Click here to close now.




















Welcome!

@CloudExpo Authors: Cloud Best Practices Network, Dana Gardner, Eric Aarrestad, Liz McMillan, Adrian Bridgwater

News Feed Item

Gridsum Debuts in North America, Partnering with Baidu to Help US Enterprises Expand in China

NEW YORK, April 4, 2014 /PRNewswire/ -- Gridsum, a big-data based cross-channel analytics and digital ad management platform, today commenced its North American operations with the announcement of a partnership with Baidu, China's leading search engine, and road shows in San Francisco and New York. As Baidu's master agent in North America, Gridsum will now offer businesses in the U.S. and Canada convenient, efficient online marketing channels into China. Harnessing Baidu's dominance in the Chinese search market, businesses and other organizations in North America can now tap into the enormous and fast-growing China market without having to build a marketing presence on the ground in China.

Baidu authorizes Gridsum Technology as Master Agency in North America.

Chinese consumers spent about US$85 billion overseas in 2012. This year alone, Chinese outbound tourism surpassed 80 million person-times. China's Internet users now number over 600 million, with over 400 million users of the mobile Internet. Like their American counterparts, Chinese Internet users habitually go to search engines to gather information before making purchasing decisions. Search marketing is critical to connecting with consumers, and Baidu is the search engine of choice in China, processing about six billion search queries every day.

SEMPO's latest report indicates that nearly half of the global digital marketing budget was spent on search in 2013, out of which 31% was allocated to paid search and 18% to search engine optimization. The figures are basically the same in China. According to Analysys International, China's search engine operator market scale reached US$ 6.3 billion in 2013, and is expected to reach US$15.5 billion by 2015. The market's rapid expansion testifies to the huge demand for and confidence in the effectiveness of search marketing.

Mr. Aaron Li, Senior Vice President of Products & Sales of Gridsum said, "Baidu is the first choice of search engines among Chinese Internet users. As the core agent and North American master agent for Baidu, Gridsum has a wide spectrum of data mining and analysis products, and has creatively proposed the AdSuite search engine marketing methodology based on dozens of patented technologies. By integrating such technologies and professional services as SEM, SEO, UEO, Analytics, as well as the in-depth understanding of the vast Chinese consumers, we are looking forward to helping North American enterprises grow in China and create new business values."

Mr. Liang Zeng, vice president of Baidu said, "We're very pleased that Gridsum, with its advanced technologies, big data capabilities, and abundant experience in online marketing, is joining hands with Baidu in North America. As Baidu's core agent and long-term partner, Gridsum offers integrated online marketing services to 600 well-known brands in 18 sectors including tourism, education, hotel and luxury goods. It has enabled these brands to grow significantly in China, and we're confident that Gridsum will bring new business value to North American companies as well."

Established in 2005, Gridsum has built profound partnerships with such well-known enterprises and institutions as Baidu, Microsoft, Nokia, SEMPO, iCrossing and many others. In 2013, Gridsum made Deloitte's Technology Fast 50 China list on the strength of its innovations and expertise cloud computing and big data—as well as a three-year average growth rate of 555%.

Baidu is China's biggest search engine, with a combined PC and mobile search market share of 73%, handling over six billion search queries per day. Chinese Internet users so strongly associate the concept of search with Baidu that the word "Baidu" is often used as a verb. Baidu's consumer targeting tools and bidding technologies like real-time bidding have created value for millions of businesses worldwide. Baidu has helped make these businesses more easily visible to their target consumers at all of the important moments in their decision-making process. Baidu also utilizes big data to help clients like P&G, Coca-Cola, and Burberry gain insight into consumer behavior and identify their target consumers. Over the years, Baidu has grown from a search engine into a valuable platform for integrated marketing. In this era of the mobile Internet, mobile revenue contributed to over 20% of Baidu's total revenue in Q4 2013.

About Gridsum

Gridsum is a big data based, cross-channel analytics and digital advertisement management platform. Backed by its proprietary high-performance parallel data warehouse technology, Gridsum focuses on big data processing, analytics, and data mining, providing online business optimization, e-government, new media, and telecom operation solutions based on data analytics to over 600 domestic and international customers in 18 industries, helping enterprises and governments achieve better performance and more accurate insights.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find whatever they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Photo - http://photos.prnewswire.com/prnh/20140404/CN96355

SOURCE Gridsum

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Digital Transformation is the ultimate goal of cloud computing and related initiatives. The phrase is certainly not a precise one, and as subject to hand-waving and distortion as any high-falutin' terminology in the world of information technology. Yet it is an excellent choice of words to describe what enterprise IT—and by extension, organizations in general—should be working to achieve. Digital Transformation means: handling all the data types being found and created in the organizat...
Public Cloud IaaS started its life in the developer and startup communities and has grown rapidly to a $20B+ industry, but it still pales in comparison to how much is spent worldwide on IT: $3.6 trillion. In fact, there are 8.6 million data centers worldwide, the reality is many small and medium sized business have server closets and colocation footprints filled with servers and storage gear. While on-premise environment virtualization may have peaked at 75%, the Public Cloud has lagged in adop...
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
The time is ripe for high speed resilient software defined storage solutions with unlimited scalability. ISS has been working with the leading open source projects and developed a commercial high performance solution that is able to grow forever without performance limitations. In his session at Cloud Expo, Alex Gorbachev, President of Intelligent Systems Services Inc., shared foundation principles of Ceph architecture, as well as the design to deliver this storage to traditional SAN storage co...
MuleSoft has announced the findings of its 2015 Connectivity Benchmark Report on the adoption and business impact of APIs. The findings suggest traditional businesses are quickly evolving into "composable enterprises" built out of hundreds of connected software services, applications and devices. Most are embracing the Internet of Things (IoT) and microservices technologies like Docker. A majority are integrating wearables, like smart watches, and more than half plan to generate revenue with ...
The Cloud industry has moved from being more than just being able to provide infrastructure and management services on the Cloud. Enter a new era of Cloud computing where monetization’s services through the Cloud are an essential piece of strategy to feed your organizations bottom-line, your revenue and Profitability. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, discussed how to easily o...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
The speed of software changes in growing and large scale rapid-paced DevOps environments presents a challenge for continuous testing. Many organizations struggle to get this right. Practices that work for small scale continuous testing may not be sufficient as the requirements grow. In his session at DevOps Summit, Marc Hornbeek, Sr. Solutions Architect of DevOps continuous test solutions at Spirent Communications, explained the best practices of continuous testing at high scale, which is rele...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Opening Keynote at 16th Cloud Expo, S...
"Alert Logic is a managed security service provider that basically deploys technologies, but we support those technologies with the people and process behind it," stated Stephen Coty, Chief Security Evangelist at Alert Logic, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.