|By PR Newswire||
|April 4, 2014 05:09 AM EDT||
NEW YORK, April 4, 2014 /PRNewswire/ -- Gridsum, a big-data based cross-channel analytics and digital ad management platform, today commenced its North American operations with the announcement of a partnership with Baidu, China's leading search engine, and road shows in San Francisco and New York. As Baidu's master agent in North America, Gridsum will now offer businesses in the U.S. and Canada convenient, efficient online marketing channels into China. Harnessing Baidu's dominance in the Chinese search market, businesses and other organizations in North America can now tap into the enormous and fast-growing China market without having to build a marketing presence on the ground in China.
Chinese consumers spent about US$85 billion overseas in 2012. This year alone, Chinese outbound tourism surpassed 80 million person-times. China's Internet users now number over 600 million, with over 400 million users of the mobile Internet. Like their American counterparts, Chinese Internet users habitually go to search engines to gather information before making purchasing decisions. Search marketing is critical to connecting with consumers, and Baidu is the search engine of choice in China, processing about six billion search queries every day.
SEMPO's latest report indicates that nearly half of the global digital marketing budget was spent on search in 2013, out of which 31% was allocated to paid search and 18% to search engine optimization. The figures are basically the same in China. According to Analysys International, China's search engine operator market scale reached US$ 6.3 billion in 2013, and is expected to reach US$15.5 billion by 2015. The market's rapid expansion testifies to the huge demand for and confidence in the effectiveness of search marketing.
Mr. Aaron Li, Senior Vice President of Products & Sales of Gridsum said, "Baidu is the first choice of search engines among Chinese Internet users. As the core agent and North American master agent for Baidu, Gridsum has a wide spectrum of data mining and analysis products, and has creatively proposed the AdSuite search engine marketing methodology based on dozens of patented technologies. By integrating such technologies and professional services as SEM, SEO, UEO, Analytics, as well as the in-depth understanding of the vast Chinese consumers, we are looking forward to helping North American enterprises grow in China and create new business values."
Mr. Liang Zeng, vice president of Baidu said, "We're very pleased that Gridsum, with its advanced technologies, big data capabilities, and abundant experience in online marketing, is joining hands with Baidu in North America. As Baidu's core agent and long-term partner, Gridsum offers integrated online marketing services to 600 well-known brands in 18 sectors including tourism, education, hotel and luxury goods. It has enabled these brands to grow significantly in China, and we're confident that Gridsum will bring new business value to North American companies as well."
Established in 2005, Gridsum has built profound partnerships with such well-known enterprises and institutions as Baidu, Microsoft, Nokia, SEMPO, iCrossing and many others. In 2013, Gridsum made Deloitte's Technology Fast 50 China list on the strength of its innovations and expertise cloud computing and big data—as well as a three-year average growth rate of 555%.
Baidu is China's biggest search engine, with a combined PC and mobile search market share of 73%, handling over six billion search queries per day. Chinese Internet users so strongly associate the concept of search with Baidu that the word "Baidu" is often used as a verb. Baidu's consumer targeting tools and bidding technologies like real-time bidding have created value for millions of businesses worldwide. Baidu has helped make these businesses more easily visible to their target consumers at all of the important moments in their decision-making process. Baidu also utilizes big data to help clients like P&G, Coca-Cola, and Burberry gain insight into consumer behavior and identify their target consumers. Over the years, Baidu has grown from a search engine into a valuable platform for integrated marketing. In this era of the mobile Internet, mobile revenue contributed to over 20% of Baidu's total revenue in Q4 2013.
- For more information about Gridsum and Baidu search, please visit http://www.gridsum.com/.
- For more information about Gridsum's agency policy, and integrated online marketing products, technologies, and sales policies, please contact: Daniel Wu, Global Business Director of Gridsum, email: [email protected].
Gridsum is a big data based, cross-channel analytics and digital advertisement management platform. Backed by its proprietary high-performance parallel data warehouse technology, Gridsum focuses on big data processing, analytics, and data mining, providing online business optimization, e-government, new media, and telecom operation solutions based on data analytics to over 600 domestic and international customers in 18 industries, helping enterprises and governments achieve better performance and more accurate insights.
Baidu, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best and most equitable way for people to find whatever they're looking for. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.
Photo - http://photos.prnewswire.com/prnh/20140404/CN96355
This Enterprise Strategy Group lab validation report of the NEC Express5800/R320 server with Intel® Xeon® processor presents the benefits of 99.999% uptime NEC fault-tolerant servers that lower overall virtualized server total cost of ownership. This report also includes survey data on the significant costs associated with system outages impacting enterprise and web applications. Click Here to Download Report Now!
Aug. 31, 2015 08:30 AM EDT Reads: 198
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Aug. 31, 2015 07:45 AM EDT Reads: 532
SYS-CON Events announced today that IceWarp will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IceWarp, the leader of cloud and on-premise messaging, delivers secured email, chat, documents, conferencing and collaboration to today's mobile workforce, all in one unified interface
Aug. 31, 2015 04:00 AM EDT Reads: 403
SYS-CON Events announced today that DataClear Inc. will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The DataClear ‘BlackBox’ is the only solution that moves your PC, browsing and data out of the United States and away from prying (and spying) eyes. Its solution automatically builds you a clean, on-demand, virus free, new virtual cloud based PC outside of the United States, and wipes it clean...
Aug. 30, 2015 11:45 PM EDT Reads: 396
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Aug. 30, 2015 10:00 PM EDT Reads: 348
Any Ops team trying to support a company in today’s cloud-connected world knows that a new way of thinking is required – one just as dramatic than the shift from Ops to DevOps. The diversity of modern operations requires teams to focus their impact on breadth vs. depth. In his session at DevOps Summit, Adam Serediuk, Director of Operations at xMatters, Inc., will discuss the strategic requirements of evolving from Ops to DevOps, and why modern Operations has begun leveraging the “NoOps” approa...
Aug. 30, 2015 06:45 PM EDT Reads: 370
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
Aug. 30, 2015 05:00 PM EDT Reads: 466
SYS-CON Events announced today that Micron Technology, Inc., a global leader in advanced semiconductor systems, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Micron’s broad portfolio of high-performance memory technologies – including DRAM, NAND and NOR Flash – is the basis for solid state drives, modules, multichip packages and other system solutions. Backed by more than 35 years of tech...
Aug. 30, 2015 01:30 PM EDT Reads: 223
SYS-CON Events announced today that Pythian, a global IT services company specializing in helping companies leverage disruptive technologies to optimize revenue-generating systems, has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Founded in 1997, Pythian is a global IT services company that helps companies compete by adopting disruptive technologies such as cloud, Big Data, advance...
Aug. 30, 2015 01:00 PM EDT Reads: 293
Introducing Containers & Microservices Bootcamp at @CloudExpo Silicon Valley | #Containers #Microservices
SYS-CON Events announced today the Containers & Microservices Bootcamp, being held November 3-4, 2015, in conjunction with 17th Cloud Expo, @ThingsExpo, and @DevOpsSummit at the Santa Clara Convention Center in Santa Clara, CA. This is your chance to get started with the latest technology in the industry. Combined with real-world scenarios and use cases, the Containers and Microservices Bootcamp, led by Janakiram MSV, a Microsoft Regional Director, will include presentations as well as hands-on...
Aug. 30, 2015 12:00 PM EDT Reads: 274
Cloud and datacenter migration innovator AppZero has joined the Microsoft Enterprise Cloud Alliance Program. AppZero is a fast, flexible way to move Windows Server applications from any source machine – physical or virtual – to any destination server, in any cloud or datacenter, using its patented container technology. AppZero’s container is also called a Virtual Application Appliance (VAA). To facilitate Microsoft Azure onboarding, AppZero has two purpose-built offerings: AppZero SP for Azure,...
Aug. 30, 2015 11:00 AM EDT Reads: 176
Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is designed for their business. In 2015, organizations such as United Airlines, Sony...
Aug. 30, 2015 10:30 AM EDT Reads: 451
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
Aug. 30, 2015 10:30 AM EDT Reads: 878
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
Aug. 30, 2015 10:00 AM EDT Reads: 341
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Aug. 30, 2015 10:00 AM EDT Reads: 237
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
Aug. 30, 2015 09:15 AM EDT Reads: 627
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Aug. 30, 2015 09:15 AM EDT Reads: 444
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
Aug. 30, 2015 08:45 AM EDT Reads: 344
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
Aug. 30, 2015 08:45 AM EDT Reads: 164
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
Aug. 30, 2015 08:45 AM EDT Reads: 583