Welcome!

Cloud Expo Authors: Robert Reeves, Pat Romanski, Liz McMillan, Elizabeth White, Trevor Parsons

News Feed Item

DataCandy Launches Loyalty Program Education Efforts for Quebec Retailers with Dedicated Vice President & General Manager of Quebec Region and an Online Classroom Series

DataCandy, a North American leader in customer loyalty programs, gift card platforms and shopper engagement technologies, is on a mission to educate retailers in the Quebec region regarding the valuable benefits of investing in a loyalty program. The new initiative led by Daniel Mainville, Vice President and General Manager of the Quebec Region for DataCandy, will utilize industry research and best practices to demonstrate why leveraging customer data and shopping patterns through a loyalty and gift card program provides a competitive advantage in the crowded Quebec marketplace.

“There is a strong need for retailers in Quebec to better understand the benefits and competitive advantages that can be gained from a strong loyalty or gift card program and how to justify the investment,” says Daniel Mainville of DataCandy. “Retailers I speak with seem to have no understanding of their best customers. Once a retailer knows what makes their customer tick, they can develop strategic promotions and allocate marketing dollars much more effectively to target the right segmentation of customers.”

On April 19, DataCandy will debut its complementary, educational webinar series known as the DataCandy Classroom for Quebec retailers looking to gather fact-based insights about managing a successful loyalty reward program. DataCandy has an outstanding track record for implementing loyalty and gift card best practices and proven methodologies for Quebec retailers, including DeSerres, Ultramar, BMR and St-Hubert. The new webinar series paired with Mainville’s 20 years of consulting and technology experience enables DataCandy to further support retailers on the process and benefits of developing and launching a loyalty program.

According to Mainville, there is a strong misconception among Quebec retailers that implementing a loyalty or gift card program is a manual, tedious and complicated process that outweighs the benefits. Many retailers also believe they lack the resources to successfully manage and maintain a loyalty program that will produce a strong return on investment.

“Advances in loyalty technology have both simplified and automated the consumer engagement processes,” says Mainville. “Retailers have the ability to personalize campaigns quickly and capitalize on data from social media platforms to gain a better understanding of their best customers.” Mainville continued, “The fact is, a loyalty platform is much more cost-effective in increasing overall revenues considering a retailer will spend up to 10 times more to acquire a new customer then it does to engage with an existing customer.”

DataCandy’s simple-to-use, yet highly sophisticated software platform enables retailers to obtain real-time, SKU-based customer and product level information. By tapping into the data generated from in-store and online purchase decisions, as well as opinions shared on social media outlets, Quebec retailers will have the tools and insights needed to increase basket size, store visits and measure lift on promotional activities.

“As a thought leader and loyalty advocate based in Quebec, we want to help Quebec retailers expand their business and increase their top line revenue,” says Mainville. “We believe retailers want to truly understand how to analyze and act upon customer data so they have can make more personalized and strategic investments towards customer engagement and retention.”

Prior to joining DataCandy, Mainville served as the Executive Vice President at Courteau Mainville Management Inc. advising Canadian businesses on SaaS software development and implementation. During his four year tenure as Vice President at Nexxlink Technologies/Bell Business Solutions, Mainville successfully increased the company’s profitability. Mainville has also held influential leadership positions at Informatech Inc. and Samson Bélair & Associates Quebec.

To learn more about the DataCandy Classroom or register for the complementary April 19th webinar titled “Key Forces Shaping Loyalty in 2014,” click here.

About DataCandy
DataCandy (formerly FANBOX) is a North American leader in loyalty and gift card software solutions for the retail and hospitality sectors. Since its inception in 2002, DataCandy has led the way in providing customer engagement solutions to more than 2,000 locations across Canada and the United States. The company’s MS2 technology platform has achieved global demand for its ability to obtain the real-time customer and product level data needed to generate targeted promotions. MS2 is simple interface, scalable for growth, secure for financial transactions and provides omni-channel capabilities. To learn how unwrapping customer insights can drive customer relationships, email [email protected], call 514-903-DATA or visit www.datacandy.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@CloudExpo Stories
Over the past year, Datical has had amazing success with our flagship product, Datical DB. We’ve seen multiple visionary, sector-leading companies select Datical DB to drive their Application Schema changes. Now that the number has grown rapidly over the past year, we can begin to see patterns in why customers choose Datical DB. One of them turns out to be pretty emblematic of our other customers. So, let's examine the reasons why they chose to adopt Datical DB.
“DevOps is really about the business. The business is under pressure today, competitively in the marketplace to respond to the expectations of the customer. The business is driving IT and the problem is that IT isn't responding fast enough," explained Mark Levy, Senior Product Marketing Manager at Serena Software, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
At 15th Cloud Expo, Shrikant Pattathil, Executive Vice President at Harbinger Systems, demos a video delivery platform that helps you do interactive videos. He discusses how Harbinger is accomplishing it in the cloud world, the problems they faced and the choices they made to get around these problems.
Want to enable self-service provisioning of application environments in minutes that mirror production? Can you automatically provide rich data with code-level detail back to the developers when issues occur in production? In his session at DevOps Summit, David Tesar, Microsoft Technical Evangelist on Microsoft Azure and DevOps, will discuss how to accomplish this and more utilizing technologies such as Microsoft Azure, Visual Studio online, and Application Insights in this demo-heavy session.
Entuity®, a provider of enterprise-class network management solutions, today announced that it solidifies its position as a market leader through global enterprise customer acquisitions and a refined channel strategy. In 2014, Entuity increased new license revenues in EMEA by over 75 percent, and LATAM by over 125 percent as customers embraced Entuity for its highly automated solution and unified architecture. Entuity’s refined channel strategy focuses on even deeper strategic alignment with ke...
Log data provides the most granular view into what is happening across your systems, applications, and end users. Logs can show you where the issues are in real-time, and provide a historical trending view over time. Logs give you the whole picture. Logentries, a log management and analytics service built for the cloud, has announced a new integration with Slack, the team communication platform, to enable real-time system and application monitoring. Users of both services can now receive real-...
CloudBees, Inc., has announced a $23.5 million financing round, led by longtime CloudBees investor Lightspeed Venture Partners. Existing investors Matrix Partners, Verizon Ventures and Blue Cloud Ventures also participated in the round. The latest funding announcement follows earlier rounds of $4 million, $10.5 million and $10.8 million, bringing the total investment in CloudBees to just under $50 million since the company’s inception in 2010. Previous venture investment rounds were led by Ma...
We are all here because we are sold on the transformative promise of The Cloud. But what good is all of this ephemeral, on-demand infrastructure if your usage doesn't actually improve the agility and speed of your business? How must Operations adapt in order to avoid stifling your Cloud initiative? In his session at DevOps Summit, Damon Edwards, co-founder and managing partner of the DTO Solutions, will highlight the successful organizational, process, and tooling patterns of high-performing c...
“The year of the cloud – we have no idea when it's really happening but we think it's happening now. For those technology providers like Zentera that are helping enterprises move to the cloud - it's been fun to watch," noted Mike Loftus, VP Product Management and Marketing at Zentera Systems, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Technology is enabling a new approach to collecting and using data. This approach, commonly referred to as the "Internet of Things" (IoT), enables businesses to use real-time data from all sorts of things including machines, devices and sensors to make better decisions, improve customer service, and lower the risk in the creation of new revenue opportunities. In his General Session at Internet of @ThingsExpo, Dave Wagstaff, Vice President and Chief Architect at BSQUARE Corporation, discuss the ...
Agility is top of mind for Cloud/Service providers and Enterprises alike. Policy Driven Data Center provides a policy model for application deployment by decoupling application needs from the underlying infrastructure primitives. In his session at 15th Cloud Expo, David Klebanov, a Technical Solutions Architect with Cisco Systems, discussed how it differentiates from the software-defined top-down control by offering a declarative approach to allow faster and simpler application deployment. Davi...
"ElasticBox is an enterprise company that makes it very easy for developers and IT ops to collaborate to develop, build and deploy applications on any cloud - private, public or hybrid," stated Monish Sharma, VP of Customer Success at ElasticBox, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
“Will Jaya is a direct source for server integration and storage solutions. If you are looking for any specific configurations for a project we can help you configure based on your needs and requirements," explained Netty Goya, CEO of Will Jaya, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud Technology Partners on Wednesday announced it has been recognized by the Modern Infrastructure Impact Awards as one of the Best Amazon Web Services (AWS) Consulting Partners. Selected by the editors of TechTarget's SearchDataCenter.com, and by votes from customers and strategic channel partners, the companies acknowledged by the Modern Infrastructure Impact Awards represent the top providers of cloud consulting services for AWS including application migration, application development, inf...
“We help people build clusters, in the classical sense of the cluster. We help people put a full stack on top of every single one of those machines. We do the full bare metal install," explained Greg Bruno, Vice President of Engineering and co-founder of StackIQ, in this SYS-CON.tv interview at 15th Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
"People are a lot more knowledgeable about APIs now. There are two types of people who work with APIs - IT people who want to use APIs for something internal and the product managers who want to do something outside APIs for people to connect to them," explained Roberto Medrano, Executive Vice President at SOA Software, in this SYS-CON.tv interview at Cloud Expo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
In this demo at 15th Cloud Expo, John Meza, Product Engineer at Esri, showed how Esri products hook into Hadoop cluster to allow you to do spatial analysis on the spatial data within your cluster, and he demonstrated rendering from a data center with ArcGIS Pro, a new product that has a brand new rendering engine.
"Blue Box has been around for 10-11 years, and last year we launched Blue Box Cloud. We like the term 'Private Cloud as a Service' because we think that embodies what we are launching as a product - it's a managed hosted private cloud," explained Giles Frith, Vice President of Customer Operations at Blue Box, in this SYS-CON.tv interview at DevOps Summit, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment. In his General Session at 15th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, discussed how to take advantage of a multitude of compute options and platform features to make cloud the cornerstone of your onlin...