartz

Esmeralda Swartz is VP, Marketing Enterprise and Cloud, BUSS. She has spent 15 years as a marketing, product management, and business development technology executive bringing disruptive technologies and companies to market. Esmeralda was CMO of MetraTech, now part of Ericsson. At MetraTech, Esmeralda was responsible for go-to-market strategy and execution for enterprise and SaaS products, product management, business development and partner programs. Prior to MetraTech, Esmeralda was co-founder, Vice President of Marketing and Business Development at Lightwolf Technologies, a big data management startup. She was previously co-founder and Senior Vice President of Marketing and Business Development of Soapstone Networks, a developer of resource and service control software, now part of Extreme Networks.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
Redis is not only the fastest database, but it has become the most popular among the new wave of applications running in containers. Redis speeds up just about every data interaction between your users or operational systems. In his session at 18th Cloud Expo, Dave Nielsen, Developer Relations at Redis Labs, will shares the functions and data structures used to solve everyday use cases that are driving Redis' popularity.
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
The increasing popularity of the Internet of Things necessitates that our physical and cognitive relationship with wearable technology will change rapidly in the near future. This advent means logging has become a thing of the past. Before, it was on us to track our own data, but now that data is automatically available. What does this mean for mHealth and the "connected" body? In her session at @ThingsExpo, Lisa Calkins, CEO and co-founder of Amadeus Consulting, will discuss the impact of wea...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
Struggling to keep up with increasing application demand? Learn how Platform as a Service (PaaS) can streamline application development processes and make resource management easy.
Up until last year, enterprises that were looking into cloud services usually undertook a long-term pilot with one of the large cloud providers, running test and dev workloads in the cloud. With cloud’s transition to mainstream adoption in 2015, and with enterprises migrating more and more workloads into the cloud and in between public and private environments, the single-provider approach must be revisited. In his session at 18th Cloud Expo, Yoav Mor, multi-cloud solution evangelist at Cloudy...
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
See storage differently! Storage performance problems have only gotten worse and harder to solve as applications have become largely virtualized and moved to a cloud-based infrastructure. Storage performance in a virtualized environment is not just about IOPS, it is about how well that potential performance is guaranteed to individual VMs for these apps as the number of VMs keep going up real time. In his session at 18th Cloud Expo, Dhiraj Sehgal, in product and marketing at Tintri, will discu...
SYS-CON Events announced today that Enzu, a leading provider of cloud hosting solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to foc...
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...