Welcome!

@CloudExpo Authors: Yeshim Deniz, Jason Bloomberg, Kevin Jackson, Elizabeth White, William Schmarzo

Related Topics: @CloudExpo, Java IoT, Microservices Expo, Linux Containers, Containers Expo Blog, @BigDataExpo

@CloudExpo: Article

APIs: A Soup to Nuts Analysis

Your APIs are doorways into your business systems

APIs are transforming businesses to extend the reach of their information systems and data. In technical terms, APIs are rather finite, allowing two software applications to exchange data and execute procedures. Yet their business impact is so great that API management requires a far from finite thought process. A "soup to nuts" approach is needed to help companies determine how to achieve the most business success with APIs.

An API enables applications to access back-end systems using lightweight, standards-based protocols such as REST and JSON. For example, if you were in food distribution, the actual business of soup and nuts, you could develop an API that lets mobile app developers tap directly into your ERP system. They could build consumer apps for recipes that showed ingredients that you had in stock. Grocery stores could build apps that gave their shoppers bulk discounts on large orders and so forth. The API extends your food distribution business into customer realms where you've never played before. This is fantastic. But it also presents a number of challenges to the management of the business.

An API Is a Product
Whether you like it or not, your API is basically a software product. It should be managed like one. As external parties connect with your API, they will reasonably expect the kind of professional communication and seamless updates that they would find with any web-based software business. If you are a mobile app developer who is accustomed to tapping into Amazon.com's API or any number of comparable interfaces, you will expect the same kind of experience when you connect with a corporate API.

Perhaps more significantly, the API represents an investment of resources. As such, it should serve a well-thought-out and thorough business strategy just like any software product. This means managing its lifecycle. The software lifecycle starts with planning, continues through development and operation, and ends with retirement and replacement. Ideally each phase of the lifecycle should be managed and monitored for optimal results. Certainly better API lifecycle management will foster more satisfied developers and partner communities.

Planning and Building Your APIs
Sometimes an API just is. Someone in the IT department created it for some reason that has since been forgotten, and there it is. It may or may not be great, but you have it. Should you use it "as is" or wait? This is more common than you might imagine. If you are approaching your APIs as if they were products, you would wait and work through a plan first. You have to get together with business and technology stakeholders and determine the business purpose of the APIs that you will be building. Now, this begs the question: Who exactly is this "you" we are referring to? That is one of your first planning challenges. Who is going to own the API business products that will extend the business into new spheres? So first you have to figure out who owns the API, and often it will be a collection of people that represent different parts of a business. Then the next planning task is to understand the cost/benefit outcomes for the business and intended users.

Chances are there will be more than one API developed and within each API there will be a host of different features to be developed. You will have to devise a priority for the rollout of new features. For instance, with the recipe app, the first release of the API might include simple searching and browsing. The second release might enable users to order products for delivery. The third release could let users pay for orders with credits cards and so forth. Not all of these features can be perfected at once.

Once the API is up, the organization has to be in place to support it. It is necessary to think through the empty seats that might need to be filled so that users of your API will feel as if they are connected to a responsive, living business. For example, if you are planning to invite developers from Europe to connect with your API, you need to have a technical point of contact for them as well as documentation that will be meaningful to them, perhaps translated into different languages. You will have to structure your business to support and manage the API.

Running the API: Protect, Secure, Manage
Your APIs are doorways into your business systems. That's great, but it is also a bit scary. APIs need strong, coherent security and management. If you have a handful of APIs, you will be able to stay on top of their availability, security and provisioning by hand. As your API program grows and it will if you are doing it right, you will likely find that using an API platform becomes a best practice - simply because it can take care of the serious work of API management. Effectively running an API through a platform involves the following:

  • Support non-functional requirements - These include message protocol handling, security policy, authentication and authorization, etc.
  • Manage provisioning and access control for apps - This means the selective provisioning of API access. Corporate APIs are not like their consumer counterparts where you want millions of users. With a corporate API, controlled access is where the users are the most valuable, not the most numerous. The API platform should enable selective provisioning that is still highly automated and light in terms of administrative load. Unfettered usage can bring a host of problems. Traffic and load management can get strained. Worse is the possible need to add extra server instances of costly business software just to satisfy API-driven demand. If the increased load is not generating revenue, satisfying it with more instances will be a waste of money.
  • Monetization and control - An API might be a profit center itself. For example, a food distribution company API could be monetized from selling access to data about sales trends in the food industry. This scenario requires the ability to license access to the API.
  • Provide API monitoring - APIs are just like any other piece of enterprise IT that is monitored for its system health, response times, and availability. In some cases, uptime may not be a big issue. However when your customers and partners are connecting to an API, you will want to know whether it is up, down, or running slowly. The API platform should provide monitoring functionality as well as failover for APIs that go down.

Sharing Your APIs: Publish, Support, Syndicate
APIs succeed when they are shared. The API platform can help create a marketplace where developers can discover your APIs and request permission to use them. The marketplace can be internal to your company or set up for external relationships. Whether it is a developer portal or something comparable, the platform should provide the below sharing functionality:

  • Enable you to interact with and recognize your API developers. In some cases, this process can be set up on a self-service basis to allow it to scale without a major resource investment on your part.
  • Facilitate the creation of great documentation about your API and how to use it.
  • Make testing against your API as easy as possible.
  • Monetize your API to assist in future cost benefit analysis.

Analyze Your API Program: Measure, Report, Iterate
Measurement of program results is in the DNA of most good IT managers. The API platform can help make this process as simple as possible. You will likely want to measure and report on the success of your program across the whole API lifecycle. Lifecycle and results are usually linked. For instance, if you see adoption of the recipe API rise as new features are added and new versions are introduced, that is an important finding to determine the payoff of earlier investments in the program and guide future direction. The right API measuring tools can help you drive improvement back into the planning stage. It is a never-ending cycle.

The Platform Approach to API Lifecycle Management
The execution of an API program that manages APIs like products across their full lifecycles requires a combination of organization and technology. The technology alone cannot make it happen. The organization cannot do it alone without the proper tools. In our experience working with many large enterprises, the best practice is to match the API owners with a platform approach to lifecycle management. The platform can be a complete offering, such as our own SOA Software API Management Solution, or it can be built in a variety of other ways. What's important is to recognize that the people, process and platform need to work together to effect comprehensive API lifecycle management. This will ensure the success of the API program.

Lifecycle Management
Ideally lifecycle management will be baked into the structure of the platform tooling, allowing for automated approvals and workflow for each stage of the API lifecycle. This means having the ability to align work streams related to API lifecycle, such as costing, product management, documentation and legal. People involved in running the API program can thus work together efficiently. The API development capability itself should have API modeling, templates, versioning and change management, and impact analysis. These features serve the goal of managing the full API lifecycle without an untenable resource investment.

Gateway
API management typically works using a proxy that can be managed and monitored more easily than the API itself. For multiple APIs, the best approach is a "gateway" or collective proxy with added integration and mediation capabilities including:

  • Process Composition/Orchestration.
  • Security, including AU/AZ, attack prevention, and protecting your systems from abuse.
  • Caching and paging.
  • Supporting multiple mobile app platforms.
  • Managing quality of service (QoS).

Community
Exposing APIs to your systems involves building a community. Developers whom you don't know will be writing code to access your data through APIs. For the process to work, they need to feel as if they are connecting with real people. This can be achieved in part with self-service and automation and actual human involvement. A developer portal is essential for the following functions:

  • Self-service community to promote innovation and lower support costs.
  • Interactive documentation to increase adoption and encourage experimentation with your APIs.
  • App provisioning so you can gain visibility and control over the apps that are hitting your APIs.
  • Integrated testing to speed up learning.
  • Analytics to provide feedback and measure success.

Getting There
You have your soup. You want the nuts. There is a path to dessert. However all this requires a mature and profitable API program. Our recommendation is to think about what you want to accomplish with APIs from the vantage points of productization and lifecycle. Building APIs puts you into the business of creating software products. While you may not see the API as a product, it is one. And, like any software product, it needs to be managed across its entire lifecycle. From planning through running and sharing, the API has to be monitored and secured. The work of managing it needs to be handled efficiently so that the program can be financially and strategically beneficial to the business. The best practice to ensure all of these outcomes is to use an API management platform to automate the handling of all of your APIs as they progress across their lifecycles. That will get you the nuts. The alternative is to go nuts, and that's not what anyone wants.

More Stories By Alistair Farquharson, CTO, SOA Software

Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software Alistair is helping to shape and mature the enterprise API and SOA industry. Alistair is responsible for product strategy and development for this leading Enterprise API and SOA Governance company. He spends a great deal of time and energy shaping customer and industry direction with regular conference keynote appearances, discussions with customers, and even the occasional foray into writing code. Alistair has been at the forefront of many technology waves from enterprise web architecture, through web services and SOA, and now into APIs. His expertise spans a wide range of technologies and businesses, and he brings a unique global focus to everything he does.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists looked at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deliver...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), provided an overview of various initiatives to certify the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldwide re...
Both SaaS vendors and SaaS buyers are going “all-in” to hyperscale IaaS platforms such as AWS, which is disrupting the SaaS value proposition. Why should the enterprise SaaS consumer pay for the SaaS service if their data is resident in adjacent AWS S3 buckets? If both SaaS sellers and buyers are using the same cloud tools, automation and pay-per-transaction model offered by IaaS platforms, then why not host the “shrink-wrapped” software in the customers’ cloud? Further, serverless computing, cl...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
Wooed by the promise of faster innovation, lower TCO, and greater agility, businesses of every shape and size have embraced the cloud at every layer of the IT stack – from apps to file sharing to infrastructure. The typical organization currently uses more than a dozen sanctioned cloud apps and will shift more than half of all workloads to the cloud by 2018. Such cloud investments have delivered measurable benefits. But they’ve also resulted in some unintended side-effects: complexity and risk. ...
It is ironic, but perhaps not unexpected, that many organizations who want the benefits of using an Agile approach to deliver software use a waterfall approach to adopting Agile practices: they form plans, they set milestones, and they measure progress by how many teams they have engaged. Old habits die hard, but like most waterfall software projects, most waterfall-style Agile adoption efforts fail to produce the results desired. The problem is that to get the results they want, they have to ch...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...