Welcome!

@CloudExpo Authors: Yeshim Deniz, Liz McMillan, Pat Romanski, Elizabeth White, Stackify Blog

News Feed Item

Gridsum Debuts in North America, Partnering with Baidu to Help US Enterprises Expand in China

NEW YORK, April 4, 2014 /PRNewswire/ -- Gridsum, a big-data based cross-channel analytics and digital ad management platform, today commenced its North American operations with the announcement of a partnership with Baidu, China's leading search engine, and road shows in San Francisco and New York. As Baidu's master agent in North America, Gridsum will now offer businesses in the U.S. and Canada convenient, efficient online marketing channels into China. Harnessing Baidu's dominance in the Chinese search market, businesses and other organizations in North America can now tap into the enormous and fast-growing China market without having to build a marketing presence on the ground in China.

Baidu authorizes Gridsum Technology as Master Agency in North America.

Chinese consumers spent about US$85 billion overseas in 2012. This year alone, Chinese outbound tourism surpassed 80 million person-times. China's Internet users now number over 600 million, with over 400 million users of the mobile Internet. Like their American counterparts, Chinese Internet users habitually go to search engines to gather information before making purchasing decisions. Search marketing is critical to connecting with consumers, and Baidu is the search engine of choice in China, processing about six billion search queries every day.

SEMPO's latest report indicates that nearly half of the global digital marketing budget was spent on search in 2013, out of which 31% was allocated to paid search and 18% to search engine optimization. The figures are basically the same in China. According to Analysys International, China's search engine operator market scale reached US$ 6.3 billion in 2013, and is expected to reach US$15.5 billion by 2015. The market's rapid expansion testifies to the huge demand for and confidence in the effectiveness of search marketing.

Mr. Aaron Li, Senior Vice President of Products & Sales of Gridsum said, "Baidu is the first choice of search engines among Chinese Internet users. As the core agent and North American master agent for Baidu, Gridsum has a wide spectrum of data mining and analysis products, and has creatively proposed the AdSuite search engine marketing methodology based on dozens of patented technologies. By integrating such technologies and professional services as SEM, SEO, UEO, Analytics, as well as the in-depth understanding of the vast Chinese consumers, we are looking forward to helping North American enterprises grow in China and create new business values."

Mr. Liang Zeng, vice president of Baidu said, "We're very pleased that Gridsum, with its advanced technologies, big data capabilities, and abundant experience in online marketing, is joining hands with Baidu in North America. As Baidu's core agent and long-term partner, Gridsum offers integrated online marketing services to 600 well-known brands in 18 sectors including tourism, education, hotel and luxury goods. It has enabled these brands to grow significantly in China, and we're confident that Gridsum will bring new business value to North American companies as well."

Established in 2005, Gridsum has built profound partnerships with such well-known enterprises and institutions as Baidu, Microsoft, Nokia, SEMPO, iCrossing and many others. In 2013, Gridsum made Deloitte's Technology Fast 50 China list on the strength of its innovations and expertise cloud computing and big data—as well as a three-year average growth rate of 555%.

Baidu is China's biggest search engine, with a combined PC and mobile search market share of 73%, handling over six billion search queries per day. Chinese Internet users so strongly associate the concept of search with Baidu that the word "Baidu" is often used as a verb. Baidu's consumer targeting tools and bidding technologies like real-time bidding have created value for millions of businesses worldwide. Baidu has helped make these businesses more easily visible to their target consumers at all of the important moments in their decision-making process. Baidu also utilizes big data to help clients like P&G, Coca-Cola, and Burberry gain insight into consumer behavior and identify their target consumers. Over the years, Baidu has grown from a search engine into a valuable platform for integrated marketing. In this era of the mobile Internet, mobile revenue contributed to over 20% of Baidu's total revenue in Q4 2013.

About Gridsum

Gridsum is a big data based, cross-channel analytics and digital advertisement management platform. Backed by its proprietary high-performance parallel data warehouse technology, Gridsum focuses on big data processing, analytics, and data mining, providing online business optimization, e-government, new media, and telecom operation solutions based on data analytics to over 600 domestic and international customers in 18 industries, helping enterprises and governments achieve better performance and more accurate insights.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find whatever they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Photo - http://photos.prnewswire.com/prnh/20140404/CN96355

SOURCE Gridsum

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...
SYS-CON Events announced today that Outscale will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outscale's technology makes an automated and adaptable Cloud available to businesses, supporting them in the most complex IT projects while controlling their operational aspects. You boost your IT infrastructure's reactivity, with request responses that only take a few seconds.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...