Welcome!

Cloud Expo Authors: Esmeralda Swartz, Elizabeth White, Kevin Jackson, Roger Strukhoff, Pat Romanski

Related Topics: Cloud Expo, Java, SOA & WOA, Linux, Virtualization, Big Data Journal

Cloud Expo: Article

APIs: A Soup to Nuts Analysis

Your APIs are doorways into your business systems

APIs are transforming businesses to extend the reach of their information systems and data. In technical terms, APIs are rather finite, allowing two software applications to exchange data and execute procedures. Yet their business impact is so great that API management requires a far from finite thought process. A "soup to nuts" approach is needed to help companies determine how to achieve the most business success with APIs.

An API enables applications to access back-end systems using lightweight, standards-based protocols such as REST and JSON. For example, if you were in food distribution, the actual business of soup and nuts, you could develop an API that lets mobile app developers tap directly into your ERP system. They could build consumer apps for recipes that showed ingredients that you had in stock. Grocery stores could build apps that gave their shoppers bulk discounts on large orders and so forth. The API extends your food distribution business into customer realms where you've never played before. This is fantastic. But it also presents a number of challenges to the management of the business.

An API Is a Product
Whether you like it or not, your API is basically a software product. It should be managed like one. As external parties connect with your API, they will reasonably expect the kind of professional communication and seamless updates that they would find with any web-based software business. If you are a mobile app developer who is accustomed to tapping into Amazon.com's API or any number of comparable interfaces, you will expect the same kind of experience when you connect with a corporate API.

Perhaps more significantly, the API represents an investment of resources. As such, it should serve a well-thought-out and thorough business strategy just like any software product. This means managing its lifecycle. The software lifecycle starts with planning, continues through development and operation, and ends with retirement and replacement. Ideally each phase of the lifecycle should be managed and monitored for optimal results. Certainly better API lifecycle management will foster more satisfied developers and partner communities.

Planning and Building Your APIs
Sometimes an API just is. Someone in the IT department created it for some reason that has since been forgotten, and there it is. It may or may not be great, but you have it. Should you use it "as is" or wait? This is more common than you might imagine. If you are approaching your APIs as if they were products, you would wait and work through a plan first. You have to get together with business and technology stakeholders and determine the business purpose of the APIs that you will be building. Now, this begs the question: Who exactly is this "you" we are referring to? That is one of your first planning challenges. Who is going to own the API business products that will extend the business into new spheres? So first you have to figure out who owns the API, and often it will be a collection of people that represent different parts of a business. Then the next planning task is to understand the cost/benefit outcomes for the business and intended users.

Chances are there will be more than one API developed and within each API there will be a host of different features to be developed. You will have to devise a priority for the rollout of new features. For instance, with the recipe app, the first release of the API might include simple searching and browsing. The second release might enable users to order products for delivery. The third release could let users pay for orders with credits cards and so forth. Not all of these features can be perfected at once.

Once the API is up, the organization has to be in place to support it. It is necessary to think through the empty seats that might need to be filled so that users of your API will feel as if they are connected to a responsive, living business. For example, if you are planning to invite developers from Europe to connect with your API, you need to have a technical point of contact for them as well as documentation that will be meaningful to them, perhaps translated into different languages. You will have to structure your business to support and manage the API.

Running the API: Protect, Secure, Manage
Your APIs are doorways into your business systems. That's great, but it is also a bit scary. APIs need strong, coherent security and management. If you have a handful of APIs, you will be able to stay on top of their availability, security and provisioning by hand. As your API program grows and it will if you are doing it right, you will likely find that using an API platform becomes a best practice - simply because it can take care of the serious work of API management. Effectively running an API through a platform involves the following:

  • Support non-functional requirements - These include message protocol handling, security policy, authentication and authorization, etc.
  • Manage provisioning and access control for apps - This means the selective provisioning of API access. Corporate APIs are not like their consumer counterparts where you want millions of users. With a corporate API, controlled access is where the users are the most valuable, not the most numerous. The API platform should enable selective provisioning that is still highly automated and light in terms of administrative load. Unfettered usage can bring a host of problems. Traffic and load management can get strained. Worse is the possible need to add extra server instances of costly business software just to satisfy API-driven demand. If the increased load is not generating revenue, satisfying it with more instances will be a waste of money.
  • Monetization and control - An API might be a profit center itself. For example, a food distribution company API could be monetized from selling access to data about sales trends in the food industry. This scenario requires the ability to license access to the API.
  • Provide API monitoring - APIs are just like any other piece of enterprise IT that is monitored for its system health, response times, and availability. In some cases, uptime may not be a big issue. However when your customers and partners are connecting to an API, you will want to know whether it is up, down, or running slowly. The API platform should provide monitoring functionality as well as failover for APIs that go down.

Sharing Your APIs: Publish, Support, Syndicate
APIs succeed when they are shared. The API platform can help create a marketplace where developers can discover your APIs and request permission to use them. The marketplace can be internal to your company or set up for external relationships. Whether it is a developer portal or something comparable, the platform should provide the below sharing functionality:

  • Enable you to interact with and recognize your API developers. In some cases, this process can be set up on a self-service basis to allow it to scale without a major resource investment on your part.
  • Facilitate the creation of great documentation about your API and how to use it.
  • Make testing against your API as easy as possible.
  • Monetize your API to assist in future cost benefit analysis.

Analyze Your API Program: Measure, Report, Iterate
Measurement of program results is in the DNA of most good IT managers. The API platform can help make this process as simple as possible. You will likely want to measure and report on the success of your program across the whole API lifecycle. Lifecycle and results are usually linked. For instance, if you see adoption of the recipe API rise as new features are added and new versions are introduced, that is an important finding to determine the payoff of earlier investments in the program and guide future direction. The right API measuring tools can help you drive improvement back into the planning stage. It is a never-ending cycle.

The Platform Approach to API Lifecycle Management
The execution of an API program that manages APIs like products across their full lifecycles requires a combination of organization and technology. The technology alone cannot make it happen. The organization cannot do it alone without the proper tools. In our experience working with many large enterprises, the best practice is to match the API owners with a platform approach to lifecycle management. The platform can be a complete offering, such as our own SOA Software API Management Solution, or it can be built in a variety of other ways. What's important is to recognize that the people, process and platform need to work together to effect comprehensive API lifecycle management. This will ensure the success of the API program.

Lifecycle Management
Ideally lifecycle management will be baked into the structure of the platform tooling, allowing for automated approvals and workflow for each stage of the API lifecycle. This means having the ability to align work streams related to API lifecycle, such as costing, product management, documentation and legal. People involved in running the API program can thus work together efficiently. The API development capability itself should have API modeling, templates, versioning and change management, and impact analysis. These features serve the goal of managing the full API lifecycle without an untenable resource investment.

Gateway
API management typically works using a proxy that can be managed and monitored more easily than the API itself. For multiple APIs, the best approach is a "gateway" or collective proxy with added integration and mediation capabilities including:

  • Process Composition/Orchestration.
  • Security, including AU/AZ, attack prevention, and protecting your systems from abuse.
  • Caching and paging.
  • Supporting multiple mobile app platforms.
  • Managing quality of service (QoS).

Community
Exposing APIs to your systems involves building a community. Developers whom you don't know will be writing code to access your data through APIs. For the process to work, they need to feel as if they are connecting with real people. This can be achieved in part with self-service and automation and actual human involvement. A developer portal is essential for the following functions:

  • Self-service community to promote innovation and lower support costs.
  • Interactive documentation to increase adoption and encourage experimentation with your APIs.
  • App provisioning so you can gain visibility and control over the apps that are hitting your APIs.
  • Integrated testing to speed up learning.
  • Analytics to provide feedback and measure success.

Getting There
You have your soup. You want the nuts. There is a path to dessert. However all this requires a mature and profitable API program. Our recommendation is to think about what you want to accomplish with APIs from the vantage points of productization and lifecycle. Building APIs puts you into the business of creating software products. While you may not see the API as a product, it is one. And, like any software product, it needs to be managed across its entire lifecycle. From planning through running and sharing, the API has to be monitored and secured. The work of managing it needs to be handled efficiently so that the program can be financially and strategically beneficial to the business. The best practice to ensure all of these outcomes is to use an API management platform to automate the handling of all of your APIs as they progress across their lifecycles. That will get you the nuts. The alternative is to go nuts, and that's not what anyone wants.

More Stories By Alistair Farquharson, CTO, SOA Software

Alistair Farquharson is a visionary industry veteran focused on using disruptive technologies to drive business growth and improve efficiency and agility within organizations. As the CTO of SOA Software Alistair is helping to shape and mature the enterprise API and SOA industry. Alistair is responsible for product strategy and development for this leading Enterprise API and SOA Governance company. He spends a great deal of time and energy shaping customer and industry direction with regular conference keynote appearances, discussions with customers, and even the occasional foray into writing code. Alistair has been at the forefront of many technology waves from enterprise web architecture, through web services and SOA, and now into APIs. His expertise spans a wide range of technologies and businesses, and he brings a unique global focus to everything he does.

Comments (0)

Share your thoughts on this story.

Add your comment
You must be signed in to add a comment. Sign-in | Register

In accordance with our Comment Policy, we encourage comments that are on topic, relevant and to-the-point. We will remove comments that include profanity, personal attacks, racial slurs, threats of violence, or other inappropriate material that violates our Terms and Conditions, and will block users who make repeated violations. We ask all readers to expect diversity of opinion and to treat one another with dignity and respect.


@CloudExpo Stories
SYS-CON Events announced today that SOA Software, an API management leader, will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. SOA Software is a leading provider of API Management and SOA Governance products that equip business to deliver APIs and SOA together to drive their company to meet its business strategy quickly and effectively. SOA Software’s technology helps businesses to accel...
How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic • Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff hap...
SYS-CON Events announced today that Utimaco will exhibit at SYS-CON's 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Utimaco is a leading manufacturer of hardware based security solutions that provide the root of trust to keep cryptographic keys safe, secure critical digital infrastructures and protect high value data assets. Only Utimaco delivers a general-purpose hardware security module (HSM) as a customiz...
Samsung VP Jacopo Lenzi, who headed the company's recent SmartThings acquisition under the auspices of Samsung's Open Innovaction Center (OIC), answered a few questions we had about the deal. This interview was in conjunction with our interview with SmartThings CEO Alex Hawkinson. IoT Journal: SmartThings was developed in an open, standards-agnostic platform, and will now be part of Samsung's Open Innovation Center. Can you elaborate on your commitment to keep the platform open? Jacopo Lenzi: S...
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
SYS-CON Events announced today that ElasticBox is holding a Hackathon at DevOps Summit, November 6 from 12 pm -4 pm at the Santa Clara Convention Center in Santa Clara, CA. You can enter as an individual or team of up to 10 developers. A New Star Is Born Every Month! All completed ElasticBoxes will then be sent to a judging panel - 12 winners will be featured on the ElasticBox website in 2015. All entrants will receive five full enterprise licenses for one year + ElasticBox headphones + Elasti...
Once the decision has been made to move part or all of a workload to the cloud, a methodology for selecting that workload needs to be established. How do you move to the cloud? What does the discovery, assessment and planning look like? What workloads make sense? Which cloud model makes sense for each workload? What are the considerations for how to select the right cloud model? And how does that fit in with the overall IT tranformation? In his session at 15th Cloud Expo, John Hatem, head of V...
Cloud services are the newest tool in the arsenal of IT products in the market today. These cloud services integrate process and tools. In order to use these products effectively, organizations must have a good understanding of themselves and their business requirements. In his session at 15th Cloud Expo, Brian Lewis, Principal Architect at Verizon Cloud, will outline key areas of organizational focus, and how to formalize an actionable plan when migrating applications and internal services to...
SAP is delivering break-through innovation combined with fantastic user experience powered by the market-leading in-memory technology, SAP HANA. In his General Session at 15th Cloud Expo, Thorsten Leiduck, VP ISVs & Digital Commerce, SAP, will discuss how SAP and partners provide cloud and hybrid cloud solutions as well as real-time Big Data offerings that help companies of all sizes and industries run better. SAP launched an application challenge to award the most innovative SAP HANA and SAP ...
Ixia develops amazing products so its customers can connect the world. Ixia helps its customers provide an always-on user experience through fast, secure delivery of dynamic connected technologies and services. Through actionable insights that accelerate and secure application and service delivery, Ixia's customers benefit from faster time to market, optimized application performance and higher-quality deployments.
SYS-CON Events announced today that Calm.io has been named “Bronze Sponsor” of DevOps Summit Silicon Valley, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Calm.io is a cloud orchestration platform for AWS, vCenter, OpenStack, or bare metal, that runs your CL tools puppet, Chef, shell, git, Jenkins, nagios, and will soon support New Relic and Docker. It can run hosted, or on premise and provides VM automation / expiry, self-service portals,...
In her General Session at 15th Cloud Expo, Anne Plese, Senior Consultant, Cloud Product Marketing, at Verizon Enterprise, will focus on finding the right mix of renting vs. buying Oracle capacity to scale to meet business demands, and offer validated Oracle database TCO models for Oracle development and testing environments. Anne Plese is a marketing and technology enthusiast/realist with over 19+ years in high tech. At Verizon Enterprise, she focuses on driving growth for the Verizon Cloud pla...
SYS-CON Events announced today that Aria Systems, the recurring revenue expert, has been named "Bronze Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue bu...
The Internet of Things (IoT) is going to require a new way of thinking and of developing software for speed, security and innovation. This requires IT leaders to balance business as usual while anticipating for the next market and technology trends. Cloud provides the right IT asset portfolio to help today’s IT leaders manage the old and prepare for the new. Today the cloud conversation is evolving from private and public to hybrid. This session will provide use cases and insights to reinforce t...
As Platform as a Service (PaaS) matures as a category, developers should have the ability to use the programming language of their choice to build applications and have access to a wide array of services. Bluemix is IBM's open cloud development platform that enables users to easily build cloud-based, creative mobile and web applications without having to spend large amounts of time and resources on configuring infrastructure and multiple software licenses. In this track, you will learn about the...
Blue Box has closed a $10 million Series B financing. The round was led by a strategic investor and included participation from prior investors including Voyager Capital and Founders Collective, as well as the Blue Box executive team. This round follows a $4.3 million Series A closed in December of 2012 and led by Voyager Capital. In May of this year, the company announced general availability of its private cloud as a service offering, Blue Box Cloud. Since that release, the company has dem...
SYS-CON Events announced today that Verizon has been named "Gold Sponsor" of SYS-CON's 15th International Cloud Expo®, which will take place on November 4-6, 2014, at the Santa Clara Convention Center in Santa Clara, CA. Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company's secure mobility, cloud, strategic network...
SimpleECM is the only platform to offer a powerful combination of enterprise content management (ECM) services, capture solutions, and third-party business services providing simplified integrations and workflow development for solution providers. SimpleECM is opening the market to businesses of all sizes by reinventing the delivery of ECM services. Our APIs make the development of ECM services simple with the use of familiar technologies for a frictionless integration directly into web applicat...
The only place to be June 9-11 is Cloud Expo & @ThingsExpo 2015 East at the Javits Center in New York City. Join us there as delegates from all over the world come to listen to and engage with speakers & sponsors from the leading Cloud Computing, IoT & Big Data companies. Cloud Expo & @ThingsExpo are the leading events covering the booming market of Cloud Computing, IoT & Big Data for the enterprise. Speakers from all over the world will be hand-picked for their ability to explore the economic...
Cloudwick, the leading big data DevOps service and solution provider to the Fortune 1000, announced Big Loop, its multi-vendor operations platform. Cloudwick Big Loop creates greater collaboration between Fortune 1000 IT staff, developers and their database management systems as well as big data vendors. This allows customers to comprehensively manage and oversee their entire infrastructure, which leads to more successful production cluster operations, and scale-out. Cloudwick Big Loop supports ...